• The Journal of Information Systems
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• v.23 no.4
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• pp.197-219
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• 2014

Despite of continuous efforts to crack down on piracy using penalties and regulations, this unauthorized piracy market is still enormous. Since the moral hazard about this phenomenon is pervasive and continually upsets the major intellectual property markets, an alternative plan is required. The purpose of this study is to provide an objective insight for factors that affect people's digital video piracy behavior. The following two research propositions were the focus: what psychological factors affect piracy behavior and how are these factors related to one another? In order to accomplish the research aims, we reviewed literatures on the current state of piracy in South Korea, characteristics of digital contents, studies on criminal psychology and behavioral theories. Previous research in the fields of criminal theory indicated that neutralization, a form of rationalization, would help explain digital piracy intentions. Thus, this study developed a model that explains effects of neutralization techniques and tested the possibility of an integrated model with other behavioral theory such as TPB and TIB. Empirical results of the study(368 sample collected) showed that all the factors in TPB including Attitude to Piracy(+), Subjective Norm(-), Perceived Behavioral Control(+) had a significant impact on Piracy Intention. Moreover, two neutralization techniques, Condemn the Condemners(+) and Appeal to Higher Loyalties(+), had a significant effect on Piracy Intention. In addition, Past Behavior had strong impacts on Attitude(+), Perceived Behavioral Control(+) and Piracy Intention(+). In terms of Expected Profit, it had an impact on Attitude to Piracy positively. These findings suggest implications for protecting the current intellectual property markets, with many stakeholders in movies and media industries. There are some limitations as followed: first, the study did not consider other neutralization techniques, low level of deterrence and the other expected results despite the possibility of their effects. Second, the study needs improvements through longitudinal research because the cross-sectional research could not rule out the alternative explanations.

• Korea Journal of Hospital Management
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• v.15 no.2
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• pp.84-106
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• 2010

Ensuring the confidentiality of patient records is critical requirement for quality of care and in fulfilling legal obligation of healthcare organizations. This study analyzed the behavior of hospital employees who are dealing with confidential patient information in a hospital. Theory of Planned Behavior(TPB) model and TPB expanded models that add habit concept to TPB are tested for the validity in explaining the predisposing factors that affect the behavior of hospital employee in ensuring the confidentiality of patient records. Data were collected by administrating a survey to the 350 employee of a tertiary care hospital. Of the 350 questionaries distributed, 321 were responded resulting 92% of response rate. The mean differences among the groups classified by age, years of experience, gender, and occupation were analysis using ANOVA. The relationships among the concepts suggested in the models were analysed by applying the Structural Equations Modeling method. The results of ANOVA indicated significant mean differences in the frequency of confidentiality ensuing behavior. Administrative staff and medical technicians show higher frequency of ensuing behavior compared to the physicians and the nurses. And more experienced employee show more confidentiality ensuring behavior. The results of Structural Equations analysis showed that the strong effect of habit and attitude in predicting the behavior. However, the effect of perceived behavioral control was not significant. Based on the results the theoretical and practical implications are discussed.

• Asia pacific journal of information systems
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• v.31 no.3
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• pp.392-414
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• 2021

Social networking services (SNS) is an indispensable method in order to obtain information of the Internet participants. The study identified three variables of social media communication, sharing culture, and online trust in terms of social capital theory (SCT) and reviewed intention& behavior variables in terms of theory of planned behavior (TPB). The data were collected from 330 samples of SNS user, and were involved, and the research model uses AMOS to make confirmatory factor analysis. The findings confirmed our hypothesis that social media communication, sharing culture, and online trust affect individuals' behaviors to sharing information. This study emphasizes that not only social media communication but also sharing culture to SNS can stimulate information sharing. while previous research has predominately focused on personal cognition or social network, the study examines the integrated influence of communication, culture and trust on information sharing in SNS. In sum, by explicating the unique role of social capital, this paper aims at contributing to the continued development and success of SNS in general.

• Korean Security Journal
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• no.56
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• pp.145-163
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• 2018

Recently, security behavior of members of organizations has been recognized as a critical part of information security at the corporate level. Leakage of customers' information brings more attention to information security behavior of organizations and the importance of a task force. Research on information breach and information security is actively conducted of personal behavior toward security threats or members of organizations who use security technology. This study aims to identify factors of influence on information security behavior of members of organizations and to empirically find out how these factors affect information security behavior through behavior toward attitude, subjective norm and perceived behavior control. On the basis of the research, this study will present effective and efficient ways to foster information security activities of members of organizations. To this end, the study presented a research model that applied significant variables based on integration of Theory of Planned Behavior (TPB) and Theory of Protection Motivation (TPM). To empirically verify this research model, the study conducted a survey of members of organizations who had security-related work experience at companies. So, it is critical for members of organizations to encourage positive word of mouth (WOM) about information security behavior. Results show that based on the integration of TPM and TPB, perceived vulnerability, perceived severity, perceived efficiency and perceived barriers of information security behavior of members of organizations had significant influences on mediating variables such as behavior toward attitude, subjective norm, perceived behavior control and intention. They also had significant influences on organization information security behavior which is a dependent variable. This study indicates companies should introduce various security solutions so that members of the organizations can prevent and respond to potential internal and external security risks. In addition, they will have to take actions to inspect vulnerability of information system and to meet security requirements such as security patches.

