• 산경연구논집
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• 제8권4호
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• pp.37-46
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• 2017

Purpose - The purpose of this study is to investigate the factors that cause consumers to frequently visit large - Super Store and goods for large - scale retailers using Super Store. Research design, data, and methodology - The purpose of this study is to present the empirical analysis of 53 adult males and females living in the Mokpo area on the relationship between perceived level of satisfaction and loyalty of the large - scale marts. The results were analyzed. The statistical data of the questionnaire were verified by the SPSS. Results - In the empirical analysis of this study, four variables were found to be the main loyalty factors, which were found to affect the satisfaction of Super Store and the decision to return again. Therefore, in this study, the quality of goods, price, diversity, and image were analyzed as loyalty factors, and it was analyzed as factors influencing satisfaction. It was confirmed that loyalty factors were important. In particular, consumers' perception of behaviors such as local specialties and community service that can be distinctly differentiated from other distribution agencies was very low. Conclusions - It is necessary to construct a comprehensive systematic system to analyze the detailed factors influencing the satisfaction and loyalty of users of Mokpo ticket consumers and to systematically manage and evaluate them. In order to raise awareness of consumer loyalty factors, consumer satisfaction and loyalty survey should be regularly conducted. Consumers should look for ways to improve them and develop improvement plans. The various direct and indirect services provided by Super Store to consumers include price, quality, assortment, customer service, accessibility, and feelings for large marts. However, since the services provided by the Super Store are different from those of the consumers, the loyalty factors for the different factors can be different. Therefore, in order to differentiate them from traditional markets or other distribution centers, it It should be used as a weapon of competition. In this study, it is generally recognized that the services provided by Super Store are very simple and inexpensive, so that consumers are not aware of the difference of particular stores.

• 동아시아경상학회지
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• 제3권4호
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• pp.5-8
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• 2015

In addition to the increased used for smart phones daily, various characteristics and problems for social commerce have been drawn attention recently, and also, have been analyzed by various impact factors which were given to the purchasing behaviors of consumers through social commerce. The study investigated consumers' use of social commerce based on SNS by using articles of Fair Trade Commission, Korea Consumer Agency and so on. As a result, cost reduction characteristics of social commerce, the impulse buy, and to understand in Review effect, latest mobile shopping growth of increases explosively, market by market conditions to move from offline to online, the social commerce it was found to have a significant impact on the time of the purchase of the consumer. In addition, the study has discussed the results of the significance and limitation. With those things, they can be a suggestion for future research. More than half of the consumers were satisfied with social commerce. The consumers made use of social commerce 1 or 2 times a month and when they were watching banner advertising. In detail, food and beverage tickets such as restaurants, café and bars occupied 35%, and they showed the highest. 'We-make-price', 'Ticket Monster' and 'Coupang' were used to investigate as representative social commerce companies.

• 유통과학연구
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• 제16권3호
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• pp.69-77
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• 2018

Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.

• 한국조경학회지
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• 제42권4호
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• pp.60-75
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• 2014

