• 한국학교ㆍ지역보건교육학회지
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• 제10권2호
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• pp.15-27
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• 2009

Background and Goals: This study set out to apply the Theory of Planned Behavior (TPB), which is known to provide good explanations about human behavior, and test it to see if it could predict safety behavior by affecting the intention for safety behavior and perceived behavioral control and if intention for safety behavior would be influenced by attitude toward behavior, subjective norm, and perceived behavioral control. Methods: The subjects were 98 dental technology majors in D City. The questionnaires were distributed, filled out and collected on the spot. Each item was measured on a seven-point scale, and it's interpreted that the higher mean of each item would translate into safety behavior. Results: The analysis results of the Theory of Reasoned Action (TRA) variables indicate that only subjective norm ($\beta$ = .528, p < .000) had explanatory power of 27.2% (F = 37.170, P <.001) for intention for safety behavior. The results show that subjective norm and attitude toward behavior affect intention for safety behavior. The analysis results of the TPB variables revealed that intention for safety behavior had explanatory power of 26.6% (F = 36.072, p <.000) for behavior. When intention was added by perceived behavioral control, the explanatory power increased to 34.5% (F = 26.530, p <.000). And when it's added by knowledge, the explanatory power increased to 39.0% (F =21.661, p <.000). The results suggest that intention has the biggest influence on predicting safety behavior. Conclusion: The results show that the TPB model by Ajzen (1985) has greater forecasting power for intention and act of safety behavior than the TRA model by Fishbein & Ajzen (1980) and the TPB model can applied in the prediction of safety behavior. Thus safety behavior is considered as behavior whose determination control is limited. And safety education programs that add knowledge to the TPB variables will help the students promote their safety behavior.

• 직업교육연구
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• 제29권3호
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• pp.23-40
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• 2010

본 연구에서는 특성화 공업계 고등학교에서 학교 교육과정 운영 주체인 교사들이 가지고 있는 개인별 특성과, 특성화 공업계 고등학교가 가지고 있는 학교별 특성이 학교 교육과정 편성 운영에 미치는 영향을 알아보기 위한 조사연구이다. 조사대상은 유층 표집한 82개 특성화 공업계 고등학교를 대상으로 실시하였다. 분석 결과, 교사 변인별 특성과 학교별 특성이 교육과정 편성 운영에서 유의미한 차이가 나타났다. 먼저, 교사 변인별 특성은 교육과정 편성에서는 '교육계획수립'과 '교육활동 편성의 적절성'에, 교육과정 운영에서는 '기자재 적절성'에 영향을 미치는 것으로 나타났다. 특히 교사 변인별 특성 중에서 '교사직위'는 이들 변인들에 공통적으로 의미있는 영향력을 나타냈다. 다음으로, 학교별 특성은 교육과정 편성에서는 '학년 교과목간 연계성', '교육활동 편성의 적절성' 및 '교과교육과정의 충실성'에, 교육과정 운영에서는 '특성화 추진의지'에 영향을 미치는 것으로 나타났다. 특히 학교별 특성 중에서 '숙영시설'이 '학년 교과목간 연계성', '교육활동 편성의 적절성'에 공통적으로 의미있는 요인으로 나타났으며, '교육활동 편성의 적절성'에서는 '특성형태'와 '성별'이 미미하지만 의미있는 요인으로 나타났다. 마지막으로, 특성화 공업계 고등학교의 편성 운영 발전방안에서 '직업교육에 대한 사회 전반적인 인식 전환'에 대한 요구가 가장 높게 나타났다.

