• Title/Summary/Keyword: Theory of Reasoned Behavior

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An Empirical Study about Internet and Social Network Security Behavior of End User (최종사용자의 인터넷과 소셜 네트워크 보안 행동에 대한 실증 연구)

  • Park, Kyung-Ah;Lee, Dae-Yong;Koo, Chul-Mo
    • The Journal of Information Systems
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    • v.21 no.4
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    • pp.1-29
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    • 2012
  • The purpose of this study was to find about personal information security of internet and social networks by focusing on end users. User competence and subjective criterion, which are the antecedents, are affecting security behaviors For these security behaviors, the study examined the relationship between security behavior intention on internet use and security behavior intention about social network that is actively achieved in many fields. Behaviors of internet and social network were classified into an action of executing security and an action of using a security technology. In addition, this study investigated a theory about motivational factors of personal intention on a certain behavior based on theory of reasoned action in order to achieve the purpose of this study. A survey was conducted on 224 general individual users through online and offline, and the collected data was analyzed with SPSS 12.0 and SmartPLS 2.0 to verify demographic characteristics of respondents, exploratory factor analysis, and suitability of a study model. Interesting results were shown that security behavior intention of social network is not significant in all security behavior execution, which is security performance behavior, and security technology use. Internet security behavior is significant to security technology use but it does not have an effect on behavior execution.

College Students' Safety Behaviors in the Dental Technology Laboratory Predicted by the Theory of Planned Behavior (치기공전공 대학생의 실습실 안전 행동에 대한 계획된 행위 이론 검증)

  • Park, Jong-Hee
    • The Journal of Korean Society for School & Community Health Education
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    • v.10 no.2
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    • pp.15-27
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    • 2009
  • Background and Goals: This study set out to apply the Theory of Planned Behavior (TPB), which is known to provide good explanations about human behavior, and test it to see if it could predict safety behavior by affecting the intention for safety behavior and perceived behavioral control and if intention for safety behavior would be influenced by attitude toward behavior, subjective norm, and perceived behavioral control. Methods: The subjects were 98 dental technology majors in D City. The questionnaires were distributed, filled out and collected on the spot. Each item was measured on a seven-point scale, and it's interpreted that the higher mean of each item would translate into safety behavior. Results: The analysis results of the Theory of Reasoned Action (TRA) variables indicate that only subjective norm ($\beta$ = .528, p < .000) had explanatory power of 27.2% (F = 37.170, P <.001) for intention for safety behavior. The results show that subjective norm and attitude toward behavior affect intention for safety behavior. The analysis results of the TPB variables revealed that intention for safety behavior had explanatory power of 26.6% (F = 36.072, p <.000) for behavior. When intention was added by perceived behavioral control, the explanatory power increased to 34.5% (F = 26.530, p <.000). And when it's added by knowledge, the explanatory power increased to 39.0% (F =21.661, p <.000). The results suggest that intention has the biggest influence on predicting safety behavior. Conclusion: The results show that the TPB model by Ajzen (1985) has greater forecasting power for intention and act of safety behavior than the TRA model by Fishbein & Ajzen (1980) and the TPB model can applied in the prediction of safety behavior. Thus safety behavior is considered as behavior whose determination control is limited. And safety education programs that add knowledge to the TPB variables will help the students promote their safety behavior.

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Continuance Adoption of Working from Home after the COVID-19 Outbreak: Empirical Evidence from Saudi Arabia

  • AHMED, Salem Mohamed;KHALIL MD, Nor
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.67-78
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    • 2021
  • The COVID-19 pandemic sweeping the world has rendered a large proportion of the workforce unable to commute to work, to mitigate the spread of the virus. This has resulted in both employers and employees seeking alternative work arrangements. Due to the pandemic, most if not all workers experienced work from home Hence work from home has become a policy priority for most governments. Individuals have started to change their behavior to stick to the curfew and rapidly conform to the new way of life. This study is conducted to understand how organizations and people adjust to these developments and challenges. Numerous organizations are changing to the online method of working because of the COVID-19. Because of the continuous adoption of a specific behavior after the COVID-19 pandemic situation ended, employees were expected to continue working from home. To investigate deep into the behavioral consequences of such a pandemic situation, in-depth interviews were conducted in several companies in Saudi Arabia. This study was conducted by extending the Theory of Planned Behavior (TPB) and the theory of reasoned action (TRA) to explore and assess the various factors that determine the continuous adoption intention of work-from-home by the Saudis. The finding shows that the employees' positive attitude, subjective norms, and self-efficacy affect the employees' intention to adopt work from home. The continuous adoption of work from home has been affected by employees' relevant intention and controllability.

