• 한국의류산업학회지
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• 제15권5호
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• pp.682-693
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• 2013

Camouflage is evaluated by scientific principle in the fields of biology, military science, and art. It has a strong influence on contemporary fashion and means exposure with concealment. This study analyzed the visual characteristics of camouflage patterns in fashion design through documentaries and fashion photos. The fashion design results areas follow. The simple blending of a disruptive motif indicated an inaccurate repetition of a disruptive motif, the discontinuous or continuous connection of disruptive motif, the irregular repetition of a disruptive animal silhouette, the collage of a different disruptive motif, the craft of a disruptive motif and the intensive color match of a disruptive motif. It represented the maximization of complication, fantastic and fanciness. The overlap of a disruptive motif showed the overlap of disruptive print patterns with transparency and an overlap of different fabrics with a disruptive pattern. It represented spatial relationships of three dimensions as well as the maximization of visual illusion and the reinforcement of attractiveness. The blurring of a disruptive motif showed the pointage of disruptive motif, the pointage of image, value gradation, the whole blurring of a disruptive pattern cluster and stained appearance. It represented the obscurity of motif form, the uncertainty of object and double meaning. The trompe l'oeil of a partial background object showed the realistic and the painterly imitation of color and texture for partial objects through a close-up. It represented amazement and pleasure by illusion, scarcity and the decoration of surface and synecdochical remind. In conclusion, camouflage in fashion was weakened and modified from a classical military context by a unique expression of various motifs.

• 한국콘텐츠학회논문지
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• 제19권2호
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• pp.591-604
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• 2019

본 연구는 IMF 이후의 시대성 내부에서 경쟁의 논리가 내면화되고 정교해지는 과정을 서바이벌 프로그램의 계보를 통해서 점검하기 위한 것이다. IMF 사태에 대한 극복의 서사가 공동체주의와 개인의 성공 사이에서 충분히 화해 가능한 서사 모델들을 발견했다면, 거꾸로 포스트 IMF는 경쟁과 관련된 특유의 정서적 구조를 드러내는 재난적 리얼리티에 기초하고 있다. 따라서 본 연구는 재난적 리얼리티를 서바이벌의 형식과 그러한 형식에 내포된 서사적 구조를 통해서 구성되어가는 과정을 살펴보는 것이기도 하다. 본 연구는 서바이벌 프로그램의 변화와 그에 따른 서사적 변화를 추적하기 위한 통시적인 흐름을 재구성하였다. 힐링-멘토의 시기에 상대적으로 서바이벌 프로그램은 쇠퇴하는 것처럼 보이지만 오히려 힐링-멘토 담론에 내포되어 있는 자기계발의 논리를 통해서 새로운 과도기를 마련한 것처럼 보인다. 사회나 구조보다도 개인의 자기계발 논리에 경유하면서, 서바이벌에 내재된 경쟁의 리얼리티는 더 이상 공동체 내부의 도덕주의나 정서적 화해를 위해서 작동하지 않아도 되는 것이다. 서바이벌 프로그램은 공동체 내부의 큰 공감을 지향하기보다는 좁은 자기 취향의 영역에 경쟁을 위임함으로써 환상적인 대리만족을 수행하게 된다.

• 한국의류산업학회지
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• 제15권6호
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• pp.874-885
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• 2013

This study analyzes the visage in fashion illustration based on the deconstructed visage of Francis Bacon's paintings as well as analyzes fashion illustration works since 2000. The deconstructed visages in Francis Bacon's paintings are classified as blurring, elimination, distortion and division. The expressive methods and meanings in fashion illustration (according to categorization) are as follow. Blurring shows an ambiguous visage organ by the sweeping of the brush, removal of a boundary among the visage, body and clothes, gradation of organic line like visage shapes, stretching of the a plat combined to visage and fragmentation of visage. It represents an uncertainty of the fashion theme and image interpretation, impossibility of figure by ambiguity, fantastic effect and the induction of the uncanny. Elimination shows the background color's painting of a photo-montage, overlap of a cutting of visage's part and background of a plat, elimination of the visage and the elimination of eyes, nose or lips. It represents a weakened identity, the reinforcement of anonymity, creation of a violent image, and uncanny unfamiliarity. Distortion shows a distorted visage by free drawing, and unconscious drawing line, fluid digital body, combination of an unconscious curve, and an eccentric combination of the accidental. It represents the relief of specialty about realistic existence, hypothetical immateriality and fantasy. Division shows overlapped visages with different angles, the weird combination of a plural visage and different species and a plural breakaway of direction, and the position of several organs. It represents motion by power's trace, non-territory of species, ambiguity and uncertainty and the uncanny.

