• 제목/요약/키워드: Time-Deal Effect

검색결과 144건 처리시간 0.028초

중국 온라인 타임 세일이 실제 구매에 미치는 효과 : 징동닷컴에 대한 실증 연구 (Exploring the Effect of Online Time-Deals on Actual Purchase in China : An Empirical Study on JD.com)

  • 왕맹맹;민대환
    • 한국IT서비스학회지
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    • 제19권2호
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    • pp.11-21
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    • 2020
  • This study explores the effect of time-deals, i.e., online promotions with time limit. Recently many online/mobile shopping sites in China utilize so called hot deal marketing technique for a short duration at a specific time. The purpose of "time-deals" is to attract online shoppers with deep discounted price and induce consumers to purchase items. This paper examines the effect of time-deals on sales volume, firstly by comparing the sales volume of time-deal days with that of no time-deal days and secondly by comparing the sales volume of days before and after two types of time deals, usual time-deals and special time-deals, Although some prior research studied the role of time-deals in promoting consumers' purchase behavior, most used the experimental approach by building mock-up shopping sites and asking participants purchase intention. However, purchase intention does not always result in purchase behavior. This study extracted actual purchase data for four items on time-deals from an online shopping site in China. A comparison of sales volumes on time-deal days with no time-deal days has shown the significant difference in the sales volumes. This finding confirms the positive effect of time-deals on purchase behavior. This study has also found that special time-deals soak up near-future demands in advance and lower the sales after the special time-deal event, although there is no significant difference in sales before and after usual time-deals.

소비자 키워드광고 탐색패턴에 나타난 촉진지향성이 온라인 여행상품 구매확률에 미치는 영향 (The Effect of Deal-Proneness in the Searching Pattern on the Purchase Probability of Customer in Online Travel Services)

  • 김현교;이동일
    • 한국경영과학회지
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    • 제39권1호
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    • pp.29-48
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    • 2014
  • The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

국제물품매매계약상 운송물품의 소유권이전시기에 관한 연구 (A Study on the Time of Passing of Property in the International Sale of Goods)

  • 정재환
    • 무역상무연구
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    • 제45권
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    • pp.3-31
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    • 2010
  • The passing of property in goods affects contractual rights and duties. It is the point on which depend issues as diverse as the seller's entitlement to sue for the price and the incidence of risk of loss of casualty to the goods. The passing of property may also have an incidental effect on the remedies of the parties, including specific performance. But Incoterms do not deal with how the goods should reach the agreed point of delivery. While Incoterms specifically deal with questions of division of risk of loss of or damage to the goods between seller and buyer, they do not deal with property or transfer of title of the goods. Indeed, it was not even possible to agree on uniform rules on these questions in the CISG. Therefore, the parties to a contract of sale should provide for these matters themselves in the contract of sale and closely observe what the applicable law requires for the transfer of ownership to the goods and other property rights.

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시간지연 효과를 고려한 기간 통합 DEA 모형의 개발 (Development of A Multi-Period Integration DEA Model Considering Time Lag Effect)

  • 장연상;정병호
    • 한국경영과학회지
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    • 제37권4호
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    • pp.37-50
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    • 2012
  • The existing DEA models have been devoted to evaluate relative efficiency of DMUs based on multiple input and output factors of a same period. However, a certain kind of lead time can be required to produce outputs using inputs in an organization. R&D evaluation is a typical area with this kinds of time lag. Thus, the purpose of this paper is to develop a new DEA model to deal with time lag effect in performance evaluation. The proposed model is to find relative efficiency of each DMU for each period considering the time lag effect. A case example using a real data set is also given to show the usage or implication of the suggested model. The results are compared with the ones of the CCR model and the multi-periods input model.

영국의 근로연계복지에 관한 평가 : 신노동당 정부의 New Deal을 중심으로 (Workfare in the United Kingdom : A Study on New Deal under the New Labour Government)

  • 신동면
    • 한국사회복지학
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    • 제56권1호
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    • pp.23-43
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    • 2004
  • 신노동당 정부에서 뉴딜이 도입된 이래 5년이라는 시차(time difference)는 뉴딜이 청년실직자, 장기실직자, 편부모, 장애인 등 사회적 배제집단을 노동시장에 편입시키고, 근로연령세대를 위한 소득관련 급여지출의 감소를 가져왔으며, 노동시장에서 근로연령세대의 고용률을 높이는 데 크게 기여하였다는 것을 보여준다. 뉴딜은 일자리우선모델보다는 인적자원개발모델에 보다 근접한 성격을 지니고 있다. 뉴딜은 근로능력이 있는 복지수급자를 일자리로 유인하기 위하여 근로연계복지를 지향하는 국가들에게 다음과 같은 정책학습의 기회를 제공한다. 첫째, 개인에게 책임과 의무를 부여함과 동시에 교육 및 직업훈련을 중심으로 한 적극적 노동시장사업을 통하여 개인의 자발적 참여를 유도할 수 있어야 한다. 둘째, 지역단위에서 복지와 고용을 연결하여 통합관리할 수 있는 분권적 전달체계를 갖추고, 다양한 고용사업을 진행하기 위하여 민간부문, 특히 기업가들과의 협력체계를 조성하기 위하여 노력하여야 한다. 셋째, 근로능력이 있는 복지수급자 개인에 대한 사례관리의 도입이 필요하다. 끝으로, 확고한 정치적 리더십에 의하여 주도되고 뒷받침되어야 한다.