• Child Health Nursing Research
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• v.24 no.4
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• pp.484-495
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• 2018

Purpose: This study was conducted to develop a scale for measuring aggression in adolescents, based on Ajzen's Theory of Planned Behavior (TPB). Methods: The participants were 38 adolescents in an in-depth study conducted to develop items for indirect measurement, 13 adolescents in a pre-test, and 289 adolescents in the present survey. The collected data were analyzed using content validity, the correlation coefficient, exploratory factor analysis, confirmatory factor analysis, reliability, and the Cronbach's ${\alpha}$. Results: In this study, the most important variable related to aggression was found to be aggression intention. This study included 4 factors of direct measurement and 6 factors of indirect measurement; therefore, 41 questions were developed. Increased levels of aggression were associated with higher scores for attitudes of aggression, subjective norms, perceived behavioral control, and aggression intention. Conclusion: We found that the questionnaire used in this study was valid and reliable as a measurement scale to explain aggression in adolescents based on TPB. Aggression intention should be included in aggression prevention programs because it was linked to aggressive behavior.

• Journal of Distribution Science
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• v.18 no.9
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• pp.19-30
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• 2020

Purpose: As an environmental concern increases, customers pay more attention to purchase organic food. While customers' purchase intention of organic food has been widely studied, there are lacks of researches regarding the moderation effect of environmental concern and the interactive effect of level of education based on the Theory of Planned Behavior (TPB). This study examines the influence of level of education and environmental concern on purchase intention based on the Theory of Planned Behavior and organic food in Vietnam. Research design, data and methodology: The methodology of mixed methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, DaNang and Hanoi. SPSS 23 and SMART-PLS 3.2 are used for data analysis. Results: The result shows that the customers have more environmental concern which increases their attitude to the intention of purchasing organic food. Moreover, there has not the three-way interactive effect of level of education, environmental concern and attitude on purchase intention toward organic food. Conclusions: This enriches the existing literature with the moderation of environmental concern to the relationship between attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behavior.

• Journal of Korean Society of Transportation
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• v.25 no.4
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• pp.89-98
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• 2007

Nowadays, aggressive driving is a common driving behavior and it is raised as a dangerous factor for both drivers and passengers. However, it is hard to find studies on aggressive driving in Korea, and even the definition of aggressive behavior is not clearly explained. In this study, the term "aggressive behavior" is defined based on previous studies, and the significance of several psycho-social factors which affect aggressive driving were verified with the 'habit' factor from the Theory of Planned Behavior (TPB). In the pilot study, domestic drivers reported that aggressive behaviors included speeding, traffic light signal violation, and improper passing (cutting drivers off when passing). In this study, controlling the demographic characteristics of these three aggressive behaviors, the authors explored the relationship of the behaviors with TPB factors such as the habit factor. Consequently, in the case of drivers' intentions for speeding and traffic light signal violations, subjective norm, perceived behavioral controllability, and habit were significant factors. In the case of intentions for improper passing, only perceived behavioral controllability and habit were significant. In speeding behavior and traffic light signal violations, only habit was significant besides intention; however, in improper passing, both perceived behavioral controllability and habit were significant besides intention. The authors also tested an alternative model including TPB and habit factors for three types of aggressive driving. Finally, there are several implications for a possible intervention program for aggressive driving, though there are some limitations of the study.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.85-94
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• 2006

Speeding is a critical issue related to safety. It is one of violations which result in high fatality regarding the crashes causing the death. It is also affected by driver s variables such as sex, age, or mileage. However, these demographic variables cannot only explain fully the psychological mechanisms of speeding but also they are not helpful for the traffic safety education. Therefore, in our study, focusing on the theory of planned behavior (TPB), we explored the effects of attitudes toward speeding as well as subjective norms and perceived behavioral control on the intention and behaviors of speeding in which the demographic variables were controlled. Moreover, because speeding can be habitual without driver s intention, we did hierarchical regression on Past behaviors or habit as variables with ought, anger, and impulse as Predictable variables. The result showed that it was significant that TPB variables predicted intention and behavior of speeding. In addition. all additional variables excepting ought and anger showed the significant increment of the explained variance. Consequently, the limitations and implications for the intervention program of speeding were discussed.

• The Journal of Korean Academic Society of Nursing Education
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• v.10 no.1
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• pp.139-148
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• 2004

Purpose of this study was determining predictor variables of Korean nurses' intention to educate clients and their significant others using the theory of planned behavior (TPB). Nurses working in health institutions (N=221) were conveniently selected from 2 RN-BSN programs and 2 hospitals in Seoul and Kyunggi-Do. A packet of questionnaires was developed according to the guidelines of the TPB. Multiple regression and Pearson product coefficients were used to analyze the data. Korean nurses showed positive intention to education their patients. They also showed positive attitude toward the patients education while perceived strong social pressure of teaching the patients. Attitude, subjective norms and perceived behavioral control were the predictors of the intention as the theory proposed. Especially the perceived behavioral control was the best predictors among them. Time to prepare themselves for the patient education; high self-esteem as a teacher; a perception that patients want nurses as a resource person; and the quality of information that nurse perceived they had were the predictors among the perceived behavioral control variables. Three recommendation were identified for the effective patient education. Nurses should be prepared to teach patients in their nursing school so that they have self-esteem as a competent teacher. The professional patient educators who are well-prepared for educating patients and their family are strongly recommended. Finally, development of a patient education center in the health institution were also recommended for its quality control.

• Journal of the Korean Data and Information Science Society
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• v.13 no.1
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• pp.87-96
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• 2002

This study is design ed to assess Information Technology (IT) acceptance models among Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and the revised TAM using structural equation modeling. Research results show that the revised TAM with perceived ease of use, perceived usefulness and IT usage variables is slightly outperformed TPB and TAM. From a managerial standpoint, the findings of this study reveal that in order to foster IT usage, it is important to encourage a positive perceived ease of use and usefulness.