• Title/Summary/Keyword: Top Management

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한류 증진을 위한 CGV의 성장 전략: 중국 시장을 중심으로 (CGV's China Market-Oriented Growth Strategy for the Korean Wave)

  • 권상집
    • 한국콘텐츠학회논문지
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    • 제16권6호
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    • pp.576-588
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    • 2016
  • 본 연구의 주요 목적은 최근 한류 증진과 국내 영화상영관(플랫폼)의 경쟁력을 향상시키기 위해 추진중인 CGV의 해외 성과를 분석하는데 있다. 특히, 본 연구는 CGV가 경영진의 기업가적 지향성과 차별화된 시장 진입 전략을 토대로 어떻게 세계 영화 최대 시장인 중국에서 시장 점유율을 높였는지에 관해 초점을 두고 연구를 진행하였다. 이를 통해 본 연구는 중국 영화상영 산업에서 진행 중인 CGV의 시장 진출 및 확대 과정을 바탕으로 주요 성공 요인이 무엇인지 도출하고자 깊이 있는 사례연구를 진행하였다. 본 연구 결과, CGV는 시장 상황에 따라 각기 다른 차별화된 성장 전략을 각국에서 펼치고 있었으며, 이와 관련하여 각 국가에서 성공할 수 있는 주요 요인도 다르다는 점을 확인할 수 있었다. 다만, 가장 중요한 점은 수익이 아닌 한류 증진이라는 비전을 제시하고 이를 실현하고자 차별화된 시장 진입전략을 추동한 경영진의 노력이었다. 이와 같은 경영진의 기업가적 지향성은 중국 시장에서 높은 브랜드 충성도와 시장 점유율 확대에 기여했다. 더 나아가 CGV의 활발한 해외 진출은 국내 영화상영 산업의 글로벌화에 기여했으며, 한류를 더 많이 확산시키는데 긍정적인 역할이 되고 있다. 마지막으로, 연구결과와 관련된 학문적 기여도 및 실무적 시사점을 결론 부분에 제시하였다.

계량정보학적 분석을 통한특정 대학원의 핵심 연구분야 파악: 미국 상위 10개 문헌정보학 대학원을 대상으로 (Employing Informetric Analysis to Identify Dominant Research Areas in the Top Ranking U.S. LIS Schools)

  • 김혜영;이지혜;정영미
    • 정보관리학회지
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    • 제25권2호
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    • pp.143-155
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    • 2008
  • 이 연구에서는 대학원 지원자들이 특정 연구분야가 강한 대학원을 선택하는 데 도움을 주기 위해 어느 대학원이 어떤 연구분야에서 특히 강한가를 파악할 수 있는 계량정보학적 분석 방법을 제안하였다. 분석을 위해 미국의 상위 10개 문헌정보학 대학원을 선정하고, 각 대학원 교수진의 최근 10년 간의 연구논문과 홈페이지에 등록되어 있는 관심분야를 수집하였다. 연구생산성 데이터가 관심분야 데이터에 비해 더 신뢰할 수 있는 분석 결과를 보였으며, 빈도 데이터 분석과 대응일치 분석 결과 각 대학이 어느 주제분야에서 특히 강한가를 파악할 수 있었을 뿐만 아니라 대학원간의 인접성을 측정할 수 있었다.

요양병원 장기입원 현황과 관련 노인 및 기관 특성 비교 연구 (Patient and Hospital Characteristics of Long-Stay Admissions in Long-Term Care Hospitals in Korea)