Software Piracy in Vietnam: Analysis of Key Factors

  • Tuan, Vo-Quoc;Yoo, Chul-Woo;Kim, Mi-Suk;Choe, Young-Chan
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.487-492
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    • 2007
  • This research focuses on the development and empirical validation of a model of software piracy behavior on the basis of deterrence theory, expected utility theory and the theory of reasoned action. The total of sample numbered 86 and PLS (Partial Least Square) was utilized for analysis. The test of this study revealed that punishment severity was the greatest significant factor to influence to software piracy and subjective norms was also significantly related to it. However punishment certainty and software cost do not significantly affect to software piracy.

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Beliefs of University Employees Leaving During a Fire Alarm: A Theory-based Belief Elicitation

  • Christopher Owens;Aurora B. Le;Todd D. Smith;Susan E. Middlestadt
    • Safety and Health at Work
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    • v.14 no.2
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    • pp.201-206
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    • 2023
  • Background: Despite workplaces having policies on fire evacuation, many employees still fail to evacuate when there is a fire alarm. The Reasoned Action Approach is designed to reveal the beliefs underlying people's behavioral decisions and thus suggests causal determinants to be addressed with interventions designed to facilitate behavior. This study is a uses a Reasoned Action Approach salient belief elicitation to identify university employees' perceived advantages/disadvantages, approvers/disapprovers, and facilitators/barriers toward them leaving the office building immediately the next time they hear a fire alarm at work. Methods: Employees at a large public United States Midwestern university completed an online cross-sectional survey. A descriptive analysis of the demographic and background variables was completed, and a six-step inductive content analysis of the open-ended responses was conducted to identify beliefs about leaving during a fire alarm. Results: Regarding consequence, participants perceived that immediately leaving during a fire alarm at work had more disadvantages than advantages, such as low risk perception. Regarding referents, supervisors and coworkers were significant approvers with intention to leave immediately. None of the perceived advantages were significant with intention. Participants listed access and risk perception as significant circumstances with the intention to evacuate immediately. Conclusion: Norms and risk perceptions are key determinants that may influence employees to evacuate immediately during a fire alarm at work. Normative-based and attitude-based interventions may prove effective in increasing the fire safety practices of employees.

The Effects of National Research Fund Recognition on the Research Fund Payment Intend in R&D Project (연구비에 대한 인식이 연구비 사용 의도에 미치는 영향에 관한 연구 : RCMS 사용자를 중심으로)

  • Lee, Jung Woo;Han, Myung Hoon
    • Journal of Information Technology Services
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    • v.17 no.3
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    • pp.77-100
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    • 2018
  • As the importance of R&D has recently become more important, the budget for national R&D projects has continued to grow. Along with, there is a growing awareness to use and manage R&D funds transparently. This study examines the relationship among attitude toward the behavior (ATT), subjective norm (SN), perceived behavioral control (PBC) and behavioral Intention (BI) deriving from TPB (Theory of planned Behavior). To empirically prove the hypothesis, the statistical analysis were conducted based on the response from the 2,021 RCMS users, using SPSS 21.0 and AMOS 21.0. The research model variable consists of ATT, SN, PBC, BI, person type, RCMS characteristics. The results of study can be summarized as follows. First, ATT, SN, PBC have the positive effect on BI. Second, According to the type of person (Director, R&D supporter), there is no difference in ATT on BI but there is a difference in SN (or PBC) on BI. Third, The type of person have moderating effects in the relationship between ATT and BI. Finally, All RCMS characteristics have moderating effects in the relationship between ATT and BI. Some RCMS characteristics have moderating effects in the relationship between PBC and BI.

A Study on Factors Influencing the Performance of Computer-Practice Education in Vocational High Schools (실업계 고등학교 컴퓨터 실습교육의 성과에 영향을 미치는 요인에 관한 연구)

  • Park, Sang Cheol;Choi, Hyun Mi;Kim, Jong Uk
    • The Journal of Korean Association of Computer Education
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    • v.8 no.6
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    • pp.55-63
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    • 2005
  • The purpose of this study is to explore which factors influence the performance of computer practice-education in vocational high schools. We collected 604 response data from total 7 vocational high schools in Seoul City to test empirical analysis using SEM(Structural Equation Modeling) frequently used in social-science area. According to our results, all independent variables(learner's response learner's motivation, learner's attitude, learning contents, intention to learn, learner's ability and learning behavior) were found positively influencing learning performance of students. Based upon them we contributed our research model to combine TRA theory in psychology with Holton theory for academic implications. And also, from the perspective of practical implication, we can expect that our results will provide some useful guidelines for operating effective computer-practice education.

