• Journal of the korean Society of Automotive Engineers
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• v.13 no.5
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• pp.21-25
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• 1991

자동차 성능의 고도화 및 사회적 Needs의 변화에 대응하여 철강재료, 특히 특수강 재료의 고급화 및 신강종 개발이 시급히 요구되고 있는 실정이다. 따라서 특히 본 자료에서는 자동차 재료로서의 특수강에 대한 Needs를 파악해 보고 다양해지는 Needs에 대응하여 활발히 진행되고 있는 자동차용 특수강 재료의 개발동향을 주요 구성부품별로 알아보고 아울러 특수강 제조기술의 개발동향을 소개하고자 한다.

• (The) Korean Journal of Advertising
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• v.28 no.8
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• pp.111-132
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• 2017

This study investigates how consumers' need for uniqueness and for self-expression have influence on their attitude towards brand webtoon contents and word of mouth intention. The results of this study shows that among the sub-dimensions of brand webtoon users' need for uniqueness, unpopular choices has a significantly positive influence on their need for self-expression, and in turn it has a strong positive impact on both attitude towards the webtoon content and intention of word of mouth. In particular, the data show that respondents' perceived perception of the persuasive intent of the brand webtoon moderates the effect of need for self-expression on the attitude towards the content. More specifically, respondents who perceive the persuasive intent in brand webtoon show a lesser degree of favourable attitude towards the content than do respondents who do report a low level of perception of persuasive intent of the brand webtoon. In sum, this study not only provides a theoretical foundation to understand how consumers perceive brand webtoons in terms of their need for uniqueness and for self-expression, but the study has implications for practitioners who are interested in using a brand webtoon for marketing.

• Asian Oncology Nursing
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• v.8 no.1
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• pp.17-23
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• 2008

This study was conducted to examine the effect of an individualized educational program by multidisciplinary staffs on the need for caring among patients with radiotherapy. Methods: A quasi experimental study with one group was designed to examine the effect. A total of 48 adult patients were recruited from a university hospital in G-city, Korea from July, 2006 to June, 2007. The level of patients' need for caring during radiotherapy was assessed at the pre- and post-education by a trained research assistant. The level of patients' need for caring on radiotherapy was measured with a 20-item questionnaire. Results: Paired t-test showed that the level of patients' need was reduced at the post-test compared to pre-test (t=3.40, p=0.002). The level of need was higher among the older than 65 yr (F=4.82, p=0.034), and patients who had education years less than 10 yr (F=4.40, p=0.042) and not a spouse (F=5.97, p=0.019) at the pre-test, while there were no difference according to participants' characteristics at the post-test. Conclusions: This multidisciplinary and individualized education program was effective on reducing the level of need for caring during radiotherapy. Therefore, for long-term self-management, further educational strategies based on patients' needs through multidisciplinary teamwork need to be developed and applied.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.310-323
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• 2017

The purpose of this study is to provide necessary data and information in order to support economic activity of career interrupted woman by analysis the differences between seeking work need on individual characteristic and re-employment need of job-seeking activities. This study includes the result of reviewing a prospective study and an enpinical analysis based on the theoretical background of career interrupted woman, vocational education, individual characteristic and re-employment need to achieve its goal. The collected data from 150 career interrupted women who had a vocational education was analyzed by one-way analysis of variance, T-verification and SPSS 12.0v program. In summary of this study, re-employment need would be different by individual characteristic, seeking work need and job-seeking activities. It shows that the method of re-employment should be provided as considering the individual characteristic of career interrupted woman. Therefore, this study suggests the necessity of suited education and improved system for individual characteristic of career interrupted woman.

• Asia Marketing Journal
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• v.15 no.4
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• pp.161-186
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• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• Journal of the Korean Home Economics Association
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• v.38 no.8
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• pp.125-140
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• 2000

The purpose of this study is to find out the high school student's need for the program. The data was collected from 1125 high school students and their parents. The results of this study are like the following. 1 High school students and their parents all showed more than 3 points on the need for the program. 2. They revealed the highest need for programs on school as well as peer-related tasks and self-related tasks, respectively. On the other hand, parents were found to have the need for programs than student do. 3. Significant differences were found among students in their major, class type, and also among parents in gender of their children, class type, residential area, education status, and monthly average income. 4. Highschool-students and their parents all showed the highest points and displayed interest in selecting academic course suitable for their aptitude.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.7 no.2
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• pp.239-255
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• 2000

