• 제목/요약/키워드: The Kano model

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HMR 무인매장 서비스 품질 분류에 관한 연구 (Classification of Service Quality for HMR unmanned store business)

  • 이종원
    • 서비스연구
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    • 제13권2호
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    • pp.41-61
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    • 2023
  • 제4차 산업혁명 시대의 보편적 삶의 형태는 비대면이라는 키워드로 요약될 수 있을 것이다. 특히 소비 활동 측면에서도 점차 대면 접촉이 최소화되는 시스템으로 변화하고 있으며, 오프라인 매장에서는 키오스크(kiosk)와 로봇 등을 통한 비접촉 서비스로의 전환이 빠르게 이어지고 있다. 사회 구조 역시 시간의 흐름에 따라 변화되고 있으며 특히 1인 가구 증가와 고령화는 식생활과 연관된 외식산업의 변화에도 영향을 미치고 있다. 가정 내에서 직접 조리하는 노동이 줄어들고, 대체할 수 있는 식품의 이용이 증가하고 있음에 따라 가정간편식 (HMR: Home Meal Replacement)시장이 큰 규모로 성장하였다. 시장의 규모가 커지며 상품을 제공하는 비즈니스의 형태도 다양해졌다. 기술의 발전, 비대면 문화 그리고 기업의 경영 효율성이 맞물리며 최근 무인매장이 확산되고 있는 추세이다. 본 연구에서는 차츰 경쟁이 심화되는 HMR 무인매장의 서비스 품질 속성을 분류하여 고객만족을 기반으로 한 서비스 경영 관리 측면의 시사점을 제공하고자 Kano model을 활용한 서비스 품질 분류 및 Timko의 고객만족계수를 산출하였다. 분석결과 '상품(메뉴) 다양성' 등이 매력적 품질로 분류되었으며, '매장 내부/외부 청결성' 등이 일원적 품질로 분류되었다. 또한 '셀프 계산 과정의 편리성'은 당연적 품질, '매장 내 통행의 편리성' 무관심 품질로 분류되었다. 나아가 만족계수가 가장 높은 요소는 '상품(메뉴)다양성'으로, 불만족계수가 가장 높은 요소는 '셀프 계산과정의 편리성'으로 나타났다. 본 연구의 결과를 통해 HMR 무인매장의 서비스 품질 관리에 있어 우선순위를 도출하고, 이를 통해 관련 비즈니스에서의 전략적 시사점을 제공하고자 한다.

부분 유공 케이슨 방파제로부터의 파의 반사 (Wave Reflection from Partialy Perforated Caisson Breakwater)

  • Suh, Kyung-Doug
    • 한국해안해양공학회지
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    • 제8권3호
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    • pp.221-230
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    • 1996
  • 기존의 전유공 케이슨 방파제로부터의 파 반사를 계산하기 위하여 개발된 Suh and Park의 이론 모형을, 케이슨 전면 하부의 연직벽을 경사가 매우 급한 경사벽으로 가정함으로써, 부분 유공 케이슨 방파제에 적용하였다. 또한, 이 모형에서, Kano and Liu가 제안한 차단계수를 이용하여 유공벽에서의 관성저항항을 수정하였다. 이 모형을 1993년도에 보고된 Park et al.의 수리실험 자료와 비교해 본 결과, 실험 자료 및 이론 모형 결과에서 모두 관성저항의 영향이 중요하여 B/L$_{c}$가 약 0.2일 때 반사율이 최소가 됨을 보이는데 (여기서 B=유수실의 폭, L$_{c}$=유수설 내에서의 파장), 이 값은 찬성저항의 영향을 무시했을 때 얻어지는 값 0.25보다 약간 작은 값이다. 또한 선형파 이론에 근거한 이 모형은 파의 비선형성이 증가함에 따라 반사율을 크게 계산하는 경향이 있음을 보이며, 따라서 이 모형은 파형경사가 작은 통상파에 적용하는 것이 바람직함을 알 수 있었다.있었다.

