• Asia pacific journal of information systems
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• 제23권2호
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• pp.87-109
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• 2013

While many surveys show very positive attitudes on the part of consumers towards eco-friendly products, the market share actually reflecting green IT purchases remains low in most countries. The motivations behind green IT purchase behavior are still obscure. Several studies have addressed the question of green IT diffusion from economic and normative viewpoints in an attempt to interpret IT adoption behavior. This study comes at the question from a different angle, namely negative frame, examining threat and coping behaviors using the Ordered Protection Motivation (OPM) model and threat appraisal theory. The results show that attitudes toward fairness and positive change, which are precedents of threat appraisal, play an important role in determining threat appraisal. Perceived threats in the green IT arena include habit change and ecological change. Appraisal for coping with these threats directly affects initial adoption behaviors regarding available green IT, and then indirectly encourages the purchase of new green IT products.

• 아태비즈니스연구
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• 제13권1호
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• pp.301-315
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• 2022

Purpose - The main objective of this study was to investigate tourists behavior by applying protection motivation theory and health belief model during COVID-19 pandemic. Specifically, the study examined how risk perception of COVID-19 affects tourists' protection motivation and travel avoidance intention. Design/methodology/approach - The empirical data was collected by self-administered questionnaires to obtain perception and behavior regarding COVID-19 pandemic situation. A total of 486 questionnaires were used for data analysis and SEM analysis was applied in order to examine seven hypotheses. Findings-The results showed that COVID-19 risk perception is a significant antecedent of threat appraisal, coping appraisal, and cue to action (H1, H2, H6). Moreover, protection motivation is affected by threat appraisal and coping appraisal (H3, H4) and influences on travel avoidance intention (H5). However, cue to action does not affect protection motivation (H7). Research implications or Originality - This study provides insightful implications for tourism industry practitioners who will prepare the post-corona field and the results enrich knowledge of the tourist behavior during pandemic situation.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.164-173
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• 2022

This study aimed to explore the themes and parameters of environmental health behaviors based on Rogers' protection motivation theory through a systematic mapping review. Using a systematic approach, a literature review was conducted of articles that adopted Rogers' protection motivation theory. A total of 11 articles on protection motivation theory using participants and environmental health as outcomes were identified in a search of CINAHL, Cochrane Library, EMBASE, Eric, PsycARTICLES, PubMed, and RISS between September 1 and September 8, 2021. Themes related to the environment and personal behaviors between 2002 and 2021 were extracted. The parameters based on protection motivation theory were identified through systematic mapping as fear appraisal, rewards of maladaptive response, severity, vulnerability, costs of adaptive response, response efficacy, self-efficacy, and intention. Self-efficacy and response efficacy considerably affected environmental health behaviors. Emotional fear appeal related to environmental hazards motivates an internal process that alters the threat appraisal and their coping appraisal. Environmental behavior perception and intention influenced on environmental health behaviors with small effect sizes. Therefore, a deeper understanding of the severity of environmental health issues could lead to the development of helpful, effective, and intensive interventions to promote healthcare among the vulnerable population.

• 품질경영학회지
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• 제51권4호
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• pp.643-662
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• 2023

Purpose: The purpose of this study was to understand an individuals' COVID-19 vaccine acceptance intention during the peak of the pandemic by utilizing the coping theory and technology threat avoidance theory (TTAT) as a framework. Specifically, we focused on understanding how inward and outward emotion-focused coping (EFC), such as psychological distancing and emotional support seeking, affect problem-focused behavior (PFC), which is vaccine acceptance. Furthermore, we investigate how the individuals' cognitive appraisal to- ward COVID-19, consisted of perceived threat and perceived avoidability act as an antecedent of EFC. Methods: A PLS-SEM analysis was conducted to find the causal relation between the variables. An online survey was conducted targeting vaccination recipients on April, 2021. Participants were asked about their perception toward the virus, their coping strategy, and vaccine acceptance intention. A total of 186 valid samples were collected and used for the analysis. Furthermore, to analyze the out-of-sample predictive power of the research model and ensure the generalizability of the results, a PLSpredict analysis was conducted. Results: The results of the PLS-SEM analysis show that perceived threat toward COVID-19 significantly affect an individuals' EFC strategy. Furthermore, both types of inward EFC (psychological distancing, wishful thinking) negatively affected vaccine acceptance intention. On the other hand, emotional support seeking, which is a type of outward EFC, positively affected vaccine acceptance. The result of the PLSpredict analysis confirms the generalizability of the PLS-SEM result. Conclusion: The results of our study could be utilized to decrease vaccine hesitancy and prevent global pandemics by accelerating and increasing vaccination. Our study provides several meaningful implications to researchers and practitioners regarding vaccine acceptance and threat coping behavior.

• International Journal of Computer Science & Network Security
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• 제24권9호
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• pp.50-62
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• 2024

The decision to integrate mobile cloud computing (MCC) in higher education without first defining suitable usage scenarios is a global issue as the usage of such services becomes extensive. Consequently, this study investigates the security determinants of the educational use of mobile cloud computing among universities' students. This study proposes and develops a theoretical model by adopting and modifying the Protection Motivation Theory (PMT). The study's findings show that a significant amount of variance in MCC adoption was explained by the proposed model. MCC adoption intention was shown to be highly influenced by threat appraisal and coping appraisal factors. Perceived severity alone explains 37.8% of students "Intention" to adopt MCC applications, which indicates the student's perception of the degree of harm that would happen can hinder them from using MCC. It encompasses concerns about data security, privacy breaches, and academic integrity issues. Response cost, perceived vulnerability and response efficacy also have significant influence on students "intention" by 18.8%, 17.7%, and 6.7%, respectively.

