• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.12
• /
• pp.1486-1496
• /
• 2011

The present study analyzed the consumer acceptance of labels, satisfaction with cosmetics after purchase, the relationship between consumer acceptance of cosmetics labels and satisfaction with cosmetics as viewed by type of distribution channel. The study was implemented through a descriptive survey method based on a self-administered questionnaire. The sample consisted of 759 women between the ages of 21 and 49, residing in the area of Seoul, Gwangju, and Gyeonggi Province. There were significant differences in the levels of consideration of labels among consumers from each type of distribution channel. Consumers that prefer door-to-door sales consider the information about ingredients more crucial than consumers who prefer other types of distribution channels, department store consumers consider manufacturer information more important, and consumers who prefer specialty stores/chains and discount stores consider the date of manufacture less important than other types of distribution channels. Significant differences were found in consumer satisfaction with cosmetics after purchasing among consumers from each type of distribution channels. A significant relationship was found between the level of considering the product information listed on the labels and the satisfaction with the cosmetics. With respect to most of the factors, a higher level of label consideration was correlated with a higher satisfaction with cosmetics after purchase.

• Journal of Families and Better Life
• /
• v.27 no.3
• /
• pp.159-170
• /
• 2009

The purpose of this study was (1) to investigate the difference of temperament, self-regulation, and problem behavior according to children's gender and age, (2) to investigate the relationship among three variables by use of canonical correlation analysis. The subjects were 210 children ages from 3 to 5 in five day-care center in Incheon city. The SPSS WIN 12.0 Program was used to analyze the collected data. The statistical methods were Frequency, Percentage, Cronbach's ${\alpha}$, Two-way ANOVA, Correlation analysis, and Canonical Correlation analysis. The major results of this research are summarized as follows: (1) Children's temperament were significantly different by their gender and age. The boys got higher score than girls in adaptability, activity, and total temperament. Girls got higher score than boys in reactivity. The age 3 got higher score than the age 5 in activity and the ages 3, 4 got higher than the age 5 in total temperament. (2) Children's self-regulation were significantly different by their age. The children who were older got higher scores in self-regulation ability. (3) Children's problems behavior were significantly different by their gender and age. The boys got higher score than girls in anxiety behavior, aggressive behavior, hyperactive/distractive behavior, and total problem behavior. And the ages 3, 4 got higher score than the age 5 in anxiety behavior and hyperactive/distractive behavior. The age 4 got higher score the ages 3, 5 in aggressive behavior and the age 3 got higher score the ages 4, 5 in total problem behavior. (4) Canonical correlation results showed that stable temperament and self-regulation were positively correlated and self-regulation and problem behavior were negatively correlated.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.6
• /
• pp.1025-1036
• /
• 2001

This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.2
• /
• pp.125-137
• /
• 2013

This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

• Journal of Family Resource Management and Policy Review
• /
• v.9 no.2
• /
• pp.111-126
• /
• 2005

The purpose of the study was to find out some actual states qualities of consumers using of online mall users, as well as the factors that affect consumer satisfaction. A survey for this research was formed in order to find the consumer group between the ages of 20 and 30 who have experiences shopping online. From August 5th, 2002 to August 24th 2002, 424 were actually used tot this research The major results of the research were as follows. First, out of the people of the ages 20 to 30, the average age of people that actually purchase the online products was 27.7, and most were either office workers or students. Most of these people have purchased more than S products within a year, and won. Furthermore, $71.9\%$ of the payments were made using credit cards. The average days of using the Internet per week was 5.4 days, the average duration of utilization was 4 years, the average hours spent per day was 2 hours and 9 minutes, and the average time spent on searching information was 31 minutes per day. These peoples ability to put Internet to a practical use, their ability to use the information effectively, and the dangers of the Internet have received 3.66, 3.99, and 3.14 points out of the 5-point scale. In addition, the information search using the Internet received 3_44 points, and the consumer satisfaction received a fairly high score of 3.33 points. Second, the information searching factors involving the society and the Interact have showed efficiencies in people that received university education, people that purchase more than 3 products online per year, people that spend more than 100,000 won per year, and the people that make use of the Internet more often. Third, the customer satisfaction on Internet malls was greater in people that purchase more than 3 products, spend more than 100,000 won per year, make effective uses of the Internet, and Dow about the importance of the information search of the Internet. Fourth, the factors that affect customer satisfaction were the effectiveness of the Internet for searching information, the dangers of the Internet, and the hours spent on the Internet. The more uses of the Internet one makes, the less dangers one encounters, and the less one spends time on the internet, the higher ones customer satisfaction is was proven by this research.