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Utilization of Electronic Information Resources and Their Influence on Reading Culture of Undergraduate Students in Federal University Dutse

  • Aminu Ahmed BUBA;Aisha Yahya LAWAL
    • International Journal of Knowledge Content Development & Technology
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    • 제13권3호
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    • pp.75-93
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    • 2023
  • A cross sectional survey method was used to determine the utilization of e-resources and their influence on the reading culture of 119 undergraduate students registered with the JD Amin library of Federal University Dutse. The data collected was analysed using both descriptive (frequency counts and means) and inferential statistics (regression analysis). The research found that databases (mean=4.00) and e-journal (mean=4.00) are available to the undergraduate students. It further found that e-resources are often utilized by the undergraduate student, with social media (mean=4.00), databases (mean=4.00) and e-journal (mean=4.00). the most commonly used e-resources. It was also found that erratic power supply (mean=3.91) and inability to seek, obtain and evaluate information (mean=3.67) are the prominent factors hindering the utilization of e-resources. The regression analysis rejected the null hypotheses of the study where it shows that the level of utilization of e-resources have positive statistical correlation (r=0.772) with the reading culture of undergraduate students. The study proposed a conceptual model for the sustainable reading culture of students by libraries providing of e-resources. The general conclusion of the research is that e-resources are necessary tools and are moderately available and adequately utilized for influencing reading culture. The study recommended that Internet facilities should be made available to undergraduate students to facilitate more utilization of e-resources.

PCSI 지수를 활용한 국방 서비스품질 분석 및 실증적 비교분석 -100인 미만 소기업 중심으로 (Analysis of Defence Service Quality using PCSI Index and an Empirical Comparative Analysis - Focusing on Small Businesses less than 100 Employees )

  • 남윤욱;고동현;김현민;이관우
    • 품질경영학회지
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    • 제51권1호
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    • pp.37-54
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    • 2023
  • Purpose: A main aims are to check the level of satisfaction of service quality and derive service quality factors in the field of defense quality assurance activities that need improvement. Furthermore, the paper presents a basic data for identifying future development directions. Methods: Classify the level of service perceived by customers and calculate the customer satisfaction coefficient and PCSI index. In addition, the direction of future research is established by empirically comparing and analyzing the data of this study and the past data. Results: The paper derive the service quality factors to be provided to small businesses in the current state. Moreover, It shows the increasing trend of new companies using comparative analysis with past data Conclusion: Since the new company consists of small businesses with less than 50 employees, further research on small businesses is needed in the future.

구매후기 정보의 충족/미충족에 따른 소비자의 만족/불만족 인식 및 구매후기 정보의 유형화 (Classification of Consumer Review Information Based on Satisfaction/Dissatisfaction with Availability/Non-availability of Information)

  • 홍희숙
    • 한국의류학회지
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    • 제35권9호
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    • pp.1099-1111
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    • 2011
  • This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.

사용자 중심 디자인 프레임워크에서 사용자 조사기법의 역할에 관한 연구 - 13-18 청소년용 온라인 커뮤니티 컨텐트 개발 프로젝트를 중심으로 (An investigation of the User Research Techniques in the User-Centered Design Framework - Focused on the on-line community services development for 13-18 Young Adults)