• 한국의상디자인학회지
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• 제8권1호
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• pp.155-168
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• 2006

The purpose of this study focusing on the gather decorations shown in the modern fashion was to review needlework techniques and design features of gather decorations and thereupon, analyze the aesthetic characteristics of gather decorations shown in designers' works to examine the gather decoration trend in today's fashion. First, the decorative features of gather decorations different from the conventional costumes are shirring, lace and trimming combined or shirring repeated. Second, in view of sensualism, the gather decorations seem to play a role of enhancing the exposure as a mode of expression, while the indirect exposure or beach is mixed with the materials to widen the range of gather decoration expressions. Third, in terms of history, the conventional decorative techniques are combined with new techniques and materials to create a fantastic and romantic mood different from the conventional costumes. Fourth, in view of rhythms, the wave line of the rim for gather decorations serves to express some vivid effects; on the human body, its monotonous plane repetition will turn into a new expression or a voluminous physical sense of motion. However, since expressions or meanings of the gather decorations are much diversified, they should not be regarded as simple decoration details. Our modern designers searching for new expression of creases use unique structural forms to explore the possibility of creative gather decorations. In all, since gather decorations seem to be significant as unique details conducive to a structural pragmatism and aesthetics, it is deemed necessary to continue to develop gather decorations.

• 복식
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• 제60권9호
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• pp.1-15
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• 2010

Fashion designer Jean Paul Gaultier incorporated his own boundless and unique artistic Into his design of dance costumes, presenting an unobstructed imaginary world that was filled with freedom, which is no less than one would expect from the one-time enfant t${\'{e}}$rrible of Paris fashion. This creativity of Gaultier was made possible only through the fantastic partnership he formed with the French modern dancer, R${\'{e}}$gine Chopinot. Gaultier and Chopinot shared a deep-rooted sympathy that enabled their own artistic worlds to fully mingle and cross over, resulting in a doubled synergy of their talent and their fame. This study analyzed 11 dancing costumes created through the collaborated efforts of those two enfants t${\'{e}}$rribles, one from the fashion industry and the other from the world of dance. The following are the results of my analysis. Gaultier's dance costumes served as a artistic venue for experimenting with a number of creative inspirations lurking in his mind, which were sometimes expressed in pr${\^{e}}$t-${\`{a}}$-porter collections. Instead of the decorative and expressive features of conventional dance costumes, his was the revival of the dancer's persona as a human being, ablaze with individuality and uniqueness. He pointed out that there is no good in the distorted turturro's fixed point of view, and the great joy of an opposing way of thinking that overturned the established. Leotard material was used as a second skin by transforming it into various styles and delivering his message. In addition, obscene and sexual expressions were delivered in a direct narrative. His eccentric ideas provided entertainment while showing his oppositional way of thinking. In the dance, the effect of the costumes was doubled by the use of cumbersome and exaggerated accessories, which is generally forbidden in modern dance.

• 복식문화연구
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• 제29권3호
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• pp.361-373
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• 2021

The purpose of this study is to contribute to the role of lines in creative design development by analyzing the expression types and aesthetic characteristics of modern fashion using geometric formativeness of symmography. A literature study was conducted of works since 2009 to examine the general consideration of lines together with analysis of the concept and characteristics of symmography in the formative arts field, and to analyze the expression types and aesthetic characteristics of modern fashion design using the formativeness of symmography. The infinite sense of formativeness and original expression of symmography are used in formative arts such as space design, installation art, and industrial design. Expression types of modern fashion design using geometric formativeness of symmography can be classified into the following three types: two-dimensional graphic pattern, relief surface, and three-dimensional spatial. First, the two-dimensional graphic pattern type forms an optical pattern, providing individuality and visual interest to the textile design. Second, the relief surface type expresses the plane in various ways, so that the thickness changes according to how lines overlap. Third, the three-dimensional spatial type expands the boundaries of clothing and creates a fantastic spatial beauty. Next, the aesthetic formativeness of fashion design using symmography can be classified into repetitive rhythmicity, geometric self-similarity, and optical spatiality. Symmography enables a myriad of geometric patterns to be developed depending on material, color, and the designer's imagination, and helps inspire a variety of designs in fashion that sculpt a three-dimensional human body.

