• Journal of Digital Convergence
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• v.19 no.8
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• pp.33-42
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• 2021

As smartphone-based tourism platforms have become active, policy establishment and service enhancement using review data are being made in various fields. In the case of the preceding studies using tourism review data, most of the studies centered on domestic tourists were conducted, and in the case of foreign tourist studies, studies were conducted only on data collected in some languages and text mining techniques. In this study, 3,515 review data written by foreigners were collected by designating the "Daegu attractions" keyword through the online review site. And LDA-based topic modeling was performed to derive tourism topics. The spatial approach through global and local spatial autocorrelation analysis for each topic can be said to be different from previous studies. As a result of the analysis, it was confirmed that there is a global spatial autocorrelation, and that tourist destinations mainly visited by foreigners are concentrated locally. In addition, hot spots have been drawn around Jung-gu in most of the topics. Based on the analysis results, it is expected to be used as a basic research for spatial analysis based on local government foreign tourism policy establishment and topic modeling. And The limitations of this study were also presented.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.113-123
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• 2020

In this paper, big data analysis was conducted for past and present fashion trends and fashion cycle. We focused on daily look for ordinary people instead of the fashion professionals and fashion show. Using the social matrix tool, Textom, we performed frequency analysis, N-gram analysis, network analysis and structural equivalence analysis on the big data containing fashion trends and cycles. The results are as follows. First, this study extracted the major key words related to fashion trends for the daily look from the past(1980s, 1990s) and the present(2019 and 2020). Second, the frequence analysis and N-gram analysis showed that the fashion cycle has shorten to 30-40 years. Third, the structural equivalence analysis found the four representative clusters. The past four clusters are jean, retro codi, athleisure look, celebrity retro and the present clusters are retro, newtro, lady chic, retro futurism. Fourth, through the network analysis and N-gram analysis, it turned out that the past fashion is reproduced and evolves to the current fashion with certain reasoning.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.13 no.6
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• pp.489-495
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• 2020

The amount of data is increasing through various IT devices in a hyper-connected society where the 4th revolution is progressing, and new value can be created by analyzing that data. This paper was collected total 1,526 articles from 2017 to 2019 in central magazines, economic magazines, regional associations, and major broadcasting companies with the keyword "(East Coast Tourism or East Coast Travel) and Gangwon-do" through Bigkinds. It was performed the topic modeling using LDA algorithm implemented in the R language to analyze the collected 1,526 articles. It was extracted keywords for each year from 2017 to 2019, and classified and compared keywords with high frequency for each year. It was setted the optimal number of topics to 8 using Log Likelihood and Perplexity, and then inferred 8 topics using the Gibbs Sampling method. The inferred topics were Gangneung and Beach, Goseong and Mt.Geumgang, KTX and Donghae-Bukbu line, weekend sea tour, Sokcho and Unification Observatory, Yangyang and Surfing, experience tour, and transportation network infra. The changes of articles on East coast tourism was was analyzed using the proportion of the inferred eight topics. As the result, the proportion of Unification Observatory and Mt. Geumgang showed no significant change, the proportion of KTX and experience tour increased, and the proportion of other topics decreased in 2018 compared to 2017. In 2019, the proportion of KTX and experience tour decreased, but the proportion of other topics showed no significant change.

• The Journal of Society for e-Business Studies
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• v.26 no.2
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• pp.123-141
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• 2021

As the dependence of technology on the economic structure increases, the importance of National Core Technology is increasing. However, due to the nature of the technology itself, it is difficult to determine the scope of the technology to be protected because the scope of the relation is abstract and information disclosure is limited due to the nature of the National Core Technology. To solve this problem, we propose the most appropriate literature type and method of analysis to distinguish important technologies related to National Core Technology. We conducted a pilot test to apply TF-IDF, and LDA topic modeling, two techniques of text mining analysis for big data analysis, to four types of literature (news, papers, reports, patents) collected with National Core Technology keywords in the field of Display industry. As a result, applying LDA theme modeling to patent data are highly relevant to National Core Technology. Important technologies related to the front and rear industries of displays, including OLEDs and microLEDs, were identified, and the results were visualized as networks to clarify the scope of important technologies associated with National Core Technology. Throughout this study, we have clarified the ambiguity of the scope of association of technologies and overcome the limited information disclosure characteristics of national core technologies.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.193-200
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• 2021

Recently, posts and opinions on tourist attractions are actively shared on social media. These social big data provide meaningful information to identify objective images of tourist destinations recognized by consumers. Therefore, an in-depth understanding of the tourist image is possible by analyzing these big data on tourism. The study is to analyze destination images in Gangwon-do using big data from social media. It is wanted to understand destination images in Gangwon-do using semantic network analysis and then provided suggestions on how to enhance image to secure differentiated competitiveness as a destination for tourists. According to the frequency analysis results, as tourism in Gangwon-do, Sokcho, Gangneung, and Yangyang were mentioned at a high level in that order, and the purpose of travel was restaurant tour, gourmet food, family trip, vacation, and experience. In particular, it was found that they preferred day trips, weekends, and experiences. Four suggestions were made based on the results. First, it is necessary to develop various types of hotels, accommodation facilities and experience-oriented tour packages. Second, it is necessary to develop a day-to-day travel package that utilizes proximity to the Seoul metropolitan area. Third, it is necessary to promote traditional restaurants and local food. Finally, it is necessary to develop tourist package suitable for healing and family travel. Through this research, the destination image of Gangwon-do was identified and a tourism marketing strategy was presented to improve competitiveness. It also provided a theoretical basis for the use of the big data of tourism consumers in the field of tourism business.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.319-329
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• 2021

