• 한국실내디자인학회논문집
• /
• 제21권4호
• /
• pp.106-113
• /
• 2012

As environmental pollution and resource exhaustion have been considered as social issues, interest in green content industries which lead low-carbon green growth is increasing. In various areas, green content products and programs have been presented. Of them, kid theme parks are designed to recognize fun and advantages eco-friendly consumption with green contents has and lead children to recognize the problems of environmental pollution and the importance of environment. This study aims to analyse kid theme parks using green contents and characteristics of their space representation. The analysis frame was made through theoretical examination for bibliographical data and a direct interview in terms of factors of green contents. For the analysis frame, visitors were directly interviewed from June to July, 2012. Cases of introduction were analysed to identify realization and characteristics of green contents. As a result of the analysis, it was discovered that kid theme parks using green contents pursued green stories, but they did not consider environment seriously in terms of content materials and methods of realization. To develop successful kid theme parks using green contents, multi-dimensional research is needed in various aspects and various contents such as media should be introduced. The parks should provide fun space for children and propagate green ideas. Its success can lead in green entertainment. The study will be helpful for design of future kid theme parks.

• 한국조경학회지
• /
• 제28권1호
• /
• pp.19-28
• /
• 2000

The purposes of this study are two folds: a) to introduce conjoint choice model to research the choice behavior of theme park users, and b) to suggest the strategies to strengthen the competitiveness of theme parks. The major four theme parks in Seoul metropolitan areas were selected as study areas. A leading polling agency was employed to select 432 respondents by probability sampling and to conduct face-to-face interview. Both alternative generating and choice set generating fractional factorial design were conducted simultaneously to meet the necessary and sufficient conditions for calibration of the conjoint choice model. Dummy coding was used to represent the attribute levels, and the alternative-specific model was calibrated. The goodness-of-fit of the model was quite satisfactory($\rho$$^2$=0.47950), and most parameters values had to expected sign and magnitude. Car was preferred transport mode to shuttle bus for visiting theme parks ; however the most ideal attribute levels only were estimated significantly. Most attribute levels of shuttle bus were estimated significantly except the Dream Land, which is the least attractive park among study areas. Simulation results showed that the shuttle bus was a mode worth providing to switch the current car dominant visiting pattern of theme parks, which will be one the effective strategies to attract more patrons, especially for potential users adjacent to parks. Several ideals were suggested for future researches, in terms of utilization of more general utility function and new base alternative, and inclusion of more salient attributes such as constraints in the model.

• 만화애니메이션 연구
• /
• 통권28호
• /
• pp.235-263
• /
• 2012

본 연구는 문화콘텐츠 비즈니스의 한 분야인 테마파크 비즈니스와 관련하여, 기존의 대규모 야외 복합 테마파크 중심의 접근에서 벋어나 소규모 소자본 전략의 실내 테마파크를 지향하는 흐름에 주목하고 있다. 기존의 대규모 야외 복합 테마파크가 수천억 원 규모의 자본과 고난이도의 기술력, 최신 운영 노하우 등을 필요로 함으로써 큰 리스크와 함께 높은 신규 진입장벽을 가지고 있는 것에 반해, 최근의 실내 테마파크들은 효율적인 리스크 관리와 탄력적인 시장전략으로 시장진입에 성공하고 있기 때문이다. 본 연구에서는 이러한 실내 테마파크들 가운데 새로운 시장인 국산 캐릭터를 테마로 한 어린이 실내 테마파크 시장의 현황을 살펴보고, 국산 캐릭터의 프로퍼티 가치 확장과 국내 테마파크 시장의 확산이라는 두 가지 확장의 측면에서 이 시장의 시장전략을 살펴보고자 한다. 이를 위해 테마파크에 관한 선행연구들을 검토하여 공간적 분류와 테마별 분류, 주 사용자층에 따른 분류 등을 기준으로 국내에 존재하는 테마파크의 유형을 나누어보았다. 또한 국산 캐릭터를 테마로 한 어린이 실내 테마파크 가운데 수도권 소재 5개소를 직접 방문하여 현황조사를 실시하였고, 수도권 소재 2개소와 지방 4개소는 업체 담당자를 통해 현황자료를 입수하여 분석하였다. 또 올 4월 25일 신규 개관한 '디보빌리지' 청계천점을 방문한 관람객을 대상으로 만족도 조사를 시행하여 분석하였다. 이를 통해 현재 국산 캐릭터를 테마로 한 어린이 실내 테마파크 비즈니스의 구조를 분석하고 수행중인 시장전략의 유효성을 분석할 수 있는 토대를 제시하여 보았다. 본 연구를 통하여 테마파크 비즈니스의 틈새시장이라 할 수 있는 실내 테마파크 비즈니스에 대한 체계적이고 심도 있는 논의의 단초를 마련하여 소규모 지역밀착형 실내 테마파크들이 국내 테마파크 산업의 유력한 비즈니스 모델로 연구될 수 있기를 기대한다. 또한 캐릭터 비즈니스의 측면에서도 국산 애니메이션 캐릭터들의 프로퍼티 가치의 공간적 스토리텔링적 확장의 새로운 모델을 정립하는 계기가 될 수 있기를 바란다.

