• 유통과학연구
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• 제11권6호
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• pp.67-80
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• 2013

Purpose - This study aims to establish the relationships among brand equity, brand attitudes, and Visual Merchandising (VMD) in bakery stores. The results will help bakery franchisees and franchisers in devising appropriate strategies for successfully managing their bakery shops. Research design, data, and methodology - The VMD model for bakery shops comprises harmony, attractiveness, suitability, pandemic, functionality, and reliability. Further, brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of bakery shops are used as independent variables, while brand equity and brand attitude are used as dependent variables. This study aims to ascertain the extent of the influence VMD components of bakery shops have on brand equity and brand attitude. Regression analysis was used to verify those effects. The measurement items, deemed reliable and valid in a previous study, were modified for this study. Questionnaires were distributed to 500 consumers nationwide, of whom 340 were used for the sample. The SPSS 19.0 statistical program was used for the analysis. Results - First, among the VMD bakery shop components, harmony, attractiveness, and pandemic have a positive impact on brand equity (brand awareness and brand image). Second, amongst the VMD components of bakery shops, attractiveness, pandemic, and reliability have a positive impact on brand equity (perceived quality). Third, amongst the VMD components of bakery shops, harmony, attractiveness, and reliability have a positive impact on brand attitude. Fourth, brand equity (brand awareness, brand image, and perceived quality) have a positive effect on brand attitude. Conclusions - This study identifies the relationships between the VMD components of a bakery shop and brand equity and attitude in order to propose a new model. The study has several practical implications. First, the development of brand equity and management can be important components in bakery shops' determination of whether their VMD components have an impact on brand equity. Second, among VMD components, harmony and attractiveness have a positive influence on the choice of bakery shop, while reliability and pandemic have a partly positive influence on the choice of bakery shop. Therefore, store atmospheres should be attractively designed, and store menus and interiors should be reviewed periodically to conform to the latest trends. This study suggests marketing strategies for brand equity formation. First, providing collateral product quality, hygiene, and safety benefits as well as product offerings to complement the season and employees' services should be considered. Second, display methods, illumination designs, and new product ideas should be periodically reviewed. Third, these should complement the overall harmony of the interior and exterior and of the store atmosphere in order to be attractive. Funds should thus be dedicated specifically for the facilities and their interiors. Fourth, it is necessary to build a friendly and relaxed image that can be easily called to mind by the customers.

• 한국식품영양학회지
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• 제12권3호
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• pp.300-305
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• 1999

The purpose of this survey was to study nutrition knowledge dietary attitude purpose value of meal and monthly food expenditure in the house wives. The survey was conducted from September 1 to October 20 in 1998. The results were summarized as follows. Nutrition knowledge of the 30s and 40s group were higher than that of the other group. Dietary attitude of the 20s group was lower than that of the other wives. House wives tended to choose food for the pleasure of its taste and intake of nutrients. There was a significant positive correlation between nutrition knowledge and dietary attitude. The diet-ary attitude and nutrition knowledge were significant positive correlations with food diversity. There was negative correlation between age and nutrition knowledge.

• Human Ecology Research
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• 제61권4호
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• pp.663-671
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• 2023

This study aimed to determine whether the achievement motivation of adolescents from multicultural families in their third year of middle school influenced their adaptation to school learning activities. It also explored the mediating effect of career attitude on achievement motivation and adaptation to school learning activities. An analysis was performed on data obtained from students in the third grade of middle school who participated in the sixth wave of the Multicultural Adolescents Panel Study (MAPS). The main findings were as follows. Firstly, achievement motivation exhibited a positive correlation with both career attitude and adaptation to school learning activities. Secondly, the achievement motivation of adolescents from multicultural families and their career attitude both exerted a positive effect on their adaptation to school learning activities. Thirdly, the mediating effect of career attitude on the relationship between adaptation to school learning activities and achievement motivation of adolescents from multicultural families was verified.