• International Journal of Computer Science & Network Security
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• 제24권8호
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• pp.105-118
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• 2024

The decision to integrate mobile cloud computing (MCC) in higher education without first defining suitable usage scenarios is a global issue as the usage of such services becomes extensive. Consequently, this study investigates the security determinants of the educational use of mobile cloud computing among universities students. This study proposes and develops a theoretical model by adopting and modifying the Protection Motivation Theory (PMT). The studys findings show that a significant amount of variance in MCC adoption was explained by the proposed model. MCC adoption intention was shown to be highly influenced by threat appraisal and coping appraisal factors. Perceived severity alone explains 37.8% of students "Intention" to adopt MCC applications, which indicates the student's perception of the degree of harm that would happen can hinder them from using MCC. It encompasses concerns about data security, privacy breaches, and academic integrity issues. Response cost, perceived vulnerability and response efficacy also have significant influence on students "intention" by 18.8%, 17.7%, and 6.7%, respectively.

• Asian Journal for Public Opinion Research
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• 제10권2호
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• pp.76-101
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• 2022

Despite the increasing use of digital media and their powerful impact on risk management during recent outbreaks of emerging infectious diseases, the question of how digital media exposure influences preventive behaviors has not been fully explained. Using the appraisal tendency framework and protection motivation theory as theoretical frameworks, we theorized the affective and cognitive mechanisms under which the differential roles of three negative emotions (fear, anger, worry) on two cognitive appraisals (perceived threat and perceived efficacy) were examined. Based on data collected from a survey of 1,500 South Koreans during the COVID-19 pandemic, we found that while worry and anger increased perceived efficacy, fear reduced perceived efficacy. The results also showed that although exposure to COVID-19 information via digital formats increased preventive behavioral intention in general, digital media use for COVID-19 information had a negative influence on preventive behavioral intention through the sequential mediation of fear and perceived efficacy.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.197-215
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• 2016

Purpose This study aims to investigate the factors that influence decision making in relation to providing personal information on the internet with respect to the integration of the privacy calculus theory and protection motivation theory based on the dual-calculus model proposed by Li(2012). Design/methodology/approach The privacy calculus theory and protection motivation theory have been applied to explain privacy behavior to a certain degree but few studies have been conducted to explain privacy behavior based on the integration of these two theories. Although Li(2012) proposed the dual-calculus model, he only proposed its framework and did not carry out an empirical study. Therefore, this study proposes a research model that integrates these two theories and examines the relationship between the two theories through an empirical study. Findings According to the results of empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between coping appraisal and privacy risk in the risk calculus process. Thus, the results verify that external threat played a decisive role in increasing the risk level of a consumer's privacy. It can be discussed the ways to enhance the privacy behavior of consumer on the internet through these findings.

• 정보화정책
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• 제28권1호
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• pp.64-76
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• 2021

본 연구는 개인정보처리자 관점에서 개인정보보호 활동에 영향을 미치는 요인을 확인하고, 개인정보처리자 스스로 보호 활동을 강화하기 위한 방안을 모색하는데 있다. 요인 탐색을 위해 보호동기이론을 바탕으로 위협평가와 대처평가요인으로 대표되는 주요 요인을 선정하였으며, 요인별 영향분석을 위해 다항로짓모형을 활용하였다. 분석결과, 소규모 개인정보를 보유한 영세 개인정보처리자는 스스로 개인정보 보호 활동을 수행할 수 있도록 보호조치 점검도구 등 시스템 및 기술지원과 인식제고를 위한 교육지원이 필요하다. 그리고 대규모 개인정보를 보유한 개인정보처리자는 예산 및 조세지원 등 개인정보 보호 강화를 위한 투자를 장려하며, 실무 중심의 전문교육 지원이 필요한 것으로 나타났다.

• 벤처창업연구
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• 제17권4호
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• pp.163-172
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• 2022

본 연구는 디지털 헬스케어 서비스 제공자의 보호동기를 형성하는 위험평가와 대처평가가 정보보호의도의 주요한 요인인 유도통제의도와 자기방어의도에 미치는 영향을 확인하고자 한다. 연구모형은 보호동기이론을 기반으로 기존 선행연구를 통해 심각성, 취약성, 반응효능감, 자기효능감을 독립변수로 채택하였다. 연구모형 검증을 위해 한국의 디지털 헬스케어 서비스 기업 임직원 222명을 대상으로 설문조사를 실시하였으며, 데이터는 구조방정식을 사용하여 분석하였다. 연구결과에 따르면 (1) 보안위협의 결과에 대한 명확한 인지가 디지털 헬스케어 서비스 제공자의 정보유출 사고에 대한 심각성에 대한 이해를 높여주고, 이를 통해 디지털 헬스케어 서비스 제공자의 오남용을 줄일 수 있으며, (2) 보안시스템에 대한 디지털 헬스케어 서비스 제공자의 신뢰와 만족이 스스로 정보유출에 대응할 수 있다는 자신감을 형성시킬 수 있고, (3) 디지털 헬스케어 서비스 제공자는 정보유출로 인해 돌아오는 결과를 인지하고 있지만, 실제 자신에게 발생할 수 있는 가능성은 적다고 생각하고 있음을 확인하였다. 이 연구결과는 디지털 헬스케어 서비스를 운영하는 벤처기업은 디지털 헬스케어 서비스 제공자의 정보보호의도를 높이기 위해서 디지털 헬스케어 서비스 제공자의 보안수준을 높일 수 있는 지속적인 콘텐츠 제공이 필요하고, 타 벤처기업대비 높은 수준의 보안시스템을 도입하여 디지털 헬스케어 서비스 제공자의 신뢰를 통해 정보보호 동기유발이 중요하다는 점을 시사한다.