This study aims to investigate Korean fashion-related research trends and knowledge structures on digital transformation through information-based approaches. Accordingly, we first identified the current status of the relevant research in Korean academic literature by year and journal; subsequently, we derived key research topics through network analysis, and then analyzed major research trends and knowledge structures by time. From 2010 to 2020, we collected 159 studies published on Korean academic platforms, cleansed data through Python 3.7, and measured centrality and network implementation through NodeXL 1.0.1. The results are as follows: first, related research has been actively conducted since 2016, mainly concentrated in clothing and art areas. Second, the online platform, AR/VR, appeared as the most frequently mentioned topic, and consumer psychological analysis, marketing strategy suggestion, and case analysis were used as the main research methods. Through clustering, major research contents for each sub-major of clothing were derived. Third, major subject by period was considered, which has, over time, changed from consumer-centered research to strategy suggestion, and design development research of platforms or services. This study contributes to enhancing insight into the fashion field on digital transformation, and can be used as a basic research to design research on related topics.

• Knowledge Management Research
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• v.22 no.1
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• pp.243-267
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• 2021

Sentiment represents one's own state through the process of change to stimulus, and emotion represents a simple psychological state felt for a certain phenomenon. These two terms tend to be used interchangeably, but their meaning and usage are different. In this study, we try to find out how it affects the helpfulness of reviews by classifying sentiment and emotion through online reviews written by online consumers after purchasing and using various products and services. Recently, online reviews have become a very important factor for businesses and consumers. Helpful reviews play a key role in the decision-making process of potential customers and can be assessed through review helpfulness. The helpfulness of reviews is becoming increasingly important in practice as it is utilized in marketing strategies in business as well as in purchasing decision-making issues of consumers. And academically, the importance of research to find the factors influencing the helpfulness of reviews is growing. In this study, Yelp.com secured reviews on restaurants and conducted a study on how the sentiment and emotion of online reviews affect the helpfulness of reviews. Based on the prior research, a research model including sentiment and emotions for online reviews was built, and text mining analyzes how the sentiment and emotion of online reviews affect the helpfulness of online reviews, and the difference in the effects on emotions It was verified. The results showed that negative sentiment and emotion had a greater effect on review helpfulness, which was consistent with the negative bias theory.

• Journal of the Korean Society of Earth Science Education
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• v.13 no.3
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• pp.305-316
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• 2020

This study aimed to analyze the conception of an extra-solar planet perceived by university students. To conduct this, we developed an extra-solar planet education program and questionnaires which help to figure out changes between before and after the program, and then applied them to the targeted students. The results of the study are as follows. First, as to the conception of an extra-solar planet, participants understood it merely as a planet outside the solar system before they got training. However, they expanded it to the one revolving around a star that appears outside the solar system based on keywords after the training. Second, they gave brief responses regarding exploration strategies (e.g., observing the extra-solar planet by using the Doppler effect, dietary phenomenon, and gravitational lens) based on indirect experiences they encountered in the media. The responses indicated their lack of concept of the extra-solar planet exploration methods. However, their recognition of the extra-solar planet observation became concrete while students learned about the exploration of the extra-solar planet. Third, they were expanding the importance of the exoplanet observation simply beyond the discovery of extraterrestrial life to the creative process and research methods, including the solar system and the development of humanity. Fourth, they recognized that exoplanet education is necessary for curriculum as it will be able to bring about students' interest and curiosity as well as scientific knowledge if contents related to the extra-solar planet appear in the earth science curriculum.

• The Journal of Society for e-Business Studies
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• v.26 no.1
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• pp.1-28
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• 2021

FinTech has been discussed as an important business area towards technology-driven financial innovation. The term fintech is a combination of finance and technology, which means ICT technology currently associated with all finance areas. The popularity of the fintech industry has significantly increased over time, with full investment and support for numerous startups. Therefore, both academia and practice tried to analyze the trend of the fintech area. Despite the fact, however, previous research has limitations in terms of collecting relevant databases for fintech and identifying proper application areas. In response, this study proposed a new method for analyzing the trend of Fintech fields by expanding Fintech's terminology and using network analysis and topic modeling. A new Fintech terminology list was created and a total of 18,341 patents were collected from USPTO for 10 years. The co-classification analysis and network analysis was conducted to identify the technological trends of patent classification. In addition, topic modeling was conducted to identify the trends of fintech in order to analyze the contents of fintech. This study is expected to help both managers and investors who want to be involved in technology-driven financial services seize new FinTech technology opportunities.

• Journal of Korean Library and Information Science Society
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• v.52 no.2
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• pp.25-44
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• 2021

In a situation where OA papers are increasing, POI, which indexes how open the research activities of individual researchers are, is drawing attention. This study investigated the existence of OA papers and the OA method published in international academic journals by domestic LIS researchers, and derived the researchers' POI based on this. In addition, by examining the relationship between the POI index and the researcher's amount of research papers, the research sub field, and the foreign co-authors, it was analyzed whether these factors are relevant to the researcher's POI. As a result, there were 492 papers by 82 researchers whose OA status and method were normally identified through Unpaywall. Second, only 20.7% of papers published in international journals were open accessed, and almost cases were gold and green methods. Third, there were many papers in text mining in medical journals, and the papers opened in the green method are open in institutional repositories of foreign co-authors or transnational subject repositories such as PMC. Third, the POI index was relatively higher for researchers in the field of informetrics, machine learning than other fields. In addition, it was analyzed that the presence or absence of overseas co-authors is related to OA.