  • 이종호
    • 디자인학연구
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    • 제17권2호
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    • pp.77-86
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    • 2004
  • 사용자 중심 디자인(User-Centered Design)은 주어진 환경(Context)에서의 사용자 행동(Activity)을 모델링 하여 사용자가 기능적, 논리적으로 주어진 작업(Task)을 수행해 낼 수 있는 상품의 디자인을 가능케 하는데 크게 기여한 바 있다. 그러나 사용자 중심 디자인은 사용하기 편하고 유용한 측면을 디자인하는 데는 큰 기여를 했지만, 소비자의 감성 및 문화를 고려한 상품 디자인을 개발하는 측면에서는 아직 성공적인 사례를 제시하지 못했다는 비난을 받고 있는 것도 사실이다. 이는 사용자 중심 디자인이 사용자의 요구사항 (기능적인 요구 사항)에만 치중하는 접근법이기 때문으로, 사용 상황이 중요한 공공 시설물이나 기업 소프트웨어의 개발에는 적합하지만 소비자를 직접 대상으로 하는 디지털 컨텐트 및 디지털 가전의 디자인을 위해서는 부족한 면이 없지 않아 있는 것으로 발표되고 있다. Jordan은 이러한 문제법의 해결안을 제시하면서, 사용자 요구사항의 다차원적(개인적, 사회적, 인지적, 물리적) 접근법을 제안하였고, 그것을 Pleasure-based Approach라고 명명하였다. Jordan도 사용자 조사의 중요성은 부각하였지만, 사용자 조사의 결과를 상품 개발에 접목시키기 위한 방안은 제시하고 있지 못했다. 본 논문에서는 Kano의 상품 속성 모형을 도입하여 사용자 조사 방법과 상품 요소 도출과의 연결고리를 발견하고자 하였다. Kano 모델에서는 상품 요소를 크게 기본요소, 퍼포먼스요소, 엑셀런트 요소로 나누어 설명하고 있다. 퍼포먼스 요소는 설문조사와 같이 직접적으로 고객으로부터 얻을 수 있는 요소로 설명하고 있다. 그러나 기본요소 및 엑셀런트 요소는 직접적인 사용자 조사를 통해서 얻을 수 있는 요소가 아니라 고 주장하고 있고, 이런 요소들을 도출하기 위하여 경쟁상품분석, 참여적 소비자 조사 등과 같은 방법이 도입되어야 한다. 고 말하고 있다. 이에 본 연구에서는 '13-18 청소년용 온라인 커뮤니티 컨텐트 개발 프로젝트' 를 중심으로 엑셀런트 요소 및 퍼포먼스 요소를 도출하기 위한 참석 관찰의 프레임 워크를 제시하고, 그 결과를 기능적 요소, 감성적 요소로 정리하여 상품개발에 활용하도록 하였다. 본 연구의 의의는 상품개발에 사용자 조사의 필요성 및 활용도를 실질적인 프로젝트를 통하여 시도해 보았다는 데 있다고 할 수 있겠다.

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서비스 속성과 고객만족과의 비대칭적, 비선형적 관계에 근거한 서비스 속성 분류와 전략적 고객서비스 경영 (Classification of Service Attributes and Strategic Customer Service Management based on the Asymmetric and Non-linear Relationship between Service Attributes and Customer Satisfaction)

  • 박정영;이계희
    • 한국식생활문화학회지
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    • 제23권5호
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    • pp.605-615
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    • 2008
  • The principal objective of this study was to categorize service attributes on the basis of the asymmetric and non-linear relationship existing between service attributes and customer satisfaction. Researchers generally assume that service attribute performances and customer satisfaction are both symmetrical and linear. That is to say, improvements in attribute performance will inevitably result in increased customer satisfaction. However, this is not always the case. Certain attributes have been shown not to create satisfaction even when improved, and others do not create dissatisfaction even when their performance ratings become negative. Understanding this relationship is crucial not only to researchers, but also to service managers. Service managers can arrange their priorities with regard to which attributes must be improved or promoted first, in an environment of limited technical, financial, and human resources. Many studies into this asymmetric and non-linear relationship have recently been conducted, beginning with Herzberg's motivation-hygiene theory (1976) and the disconfirmation theory, which was eventually developed into Kano's model (1984). This study attempted to determine the impact level of service attributes on incidents of satisfaction or dissatisfaction. It used 30 service attributes generated by Park (2008) in the CIT research into family restaurants. The data were collected from 600 participants, 300 incidences of satisfaction and 300 incidents of dissatisfaction, via an online survey. The t-test was used to confirm the difference between the satisfaction group's and dissatisfaction group's attributes. 11 attributes were found to be significant at a level of p>0.05. This indicates that the 11 attributes exerted different impacts on satisfaction and dissatisfaction, which confirmed the asymmetric and non-linear relationship. 14 attributes were categorized into the core service, 1 attribute into the quality service, 7 attributes into the basic service, and 8 attributes into the neutral service. Strategic customer service management was recommended for the 'A' family restaurant as an example, on the basis of the asymmetric and non-linear relationship and the characteristics of the four service factors.

