• Title/Summary/Keyword: The Visual Element

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Analysis of Space Cognition and Use Characteristics on Premium Outlet Shopping Mall -Focused on Exploratory Factor Analysis on Visitor's Behavior- (프리미엄 아웃렛 쇼핑몰의 공간지각 및 이용 특성분석 -방문자의 탐색적 요인분석을 중심으로-)

  • Park, Tae-Won;Lee, Deok-Jo;Park, Seung-Kyoo
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.486-496
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    • 2012
  • In recent years, the retail industry has been undergoing major shifts. Outlet malls are an important part of the new retail landscape. This paper seeks to increase the understanding of the shopping experiences of visitors to a Premium outlet shopping mall in Shinsagae Chelsea Premium Outlet at Paju City, Gyeongi-do. This paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers' perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The summary of 7 factor is classified as the visual, location, Shopping support, human traces, mood, transit expedience, and tenant. The main implication of these findings is that factory outlet stores are perceived favourably and that they need to build more positive marketing strategies accordingly.

A Study of Users' EEG Responses to Different Types of Fashion Films (패션필름의 유형에 따른 이용자의 뇌파 반응 연구)

  • Chungsun Lee;Seunghee Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.2
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    • pp.323-336
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    • 2023
  • In the 21st century, fashion films are frequently used throughout the fashion industry. In particular, as videos have become an essential element and a communication tool of social media, they are becoming even more important in the world of fashion. In this study, different types of short-length fashion films (< 0:60) in current use were derived, and the effects of on the cognitive and emotional responses of users were analyzed using electroencephalogram(EEG) findings. EEG measurements were performed using Epoc+ on 31 healthy women aged 20-29 years after viewing six types of fashion films[fiction/well-made, fiction/user generated content(UGC), documentary/well-made, documentary/UGC, art/well-made, and art/UGC] in random order. The results demonstrate differences among four types of films. Specifically, alpha waves in the frontal lobe decreased more while watching documentary/UGC films than while watching art/well-made films. Gamma waves in the temporal lobe decreased more while watching fiction/well-made films than while watching documentary/UGC films. Furthermore, theta waves in the occipital lobe increased more while watching fiction/well-made films than while watching art/UGC films. These findings suggest that different types of fashion films can stimulate different parts of the brain that process thinking, cognition, emotion, and visual and auditory information and consequently evoke emotional responses.

Effects of School Forest on Satisfaction with Greenspace and Environmental Education - Focused on Elementary School Teachers' - (학교숲 조성공사가 녹지공간 만족도 및 환경교육에 미치는 영향 - 초등교사를 대상으로 -)

  • Kuk, Ji-Ha;Yoon, Yong-Han;Park, Bong-Ju;Kim, Won-Tae
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.11 no.4
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    • pp.57-66
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    • 2008
  • This study, with teachers form elementary schools in Chungju-si as its subjects, has investigated influence of school forest on satisfaction with school greenspace and environmental education. It has reached the following conclusions. As for recognition of and satisfaction of school greenspace there were meaningful differences between teachers form school forest model schools and ones from common schools, which was thought to be due to positive effects of school forest movement. It appeared that environmental education was carried out through audio-visual materials once a week in most schools. On the other hand, as for class places, 'classroom in parallel with outdoor class' and 'classroom education' appeared to be carried out most frequently in the case of school forest model schools, and 'classroom education' in the case of common schools. However, considering the fact that 'field learning' the most important element in environmental education, appeared to be carried out least frequently in both of the groups, which suggests that we should improve it for future through introduction of various field-experience learning programs. As a result of the survey of satisfaction with environmental education, some meaningful differences were recognized between school forest schools and common schools, and 'presence or absence of field learning spaces' was the most frequently answered reason for 'satisfied' and 'unsatisfied'. Thus, 'schools' and related institutions' enthusiastic efforts are needed for providing field-experience spaces where children can directly access to and explore into nature.

A Case Study of Brand Experience through Credit Card Design (신용카드 디자인을 통한 브랜드 경험 사례 연구)

  • Kim, Gi-Lim;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.477-483
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    • 2020
  • Credit cards are becoming an important marketing tool that reveals brand identity beyond payment methods. The purpose of this study is to suggest an effective design strategy plan by analyzing credit card design case that provided a positive brand experience among the cases of implementing the brand identity of a domestic credit card. The design of a representative credit card brand in Korea was analyzed according to Schmidt's experience type. As a result of analysis, when designing a credit card, it maximizes the visual effect with colors suitable for each theme, presents a multi-faceted experience that stimulates the five senses of the consumer, and provides an active brand experience that can reminisce the benefits of a credit card. It was found to be effective in revealing the brand identity. This study is meaningful in that local credit card companies offer design directions that can positively imprint brands on consumers through credit card designs.

Hierarchical Image Segmentation by Binary Split for Region-Based Image Coding (영역기반 영상부호화를 위한 이진 분열에 의한 계층적인 영상분할)

  • Park, Young-Sik;Song, Kun-Woen;Han, Kyu-Phil;Lee, Ho-Young;Nam, Jae-Yeal;Ha, Yeong-Ho
    • Journal of the Korean Institute of Telematics and Electronics S
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    • v.35S no.8
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    • pp.68-76
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    • 1998
  • In this paper, a new morphological image segmentation algorithm of hierarchical structure by binary split is proposed. It splits a region with the lowest quality into two regions using only two markers having the highest contrast. Therefore, it improves the quality of image with limited regions and reduces contour information which is not sensitive to human visual system, when compared with the conventional algorithm. It is appropriate to PSTN, LAN, and mobile networks, of which the available transmission bandwidth is very limited, because the number of regions can be controlled. And the proposed algorithm shows very simple structure because it doesn't need post processing to eliminate small regions and reduces much computation by using only structuring element of small size at simplification step of each hierarchical structure when compared with the conventional algorithm.