• 한국재난정보학회 논문집
• /
• 제15권1호
• /
• pp.133-142
• /
• 2019

연구목적: 본 연구는 테마파크에서 발생되는 안전사고의 발생 현황 및 형태, 그리고 사고원인 등을 조사 분석하는 것을 목적으로 한다. 연구방법:연구를 위해 신문 검색프로그램인 스크랩마스터를 이용하여 언론에 보도되었던 해외 테마파크 안전사고를 조사하였으며, 한국소비자원 등에 의뢰하여 수집한 710건의 안전사고를 분석하였다. 연구결과: 언론에 보도되는 해외 테마파크의 안전사고는 매년 40~60건씩 발생하고 있다. 조사된 자료에 의해서만도 국내에서는 연평균 87건의 안전사고가 발생하고 있고, 사고의 발생형태 및 상해종류 등에 있어서 일정한 패턴을 나타내었다. 결론:본 연구를 통해 테마파크에서 발생되는 다양한 안전사고의 형태와 원인을 파악하여 효과적인 안전사고 예방대책을 수립하고, 시행해야 한다.

• 한국환경복원기술학회지
• /
• 제10권6호
• /
• pp.33-43
• /
• 2007

The revised Urban Park regulations newly adopt Theme Parks in order to enhance richness and diversities of urban services to communities. However, the regulations ambiguously define the main facilities and service programs of the theme parks. And there have been increasing concerns about confusions in terms of the main facilities and service programs of the theme parks among landscape designers/planners, local governments and relevant field of areas. Misunderstanding on the facilities and service programs of the theme parks may lead to ruin the purposes of the new urban park regulations. In the lights of these, this paper tries to reach a consensus for main facilities and service programs of two theme parks including athletic park and waterfront park, based on measured potential users' preferences with a conjoint choice model. For waterfront parks, potential users show low preferences or negative responses to facilities which are perceived as un-environment friendly. They also show high preferences on ecological areas sitting near to streams. For athletic parks, potential users show demand to introduce something different facilities and atmosphere from existing athletic parks. The demands are particularly high for children's play ground facilities and service facilities. This study also show some methodological examples to compute the carrying capacity with two hypothetical alternatives. This approach might be beneficial for local governments which are wish to alternate the park size on the basis of local conditions such as their financial conditions and land availability.

• 한국콘텐츠학회논문지
• /
• 제17권12호
• /
• pp.473-484
• /
• 2017

본 연구의 목적은 스크린 스포츠 테마파크의 마케팅믹스, 제약요인 및 재방문의도 간의 인과관계를 실증적으로 검증하는데 있다. 이런 목적을 위해 편의표집방법을 이용하여 서울과 대구에 위치한 스크린 스포츠 테마파크를 이용하는 253명의 고객을 대상으로 설문조사를 실시하였고, 수집된 자료는 빈도분석, 상관관계 분석 및 다중회귀분석을 통해 분석되었다. 주요 연구결과는 다음과 같다. 첫째, 스크린 스포츠 테마파크의 마케팅믹스는 고객의 제약요인에 유의한 영향을 미치는 것으로 나타났다. 둘째, 스크린 스포츠 테마파크의 마케팅믹스는 고객의 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 스크린 스포츠 테마파크 방문객의 제약요인 중 내재적 제약요인만이 재방문의도에 유의한 영향을 미치는 것으로 나타났다.