본 연구의 목적은 블로거들이 전달하는 2013순천만국제정원박람회에 대한 정보와 소감을 통해 관람객들의 인식(認識)을 파악함으로써 국제정원박람회장의 활용이나 유사한 계획에 유용한 시사점을 도출하고자 하는 것이다. 연구는 인터넷 포털사이트에서 순천만국제정원박람회를 키워드로 검색하여 나타난 상위 300건의 블로그를 대상으로 하였다. 블로거들은 2013순천만국제정원박람회의 특정 정원이나 공간에 대한 인상과 선호를 그 이유와 함께 가감 없이 기술하고 있어 관람객들의 인식을 선명하게 포착할 수 있었다. 연구 결과는 다음과 같다. 첫째, 세계 정원에 대한 선호는 네덜란드정원, 한국정원, 중국정원, 프랑스정원 순이었다. 전반적으로 세계 정원에 대한 만족도는 높지 않았고, 실망감을 구체적으로 표현한 블로거들이 많았다. 둘째, 참여 정원에 대한 인지도가 낮은 것으로 나타났다. 참여 정원은 새로운 소재와 실험적인 디자인을 통해 정원 예술을 소개하는 정원박람회 본래의 취지를 대변하는 장소로서 보다 중시할 필요가 있다고 생각한다. 셋째, 많은 블로거들이 세부 경관과 일시적 경관 같은 미시 경관에서 깊은 인상을 받는 것으로 나타났다. 박람회장 같은 넓은 대상지에서도 미시 경관은 중요한 경관 체험 요소로 중시되어야 한다는 것을 시사한다. 넷째, 관람객들은 '순천호수정원'과 '꿈의 다리'를 가장 인상적인 장소로 인식하고 있었다. 이들은 2013순천만국제정원박람회의 아이콘이자 대표 경관이기도 하지만 세계 정원과 참여 정원에 대한 인식 약화의 원인이기도 한 것으로 나타났다. 다섯째, 대부분의 관람객들은 입장료가 "비싸다"고 인식하고 있었다. 우리 사회가 비용을 지불하고, 정원을 관람하는 것에 대한 인식이 아직 정립되지 않은 것으로 이해할 수 있다. 정원 문화에 대한 인식 제고를 위해 더 많은 노력이 필요하다는 것을 시사한다. 전반적으로 블로거들은 2013순천만국제정원박람회에 대해 만족감을 표현하지만, 실망한 점이나 개선 사항과 같은 비판적 인식을 구체적으로 나타내는 블로거들도 많았다. 이러한 비판적 의견은 유용한 시사점을 제공하고 있다. 이런 측면에서 블로거는 '시민 비평가'라고 할 수 있고, 블로그는 일반들의 '격식 없는 담론의 장'이라고 할 수 있다. 인식 조사 방법으로써 블로그는 주관적이고 개인적이라 해석에 어려움이 있고, 자료를 정량화하여 분석하는 데에는 비록 한계점이 있지만, 다양하고 구체적인 인식을 포착할 수 있는 통로이기도 하다. 블로그의 이러한 측면은 향후 박람회장 활용이나 유사 프로젝트의 계획을 위한 인식 조사의 유용한 방법이 될 수 있을 것으로 전망한다.

• 한국식품조리과학회지
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• 제30권3호
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• pp.291-306
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• 2014

The purpose of this study was to examine the use of social commerce restaurant products by college students according to demographic characteristics and eating out behavior. The questionnaire for the survey was distributed to 450 college students, who have experiences of purchasing a restaurant product on social commerce, with 286 responses used for analysis. From the result, college students frequently use smart phones and SNS for making such purchases. While the awareness of social commerce was high, they sometimes visited the websites and purchased products. The awareness and purchase experience of Coupang and Ticket Monster turned out to be the highest. The most frequently purchased product was restaurant discount coupons, followed by fashion/accessories, movie or concert tickets, food products, and beauty shop discount coupons. The discount rate was mostly 30 to 40% on average. The most significantly considered matter in purchasing products and services was product quality, followed by discount rate and consumer review. The respondents ate out at least 3 to 5 times a week, spent $100,000{\leq}200,000$ won, and were generally satisfied with the restaurant products from social commerce sites. The main satisfaction reason was price, whereas the dissatisfaction reason was false and puffy advertising. Service quality improvement and variety of category were the most necessary factors for improvement. Among the demographic characteristics, there was a difference in purchase expenditure of social commerce restaurant products, as well as purpose, companion, time used and word-of-mouth experience according to gender. According to grade, there was a difference in purchase expenditure, companion, area of use and impulsive purchase. Among the eating out behavior, there was a difference in purpose, companion and word-of-mouth experience according to the eating out frequency. Meanwhile, there was a difference in purchase expenditure, companion, time used, word-of-mouth experience and tool according to the eating out cost.

• 한국콘텐츠학회논문지
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• 제15권5호
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• pp.66-77
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• 2015

본 연구는 공연예술상품의 속성과 기대혜택에 대한 전문가와 소비자의 인식을 비교하고자 하였다. 우선 델파이기법을 활용하여 공연예술 작품을 제작하는데 직 간접적으로 연관되어 있는 전문가들을 대상으로 하여 소비자들이 공연예술상품을 선택하는데 있어서 중요하게 생각하는 속성과 상품을 통해 얻고자 하는 기대혜택에 대한 의견을 조사하였다. 이와 더불어 전문가 조사결과와 선행연구를 토대로 구성된 공연예술 상품의 속성과 기대혜택에 대한 설문항목에 대하여 일반 소비자를 대상으로 설문조사를 실시하였다. 조사결과 "공연작품의 내용", "공연장의 위치", "티켓 가격", "스트레스 해소", "삶의 질 향상" 등이 전문가와 소비자 모두에게 중요하다고 나타났다. 반면에 소비자와 비교하여 전문가들은 "출연진의 명성", "예술가의 기량", "공연장 인지도 및 공연단체 명성", "공연장의 위치", "대중매체 홍보", "자아실현"을 중요한 것으로 인식하고 있어 일부 항목들에 대하여 전문가들이 소비자들의 요구를 과대평가하고 있음을 알 수 있다.

