• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.1 s.7
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• pp.4-11
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• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.910
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• pp.1341-1350
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• 2004

With the advent of the globalization trend of the industry, the enterprises in the fashion industry around the world have witnessed a surge in exports and foreign direct investment (FDI). Many fashion enterprises in each country, along with the multi-national enterprises, have engaged in global outsourcing of the production process in order to increase their global competitiveness, and have attempted to expand their commercial presence in the world market by entering into other foreign markets. Such market entry attempts have lead to the increase of FDI and trade by the fashion enterprises. This study attempts to examine the interactive relation between FDI and export/import of fashion products in different fashion industries both worldwide and in Korea. First, we will look into the relation between export/imports and FDI of each regional fashion industry, then expand the study to the relation between those two factors found in the fashion industry of Korea in general, and finally, to the relation between the two factors in the fashion industry of countries that are the major export nations of fashion goods into Korea. The data which this study is based on were collected from the International Trade Statistics Yearbook Vol. II (UN, 1991-2002, New York: UN), UNCTAD Handbook of Statistics (UN, 1996-2001, Vienna: UN), UNCTAD database, the archives of the Korea Federation of Textile Industry and the archives of the Export-Import Bank of Korea. The methods of analysis used in this study were correlation, regression, and descriptive statistics of the data. The result of this study showed that each fashion industry of different regions was subject to a diversity of effects. For one, the fashion industry in Korea showed a significant correlation between outbound investment and both export and import. On the other hand, the apparel industry in Korea showed a significant correlation between outbound investment and imports, but no such correlation between outbound investment and exports.

• International Journal of Costume and Fashion
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• v.5 no.2
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• pp.68-77
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• 2005

In contemporary advertising market, one of main trends is to speak surrealistic visual language which provides 'enjoyable spectacles'. Specially, in the beginning of 21st century, there discovered more and more exhibitions and discourses about surrealism reinterpreted from the viewpoint of postmodernism. Surrealism as a creative style of expression based upon free association, has been a great inspiration for fashion ads for commercial communication as well as fashion design since its origin. However, there has been ignored the idea of analyzing surrealistic image expressed in fashion ads in spite of their flood. Accordingly, the purpose of this study is to grasp its cultural meaning through analyzing aesthetic characteristics of surrealistic image expressed in fashion ads. It will provide a better understanding of surrealistic image in fashion ads reflecting popular taste and preference directly as popular visual culture, focusing on post modern context. A case study of surrealistic fashion ads limits to TV or print commercials and digital ads as image ads stimulating visual expressions. The Results can be summarized as follows. Surrealism is an avant garde style which deconstructs the established meaning system as well as the existing formalistic order and then put them together in the frame of 'dream' and 'unconsciousness'. Defamiliarization questioning the whole edifice of representation can be adapted to. By means of paradox and metaphor, unfamiliar new visual world can be represented. The plastic characteristics of surrealistic image in fashion ads are founded as surrealistic styling of time and space, distortion of object by methods of automatism, depaysement, parody and trompe-l'oeil which bring about the deconstruction of gestalt. Aesthetic values of surrealistic fashion ads appear as dualistic representation, allegoric symbolism, fantastic romanticism. Ultimately they lead to marvelous. mysterious, humorous visual effects. Foster reinterpreted these effects of surrealism from Freud's 'Uncanny Concept'. 'Uncanny' means the phenomenon recurring to familiar being defamiliarized by repression. Surrealistic fashion ads strengthen this shocking effect more and more dramatically in company with our post modern needs for fantastic adventure and thrilling spectacle. It can be thought that surrealistic fashion ads reflects uncanny as an alternative which can relieve us of our stress and anxiety and which realize our potential desire in contemporary post industrial stage.