Understanding Neurogastroenterology From Neuroimaging Perspective: A Comprehensive Review of Functional and Structural Brain Imaging in Functional Gastrointestinal Disorders

  • Kano, Michiko;Dupont, Patrick;Aziz, Qasim;Fukudo, Shin
    • Journal of Neurogastroenterology and Motility
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    • 제24권4호
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    • pp.512-527
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    • 2018
  • This review provides a comprehensive overview of brain imaging studies of the brain-gut interaction in functional gastrointestinal disorders (FGIDs). Functional neuroimaging studies during gut stimulation have shown enhanced brain responses in regions related to sensory processing of the homeostatic condition of the gut (homeostatic afferent) and responses to salience stimuli (salience network), as well as increased and decreased brain activity in the emotional response areas and reduced activation in areas associated with the top-down modulation of visceral afferent signals. Altered central regulation of the endocrine and autonomic nervous responses, the key mediators of the brain-gut axis, has been demonstrated. Studies using resting-state functional magnetic resonance imaging reported abnormal local and global connectivity in the areas related to pain processing and the default mode network (a physiological baseline of brain activity at rest associated with self-awareness and memory) in FGIDs. Structural imaging with brain morphometry and diffusion imaging demonstrated altered gray- and white-matter structures in areas that also showed changes in functional imaging studies, although this requires replication. Molecular imaging by magnetic resonance spectroscopy and positron emission tomography in FGIDs remains relatively sparse. Progress using analytical methods such as machine learning algorithms may shift neuroimaging studies from brain mapping to predicting clinical outcomes. Because several factors contribute to the pathophysiology of FGIDs and because its population is quite heterogeneous, a new model is needed in future studies to assess the importance of the factors and brain functions that are responsible for an optimal homeostatic state.

애프터서비스품질 요인이 고객 불만족 해소에 미치는 영향에 관한 연구 (A Study on the Effect of Contribution to addressing to Customer Complaints of After-Sales Service Factors)

  • 이재준;조진형;구자활
    • 산업경영시스템학회지
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    • 제32권1호
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    • pp.137-146
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    • 2009
  • Researches on after-sales quality have centered on home electric appliances, figuring out how factors influencing after-sales service quality are causally related to customer's behavioral intentions, via consumer satisfaction as an intermediary parameter In most cases of after-sales service in home electric appliances, upon customer's request, service agents make a visit to where the appliance is installed, and check the product and do repairs. However, in case of a small portable device such as a cell phone, which people carry around at all times, most of the times customers themselves show up at the after-sales center, and demand a check-up and repairs. The main difference here is that the after-sales services are provided when a product can no longer perform its basic function and customer dissatisfaction is already up. In this case, the basic function of a product corresponds to must-be factor according to Kano model. The goal of our research is to identify critical factors for effective and efficient after-sales service, and how to monitor them on a routine basis. In our research, the quality after-sales service consists of three dimensions, interactive quality, result quality, and physical environment quality. We set up variables for each dimension, which would measure from customer's perspective key determining factors in service delivery process. Instead of focusing on customer satisfaction aspect, we focused on how after-sales service factors contribute to addressing customer complaints. Additionally, our future research would aim to verify how customer's behavioral intentions are affected, as the resolution of consumer complaints becomes more successful when adjustment of relevant quality factors improves after-sales service quality.

Identification of Demand Type Differences and Their Impact on Consumer Behavior: A Case Study Based on Smart Wearable Product Design

  • Jialei Ye;Xiaoyou He;Ziyang Liu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제18권4호
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    • pp.1101-1121
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    • 2024
  • Thorough understanding of user demands and formulation of product development strategies are crucial in product design, and can effectively stimulate consumer behavior. Scientific categorization and classification of demands contribute to accurate design development, design efficiency, and success rates. In recent years, e-commerce has become important consumption platforms for smart wearable products. However, there are few studies on product design and development among those related to promoting platform product services and sales. Meanwhile, design strategies focusing on real consumer needs are scarce among smart wearable product design studies. Therefore, an empirical consumer demand analysis method is proposed and design development strategies are formulated based on a categorized interpretation of demands. Using representative smart bracelets from wearable smart products as a case, this paper classifies consumer demands with three methods: big data semantic analysis, KANO model analysis, and satisfaction analysis. The results reveal that analysis methods proposed herein can effectively classify consumer demands and confirm that differences in consumer demand categories have varying impacts on consumer behavior. On this basis, corresponding design strategies are proposed based on four categories of consumer demands, aiming to make product design the leading factor and promote consumer behavior on e-commerce platforms. This research further enriches demand research on smart wearable products on e-commerce platforms, and optimizes products from a design perspective, thereby promoting consumption. In future research, different data analysis methods will be tried to compare and analyze changes in consumer demands and influencing factors, thus improving research on impact factors of product design in e-commerce.