• 공학논문집
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• 제5권1호
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• pp.17-35
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• 2004

Svg는 2차원 그래픽을 표현하기 위해 xml을 기반으로 만들어진 언어로서 W3C에 의한 xml 그래픽 표준이다. Xml의 개방성과 상호운용성 등의 장점을 모두 수용하여 다른 xml 언어들과 결합시켜 다양한 웹 어플리케이션으로 응용 할 수 있다. 실시간 데이터로부터 고품질의 다이나믹한 그래픽을 만들어 낼 수 있기 때문에 전자상거래, 지리정보, 교육과 광고 등의 분야에 적용 될 수 있다. 데이터베이스와의 연동으로 SVG의 응용을 더 높일 수 있다. 이는 단지 사용자 측면에서의 어플리케이션이 아닌 서비스를 제공하는 서버와의 대화가 가능하다는 것이다. 이 논문에서는 svg의 의미나 능력을 설명하는 것이 아니라 실제 극장 시스템에서 어떻게 활용 될 수 있는지를 말해 줄 것이다. svg는 xml의 장점에 그래픽적인 장점을 더 한 것이다. 이 말은 단지 svg가 그래픽적인 요소만이 아닌 xml의 유연성을 가졌다는 말이 된다. 실제 좌석의 위치지정과 새로운 좌석의 추가가 쉽다. 그룹으로 지정된 좌석은 단지 태그의 추가만으로 좌석을 생성할 수 있다. 이는 좌석의 변화와 또는 좌석의 고장 시 즉시 svg에 나타낼 수가 있다. 또한 svg는 데이터베이스와의 연동이 가능하고 추가 수정이 쉽다. 이는 벡터의 데이터를 갔고 있어서 가능한 것이다. 기존의 예약 시스템은 표를 살 때 시간과 가격의 정보만 있었지만, svg로 구현할 경우 좌석의 위치와 가격, 그리고 구매여부, 취소 등을 눈으로 보면서 할 수 있다.

• 한국직업건강간호학회지
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• 제14권2호
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• pp.93-107
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• 2005

Purpose: The purpose of this study is to identify the trends of studies on work-related musculoskeletal disorder and to suggest the direction of future research. Method: 144 research thesis for a degree on work-related musculoskeletal disorder were systematic reviewed and published from Jan. 1990 to Mar. 2005. The analyzed using descriptive statistics, an actual number, percentage. Result: As its result the work-related musculoskeletal disorder research which is announced from domestic the doctorate dissertation at the 2004 year 42 the most many 144 dissertation middle most to be 129 in master degree dissertation was 15 in Ph D degree. Dissertation contents character the contents against the result relation that it analyzes especially and a condition and an obstacle was many most at 84. Research plan in most description investigation research 121 the dissertation field to be the especially public health (hygiene, industry and environment) at this 57 most many research object person distribution manufacturing industry in the research object one dissertation was many most at the 40. The tools which are used in each measurement in the question tool which it uses most the question price of land which uses the condition investigation ticket which it made from the NIOSH and the ANSI most many 33, the hazard which analyzes a work attitude in the tool which it uses the RULA was many most at 14. In the stress test tool social psychological healthy measurement PWI (Psychological Wellbeing Index) the dissertation which uses the Job Strain of the Karasek Model to be many most at 19 PWI (Psychological Wellbeing Index) 7 easy use. Work-related musculoskeletal disorder measurement hazard in physiological index and the machinery and tools which it uses there were 9 researches to use an electromyogram most plentifully. With the effect goes to a work-related musculoskeletal disorder they are 33 where the age is many most from general quality. From healthy act with the relation of smoking the year to be many from 16 dissertations. Work of the corpse an attitude (the attitude which is inappropriate) with 5 and the work market the work burglar is many most at 9, the society-support of 36 where the stress is many psychologically most, the stress and service also the most many duty discretion (authority and autonomy) is 6 at the duty demand boat song 9. The service career to be many is 22 of extraordinarily with relation of service. Conclusion: It is recommended the research which it sees being limited in only domestic thesis for a degree the international comparative study to become accomplished. It comes to think with the fact that it will be necessary to make the protocol which it conforms in the civil official guide the test researches for the protocol or arbitration program which is standardized are necessary. Prevention and the civil official of work relation bones and sinews standing total disease hazard scientific base one program is necessary with base.