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Research on the Amount of Stimulus Differences According to Pharmacopuncture Injected dose and Characters Method (약침 주입 용량 및 자입 방법에 따른 자극량 차이 연구)

  • Choi, Yu Na;Oh, Ji Yun;Cho, Hyun Seok;Kim, Kyung Ho;Kim, Kap Sung;Lee, Seung Deok;Kim, Eun Jung
    • Journal of Acupuncture Research
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    • v.32 no.1
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    • pp.89-95
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    • 2015
  • Objectives : This study was designed to discover the difference in stimulation effect when the volume and insertion method of mountain ginseng pharmacopuncture was varied. Methods : 48 healthy people were randomly injected with 0.1, 0.3, 0.5, and 0.7 cc of mountain ginseng pharmacopuncture, perpendicularly or transversely at acupoints $LI_9$ and $LI_{10}$. The subjects noted their level of stimulation on a 100 mm visual analog scale(VAS) immediately after, 3 minutes after, and 5 minutes after the treatment. Results : There was no significant statistical difference in the stimulation strength between perpendicular injection and transverse injection pharmacopuncture. There was significant statistical difference in the stimulation strength when the volume of pharmacopuncture was varied. As the volume of pharmacopuncture increased from 0.1 cc to 0.3 cc, and to 0.5 cc, the stimulation strength increased as well. Conclusions : We found that volume of pharmacopuncture may be a controlling element for mountain ginseng pharmacopuncture. Additional study is needed for pharmacopuncture's stimulation adjusting factors.

A literature review on clinical/ laboratory misfit evaluation on implant-prosthesis (임플란트와 상부보철물의 임상적/실험적 부적합 평가에 관한 문헌고찰)

  • Kim, Jong-Hoi;Cho, Woong-Rae;Ko, Kyung-Ho;Huh, Yoon-Hyuk;Park, Chan-Jin;Cho, Lee-Ra
    • The Journal of the Korean dental association
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    • v.56 no.9
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    • pp.462-478
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    • 2018
  • The presence of implant-prosthesis misfits can cause various complications. It is very important to detect misfits to prevent such complications. There are various evaluation methods for misfit assessment including clinical methods and laboratory in vitro methods. The clinical misfit evaluation includes radiographic analysis, visual observation, probing, Sheffield test, evaluation with disclosing materials, and screw resistance test. The laboratory in vitro evaluation method includes indirect modelling evaluation and direct metrological visualization. Of the indirect modelling methods, photoelastic stress analysis, finite element analysis, strain gauge analysis, and microbial colonization analysis were reviewed. Of the direct metrological visualization, microscopic analysis, 3-D photogrammetric analysis, coordinate measuring analysis, and radiographic analysis were reviewed. In this review, the characteristics, advantages and disadvantages of each method were evaluated.

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A Study on Organic Characteristics of Waterfront Design Elements (유기적 특성을 활용한 워터프론트 디자인 요소에 관한 연구)

  • Cho, Yong-Soo;Kim, Ki-Soo;Yee, Jurng-Jae;Doe, Geun-Young
    • Journal of Navigation and Port Research
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    • v.28 no.1
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    • pp.105-111
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    • 2004
  • This study is aiming at examining the possibilities to develop eco-friendly waterfront, and discusses characteristics of the organic worldview which has been emerged as new development or eco-friendly paradigm in recent science against the mechanical worldview of modem times. The orientation of waterfront development is characterized as unity, diversity, dynamics and mutuality. In addition, I examined the factors for waterfront design according to the locational, decorativeand visual properties of urban$.$architecture to find out concrete factors of its design. This study suggests the factors for waterfront design making use of organic properties, by examining the orientation for organic development of eco-friendly waterside environment and showing correlation between the factors of specific design, and their examples.

A Study on Metal Molding Using Line Transformation and Repetition - Using phosphor bronze wire (선의 변형과 반복을 활용한 금속조형 연구 - 인청동선을 활용하여)

  • Ko, Seung-Geun
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.355-360
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    • 2017
  • This study, which was begun in order to create a metal molding by using lines, a basic element of design, examined various characteristics and concept of line and the beauty of lines based on previous research on the subject. The result showed that formative interpretation of lines largely depends on intentional expression by using thickness and rhythm of lines. In order to obtain a metal molding that provides both visual freedom and beauty, rather than the conventional formative expression of lines, I used red copper plate and Phosphor bronze line for creating a pattern based on transformation and repetition of lines and an artwork based on the pattern. The result was not only a creation of a plane but the senses of three-dimension, speed, and unity in the overall shape. Further research will need to be conducted regarding formative interpretation of lines and emotional and intrinsic beauty through expression of lines.

Editorial Design Element Analysis in Annual Report for Corporate PR (기업 홍보물 애뉴얼리포트의 편집디자인 요소 분석)

  • Kim, Sung-Hak
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.119-127
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    • 2014
  • As keen marketing competition for increasing corporate image has been begun, the creative level of annual report design, which is deeply involved with investment, has became a fundamental measure of corporate value. Good commercial design has to have both practical and aesthetic aspect. For make more creative annual report project. it's worth to find world design trend in practical way. The point of study focuses and sorts on physical properties of out-put works by the view point of editorial design, and tries to find the possibility of common design style. It analyzes key message, pagination plan and feature pages of 2013 ARC awarded annual report works in interior design category. The visual image and typographic style study of awarded works will help planner and designer who develop annual report project, because this research data reduces their process. Then it's possible to have more opportunities to create project and supports background material for making a presentation for clients.