  • 전보영;김홍수;권순만
    • 보건행정학회지
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    • 제26권1호
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    • pp.39-50
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    • 2016
  • Background: This study examined patient and hospital factors related to long-stay admissions in long-term care hospitals (LTCHs) among older people in Korea. Methods: We analyzed health insurance claims data, entitlement data, and institutional administrative data from the National Health Insurance Service databases between 2010 and 2012. At the patient level, we compared characteristics of patients staying in LTCHs for over 180 days (the long-stay group) with those staying in LTCHs for less than 90 days during a calendar year. At the hospital level, we examined the general characteristics and staffing levels of the top 10% of hospitals with the highest proportion of patients whose length of stay (LOS) was 180+ days (the hospitals with long-stay patients) and compared them with the top 10% of hospitals with the highest proportions of patients whose LOS was less than 90 days (hospitals with shorter-stay patients). Results: The long-stay group accounted for about 40% of all LTCH patients. People in the group were more likely to be women, aged 80+, living alone, and experiencing more than two health conditions. Compared to the hospitals with shorter-stay patients, those with long-stay patients were more likely to be occupied by patients with behavior problems and/or impaired cognition, owned by corporate or local governments, have more beds and a longer period of operation, and deliver services with lower staffing levels. Conclusion: This study found long-stay older people in LTCHs and those in LTCHs with high proportions of long-stay older patients had several distinct characteristics compared to their counterparts designated in this study. Patient and hospital characteristics need to be considered in policies aiming to resolve long-stay admissions problems in LTCHs.

시화공단 완충녹지의 11년간(2006~2017년) 식생변화 및 식생구조 연구 (A Study on Vegetation Changes for 11years and Vegetation Structure in the Green Buffer Zone of Sihwa Industrial Complex)

  • 최진우
    • 한국환경복원기술학회지
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    • 제21권5호
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    • pp.81-96
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    • 2018
  • The purpose of this study is to analyze the characteristics of vegetation changes and structures in the buffer green zone of Sihwa Industrial Complex and propose environmental, ecological and multi-functional vegetation management directions. The density of the Pinus thunbergii decreased from $23.1trees/100m^2$ in 2006 to $9.6trees/100m^2$ in 2017 due to the influence of thinning works. Its green volume increased from $0.97m^3/m^2$ to $2.02m^3/m^2$, contributing to the improvement of the atmospheric environment and promotion of biodiversity. The density of deciduous broad-leaved trees at the top maintained at $18{\sim}21trees/100m^2$. In the areas where the understory vegetation was removed, Pueraria lobata spread as an invasive plant and disturbed the forest. In the areas where the understory vegetation was not removed, various native plant species including the Rhus javanica and Celtis sinensis were introduced and contributed to the development of a forest in a multiple structure. There was a concern with the spread of Robinia pseudoacacia which developed into understory vegetation in Pinus thunbergii forest and some canopy forest. The study proposed vegetation management directions for the back, top and front side according to the physical structure of large-scale buffer green zone formed in a long linear form and the usage characteristics of adjacent land.

병원조직구성원들의 갈등원인과 해결방법 사례연구 (The Case Study on Conflict Causes and Solution Among The Members in A Hospital)

  • 정용모;이형찬;이용철
    • 보건의료산업학회지
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    • 제3권2호
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    • pp.45-53
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    • 2009
  • This study tried to examine the conflict relationships and solutions among the members of a hospital structure, a structure composed of various experts and professionals. As the situations causing conflicts are very different depending on the sizes or structural types of hospitals, the samples were collected from total 235 people of 17 medical specialists, 46 residents, 74 nurses and 74 medical technicians, 40 administrators in a university hospital for clearing conflict relationships. The result showed that a hospital had separately different the conflict causes according to all types of occupations. That is, there were various conflict relationships such as the conflict with the medical specialists, with residents, with nurses, and with administrators, and resulted in respectively different causes from those conflict relationships. In addition to, looking into the top of conflict causes, the respondents in all occupations attributed the conflict with medical specialists to "authoritative attitude" of medical specialists, and attributed the rest types of conflict relationships to "lack knowledge of the work". And then, in terms of the top of conflict solutions according to the occupational types in the hospital structure, medical specialists and administrators chose competition & cooperation, and the way for residents, nurses and medical technicians was situation-avoidance. The competition & cooperation type, negotiation type and situation-avoidance type, among solution types, were little difference regardless of occupations, but in case of work-avoidance type, there were significant differences according to residents, nurses, medical technicians, administrators, and medical specialists in the order.