• 농촌계획
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• 제23권1호
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• pp.53-63
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• 2017

Although some indicators for evaluating rural settlement conditions have been offered, these indicators could not reflect unique characteristics that rural has its own peculiarities. The rural area is identified with central districts functioned as service provision and hinterlands used its service. The aim of this study is to find a central district of rural villages and define range of its hinterlands using various physical characteristics of rural areas. Targeting areas are Yongsan and Hwanggan in Yeongdong-gun. The physical characteristics are represented by building density, number of shops among secondary and tertiary industries, official land price, and density of bus line. The rural central district is estimated by linear programming using defined the physical characteristics. Also its hinterlands used Huff model and social accessibility. The results of this study are as follows; (1) The physical characteristics in Hwanggan myeon is higher than Yongsan myeon because Hwanggan area has a large floating population for using Hwanggan station and ticket office; (2) The central district in Hwanggan has wider regional range than Yongsan. When central district estimate in rural areas, we suggest a grid diameter of Hexagon for controlling errors; (3) Considering accessibility, the life zone of 4 districts defined legally in Hwanggan use Yongsan and 2 legal districts in Hwanggan are possible to take advantage of Yongsan's life zone; (4) The results of survey targeting boundary villages between Yongsan and Hwanggan, individual drivers use central districts both Yongsan and Hwanggan, however users by public transportation (especially bus) go more to Hwanggan because bus lines to Hwanggan have many routes than to Yongsan. Evaluating the rural settlement conditions by national unit through grasping central districts and its hinterlands, these results can use as base line data and the evidence for regional development projects.

• 한국유통학회지:유통연구
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• 제15권3호
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• pp.71-110
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• 2010

본 연구에서는 항공권 예약 발권 웹사이트의 서비스 품질을 측정 뿐만 아니라 서비스 회복도 측정하고자 하였다. 또한 서비스 품질과 서비스 회복이 고객만족 및 충성의도에 미치는 영향관계를 실증하고자 하였다. 온라인 서비스 품질과 온라인 서비스 회복의 측정을 위해 Parasuraman, Zeithaml, & Malhotra(2005)가 개발한 E-S-QUAL과 E-RecS-QUAL을 사용했으며, 했다. E-S-QUAL은 온라인 서비스 품질을 측정하는 도구로써, 효율성, 시스템 이용가능성, 이행성, 프라이버시의 4개 차원 22개 항목으로 구성된다. E-RecS-QUAL은 온라인 서비스 회복을 측정하는 도구로써, 반응, 보상, 접촉의 3개 차원 11개 항목으로 구성된다. 실증분석을 위한 설문조사는 항공사나 여행사의 웹사이트를 통해 국내 외 항공권을 구입해 본 경험이 있는 소비자를 대상으로 실시하였는데, 총 400부가 회수되었고, 이 중 342부를 최종분석에 사용하였다. 실증분석을 위해 AMOS 7.0과 SPSS 15.0을 사용하였다. 먼저, SPSS 15.0을 사용하여, 요인점수를 이용한 회귀분석으로 가설검증을 한 결과, <가설 I-1, 2, 3, 4, II-1, 2, 3, III-1, IV-1>이 전부 채택되었다. 온라인 서비스 품질과 온라인 서비스 회복의 각 차원은 모두 전반적인 서비스 품질에 유의한 영향을 보였고, 전반적인 서비스 품질은 고객만족에 유의한 영향을 미쳤다. 마지막으로 고객만족 역시 충성의도에 유의한 영향을 미치는 것으로 확인되었다. 한편 AMOS 7.0을 사용하여 모형 분석을 하였는데, 모형의 적합도는 가설검증을 하기에 합당한 수치가 나왔다. 이를 토대로 가설검증을 한 결과, <가설 I-1, 3, II-1, 3, III-1, IV-1>은 채택되었고, <가설 I-2, 4, II-2>는 기각되었다. 이 결과는 Parasuraman et al.(2005)이 주장한 것처럼 E-S-QUAL을 나타내는 데는 요인점수를 이용한 회귀분석이 더 적합하다는 것을 보여주는 것이라고 판단된다. 이를 토대로 본 연구의 시사점을 정리하였다.