• Fashion & Textile Research Journal
• /
• v.12 no.3
• /
• pp.327-337
• /
• 2010

The current study investigates e-CRM, Shopping-mall Image, Perceived Value, Immersion, Satisfaction, Purchase Intention in the Fashion e-Commerce. The e-CRM(Customer Relationship Management) was applied to see the effect on the relation quality toward the fashion shopping-mall via relation performance. To fulfill the study objectives, a total of 521 questionnaires(Korean 278 vs, American 243) were conducted to the customers with first-hand experience with fashion merchandise in Internet shopping-mall. The judgement sampling method was employed on sample population ages from 20s to 40s over two month period. The result showed that purchase intention of an individual differs by consumer type and different factors affect purchase intention of the fashion merchandise for each consumer type.

• Journal of the Korean Society of Food Culture
• /
• v.3 no.4
• /
• pp.369-376
• /
• 1988

A consumer survey(2, 251 residents) on marketed kimchi products in Seoul and near Seoul Area were investigated for marketablity and quality improvement of kimchi. The results obtained as follow. 1. The proportion of subjects who has bought the marketed kimchi products was 24%, some factors(ages, type of housing, family system, income) were investigated. 2. The major motivation season and favorite kinds of kimchi for purchasing the products were investigated. And Subjects bought the needed amount for 1 day at hygienic store. 3. Subjects prefered the taste of kimchi which is medium level in sour, sweet, salty and hot. The most urgent improvement for the marketed kimchi is the sanitation. If marketed kimchi were improved over the aspects, the proportion of subjects who would buy the products was 54%.

• Korean Institute of Interior Design Journal
• /
• no.31
• /
• pp.71-78
• /
• 2002

Understanding the consumer changed life styles are integrated, mutual complement for user's worth and consciousness, the life of consumption, etc. Recently, Apartment Model House has built for distribute to Apartment house When they enter the units after 2 or 3 years. So, Interior designer make an inference from the changed life styles. But, We don't have enough information to trace the design trend about residential space design. Design database is correspond with interior space and structured entity relationship. There are three parts in this Database, Type, Elements and Relation information. Type are composed size, ages, style, and space, Elements are materials and space elements. Relation information are publishing, designer, exhibition, construction company, remodeling, Intoner design and User favorite styles are the development in web environment. This research supplies interior design information for Web environment and trend analysis supports collaboration with development of interior design information database.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.5
• /
• pp.738-752
• /
• 1996

The purposes of this study were 1) to test the interactive effects of usage-situation (wedding receptions, home, and vacation) and personal characteristics (age, income, education, job or self-monitoring) on clothing benefits sought and 2) to identify brand type preference of consumer groups segmented by age, income, education, job or self-monitoring within a situation. The data were collected via a questionnaire from 601 housewives of ages 20's∼ 50's living in Seoul, Korea. The data were analyzed by factor analysis, repeated measure two-way ANOVA and Chi-square test. The results of this study were as follows. First, by repeated measure tow-way ANOVA, there were significant interactions of age and situation, and interactions of education and situation on Youth/Fashion benefits and Brand-value benefits. And interactive effects of education and situation on Self-expression benefits and Economic-value benefits were significant by repeated measure two-way A NOVA. Second, based on x2-test, brand type preference was significant difference between consumer groups segmented by age, education and job within a situation. And preferences of brand type were different among usage situations.

• Journal of the Korean Society of Costume
• /
• v.51 no.8
• /
• pp.171-183
• /
• 2001

The purpose of this study was to develop service quality dimension of beauty parolrs in seoul area. The subject consisted of 545 adults with ages ranged between 20 and 30 who had evaluated service qualify dimension on one of the three different types of beauty parlors in seoul. The beauty parlors were classify into three types. Type I is franchised one, type II is located in center of city and type III is close to consumer's residence area. The result was as follows : 1. Four dimensions of the service quality of the beauty parlor were physical aspects(tangibles·accessibility·cleanness), employee aspects(empathy·capability), policy aspects of beauty parlor (management·reputation·credit card), the skill of the hair stylist. 2. To predict comsumer satisfaction. service quality dimensions were as follows : In franchised beauty parlor, the employee aspects(empathy), the policy aspect (reputation), the skill of the hair stylist were should be considered. In beauty parlor in downtown area, Physical aspects(accessibility), the employee aspects(capability), the policy aspects(reputation), the skill of the hair stylist were should be considered. And the beauty parlor in residence area, the employee aspects(empathy), the policy aspects(reputation) were should be considered.