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농촌지역 진단지표 개발에 관한 연구 (A Study on Development of Diagnostic Index for Rural Areas)

  • 모혜란;박형근;조진희;이한수
    • 대한토목학회논문집
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    • 제34권6호
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    • pp.1925-1935
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    • 2014
  • 선택적 집중과 총량적 경제논리에 기반한 거점도시 중심의 균형발전정책은 도시화를 촉진하며 인구유출, 고령화, 소득감소 등 농촌지역의 경쟁력을 약화시키는 요인으로 작용하였다. 이를 해소하기 위해 중앙정부 차원의 다양한 지원과 노력이 이어지고 있으나 하향식(Top-Down)에 의한 지원효과는 저조한 실정이다. 최근 농촌지역은 지역성과 정체성을 고려한 차별화된 맞춤형 정책의 요구가 높아지고 있으며, 이를 위한 지역 맞춤형 진단기술의 필요성이 제기되고 있다. 본 연구에서는 농촌지역의 종합적 진단을 위해 선행연구에서 제시된 다양한 지표를 검토하고, 농촌지역의 특성을 확인할 수 있는 맞춤형 진단지표의 발굴을 연구의 목표로 설정하였다. 이를 위해, 농촌진단 관련 지표군(POOL)을 구축하고, 전문가 설문조사와 요인분석을 통해 우리나라 농촌지역의 특성에 맞는 진단지표를 선정하였다. 본 최근 정부정책의 화두인 '맞춤형 적정기술'의 적용성을 높이기 위한 농촌지역에 대한 진단도구로서 의미를 지닌다.

구글 트렌드 빅데이터를 통한 바이오의약품의 시장 점유율 분석과 추정 (Analysis and Estimation for Market Share of Biologics based on Google Trends Big Data)

  • 봉기태;이희상
    • 산업경영시스템학회지
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    • 제43권2호
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    • pp.14-24
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    • 2020
  • Google Trends is a useful tool not only for setting search periods, but also for providing search volume to specific countries, regions, and cities. Extant research showed that the big data from Google Trends could be used for an on-line market analysis of opinion sensitive products instead of an on-site survey. This study investigated the market share of tumor necrosis factor-alpha (TNF-α) inhibitor, which is in a great demand pharmaceutical product, based on big data analysis provided by Google Trends. In this case study, the consumer interest data from Google Trends were compared to the actual product sales of Top 3 TNF-α inhibitors (Enbrel, Remicade, and Humira). A correlation analysis and relative gap were analyzed by statistical analysis between sales-based market share and interest-based market share. Besides, in the country-specific analysis, three major countries (USA, Germany, and France) were selected for market share analysis for Top 3 TNF-α inhibitors. As a result, significant correlation and similarity were identified by data analysis. In the case of Remicade's biosimilars, the consumer interest in two biosimilar products (Inflectra and Renflexis) increased after the FDA approval. The analytical data showed that Google Trends is a powerful tool for market share estimation for biosimilars. This study is the first investigation in market share analysis for pharmaceutical products using Google Trends big data, and it shows that global and regional market share analysis and estimation are applicable for the interest-sensitive products.

글로벌 화장품 브랜드의 소비자 만족도 분석: 텍스트마이닝 기반의 사용자 후기 분석을 중심으로 (Customer Satisfaction Analysis for Global Cosmetic Brands: Text-mining Based Online Review Analysis)