• 복식
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• 제66권4호
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• pp.111-127
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• 2016

The study aims to examine the forms of 'image expression' and utilization of model poses in fashion photos, and to delve into the characteristics and the intents that make certain model poses effective in expressing an image. The study used the fashion photos in the fashion magazine, Vogue, to analyze the different model poses used to express different images. The results are as follows. First, image expression forms in fashion photos were categorized into 'direct product suggestion expression form', 'sensual image expression form', 'sexual image expression form', 'story telling expression form', 'everyday situation expression form', and 'fantastic image expression form'. The different utilization types of model poses were categorized into 'type utilizing intangible elements', 'type utilizing complicated elements', 'type utilizing living organisms', 'type utilizing props', 'type utilizing clothes', 'type utilizing location', 'type utilizing accessories', and 'type utilizing products'. Second, the most common expression form for fashion photos used in advertisements was the 'direct product suggestion expression form', which was followed by the sensual image expression form. The most popular form used in the editorial fashion photos was the direct suggestion product expression form, which was followed by the story telling expression form. Third, the most common model pose type for direct product suggestion form was the 'type utilizing product'. Fourth, 'direct product suggestion expression form' was mostly used in editorial fashion photos. The most common utilization types of model poses were 'type utilizing clothes', 'type utilizing props', and 'type utilizing place'.

• Asia Marketing Journal
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• 제15권4호
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• pp.223-241
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• 2014

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

• 고전문학과교육
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• 제15호
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• pp.421-461
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• 2008

Miss Ki, the heroine of (취유부벽정기) is the image on which Hong-saeng's mind is projected. And the mind of Hong-saeng(홍생) is the allegory of Kim, si-seop's(김시습) mind to king Dan-jong. So I think the mind of Ki who thinks patriotism is more important than her life is the allegory of Kim si-seop's patriotic sentiment to king Dan-jong. And I think the sorrow of Hong-saeng for the ruins of Ko-choseon(고조선) means sorrow of Kim, si-seop's(김시습) for the death of Dan-jong's. They felt sorrowful because values that they considered as absolute ones were damaged. However, everything in the world are fatally changed. Although people think the most important thing they think now is never changed, after long time they cannot but see all is changed. At last people realize the thing seemed most important will disappear in vain. So the writer of (취유부벽정기) made a image of Miss Ki who is a nymph of moon and was the princess of Ko-choseon to awaken Hong-saeng. He intended to change hong-saeng's mind to king Dan-jong with the change of Miss Ki's mind to her father. But the writer knew the fact that though Hong-saeng changed his mind, he could not become happy. So he wanted to transcend the real world, but he can't. After all he expressed his wants in fantastic lunar world.

• 패션비즈니스
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• 제4권4호
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• pp.1-16
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• 2000

The purpose of this study is to investigate the formative beauty, changes in fashion and aesthetical sense that can be seen in the bias drapings of Madeleine Vionnet and her influences on modern fashion since she used draping as a new fashion means to represent the new feminine images which modernism of the early 20th century and social changes from the two great World War's generated, and to provide proper data to encourage designers' creativity that is wanting in the circle of Korea fashion. Bias draping led women to respect worship their body from the heart with seductive modernism enriching the material's texture to the utmost through geometrical patterns of triangle, quartered plane and quardrants and simple cylindrical cuts and with an attribute adapting itself to the wearer's body. Bias draped wear consisted of light and transparent materials and overall surface decoration revealed women's movements and sought the extension of environmental movements and demonstrated its eroticism. On the other hand, biased daywear gained anonymity through cutting true to body line and psychological protective quality as of cape, and this went well with the independent femininity accepting difference as well as pursuing revolution from the inside. The great inflation and the 2nd World War gave birth to escape from reality like surrealistic artistic tendencies and Hollywood films and increased romanticism. Bias draping once underwent unpopularity except in expensive clothes due to knit wear boom and the utilization of new elastic materials, however, it began to receive lights again from pluralization waves and retro tendencies and to be introduced in many designers' collections. A young genius of England, John Galliano improved functions of Haute Couture through creation of new styles and fantastic shows to promote profits in the fashion markets. Bias draping fitted in human body line provides us comfort and aesthetic qualities through careful choice of material and elegance by delicate cutting.