• Journal of Preventive Medicine and Public Health
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• v.26 no.4 s.44
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• pp.508-533
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• 1993

A wide range of health professionals have interest in changing the health behavior of individuals. To intervene effectively and to make informed judgements about how to measure the success of such interventions, health professionals must have an deep understanding of health behavior. This paper provides an overview of the thories of health-related behaviors and the strength and weakness of each, how the theories relate to others, and how they can be used in practice. The theories reviewed include Suchmann's stages of illness experience, Health belief model, Attribution theory, Fishbein's theory of reasoned action, Multiattribute utility models, Consumer information processing, and Anderson's models. Finally, this paper introduces the reader to interesting research findings in our country.

• The Journal of Korean Association of Computer Education
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• v.8 no.6
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• pp.55-63
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• 2005

The purpose of this study is to explore which factors influence the performance of computer practice-education in vocational high schools. We collected 604 response data from total 7 vocational high schools in Seoul City to test empirical analysis using SEM(Structural Equation Modeling) frequently used in social-science area. According to our results, all independent variables(learner's response learner's motivation, learner's attitude, learning contents, intention to learn, learner's ability and learning behavior) were found positively influencing learning performance of students. Based upon them we contributed our research model to combine TRA theory in psychology with Holton theory for academic implications. And also, from the perspective of practical implication, we can expect that our results will provide some useful guidelines for operating effective computer-practice education.

• Asia Marketing Journal
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• v.13 no.3
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• pp.135-161
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• 2011

Social commerce is a more recent phenomenon and growing in number and size with the diffusion of social networking services. But it has not been studied as extensively. The purpose of this study is to investigate consumers' social commerce usage intention empirically. Using the theory of reasoned action suggested by Fishbein and Ajzen(1975), this study tests that perceived value created by social commerce affects social commerce usage intention. In this study, authors e identify to the conception of perceived value as a multidimensional construct, economic, psychology, and time value. This study is to analyze the effects of the value perceived by the consumer on attitude toward social commerce and the effects of the attitude and subjective norm on social commerce usage intention. Additionally, we examine the moderating role of coupon redemption effort in the relationship between attitude toward social commerce and usage intention. In order to evaluative the validity of the model, 258 questionnaires were collected from college students who frequently use SNS and accept new trend and technology using internet survey. All the instrument items used in this study were adapted from previous research and the data were analyzed using SPSS 18 and AMOS 7. This study proposed several hypotheses and conducted an experiment to test these hypotheses. Based on the data analysis results, it was found that economic and psychology value has significant effects on attitude toward the social commerce but time value had not the effect on attitude toward the social commerce. And the present study has also shown that both attitude toward the social commerce and subjective norm significantly influenced usage intention. This finding suggests that the theory of reasoned action effectively explains the social commerce usage intention. The result regarding the moderating effect of the coupon redemption effort has shown that the attitude toward social commerce and usage intention is moderated by consumer perception about coupon redemption.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.1-21
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• 2007

This study seeks to understand the effects of information search activities and brand image on the hotel patronage intention based on the theory of reasoned action. First, it investigates the influence of attitude formed about hotel on the patronage intention. Second, it seeks to develope an alternative to TRA by looking into the effects of hotel image variable on hotel-specific attitude and patronage intention and attempts to substantiate the role of brand image as a substitute to subjective norm to increase the TRA's explanatory power. The main finding of this study are as follow; First, out of the three components of cognitive evaluation of hotel (human service, physical service and information service), human and physicial services were found to have significant influence on patronage intention. Brand image was found to exert notable influence on attitude toward hotel as well as patronage intention. Remarkably, the finding that brand image positively enhanced the TRA model sheds new strategic insight as to the usefulness of brand image as an alternative to overcome the TRA's limitation stemming from subjective norm. Third, it was learned that study subjects gave more weight to external information sources such as TV, radio, newspaper, magazine, and internet than to internal sources such as individual knowledge, experience or self image.

• Journal of Service Research and Studies
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• v.7 no.3
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• pp.37-55
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• 2017

Recently, many business organizations have been increasingly expanding the utilization of the intelligent chatbot services for effective customer relation management. The purpose of this study is to empirically investigate the factors which affect the use of the intelligent chatbot services. Above all, the research model and the hypotheses were derived through reviewing the major relevant theories such as UX(user experience) theory(Honeycomb model), TRA(theory of reasoned action), TAM(technology acceptance model) and ETAM(extended TAM). And then, structural equation analyses using SmartPLS 3.0 for 233 valid questionnaires replies collected through the field survey was performed to test the hypotheses. Theoretically, this study can contribute to providing the conceptual framework with regard to enhancing the use of intelligent chatbot services. And practically, this study sheds new light on suggesting the guidelines to designing the UX(user experience) of the intelligent chatbot services.