• 한국IT서비스학회지
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• 제17권3호
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• pp.77-100
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• 2018

As the importance of R&D has recently become more important, the budget for national R&D projects has continued to grow. Along with, there is a growing awareness to use and manage R&D funds transparently. This study examines the relationship among attitude toward the behavior (ATT), subjective norm (SN), perceived behavioral control (PBC) and behavioral Intention (BI) deriving from TPB (Theory of planned Behavior). To empirically prove the hypothesis, the statistical analysis were conducted based on the response from the 2,021 RCMS users, using SPSS 21.0 and AMOS 21.0. The research model variable consists of ATT, SN, PBC, BI, person type, RCMS characteristics. The results of study can be summarized as follows. First, ATT, SN, PBC have the positive effect on BI. Second, According to the type of person (Director, R&D supporter), there is no difference in ATT on BI but there is a difference in SN (or PBC) on BI. Third, The type of person have moderating effects in the relationship between ATT and BI. Finally, All RCMS characteristics have moderating effects in the relationship between ATT and BI. Some RCMS characteristics have moderating effects in the relationship between PBC and BI.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.67-78
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• 2021

The COVID-19 pandemic sweeping the world has rendered a large proportion of the workforce unable to commute to work, to mitigate the spread of the virus. This has resulted in both employers and employees seeking alternative work arrangements. Due to the pandemic, most if not all workers experienced work from home Hence work from home has become a policy priority for most governments. Individuals have started to change their behavior to stick to the curfew and rapidly conform to the new way of life. This study is conducted to understand how organizations and people adjust to these developments and challenges. Numerous organizations are changing to the online method of working because of the COVID-19. Because of the continuous adoption of a specific behavior after the COVID-19 pandemic situation ended, employees were expected to continue working from home. To investigate deep into the behavioral consequences of such a pandemic situation, in-depth interviews were conducted in several companies in Saudi Arabia. This study was conducted by extending the Theory of Planned Behavior (TPB) and the theory of reasoned action (TRA) to explore and assess the various factors that determine the continuous adoption intention of work-from-home by the Saudis. The finding shows that the employees' positive attitude, subjective norms, and self-efficacy affect the employees' intention to adopt work from home. The continuous adoption of work from home has been affected by employees' relevant intention and controllability.

• 지능정보연구
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• 제29권4호
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• pp.111-127
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• 2023

본 연구는ChatGPT 사용의 사용자 인식에 대한 연구로, 사용자 정책기대와 사용자 혁신성이 ChatGPT 기술수용과 사용의도에 미치는 영향 관계를 TRA(Theory of Reasoned Action) 등의 변수들을 활용하여 분석하는 것을 목표로 하였다. 정책기대, 사용자 혁신성이 유용성과 쾌락적 동기를 매개하여서 사용의도에 미치는 영향과 주관적 규범이 유용성과 사용의도에 미치는 영향을 연령변수를 이용하여서 MZ세대와 비 MZ세대로 구분하여 분석하였으며, 연령별 차이가 정책기대와 상호작용하여서 유용성에 미치는 영향에 조절효과가 있는지 검증하였다. PLS(Partial Least Square) 구조 방정식과 SPSS Package를 이용하여 ChatGPT사용자 300명을 대상으로 Online 설문을 실시하고, PLS와 SPSS을 통해 통계 분석을 수행하였다. 분석 결과에 따르면, 초기 사용자의 혁신성이 높을수록 ChatGPT 사용의도가 높아진다는 것을 확인하였다. 그리고, MZ세대와 비MZ세대의 차이를 비교한 조절효과분석에서는 정책기대가 ChatGPT사용의 유용성에 부(-)의 영향을 미치는 효과를 보였다.

• 산업경영시스템학회지
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• 제31권1호
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• pp.11-20
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• 2008

The purpose of this study is to identify the factors determining users' acceptance of individualized virtual community. While there has been considerable research on the Technology Acceptance Model (TAM) that has predicted whether individuals will accept and voluntarily use information systems, limitations of the TAM include the omission of an important characteristics of individual construct in the context of individualized community. Based on literature relating to the theory of reasoned action (TRA), the theory of planned behavior (TPB) and the TAM, this study extends the applicability of the TAM in a individualized community context, by adding characteristics of individual-based construct ("subjective norm", "self-efficacy", "self-presentation" and "sharing information to exchange various information") to the model. Analysis was conducted on using the structural equation modeling approach. The result supports the extended TAM in predicting users' intentions to using personalized community. Several implications for IT/IS acceptance research and individualized community service management practices are discussed.