• 디지털융복합연구
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• 제12권12호
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• pp.491-506
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• 2014

본 연구의 목적은 방송광고에 장르 개념을 학제적으로 적용하여 방송광고에서의 장르 역할에 대한 기대관점과 장르 활용에 대한 태도가 소구유형으로서의 방송광고 장르 호감도에 미치는 영향을 탐색적으로 살펴보는데 있다. 연구 결과, 거시환경적 기대관점과 부정적 태도 간에, 미시실용적 기대관점과 긍정적 태도 간에 높은 상관관계가 있는 것으로 나타났다. 통합상황적 기대관점의 소비자는 방송광고에서의 장르 역할에 이중적 태도를 갖고 있는 것으로 조사되었다. 방송광고에서 장르의 역할에 미시실용적 기대관점을 지닌 소비자는 비교광고와 성표현광고 호감도가 상대적으로 더 높게 나타났고, 통합상황적 기대관점을 가진 소비자는 거시환경적 기대관점과 미시실용적 기대관점의 중간적인 호감도를 보였다. 방송광고에서의 장르 활용에 긍정적 태도를 갖고 있는 경우 비교광고와 성표현광고 호감도가 상대적으로 더 높은 것으로 나타났고, 이중적 태도를 가진 소비자의 방송광고 장르 유형에 대한 호감도는 부정적 태도와 긍정적 태도의 중간적인 것으로 나타났다.

• 한국프랜차이즈경영연구
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• 제6권2호
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• pp.1-16
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• 2015

The purpose of this study was to examine the structural relationships among consumer's values(individualism and collectivism), attitude, subjective norms, and visit intention using reasoned action theory(RAT). The data were collected from 12 5 customers who visited coffee shops in Seoul and Kyonggi and were analyzed using structural equation modeling with SPSS and AMOS The result of the overall model analysis appeared as follows: χ2=11.347, df=2, p=0.003, GF I=0.966, NF I=0.946, CF I=0.954, RMR=0.05 The findings are as follows: First, collectivism had a positive influence on attitudes and subjective norms. Second, Individualism had a significant positive influence on attitude toward coffee shops, but not on subjective norms. Third, both attitude and subjective norm had positive effects on visit intention.

• 한국생활과학회지
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• 제16권3호
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• pp.665-676
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• 2007

The objects of this study were to classify the contents of life style of university students, to investigate the relationships between lifes tyle and appearance behavior(attitude toward appearance, body satisfaction, clothing attitude), and to examine how appearance behavior was influenced by life styles, male and female variables. The method of the study was survey research by using questionnaires. Subjects were 358(male 175, female 183) university students located in Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate frequency, percentage, mean, Factor analysis, Cronbach's ${\alpha}$, t-test, Pearson's correlation, Multiple Regression Analysis. The results of this research were as follows: Five dimensions of life styles were derived by factor analysis: 'digital orientation', 'material orientation', 'positive activity', 'achievement orientation', and 'frugality'. Male and female variables have significant effects on the life style and appearance behavior. Digital & material orientation were significantly higher for male than for female, whereas positive activity, achievement orientation, and frugality were significantly higher for female than for male. Attitude toward appearance and clothing attitude were significantly higher for female than for male, whereas body satisfaction were significantly higher for male than for female. Positive activity and achievement orientation had positive relations with appearance behavior. Need value of attitude toward appearance, body satisfaction, Clothing attitude variables except of attract sex attention was influenced by positive activity and achievement orientation of life style. As a conclusion, university students' life style and male and female variables constituted important characteristics which could affect appearance behavior.

• 한국보육지원학회지
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• 제6권1호
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• pp.47-65
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• 2010