• 한국실내디자인학회논문집
• /
• 제14권1호
• /
• pp.118-125
• /
• 2005

A leisure culture in the modern society is the measure of a value in one's life and has a symbolic meaning which reflects the aspect of a society where an individual belongs to. Therefore, the leisure is not a simple pleasure but has an critical meaning of expressing the culture of a country. In particular, the theme park leads the public amusement in the modern society using the cutting-edge equipments on a large scale in the postmodernism society being lead by the public. Nonetheless, Korea imports the theme parks of the same type as the Disney land of the Western Europe so that Korea depends on the foreign country in the leisure field. Therefore, in this study, the basic property of the theme park is investigated and the issues of Korean theme park will be revealed through the comparison of Korean theme park to foreign theme parks. In order to solve these issues, it points out that the concept of Korean traditional leisure space has inclusive and upgraded characteristics with many meanings, compared with the concept of the leisure space of foreign countries. . Based on this, the new concept of Korean theme park's space will be proposed. Specially, it is empathized that Korean own originality and credit should be preserved and Korean traditions should be succeeded.

• 한국항해항만학회지
• /
• 제27권3호
• /
• pp.345-349
• /
• 2003

A theme park is a tourism destination attracting a lot of tourists. Many local authorities establish theme parks within their own territory. Busan Metropolitan City tries to host an attractive theme park, and to make the city known as the tourism destination for 21st century. The purpose of this paper is to suggest a policy and management strategy of theme park based on questionnaire analysis for international tourists visiting Busan. First, it is needed to supply low land price to reduce construction cost and to attract investors from the public and private sectors. Second, the theme park has to have attractive themes and new events for repeaters. Third, infra structures related to the theme parks should be provided for the easy accessibility. Finally more emphasis should be placed on public relation and service education for employees.

• 한국콘텐츠학회논문지
• /
• 제12권9호
• /
• pp.146-155
• /
• 2012

지속적인 성장세인 국내 키즈산업의 새로운 트렌드로 자리매김한 애니메이션 캐릭터 테마파크의 현황과 미래의 지향점을 조명해보면서, '키자니아(KidZania)', '푸이 뒤 포우(Puy du Fou)', '디즈니 씨(DisneySea)', '산리오 퓨로랜드(Sanrio Puroland)'와 같은 외국 테마파크의 공연성의 극대화 사례를 통해, 국내의 공연전문 애니메이션 캐릭터 테마파크의 가능성을 제시해보려 한다. 도심형 테마파크로 건립되고 있는 애니메이션 캐릭터 테마파크는 관람객들의 재방문율이 상당히 중요하다. 캐릭터를 활용한 수준 높은 공연이 파크의 관람객과의 긴밀한 인터랙션을 가능하게 할 수 있다. 관람객의 테마파크에 대한 친밀도가 높아지면 재방문율이 높아질 것이며, 또한 다른 애니메이션 캐릭터 테마파크와의 차별성을 부각시켜줄 것이다.

• 한국조경학회지
• /
• 제23권2호
• /
• pp.1-16
• /
• 1995

This study was carried out to suggest method which can be used to improve competitive power of theme parks. The characteristics of Hybrid Conjoint Analysis were described and its usefulness for identification of specific types of service theme parks have to provide was tested "Lotte World, " "Seoul land," and "farmland" were selected as study areas, and .7 attributes with 3 levels were utilized for analyses. Master design with 81 profiles was constructed to meet the requirement of ′Compromise Plan 1,′and data was collected by in-personal interviews on the study areas. Respondents were grouped by cluster analysis, and their characteristics were analyzed by discriminant analysis. Then, part-worth of each attribute . was estimated by stagewise estimation model Calibrated model of each group did not show part-worths of attributes clearly because both main effects and 2-way interaction effects were included in the models. Therefore, calibrated models′ coefficients were used to calculate utilities of all possible combinations of attributes levels. The results showed that managers of theme parks have several options for providing a new service: the combination of attribute levels with the highest utility is they however, they can choose the other combinations with next highest utlities is they can not afford it. Several suggestions were described to cope with the problems when Hybrid Conjoint Analysis is applied to landscape architectural study.