• Journal of the Korean Society of Costume
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• v.57 no.5 s.114
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• pp.1-11
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• 2007

The purpose of this study was to analyze and minimize structural error between sample knitting and actual knitting in weft knitting apparel. Basic stitches used in this study were plain stitch, $0{\times}0$ rib stitch, $1{\times}1$ rib stitch, $2{\times}2$ rib stitch, Milan rib stitch. They were knitted into two different gauges(7 and 12 gauge) and 6 different sample sizes by computer program. The weight, length and width of these 5 basic knitting stitches were measured and their changes according to gauge, stitch and knitting were calculated and analyzed. The results were as follows; The weight of $0{\times}0$ rib stitch was the largest, followed by Milan rib stitch, $2{\times}2$ rib stitch, plain stitch and $1{\times}1$ rib stitch. As the density of stitch per unit area increases, the weight increases. The length of $0{\times}0$ rib stitch was the largest, followed by plain stitch, $2{\times}2$ rib stitch, $1{\times}1$ rib stitch and Milan stitch in both 7 and 12 gauge. As the number of course increases, the length increases accordingly. However, its increase ratio shows higher than that of number of course. It means that the reduction in number of course is needed to get aimed length. The width of Milan rib stitch was the largest, followed by $0{\times}0$ rib stitch, plain stitch, $2{\times}2$ rib stitch, $1{\times}1$ rib stitch in 7 gauge. In 12 gauge, Milan stitch, plain stitch and $0{\times}0$ rib stitch were the highest, followed by $2{\times}2$ rib stitch and $1{\times}1$ rib stitch. It showed that the change in shape of stitch influenced on the width more than the length of stitch.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.722-734
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• 2008

This study focuses on the trend of modern society that places importance on health and happiness. By using gilsang (signs that brings good fortunes) patterns that wishes for fortune and health, the objective of this study is to design a distinct but universal fashion good that is unique to Korea and is used not only as a piece of artwork, but as part of development of new and assorted cultural products that is competitive in the international society. This study was conducted first by studying related documents for the theoretical background. In addition, in order to satisfy consumer demands, a jacquard that can procure international competitiveness was designed and fashion goods fitting to this was planned. Through this, the various possibilities of using the jacquard designs were suggested. The development process of fashion goods using jacquard was divided into 10 stages: theme setting, gilsang pattern setting, sketching, textile plan, design organization, input, simulation process, perforation and sewing, selection of design for the fashion good and goods production. Fashion materials are a very important element in creating variations and uniqueness in the fashion industry. Development of new materials has made the aesthetic and ornamental elements, together with the practical and functional aspects of textiles possible. A major issue today is rising out of the past mass production method of OEM (Original Equipment Manufacturing), and developing various artistic patterns that can be used in mass-produced products and assorted production in small quantities in order to develop specialized fashion goods.

• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.135-148
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• 2003

The purpose of this study was to examine the effect of clothing colors, clothing styles on women's body image perception. The experimental design was 2${\times}$2${\times}$9(perceiver's gender ${\times}$clothing styles${\times}$clothing colors) factorial design with between-subjects design. Subjects were 320 college students in the metropolitan area of Seoul. Perceiver's gender, clothing styles, and clothing colors gave a significant influence on the 3 variables of shoulder, the upper half of the body, and bust. Shoulder and the upper half of the body had an interaction effect by clothing styles and clothing color. Perceiver's gender gave a significant influence on hip size, length of leg, height, clothing styles did a significant influence on hip size, length of leg, height, and slender figure. Clothing colors gave a significant influence on length of leg, height, and slender figure. Length of leg and slender figure had an interaction effect by perceiver's gender and clothing styles. Hip size had an interaction effect by perceiver's gender and clothing color. Hip size had an interaction effect by clothing styles and clothing color. The results of this study support that coloration of clothing and clothing style affects perception of stimulus persons wearing apparel.

• Journal of Fashion Business
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• v.8 no.5
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• pp.31-40
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• 2004

The purpose of this study is to investigate the change of the physical properties, bending and luster properties, which are related to the touch and appearance of silk fabrics modified by the degumming process. The silk has long been known as one of the most elegant and soft textile materials. The raw silk yarn, or cocoon bave, spun from the spinneret, is rather stiff due to the sericin covering the two fibroins together. The sericin can be removed during a degumming process. The removal of the sericin would result in remarkable change in the physical properties of the raw silk fabrics, including luster of the fabrics, which process parameters could possibly be utilized to adequately control the silk fabric properties. The KES(Kawabata Evaluation System) is a testing methodology that has been used with considerable success for predicting the hand and tailorability of apparel fabrics. This study uses one of the KES, bending tester, to measure the bending properties of the silk fabrics degummed for specified period to change the physical/mechanical properties of the fabric. The KES bending measurement revealed that the bending rigidity decreased for both the warp and weft direction of the silk fabrics with the increase of the degumming period. It has been shown in this study that the some of the hand-related physical properties, including the bending rigidity, drapability, and luster, could be modified with the change in the degumming period.