본 연구는 영아와 어머니의 배경변인에 따라 어머니의 양육태도에는 어떠한 차이가 있으며 어머니의 양육태도와 영아의 기질 및 조화적합성이 보육시설에서의 적응에 어떠한 영향과 요인들 간의 미치는 상대적 영향력은 어떠한지를 알아보는 데 목적이 있다. 이를 위한 연구대상은 현재 서울과 경기도 및 제주특별자치도 지역에 소재한 총 8개 보육시설에 재원중인 만2세 영아 165명과 어머니, 그리고 보육시설에서의 영아의 담임교사들을 대상으로 실시하였다. 연구결과 영아의 성별과 출생순위, 보육경험과 하루 평균 보육시설 이용시간, 그리고 어머니의 연령, 어머니 직업의 배경변인에는 차이가 없으나 어머니의 교육수준, 가정의 윌 평균 수입과 어머니의 주당 근로시간(일주일)에 따라 어머니의 양육태도는 차이가 있고, 보육시설 적응에 미치는 영향은 어머니의 통제적 태도와 긍정적 태도 그리고 영아의 규칙적 기질이었으며 보육시설에서의 전체적응에 미치는 상대적 영향력은 어머니의 통제적 태도와 긍정적 태도로 나타났다. 즉 어머니의 통제적 태도, 긍정적 태도가 높을수록 보육시설 전체 적응력이 높아지는 것을 알 수 있다. 이러한 연구결과는 어머니가 자녀를 엄격하게 통제하거나 자녀행동에 대해 통제하고자 하는 강한 엄포 분위기를 조성하기보다는 어머니가 자녀와 긍정적인 관계를 맺으며 개개 자녀에게 맞는 규칙과 훈육 및 적절한 통제성을 제시하여 자녀에 대해 긍정적으로 평가하는 양육태도로서 영아가 가정에서 어릴 적부터 부모로부터 긍정적 모자관계 형성을 통해 옳고 그름의 적절한 통제와 규칙과 규율을 배우면서 기본생활의 습관화 교육을 받은 자녀가 보육시설에서도 적응에 어려움이 없다는 의미로 해석 할 수 있다.

• 중환자간호학회지
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• 제9권2호
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• pp.61-70
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• 2016

Purpose: The purpose of this study was to identify the influences of death perception, terminal care attitude on clinical nurses' terminal care performance for cancer patients. Methods: Data were collected through self-reported questionnaires filled by 526 nurses at a General Hospital in Seoul. Data were analyzed using a multiple regression analysis. Results: Death perception showed a positive correlation with terminal care attitude (r = .45, p < .001), while there was no correlation with terminal care performance. Additionally, terminal care attitude had a positive correlation with terminal care performance (r = .18, p < .001). The explanatory power of nurses' death perception and terminal care attitude toward terminal care performance was 14%. Conclusions: The study results imply that nurses' death perception and terminal care attitude are significant variables affecting terminal care performance.

• 한국콘텐츠학회논문지
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• 제21권1호
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• pp.603-614
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• 2021

본 연구에서는 아버지의 양육태도와 유아의 자기효능감, 그리고 유아의 또래유능성 간의 관계를 검증하고, 이 과정에서 유아의 자기효능감의 매개효과를 검증하였다. 본 연구의 대상은 서울시에 위치한 유치원에 재원중인 유아의 아버지 256명으로서, 설문조사를 통해 자료를 이용하였다. 연구문제를 검증은 구조방정식모형분석을 통해 수행하였다. 검증 결과, 아버지의 애정적, 자율적 양육태도는 유아의 자기효능감에 유의한 정(+)의 영향을 나타내었으며, 애정적 양육태도는 유아의 또래유능성에 유의한 정(+)의 영향을 보여주었다. 그리고 유아의 자기효능감은 유아의 또래유능성에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 한편, 아버지의 양육 태도는 유아의 자기효능감을 매개로하여 유아의 또래유능성에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 유아발달 측면에 있어서 유아의 가지효능감과 더불어 또래유능성의 향상에 미치는 아버지의 양육 태도 요인을 도출하였다는 점에서 의미가 있을 것이다.

• 한국의류산업학회지
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• 제19권2호
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• pp.166-179
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• 2017

Fashion industry have been emphasizing on eco-friendly business to enhance their public image. Due to the lack of consumers' awareness and experience of eco fashion advertising, this have resulted in adverse outcomes. Therefore, it is required to develop eco fashion advertisement that meets the public interest of Koreans. This study aims to obtain practical implications which can be applied to further eco fashion advertising. The study examines the public opinion towards eco fashion using Twitter as big data analysis and the protracted implication was provided to consumers as consumer vocabulary to see the advertising effect of consumer vocabulary. In addition, this study focuses on the environmental claim types to identify the most effective advertisement in eco fashion. The results are as follow. Associative claim types had a more positive influence on advertising attitude than substantive claim types. Substantive claim types had a more positive influence on brand cognition than associative claim types. In addition, the moderating effects of consumer vocabulary on advertising attitude and brand cognition were supported in substantive claim types. Advertisement attitude shows positive effects to both brand cognition and brand attitude. It has been proved that brand cognition leads to positive influence towards brand attitude and brand attitude eventually increases consumers' urge to buy products. This study has implication when providing a guideline for eco fashion advertisements.