• 한국IT서비스학회지
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• 제7권2호
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• pp.197-221
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• 2008

This study is to identify quality factors having influence upon mobile internet service performance theoretically, derive the research model and the hypotheses concerning the cause and effect relationship between these factors and service performance and then analyze them empirically. In order to enhance the model's explanation power, trust and cognitive engagement as interviewing variables are included in the model. The theoretical background of this study was brought from relevant literature in the areas of the theory of reasoned action(TRA). technology acceptance model(TAM), product selection model, cognitive absorption theory and etc. The research model and hypotheses were statistically investigated and analysed through convergent and discriminant validity test, reliability test, and path analyses by means of statistical packages SPSS(12.0) and LISREL(8.72). For these empirical analyses. data were collected through the field survey of 373 users who were willing to continuously use the mobile internet services. Based on the results of the analyses, theoretical and practical significance and future study direction were suggested. The results of this study will be helpful to giving a guideline to companies such as mobile telecom, mobile contents provider and mobile handset manufactures when they have to establish the mobile Internet service marketing strategies.

• Journal of Information Technology Applications and Management
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• 제22권4호
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• pp.225-251
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• 2015

This paper analyzed factors for employees to violate information security policy in financial companies based on the theory of reasoned action (TRA), general deterrence theory (GDT), and information security awareness and moderating effects of perceived sensitivity of customer information. Using the 376 samples that were collected through both online and offline surveys, statistical tests were performed. We found that the perceived severity of sanction and information security policy support to information policy violation attitude and subjective norm but the perceived certainty of sanction and general information security awareness support to only subjective norm. Also, the moderating effects of perceived sensitivity of customer information against information policy violation attitude and subjective norm were supported. Academic implications of this study are expected to be the basis for future research on information security policy violations of financial companies; Employees' perceived sanctions and information security policy awareness have an impact on the subjective norm significantly. Practical implications are that it can provide a guide to establish information security management strategies for information security compliance; when implementing information security awareness training for employees to deter violations by emphasizing the sensitivity of customer information, a company should make their employees recognize that the customer information is very sensitive data.

• 지역사회간호학회지
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• 제21권4호
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• pp.409-418
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• 2010

Purpose: This study aimed to estimate the effects of a regular walking exercise program on metabolic syndrome, cardiovascular risk factors, and depressive symptoms among the elderly with diabetic mellitus (DM) based on the Theory of Reasoned Action (TRA). Methods: This study has randomized and stratified experimental design with experimental and control groups. We developed a regular walking exercise program suitable for the elderly with DM based on the guidance of AAHPERD. The experimental group participated in the regular walking exercise program, which contains walking exercise 3 times a week and 50 minutes each time for 3 months and education on controlling diet and preventing complications once a week and 20 minutes each time for 4 weeks. Post-test was conducted after 3 months to estimate metabolic syndrome, cardiovascular risk factors, and depressive symptoms. Results: The regular walking exercise program was effective for decreasing the waist size, the level of fasting blood glucose (FBG) and triglyceride (TG), cardiovascular risk factors and the severity of depressive symptoms among the elderly with DM. Conclusion: The incidence of complications would be decreased by applying a regular walking exercise program.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.189-199
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• 2019

The objectives of this study are to propose the Integrated Waqf Environmental Protection Model (IWEP) and investigate the farmers' intention to adopt it. In developing the IWEP model and investigating farmers' willingness to adopt it, this study surveyed 400 farmers in Kedah. The intention of the farmers to adopt the proposed model was analysed by adding perceived barriers and socio-economic variables into the theory of reasoned action (TRA) model. The collected data were processed using structural equation modelling (SEM). The SEM results show that the subjective norm is positive and has a significant impact on the intentions of low-income farmers to accept the IWEP model. This indicates that the decision of the low-income farmers to accept the IWEP model is significantly influenced by their family members, neighbours and friends. Furthermore, awareness and perceived barriers have a greater impact on the elderly, highly educated and wealthy farmers. The findings indicate that the elderly, highly educated and wealthy farmers are aware of climate change and they perceive higher risks or barriers to climate change. As a result, they are more likely to have an adaptation intention. If we encourage people to create waqf fund, we can increase the value of the farmer and the country's total GDP.