• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.10
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• pp.559-568
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• 2017

recent times, the monthly rent in the Jongno-gu Historical and Cultural Street in Seoul has rapidly increased, because of the presence of large-scale franchises and the entry of private investment into the traditional and local businesses focusing on Bukchon, Seochon, Insa-dong, and Samcheong-dong. As a result, the business environment for these merchants has worsened, due to the increasing economic burden. In order to maintain the business environment of the merchants, it is necessary to evaluate the potential for establishing a regional commercial area, in order to resolve the problems of the existing commercial areas and to improve the locational, economic, cultural and political environment. This study analyzed the factors influencing the merchants' satisfaction with the business environment as a function of their age, by considering three age groups, viz. 30-49, 50-59, and more than 60, considering the locational, economic, cultural and political environment of the merchants. Among the factors influencing the satisfaction with the business environment, the merchants in their 30s and 40s placed more emphasis on the traffic accessibility, floating population, store premium and monthly rent than the other age groups. Among the factors influencing the satisfaction with the business environment, the merchants in their 50s placed more emphasis on the cultural organization, artist activities, expansion of community support facilities, and banning of franchises in certain locations than the other age groups. Among the factors influencing the satisfaction with the business environment, the merchants over 60 years old placed more emphasis on the walking accessibility, monthly sales, merchant community, preservation of historical and cultural landscape, and commercial protection of the government than the other age groups.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.61-73
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• 2017

A huge rent rise has forced the number of merchants out of their workplace. it has required to review the duration of business, considering recognition about social, economic, cultural characteristic of merchant. this research has indicated influence factors about the duration of business, divided into less than 5 years and more than 5 years on the basis of operation period focused on historical and cultural street of Jongno-gu. The research results, new merchants(less than 5 years) has emerged in order of important factors : monthly sales, monthly rent, franchise, store premium, media public relations. Existing merchants(more than 5 years) has emerged in order of important factors : monthly rent, monthly sales, merchant community, store premium, floating population. Therefore, this research proposes the following implications. Firstly, new measures must be needed to protect merchants and legal regulations about sharp monthly rent. Secondly, when entering the franchises, local government must review business standards with reference to the type and scale.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.30 no.3
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• pp.80-86
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• 2012

This study is about selecting Landscape Viewpoint on Bukchon Hanok Village, Jongno-Gu, Seoul. The process on selecting photo spots was focused on visualizing elements, and it was hard to find an objective standard for selecting landscape viewpoint. Therefore, by literature review and site study, this study selects more objective and empirical Landscape View Point on Bukchon. Landscape Viewpoint Standards are Traditional Hanok Landscape, Historical Heritage Landscape, Alley Street Landscape, City Architecture Landscape, and Natural Forest Landscape. By Landscape Preference and Character of Place survey, this study finds out another Landscape Viewpoint and correlation of those variables. A coefficient of correlation is 0.846, and its correlation is considerably high. Through this result, it could provide a concrete standard for selecting Landscape View Point and a preliminary information for finding Landscape View Point on Histo-Cultural area.