• The Journal of Korean Association of Computer Education
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• v.19 no.1
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• pp.77-86
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• 2016

This paper is concerned with identifying the determinants of committing digital piracy in university settings. Using a theoretical model based on Theory of Reasoned Action, the causal relationship among the research variables, including intention to commit digital piracy, attitude, subjective norm and fear of legal consequences, is developed. Results from 295 survey responses indicate that fear of legal consequences affect the subjective norm and the attitude, which in turn influence the intention to commit digital piracy. In addition, relativism based on EPQ(Ethics Perception Questionnaire) is introduced as a moderating variable. The relative influences of path coefficients are investigated and implications from findings are also discussed.

• Journal of vocational education research
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• v.29 no.3
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• pp.23-40
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• 2010

Career guidance refers to services intended to assist students to make educational and occupational choices and to manage their careers. Young students, specially enrolled in vocational high schools, need programs to help them make transitions to the working world and to re-engage with further learning, and career guidance needs to be part of such programs. Teachers assume the critical roles in planning and organizing the career guidance programs in vocational high schools. The program includes career information provision, assessment and self-assessment tools, career counseling, work search, etc. In this study, we developed a research model based upon TRA(theory of reasoned action) developed by Ajzen and Fishbein to investigate the factors influencing the intention to provide career guidance services to students in vocational high schools. Based on 155 survey responses from vocational high school teachers, we show that attitude and subjective norm motivate teachers to provide career guidance services, and that attitude toward career guidance is directly influenced by self-efficacy for career guidance and burden from extra work. It was also confirmed that facilitating condition is the antecedent of self-efficacy. But contrary to our expectation, self-efficacy for career guidance has no significant effect on the intention for providing career guidance services at 5% significance level. In light of these findings, implications for theory and practice are discussed.

• Asia pacific journal of information systems
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• v.28 no.2
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• pp.133-153
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• 2018

This study investigates responses to privacy concerns by analyzing the psychological and behavioral characteristics related to the disposition toward invoices of courier service users. To this end, we develop a theoretical framework by combining stimulus response theory, communication privacy management theory, the theory of reasoned action, and the theory of planned behavior. Based on the theoretical framework, we analyze the relationships between social influence, privacy propensity, privacy control, privacy risk, privacy concern, invoice disposition intention, and invoice disposition behavior in the context of courier services. To test our hypotheses, we survey courier service users in the U.S. and Korea. Using a structural equation model, we test the relationships among these various factors for the courier service users of the two countries. Results have distinct implications for the psychological and behavioral characteristics concerning the disposal of courier invoices and enable understanding of the characteristics of courier service customers of the two countries.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.487-492
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• 2007

This research focuses on the development and empirical validation of a model of software piracy behavior on the basis of deterrence theory, expected utility theory and the theory of reasoned action. The total of sample numbered 86 and PLS (Partial Least Square) was utilized for analysis. The test of this study revealed that punishment severity was the greatest significant factor to influence to software piracy and subjective norms was also significantly related to it. However punishment certainty and software cost do not significantly affect to software piracy.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.4
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• pp.61-72
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• 2018

The purpose of this study is to analyze the impact of quality and satisfaction of mobile telecommunication service on the quality data sharing for mobile telecommunication service. Based on the theory of reasoned action(TRA), we proposed a research model that (1) service qualities significantly influence the service satisfaction and the attitude towards information sharing, (2) the attitude towards information sharing mediates between service satisfaction and the intention of information sharing, and (3) the intention of information sharing is affected by the service satisfaction and the attitude towards information sharing. Empirical analysis of mobile service users showed that the data quality of mobile communication services had a greater impact on satisfaction than voice quality. The service satisfaction had a positive effect on attitude towards information sharing and the intention of information sharing. Also, the attitude towards information sharing had a positive impact on the intention of information sharing. Based on this empirical study, we proposed a crowdsourcing as an alternative when quality data of mobile telecommunication service should be collected to improve telecommunication policy because by using collective intelligence of the crowdsourcing the government can gather more accurate and diverse data on mobile telecommunication service.