• Title/Summary/Keyword: Time-Deal Effect

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Exploring the Effect of Online Time-Deals on Actual Purchase in China : An Empirical Study on JD.com (중국 온라인 타임 세일이 실제 구매에 미치는 효과 : 징동닷컴에 대한 실증 연구)

  • Wang, Mengmeng;Min, Daihwan
    • Journal of Information Technology Services
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    • v.19 no.2
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    • pp.11-21
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    • 2020
  • This study explores the effect of time-deals, i.e., online promotions with time limit. Recently many online/mobile shopping sites in China utilize so called hot deal marketing technique for a short duration at a specific time. The purpose of "time-deals" is to attract online shoppers with deep discounted price and induce consumers to purchase items. This paper examines the effect of time-deals on sales volume, firstly by comparing the sales volume of time-deal days with that of no time-deal days and secondly by comparing the sales volume of days before and after two types of time deals, usual time-deals and special time-deals, Although some prior research studied the role of time-deals in promoting consumers' purchase behavior, most used the experimental approach by building mock-up shopping sites and asking participants purchase intention. However, purchase intention does not always result in purchase behavior. This study extracted actual purchase data for four items on time-deals from an online shopping site in China. A comparison of sales volumes on time-deal days with no time-deal days has shown the significant difference in the sales volumes. This finding confirms the positive effect of time-deals on purchase behavior. This study has also found that special time-deals soak up near-future demands in advance and lower the sales after the special time-deal event, although there is no significant difference in sales before and after usual time-deals.

The Effect of Deal-Proneness in the Searching Pattern on the Purchase Probability of Customer in Online Travel Services (소비자 키워드광고 탐색패턴에 나타난 촉진지향성이 온라인 여행상품 구매확률에 미치는 영향)

  • Kim, Hyun Gyo;Lee, Dong Il
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.1
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    • pp.29-48
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    • 2014
  • The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

A Study on the Time of Passing of Property in the International Sale of Goods (국제물품매매계약상 운송물품의 소유권이전시기에 관한 연구)

  • Chung, Jae-Hwan
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.45
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    • pp.3-31
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    • 2010
  • The passing of property in goods affects contractual rights and duties. It is the point on which depend issues as diverse as the seller's entitlement to sue for the price and the incidence of risk of loss of casualty to the goods. The passing of property may also have an incidental effect on the remedies of the parties, including specific performance. But Incoterms do not deal with how the goods should reach the agreed point of delivery. While Incoterms specifically deal with questions of division of risk of loss of or damage to the goods between seller and buyer, they do not deal with property or transfer of title of the goods. Indeed, it was not even possible to agree on uniform rules on these questions in the CISG. Therefore, the parties to a contract of sale should provide for these matters themselves in the contract of sale and closely observe what the applicable law requires for the transfer of ownership to the goods and other property rights.

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Development of A Multi-Period Integration DEA Model Considering Time Lag Effect (시간지연 효과를 고려한 기간 통합 DEA 모형의 개발)

  • Zhang, Yanshuang;Jeong, Byung Ho
    • Journal of the Korean Operations Research and Management Science Society
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    • v.37 no.4
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    • pp.37-50
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    • 2012
  • The existing DEA models have been devoted to evaluate relative efficiency of DMUs based on multiple input and output factors of a same period. However, a certain kind of lead time can be required to produce outputs using inputs in an organization. R&D evaluation is a typical area with this kinds of time lag. Thus, the purpose of this paper is to develop a new DEA model to deal with time lag effect in performance evaluation. The proposed model is to find relative efficiency of each DMU for each period considering the time lag effect. A case example using a real data set is also given to show the usage or implication of the suggested model. The results are compared with the ones of the CCR model and the multi-periods input model.

Workfare in the United Kingdom : A Study on New Deal under the New Labour Government (영국의 근로연계복지에 관한 평가 : 신노동당 정부의 New Deal을 중심으로)

  • Shin, Dong-Myeon
    • Korean Journal of Social Welfare
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    • v.56 no.1
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    • pp.23-43
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    • 2004
  • The purpose of this paper is to evaluate the performance of New Deal under the New Labour government in Britain and examines the nature of New Deal with respect to workfare. The time difference of five years after the New Deal was put into effect shows that New Deal has contributed not only to include the socially excluded groups such as the young unemployed, the long-term unemployed, single parents, and the disabled into the labour market, but also to decrease the amount of income-based benefits providing for working generation. It can be said that the nature of New Deal under the New Labour is near to human capital development model rather than labour force attachment model. New Deal provides the opportunity of policy learning for the countries which pursue the reform of social security system to moving welfare beneficiaries being able to work into jobs. Policy learning can be summed up as follows. First, imposing mutual responsibility and obligations on unemployed person should be accompanied by implementing active labour market programmes of education and job training. Second, the delivery system which administrates workfare programmes should be decentralized in a local society. The cooperation between local government and enterprisers will be critical in implementing various employment programmes and moving unemployed person into jobs. Third, the case management for individual participating in workfare programme is necessary. The personal adviser should continue to provide employment services for the unemployed until he or she get a job and enter the state of self-reliance. Finally, the workfare programme should be firmly backed by the political leadership in order to overcome the oppositions of beneficiary groups under the existing social security system.

