• International journal of advanced smart convergence
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• 제9권3호
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• pp.215-220
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• 2020

The purpose of this study is to analyze the structural relationship among expectation value(relational, hedonistic), brand image, brand attitude, continuance viewing intention. The survey subjects to achieve the purpose of this study were selected the 521 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, both relational value and,, hedonistic value had a positive effect on the brand image. Second, both relational value and,, hedonistic value had a positive effect on the brand attitude. Third, both brand image and brand attitudee had a positive effect on the brand attitude.

• 한국가정과교육학회지
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• 제26권2호
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• pp.101-118
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• 2014

이 연구는 청소년의 개인, 가족, 학교 특성에 따라 봉사활동 태도에 차이가 있는지를 알아보고 청소년의 봉사활동 태도에 영향을 미치는 개인, 가족, 학교 특성을 규명하고자 경남지역 중 고등학교 재학생 450명으로부터 설문조사한 자료를 분석하였다. 주요 결과는 다음과 같다. 첫째, 청소년의 봉사활동 태도는 개인 특성 중 성별, 종교, 학교 성적에 따라 차이가 있었다. 둘째, 청소년의 봉사활동 태도는 가족 특성 중 부모의 관심과 지지, 가족의 봉사활동 참여도에 따라 차이가 있었다. 셋째, 청소년의 봉사활동 태도는 학교 특성 중 교사의 관심과 지지에 따라 차이가 있었다. 넷째, 회귀분석 결과 청소년의 봉사활동 태도에 영향을 미치는 요인은 개인 특성 중에서 성별, 종교, 성적, 도덕성, 가족 특성 중에서 부모의 관심과 지지, 학교 특성 중에서 교사의 관심과 지지였다. 청소년의 봉사활동에 영향을 미치는 변수의 상대적 영향력은 부모의 관심과 지지, 도덕성, 성적, 성별, 교사의 관심과 지지, 종교의 순이었다. 이러한 결과는 청소년의 봉사활동 활성화를 위해 가족과 학교 등 청소년의 환경 체계가 관심을 갖고 청소년의 특성에 맞는 자원봉사 프로그램을 개발할 필요가 있음을 시사한다.

• 대한가정학회지
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• 제42권11호
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• pp.189-203
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• 2004

The purposes of this study were to identify 1) the effect of physical growth on body criticism from others and body image,2) the effect of body criticism from others on sociocultural attitude toward appearance, body image, and self-esteem, 3)the effect of sociocultural attitude toward appearance on body image, 4)the effect of body image on self=esteem and clothing attitude, and 5) the effect of self-esteem on clothing altitude on Korean female teenagers. The data were collected from 436 high school girls living in Seoul, Korea, via self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The result of this study were as follows: 1) Among three measurement variables of physical growth, the height had a negative effect on body criticism from others. Sexual maturation positively influenced the affective aspect of body image. 2) Body criticism from others had a positive effect on the sociocultural attitude toward appearance and a negative effect on the affective aspect of body image. 3) The sociocultural altitude toward appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image.4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had a positive effect on clothing attitude.5) Self-esteem had no significant effect on clothing attitude.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.29-52
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• 2018

Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.

• 한국콘텐츠학회논문지
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• 제15권7호
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• pp.148-156
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• 2015

이 연구는 무용전공자들의 무용 태도를 평가하기 위해 전공별, 남녀별, 학년별로 구분해 분석했다. 이를 위해 대학에 재학하는 전공자 남녀 각각 126명, 357명을 대상으로 Jadranka et al.(2014)가 고안한 무용 태도 질문지법을 이용해 정의영역, 인지 영역, 행동 영역별로 구분해 조사했다. 그 결과 다음과 같은 결론을 얻었다. 남 여간 무용에 대한 태도 분석결과 정의적 태도 영역에서는 남성이 여성보다 긍정적인 반응을 보였으며(p<.05), 전공 간 분석결과는 실용 무용 전공자들이 발레나 한국 무용 전공자들보다 무용에 대한 정의적 반응이 보다 긍정적이었다(p<.05). 학년별 무용 태도는 저 학년인 1 학년이 고 학년인 4 학년보다 정의적 태도에서 더 긍정적인 반응을 보였다(p<.05). 향후 이와 유사한 연구를 수행하고자 할 때는 보다 많은 조사 대상자와 남녀, 전공, 학년별 균등한 조사 대상자 선정의 필요성이 요구되며, 선정 대상자 또한 수도권에 국한하지 말고 전국에 걸쳐 선정할 필요성을 시사한다.

• 대한치과기공학회지
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• 제40권3호
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• pp.163-172
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• 2018

Purpose: The research comprehends learning attitude level of Dental Technology Department students, searches variable element to affect and is trying to provide basic material of method arrangement to induce change of positive learning attitude. Methods: It was conducted survey 410 students, who understand purpose of the research, consentient to involve research, in universities which is located in Daegu area, Daejeon City, Gangwon province from Aug., 1stto Nov.,10th2017, Questionnaires were distributed to 410 students totally. it was finally analyzed 374 questionnaires except 36 questionnaires that answer was not sufficient. Results: The positive answer over 'Average (3)' among study attitude factors was presented highly in order of 'Targeting & Execution' (3.351). 'Effective Content Summary' (3.307), 'Study Plan' (3.173), 'Priority and Self-Management' (3.116), and 'Study Habit & Enhancement' (2.925) showed negative trend under average. The five sub-factors of learning attitude were examined according to general characteristics and there were statistically significant differences according to gender, grade, high school of origin, academic aptitude(p<0.01, p<0.001). Conclusion : As male students show more positive learning attitude than female students, we need to develop more special programs to encourage them. Meanwhile we also need to find out a motive to bring positive effect to change the academic aptitude and learning attitude of female students, or methods to improve their learning attitude in a complementary way by their high school, gender and grade.