• Journal of the Korean Society of Costume
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• v.57 no.5 s.114
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• pp.166-182
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• 2007

The purpose of this study is to reinterpret sexuality represented in fashion since the latter half of the 19th century in a contextual view, on the basis of Foucauldian idea of post-structural sexuality. As for research methodology, literary research was undertaken from the conception of sexuality to a historical review of the culture and dress. Foucault maintains the view of plural sexuality, which floats by power relationship between dominant and oppositional discourses in a specific historical context. In contextual approach sexual ideology codified in fashion since the latter 19C shows the following aspects: First, the traditional sexual ideology in the latter 19C is a capitalist value, which gives a priority to bourgeois man's profits, and the Victorian discourses of sexuality constructs the dichotomized fashion of the period. Next, the former half of the $20^{th}$ C is regarded as the period of conformity rather than opposition with various alternatives appropriated to the mainstream, so the traditional sexual ideology in fashion of this period is still preserved. Finally, in post-capitalism period of the latter 20C a variety of anti-fashion visualized plural sexuality from the enormous oppositional discourses. Although it doesn't all mean deconstruction of sexuality in fashion by the anti-fashion re-appropriated without oppositional meanings, pluralization of sexuality implies dynamics of sexual discourses in the next historical period. As a result, fashion since the latter 19C has been changed as a means for expressing age and sexual desire out of gender and class. And mainstream fashion in even postmodern period keeps the modern value on the center of the hegemonic heterosexual masculinity though the increase of Androgynous Femininity in women's fashion may connote the meaning of femininity. The plural sexuality represented in fashion has a contextual flexibility, thus sexuality floats with a specific socio-cultural context and fashion represents a masquerade as an identity vehicle.

• Journal of the Ergonomics Society of Korea
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• v.28 no.4
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• pp.117-124
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• 2009

To inspect the quality of data collected from a large-scale body measurement and investigation project, it is necessary to establish a proper data editing process. The three-dimensional body measurement may have measuring errors caused from measurer's proficiency or changes in the subject's posture. And it may also have errors caused in the process of algorithm expressing the information obtained from the three-dimensional scanner into numerical values, and in the course of data-processing dealing with numerous data for individuals. When those errors are found, the quality of the measured data is deteriorated, and they consequently reduce the quality of statistics which was conducted on the basis of it. Therefore this study intends to suggest a new way to improve the quality of the data collected from the three-dimensional body measurement by proposing a working procedure identifying data errors and correcting them from the whole data processing procedure-collecting, processing, and analyzing- of the 2004 Size Korea Three-dimensional Body Measurement Project. This study was carried out into three stages: Firstly, we detected erroneous data by examining of logical relations among variables under each edit rule. Secondly, we detected suspicious data through independent examination of individual variable value by sex and age. Finally, we examined scatter-plot matrix of many variables to consider the relationships among them. This simple graphical tool helps us to find out whether some suspicious data exist in the data set or not. As a result of this study, we detected some erroneous data included in the raw data. We figured out that the main errors are not because of the system errors that the three-dimensional body measurement system has but because of the subject's original three-dimensional shape data. Therefore by correcting some erroneous data, we have enhanced data quality.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.55-66
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• 2015

The objective of this study is to propose a method by which movement fitness can be evaluated using a three-dimensional virtual garment simulation program. To this end, five types of jean pants for men were evaluated on the program by setting the avatars to make particular movements to examine the level of pressure on each body part. To verify whether the clothing pressure measurement produces valid and reliable results, virtual garment simulation program was utilized. The results indicated that there were significant differences in the levels of pressure on body parts depending on the type of test garment and motion. In addition, the clothing pressure measurement results were in line with the appearance evaluation results suggested by a previous study. Based on this set of results, the nomological validity of the clothing pressure measurement program used in this study was verified. Moreover, we employed an appearance evaluation along with the clothing pressure measurement to verify the reliability of the program; there was a high correlation between clothing pressure measurements and appearance evaluation measurements, indicating that measuring clothing pressures may well compensate for the limitations of appearance evaluation. We expect the results of this study to make valuable contributions in facilitating the digitalization of the fashion industry. Furthermore, this study also is significant in that it has suggested 3D virtual fitting programs as a solution to the long-criticized problem related to the evaluation of movement fitness in existing virtual garment simulation programs.