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Output-only modal identification approach for time-unsynchronized signals from decentralized wireless sensor network for linear structural systems

  • Park, Jae-Hyung;Kim, Jeong-Tae;Yi, Jin-Hak
    • Smart Structures and Systems
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    • v.7 no.1
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    • pp.59-82
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    • 2011
  • In this study, an output-only modal identification approach is proposed for decentralized wireless sensor nodes used for linear structural systems. The following approaches are implemented to achieve the objective. Firstly, an output-only modal identification method is selected for decentralized wireless sensor networks. Secondly, the effect of time-unsynchronization is assessed with respect to the accuracy of modal identification analysis. Time-unsynchronized signals are analytically examined to quantify uncertainties and their corresponding errors in modal identification results. Thirdly, a modified approach using complex mode shapes is proposed to reduce the unsynchronization-induced errors in modal identification. In the new way, complex mode shapes are extracted from unsynchronized signals to deal both with modal amplitudes and with phase angles. Finally, the feasibility of the proposed approach is evaluated from numerical and experimental tests by comparing with the performance of existing approach using real mode shapes.

A FINANCIAL MARKET OF A STOCHASTIC DELAY EQUATION

  • Lee, Ki-Ahm;Lee, Kiseop;Park, Sang-Hyeon
    • Bulletin of the Korean Mathematical Society
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    • v.56 no.5
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    • pp.1129-1141
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    • 2019
  • We propose a stochastic delay financial model which describes influences driven by historical events. The underlying is modeled by stochastic delay differential equation (SDDE), and the delay effect is modeled by a stopping time in coefficient functions. While this model makes good economical sense, it is difficult to mathematically deal with this. Therefore, we circumvent this model with similar delay effects but mathematically more tractable, which is by the backward time integration. We derive the option pricing equation and provide the option price and the perfect hedging portfolio.

Exploiting Static Non-Uniform Cache Architectures for Hard Real-Time Computing

  • Ding, Yiqiang;Zhang, Wei
    • Journal of Computing Science and Engineering
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    • v.9 no.4
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    • pp.177-189
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    • 2015
  • High-performance processors using Non-Uniform Cache Architecture (NUCA) are increasingly used to deal with the growing wire delays in multicore/manycore processors. Due to the convergence of high-performance computing with embedded computing, NUCA caches are expected to benefit high-end embedded systems as well. However, for real-time systems that use multicore processors with NUCA caches, it is crucial to bound worst-case execution time (WCET) accurately and safely. In this paper, we developed a WCET analysis approach by considering the effect of static NUCA caches on WCET. We compared the WCET in real-time applications with different topologies of static NUCA caches. Our experimental results demonstrated that the static NUCA cache could improve the worst-case performance of realtime applications using multicore processor compared to the cache with uniform access time.

Point Particle Approximation for Single and Two Species Diffusion-Influenced Reactions

  • Kim, Hyojoon
    • Bulletin of the Korean Chemical Society
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    • v.34 no.5
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    • pp.1454-1456
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    • 2013
  • The fluctuations in concentrations of reactants dominate the long-time dynamics of the single (A + A ${\rightarrow}$ 0) and two species (A + B ${\rightarrow}$ 0) diffusion-influenced annihilation reactions. Although hierarchical Smoluchowski approaches can provide a systematic and flexible framework to deal with the fluctuation effects, their results are too complicated to be analytically solved. For the efficient numerical calculation of the complicated fluctuation effect terms, we show that the presented point particle approximation is not only practical but also quite accurate for most conditions in diffusion-influenced reaction systems.

Analysis of Rock Masses and Rock Supports by Rigid Block Method (강성블록법에 의한 지반 및 지보재 해석)

  • 김문겸;황학주;엄인수;허택녕
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 1991.04a
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    • pp.84-90
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    • 1991
  • Underground structures usually consist of rock masses or concretes which can be cracked or have cracks. This study aims to develop an analysis program which can deal with the effect of discontinuous behavior due to those cracks using the block theory. It is assumed that rock masses form blocks along the discontinuity lines, and deformation within the block is relatively small. The behavior of discontinuity plane of the structures is divided into sliding along the discontinuity plane. separation of discontinuity by tensile force, and degradation of asperity angle of discontinuity plane by external force with sliding of rock Basses. These behaviors are implemented using constitutive relation and relevent load-displacement relation defined through normal and shear stiffnesses. Time varying displacements and block velocities are calculated by explicit time stepping algorithm. The effect of rock supports including rockbolts is also considered, and the tending effects which occurs in relatively thin lining is also considered.

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