• 유통과학연구
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• 제15권3호
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• pp.49-60
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• 2017

Purpose - The aims of this study are follows. We investigated to find out how country image and brand image affect the consumer perceived value, consumer attitude, and purchase intention of foreign infant foods in China. Especially, we focused on investigate for the moderating role of consumer knowledge between national image, brand image and consumer perceived value of foreign infant foods in China. Research design, data, and methodology - This study analyzed the effect of national image and brand image on purchase intention through consumer perceived value and consumer attitude. This study collected data for empirical analysis of Chinese consumers who have been purchase experience infant foods in China. 256 copies of questionnaire data were used for substantial analysis. Before testing the hypothesis, factor analysis was conducted to test the construct validity of measurement items. Hypotheses about effects between variables were verified using structural equation modeling analysis and hierarchical regression analysis. Results - First, the country image had a positive effect on consumer perceived value of foreign infant foods. Second, the brand image had a positive effect on consumer perceived value of foreign infant foods. Third, the consumer perceived value had a positive effect on consumer attitude. Fourth, the consumer attitude had a positive effect on purchase intention. Fifth, the consumer knowledge was moderating roles between brand image and consumer perceived value of foreign infant foods. However, the consumer knowledge did not effect of moderating between country image and perceived value of consumers. Conclusions - First, the impact of country image and brand image on consumer perceived value of foreign infant foods in China can be seen as a universal psychology of consumers who trust pure foreign products such as high quality, technology, etc. Second, consumer perceived value of foreign infant foods has a positive effect on consumer attitude, and this attitude is leading to purchase intention. Third, the consumer knowledge between brand image and perceived value acts as a moderating variable. It means that the consumer's knowledge can shape the perception of the brand image more strongly.

• 한국의류학회지
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• 제28권7호
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• pp.916-926
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• 2004

The purpose of this study was to examine the workers＇ attitudes toward textile industry. Also the attitude was investigated how to be correlated to job stress symptoms and job performance. The data were obtained from questionnaire completed by 529 workers employed in textile or clothing companies. The SPSS package was used for data analysis which included t-test, ANOVA, mean, correlation, and factor analysis. The results showed that workers＇ attitudes toward textile industry were neither positive nor negative. The attitudes revealed to be divided into two components-cognition, affect/behavioral intention. Cognitive attitude was observed to be more positive than affective/behavioral intention attitude. The attitude differed according to personal characteristics such as sex, educational status, position, period of one＇s service, types of industry and job specifications. The attitude were correlated with job stress symptoms and job performance. The more positive the workers＇ attitudes were, the lesser job stress symptoms and the higher job performance were. As the two components of the attitudes are in the same way, the attitude toward textile industry exhibited to have higher correlation with job stress symptoms and job performance.

• 대한간호학회지
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• 제30권2호
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• pp.498-513
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• 2000

The purpose of this study is to construct the nursing-policy and nursing-theory of Korean style by understanding the type of recognition and attitude immanent in Korean people through of Korean people to the Shamanism(巫敎). And this paper is using Q methodology by operant definition. Because individual recognition and attitude to Shammanism is very subjective and individualistic and many-sided. Q statements in this paper are ultimately 38 statements divided into 5 regions, which are abstracted from 285 Q samples. 38 persons in all are objects of P-population. The results of analyses on the characters of each type are as follows. The men who belong to type I is positive to the Shamanism in recognition and attitude at the same time. The men who belong to type II are negative the analysis of the recognition and attitude to Shamanism in recognition, but positive to Shamanism in practical attitude. The men who belong to type III are evidently negative to Shamanism in recognition and attitude at the same time. The men who belong to type IV are positive to Shamanism, but negative or reservative to it in attitude. In conclusion, we could affirm that shamanic care-act which modern medicine discard as only superstition is very deeply rooted in the Korean people'need. In short, Korean people is already and always related to Shamnism, whether positively or negatively. I dare to think this paper might contribute the other disciplines of sciences as basic data.

• 한국콘텐츠학회논문지
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• 제20권5호
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• pp.389-397
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• 2020

본 연구는 가족기능과 삶의 만족도가 대학생의 긍정적 태도에 미치는 영향을 살펴봄으로써 대학생의 긍정적 태도를 높이기 위한 방안을 마련하는데 기초적인 자료를 제시하고자 대학생 308명을 대상으로 분석하였다. 분석은 SPSS WIN18.0을 이용하여 ANOVA와 중다회귀분석을 사용하였다. 그 결과, 첫째, 연령이 높은 학생들이 연령이 낮은 학생에 비해 더욱 긍정적인 태도를 가지고 있었다. 둘째, 가족기능 중 가족응집성이 높을수록 긍정적 태도의 하위변인 가운데 관점의 다각화, 자기수용, 사회적응이 높았고, 가족적응성이 높을수록 관점의 다각화, 자기수용, 자기조절이 높은 것으로 밝혀졌다. 셋째, 삶의 만족도가 높을수록 긍정적 태도가 높은 것으로 나타났다. 넷째, 삶의 만족도를 높게 지각할수록 긍정적 태도는 자기조절을 제외한 모든 하위요인이 높아지는 것으로 나타났다.