The purpose of this study was to explore the care needs of family-caregivers caring for patients with a CVA and the level of self care of the patients. The subjects for the study were 112 patients with a CVA and their caregivers. These patients were seen in a hospital or out-patient-department(OPD) at two oriental medical hospital in Jeonbuk province. The survey instruments used in this study were Kang's ADL checklist for self care of patients and Kim's Likert-style checklist for care needs of family-caregivers to patient with CVA. The survey was conducted from July 4 to August 30, 1999. Internal validity by calculation of Cronbach's alpha was 0.95, which was regarded as high. The survey results were analyzed using the SPSS program, with percentages, means, t-test, ANOVA and Pearson's correlation coefficients. The results of this study are as follows : 1. The level of self care for patients with a CVA was : 1) complete dependence(M=14.9, 13.1%), 2) complete independence(M=23.6, 20.9%), 3) incomplete independence(M=23.9, 21.0%), 4) incomplete dependence(M=26.6, 25.0%), 5) dependence and independence(M=23.0, 20.0%). The items for which there was a high level of self care were : 1) drinking(M=3.62), 2) eating (M=3.25), 3) position returning(M=3.18) : and the items for which there was a low level of self care were : 1) ascending and descending stairs(M=2.08), 2) walking(M=2.47). 3) putting on and taking off trousers(M=2.55). 2. The mean score of the sum of the care needs of the family-caregivers was : 1) need for immediate care and help: 2) need of the way to communicate with patient: 3) need for education and assistance related to physical functional level: 4) need to be informed about the disease, treatment and care: 5) need for social support and consultation: 6) need for appreciation: 7) need for management of nursing problems related to immobility. The highest meed factor was the need for immediate care and help(M=3.47): and lowest need factor was the need for management of nursing problems related to immobility(M=2.80). 3. There were significant differences between the level of care need and general characteristic of the caregivers, there were family-caregivers age(P=0.001), marital status (P=0.276), occupation (P=0.006), monthly income(P=0.000), Patient's relationship to caregivers(P=0.004) and health(P=0.000). 4. There were significant differences between the level of self care and general characteristic of the patients, there were patient paralytic condition(P=0.01), blood pressure(P=0.01), and length of suffering(P=0.03). 5 There were significant differences between the level of care need and the general characteristic factors, which were CVA patient's blood pressure (P=0.05), problem of medical fee (P=0.05). 6. There was significantly correlation with the family-caregivers care need and the level of self care in the CVA patient(r=0.300, P=0.000). As a result, need to promote the level of self care in patients and to meet the care need of family-caregivers for more efficient nursing of CVA patients, is emphasized. Therefore more study is needed on an efficient way to provide rehabilitation and quality nursing interventions for family-caregivers and patients with CVA.

• Journal of the Korean Home Economics Association
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• v.24 no.3
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• pp.129-141
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• 1986

The purpose of this study was to test both psychological and demographic variables and their relationship to the consumers design evaluation with reference to television sets and refrigerators. The survey questionnaire consisted of three distinct areas: 1) demographic information about the subjects, 2) their interest in design and need for design, 3) their evaluation of‘ideal’designs the subjects were 900 adults selected from middle and high economic level in Seoul. The major findings were the‘ideal’design of the subjects was affected by interest in design and the need for design. The need for design was related to either self-esteem or to esteem of others. Interest in design and need for self-esteem were affected by demographic variables but the need for esteem of others was not.

• Journal of Wetlands Research
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• v.2 no.2
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• pp.109-116
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• 2000

The equipment of a landfill need whole cut off facilities so that leachate generated from the landfill primarily do not leak to the ocean. Also, the whole collected leachate need a consecutive clarification treatment to discharge. A method is considered the best among the three alternatives. The merits of this method are as follows; have no secondary pollution. can cut down the expense of treatment, have good effects on preventing external leakage, don't need a leachate well, reliable quality control and easy post management. The weaknesses of this method are as follows; need a thorough survey about underground water and quality of the soil, need a special process to use as the land.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1239-1247
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• 2002

Consumers' purchase intention related with price reduction is important factor for the successful marketing strategy of electronic commerce as a new marketing channel. Therefore, the purpose of this study was to assess the difference of consumers' attitude(purchasability and perceived need) depending upon purchasing variables, and to investigate how consumers' attitude influence on purchase intention with price reduction in the internet shopping mal1. For research method, 400 questionnaires were distributed to subjects who were 20 to 39 years old; and among the returned questionnaires 347 were usable. Data were analyzed by t-test, regression analysis, frequency with SPSS 10.0. Results of this study were as follows: First the results showed that purchasability and Perceived need affect Purchase intention according to off-price percentage, and brand and clothing style in discount. Second, there were significant differences in purchasability, and perceived need according to off-price percentage, and brand in discounts. However, there were no significant differences in purchasability and perceived need according to clothing style in discounts.