  • 박재훈;김예림;강수빈
    • 품질경영학회지
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    • 제49권4호
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    • pp.595-607
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    • 2021
  • Purpose: This study introduces a systematic framework to evaluate service satisfaction of cosmetic brands through online review analysis utilizing Text-Mining technique. Methods: The framework assumes that the service satisfaction is evaluated by positive comments from online reviews. That is, the service satisfaction of a cosmetic brand is evaluated higher as more positive opinions are commented in the online reviews. This study focuses on two approaches. First, it collects online review comments from the top 50 global cosmetic brands and evaluates customer service satisfaction for each cosmetic brands by applying Sentimental Analysis and Latent Dirichlet Allocation. Second, it analyzes the determinants that induce or influence service satisfaction and suggests the guidelines for cosmetic brands with low satisfaction to improve their service satisfaction. Results: For the satisfaction evaluation, online review data were extracted from the top 50 global cosmetic brands in the world based on 2018 sales announced by Brand Finance in the UK. As a result of the satisfaction analysis, it was found that overall there were more positive opinions than negative opinions and the averages for polarity, subjectivity, positive ratio, and negative ratio were calculated as 0.50, 0.76, 0.57, and 0.19, respectively. Polarity, subjectivity and positive ratio showed the opposite pattern to negative ratio, and although there was a slight difference in fluctuation range and ranking between them, the patterns are almost same. Conclusion: The usefulness of the proposed framework was verified through case study. Although some studies have suggested a method to analyze online reviews, they didn't deal with the satisfaction evaluation among competitors and cause analysis. This study is different from previous studies in that it evaluates service satisfaction from a relative point of view among cosmetic brands and analyze determinants.

한국 여성 노인을 대상으로 한 피트니스 압박웨어 선호도 및 착용 특성 평가 (Evaluation of Preference and Wearing Characteristics of Fitness Compression wear for Korean Elderly Women)

  • 전은진;유희천;김동미;김희은
    • 한국의류산업학회지
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    • 제21권3호
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    • pp.336-345
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    • 2019
  • This study evaluated the preference and wearing characteristics of existing fitness compression wear for elderly women and identified the problems and improvements of existing fitness apparel. Preference and wearing characteristics for 6 types (A-F) of upper and lower fitness compression wear were evaluated. Photos and drawings as well as the preferred designs and details were investigated after presenting the evaluation clothing. Evaluations were made on a 5 point Likert scale for the fitness, allowance, pressure, ease of movement, fabric material, and overall satisfaction after wearing. The design preference indicated that B type (26.6%) and C type (23.4%) were preferred in the top with C, E and F type preferred to the same ratio of 19.4% in the slacks. The fitness and allowance amount of the top B type were the most appropriate (${\geq}4$), the C type was in close contact (2.86), and the F type was inadequate in the neck circumference (1.77). The feeling of pressure was high in the waist, abdomen, thighs, and knees. The area where the elderly people want to improve their strength was the legs; in addition, a pattern design was needed to strengthen leg muscles when designing fitness compression wear. However, a design with excessive adhesion due to a muscle support band was shown to be not preferred. Therefore, depending on the activity, it is necessary to develop a fitness compression wear that applies an optimum stretching ratio of fabric based on body surface area changes.

중학생들의 학교안전교육 실태와 안전분야 지식 및 실천 :「재난안전, 응급처치, 교통안전, 생활안전」 (School safety education status and the awareness and practice of safety among middle school students: 「First aid, disaster safety, traffic safety, and daily life safety」)

  • 이효철;장푸름이;김정환
    • 한국응급구조학회지
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    • 제25권2호
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    • pp.129-143
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    • 2021
  • Purpose: This study aimed to identify the current status of school safety education and the differences in knowledge and practice of middle school students. Methods: A structured questionnaire was distributed to 418 middle school students in J province. The questionnaires consisted of 35 questions on the status of school safety education as well as the four school safety education domains of first aid, disaster safety, traffic safety, and daily life. Data were analyzed using frequency analysis, cross-tabulation analysis, a t-test, analysis of variance, and Pearson's correlations. Results: Awareness regarding the top seven standards for school safety and interest in school safety education were both relatively low. Among all the different kinds of safety accidents, those related to school violence(33.8%) and life safety(24.9%) were experienced the most in school. A more pleasant school life and better peer relationships led to interest in school safety(p=.000)(p=.000), awareness regarding the top seven standards for school safety(p=.022)(p=.009), adoption of coping measures(p=.000)(p=.000), and practice(p=.000)(p=.000) in case of safety accidents(p=.000)(p=.000). Conclusion: To increase awareness regarding the seven standards for school safety education and raise interest in safety education, it is necessary to cultivate experts and actively utilize them and to prepare systematic and continuous school safety education programs.