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Offline Shopping During the COVID-19 Pandemic: Between Need and Fear

  • USMAN, Hardius;PROJO, Nucke Widowati Kusumo;CHAIRY, Chairy
    • Fourth Industrial Review
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    • v.2 no.2
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    • pp.25-37
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    • 2022
  • Purpose - The purposes of this research are: (1) Building and testing a research model that integrates Theory of Reasoned Action (TRA) with fear, perceived risk, and health protocols; (2) Examining the impact of compliance with health protocols on consumer behavior when offline shopping. Research design, data, and methodology - The data collection uses the self-administered survey method, and the questionnaire is distributed online. A total of 504 Indonesian population aged 18 years old or more participate in this research. Data are analyzed using factor analysis, multiple regression, and multiple regression with interaction. Result - This study reveals several findings: (1) Attitude and subjective norm have a significant effect on offline shopping behavior; (2) fear has a direct and indirect effect on offline shopping behavior; (3) the effect of perceived risk on the intensity of offline shopping is determined by compliance with health protocols. Conclusion - This paper discusses the direct influence of attitudes and subjective norms on behavior. This research also integrates fear, perceived risk, and health protocol factors in TRA, which may not have been done much, especially in the COVID-19 pandemic context.

Patient Compliance and Associated Factors in the Community-based Hypertension Control Program (지역단위 고혈압사업에 있어서 환자의 치료순응도와 결정요인)

  • Kim, Jee;Min, Kyung-Bok;Kwon, Soon-Ho;Han, Dal-Sun;Bae, Sang-Soo
    • Journal of Preventive Medicine and Public Health
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    • v.32 no.2
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    • pp.215-227
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    • 1999
  • Objectives: To investigate compliance of hypertension patients using modified Theory of Reasoned Action(TRA). Methods: The data were collected for 7-12 April 1997, by interviewing 190 Hypertension patients in Hwachon, Kangwon-do. The analytical techniques employed include contingency table analysis and logit analysis. Results: 15.1% of patients were unaware of the fact that he/she has hypertension and 11.2% did not know that he/she should take drug. 20.8% of patients took drug continuously, 20.1% had drug intermittently, and 53.1% had never have treatment. In the contingency table analysis, several variables were found to be significantly related to patient compliance. They included variables for attitude towards the consequences of taking drugs, normative beliefs, systolic BP at the enrollment, knowledge of how to take hypertensive drugs, variables for general health behavior and experience with having health worker's home visit. The logit analysis was performed by two steps. first step uses experience with drug treatment of hypertension as the dependent variable, and second step uses continuity of treatment. Included in the predictors that are significantly related to the former analysis are subjected norms produced by combining normative beliefs and motivation to comply, knowledge of how to take hypertensive drugs, and opinion about natural recovery of diseases. The only significant determinant of continuous treatment was knowledge of how to take hypertensive drugs. Conclusions: The results of analysis suggest the usefulness of TRA as a framework for the study of compliance of hypertensive patients. The findings have some practical implication as well. One is that efforts for enhancing compliance should be directed not only patients but also to other persons influencing patient's attitude and behavior. It also suggest that correct understanding of hypertension treatment is essential to perform the appropriate patient role.

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Factors That Influence Digital Contents Piracy (디지털 콘텐츠 저작권 침해의도에 관한 영향요인 연구)

  • Kim, Kyunghee;Kim, Tae Ung
    • The Journal of Korean Association of Computer Education
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    • v.16 no.1
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    • pp.63-71
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    • 2013
  • This investigates the major factors that impact digital contents piracy in a college environment, mainly because the violation of the copyright is known to occur most often in college environments. Using a theoretical model based on Theory of Reasoned Action, this study examines the causal relationships among the variables of the digital contents piracy behavior. Major research variables include intention to commit piracy, attitude, social influence, fear of legal consequences, enjoyment, perceived easiness, knowledge level, and facilitating conditions. Survey responses from 335 undergraduate and graduate students indicate that the attitude and social influence affect the intention to commit piracy, and that social influence, enjoyment and perceived easiness influence the attitude. But, contrary to our expectation, knowledge level has been found to have no impact on the attitude. Perceived easiness, fear of legal consequences and facilitating conditions have all been shown to affect social influence. As a conclusion, the academic and practical implications of these findings are discussed.

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