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Output-only modal identification approach for time-unsynchronized signals from decentralized wireless sensor network for linear structural systems

  • Park, Jae-Hyung;Kim, Jeong-Tae;Yi, Jin-Hak
    • Smart Structures and Systems
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    • 제7권1호
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    • pp.59-82
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    • 2011
  • In this study, an output-only modal identification approach is proposed for decentralized wireless sensor nodes used for linear structural systems. The following approaches are implemented to achieve the objective. Firstly, an output-only modal identification method is selected for decentralized wireless sensor networks. Secondly, the effect of time-unsynchronization is assessed with respect to the accuracy of modal identification analysis. Time-unsynchronized signals are analytically examined to quantify uncertainties and their corresponding errors in modal identification results. Thirdly, a modified approach using complex mode shapes is proposed to reduce the unsynchronization-induced errors in modal identification. In the new way, complex mode shapes are extracted from unsynchronized signals to deal both with modal amplitudes and with phase angles. Finally, the feasibility of the proposed approach is evaluated from numerical and experimental tests by comparing with the performance of existing approach using real mode shapes.

A FINANCIAL MARKET OF A STOCHASTIC DELAY EQUATION

  • Lee, Ki-Ahm;Lee, Kiseop;Park, Sang-Hyeon
    • 대한수학회보
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    • 제56권5호
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    • pp.1129-1141
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    • 2019
  • We propose a stochastic delay financial model which describes influences driven by historical events. The underlying is modeled by stochastic delay differential equation (SDDE), and the delay effect is modeled by a stopping time in coefficient functions. While this model makes good economical sense, it is difficult to mathematically deal with this. Therefore, we circumvent this model with similar delay effects but mathematically more tractable, which is by the backward time integration. We derive the option pricing equation and provide the option price and the perfect hedging portfolio.

Exploiting Static Non-Uniform Cache Architectures for Hard Real-Time Computing

  • Ding, Yiqiang;Zhang, Wei
    • Journal of Computing Science and Engineering
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    • 제9권4호
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    • pp.177-189
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    • 2015
  • High-performance processors using Non-Uniform Cache Architecture (NUCA) are increasingly used to deal with the growing wire delays in multicore/manycore processors. Due to the convergence of high-performance computing with embedded computing, NUCA caches are expected to benefit high-end embedded systems as well. However, for real-time systems that use multicore processors with NUCA caches, it is crucial to bound worst-case execution time (WCET) accurately and safely. In this paper, we developed a WCET analysis approach by considering the effect of static NUCA caches on WCET. We compared the WCET in real-time applications with different topologies of static NUCA caches. Our experimental results demonstrated that the static NUCA cache could improve the worst-case performance of realtime applications using multicore processor compared to the cache with uniform access time.

Point Particle Approximation for Single and Two Species Diffusion-Influenced Reactions

  • Kim, Hyojoon
    • Bulletin of the Korean Chemical Society
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    • 제34권5호
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    • pp.1454-1456
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    • 2013
  • The fluctuations in concentrations of reactants dominate the long-time dynamics of the single (A + A ${\rightarrow}$ 0) and two species (A + B ${\rightarrow}$ 0) diffusion-influenced annihilation reactions. Although hierarchical Smoluchowski approaches can provide a systematic and flexible framework to deal with the fluctuation effects, their results are too complicated to be analytically solved. For the efficient numerical calculation of the complicated fluctuation effect terms, we show that the presented point particle approximation is not only practical but also quite accurate for most conditions in diffusion-influenced reaction systems.

강성블록법에 의한 지반 및 지보재 해석 (Analysis of Rock Masses and Rock Supports by Rigid Block Method)

  • 김문겸;황학주;엄인수;허택녕
    • 한국전산구조공학회:학술대회논문집
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    • 한국전산구조공학회 1991년도 봄 학술발표회 논문집
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    • pp.84-90
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    • 1991
  • Underground structures usually consist of rock masses or concretes which can be cracked or have cracks. This study aims to develop an analysis program which can deal with the effect of discontinuous behavior due to those cracks using the block theory. It is assumed that rock masses form blocks along the discontinuity lines, and deformation within the block is relatively small. The behavior of discontinuity plane of the structures is divided into sliding along the discontinuity plane. separation of discontinuity by tensile force, and degradation of asperity angle of discontinuity plane by external force with sliding of rock Basses. These behaviors are implemented using constitutive relation and relevent load-displacement relation defined through normal and shear stiffnesses. Time varying displacements and block velocities are calculated by explicit time stepping algorithm. The effect of rock supports including rockbolts is also considered, and the tending effects which occurs in relatively thin lining is also considered.

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