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A Study of Consumer's Advertising Attitude Related to Mobile Fashion Advertising and Involvement (모바일 의류광고유형 및 소비자 관여에 따른 광고태도에 관한 연구)

  • Park, Jae-Ok;Lee, Kyung-Hoon;Lee, An-Nie
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.1 s.160
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    • pp.131-140
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    • 2007
  • The purpose of this study was to clarify differences in consumer's advertising attitude related to type of mobile fashion advertising and level of apparel and advertising involvement groups. This study surveyed consumers who have an experience of receiving mobile fashion advertising. The subjects of this study were men and women aged 10-20 years of age, living in the metropolitan area and judgments sampling was employed. The data were obtained from 480 questionnaires. The measurement instruments were modified and made up by researcher on the basis of previous studies in the same field. Data were statistically analyzed using SPSS 11. Major statistical methods were Cronbach's ${\alpha}$, t-test, regression analysis, and descriptive statistics. The results were as follows: First, differences in effectiveness of fashion ads in both images ad and text messages ad were shown in this study. Respondents preferred images ad to left messages ad only. Also purchase intentions were more preferred by images ad. Second, the differences of consumer's advertising attitude were shown according to level of apparel and advertising involvement groups. The high apparel and ad involvement group was more likely to have a preferable attitude to the ads than the low apparel and ad involvement group. Third, consumer's purchase intentions were influenced by consumer's advertising attitude on two type's ad. The conclusion is that images ad will have great potential for fashion ads by mobile phones in the future. Also consumer attitude between other mobile advertising types must be studied in order to gain further insight into fashion advertising by mobile phone.

A Study on the Characteristic of Interaction Model for Implementation of Richmedia Contents (리치미디어 컨텐츠 구현에 있어 상호작용 모델)

  • 김민수
    • Archives of design research
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    • v.17 no.1
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    • pp.201-210
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    • 2004
  • The web as a sign synthesis text has become a kernel for incorporeal knowledge as well as a communication model through the ubiquitous environment all over the world. The evaluation of the communication model, which is essential for the information structure, acts as an important basis on determining the quality of the web contents. In this study, the development of the progress of the communication of semantic meaning in the construction of the information structure was analyzed in views of the form, the function, and the emotional effect of the rich media contents of the web. The transformation process from the initial access elements through the final selection elements was suggested as the communication model and the effects of the function of the information in the web on the process was assessed by the engineering and linguistic models of Shannon, Weaver, and Roman Jakobson. The results of this study showed that the environments such as the speed, the memory space, data compression technique, and data filtering have influences on the web contents expression and the evaluation of the communication model in connection with the environments is the basis in the information structure.

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A design of Key Exchange Protocol for User Centered Home Network (사용자 중심의 홈네트워크를 위한 키 교환 프로토콜 설계)

  • 정민아
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.8 no.3
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    • pp.654-660
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    • 2004
  • In this paper, we define that pervasive home network, which provides necessary services for user properties and removes distractions to improve the quality of human life. So, user can enjoy home network technology including devices and softwares at any place with no knowledge of networked home, devices, and softwares. In this home network, a mobile agent, called LAFA, can migrate to unfamiliar home network and control the necessary devices. For this environment, we design security management module for authenticating user and home server that access some other home networks, and for protecting text, multimedia data, and mobile agent that are transferred between home networks. The security management module is composed of a key exchange management module and an access control management module, for key exchange management module, we propose a key exchange protocol, which provides multimode of authentication mode and key exchange mode. One of these two modes is selected according to the data type.

An Implementation of a Web Transaction Processing System (웹 트랜잭션 처리 시스템의 구현)

  • Lee, Gang-U;Kim, Hyeong-Ju
    • Journal of KIISE:Computing Practices and Letters
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    • v.5 no.5
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    • pp.533-542
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    • 1999
  • 웹은 지금까지의 문자 위주의 응용에서 벗어나, 그림, 동영상과 같은 멀티미디어 자료를 브라우저를 통해 접근할 수 있도록 하여, 점차 많은 응용분야에서 사용되고 있다. 최근에 들어서는 데이타베이스와 웹의 연동을 통해, 보다 다양하고, 양질의 웹 서비스를 지원하고자 하는 노력으로, 많은 연구자들이 웹 통로에 대한 많은 연구로 좋은 결과를 내고 있다. 그러나 웹과 데이타베이스의 연동에 있어 필요한 웹 트랜잭션 처리시 발생하는 문제에 있어서는 아직까지 만족할 만한 연구결과가 제시되지 않고 있다.본 논문에서는 웹 통로에서 웹 트랜잭션 처리를 위한 시스템인 WebTP를 제안하고, 이를 구현하였다. WebTP는 워크, 워크-전역변수 등을 도입하여, 웹 응용 단위에서의 저장점 설치와 부분 철회와 트랜잭션 상태 관리 기법을 제공하여, 시스템의 가용성과 안정성을 높이며, 구조적인 웹 응용작성이 가능토록 하여, 복잡한 웹 응용 개발을 돕는다.Abstract Enabling users to access multi-media data like images and motion pictures, in addition to the traditional text-based data, Web becomes a popular platform for various applications. Recently, many researchers have paid a large amount of works on integrating Web and databases to improve the quality of Web services, and have produced many noticeable results on this area. However, no enough research results have been presented on processing Web transactions that are essential in integrating Web and databases.In this paper, we have designed and implemented WebTP, which is a Web transaction processing system for Web gateways to databases. WebTP, by introducing work and work-global-variables, provides a more robust state management, supports application-level savepoints and partial rollbacks. It also nhances productity by providing a modular way to develop Web applications.

The Design and Implementation of Web Agents for vCard Service in Mobile Enviromnent (모바일 환경에서 vCard 서비스를 위한 웹 에이전트의 설계 및 구현)

  • Yun, Se-Mi;Jo, Ik-Seong
    • The KIPS Transactions:PartD
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    • v.9D no.3
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    • pp.477-486
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    • 2002
  • vCard that is the electronic business card automates the exchange of personal information typically found on a traditional business card. vCard information contains not only simple text, but also graphics and multimedia data like pictures, company logos, Web addresses, and so on. This paper describes the design and implementation of Web-based vCard agent system for exchanging vCard, an electronic business card and searching another user's vCard in mobile phone environment. In today's business environment, such as that this information is typically exchanged on business cards. Our web agent system in this paper connect web server which provide vCard service and search, edit vCard information displayed by web browser of mobile phone and exchange vCard with another user through internet. Considering characteristics of wireless devices that have limited storage space, It also saves constructed XML documents that include user's informations in a web server and solves the security problem by exchanging not personal data or XML but encrypted directory name where XML document exits as exchanging vcard.

Floods and Flood Warning in New Zealand

  • Doyle, Martin
    • Proceedings of the Korea Water Resources Association Conference
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    • 2012.05a
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    • pp.20-25
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    • 2012
  • New Zealand suffers from regular floods, these being the most common source of insurance claims for damage from natural hazard events in the country. This paper describes the origin and distribution of the largest floods in New Zealand, and describes the systems used to monitor and predict floods. In New Zealand, broad-scale heavy rainfall (and flooding), is the result of warm moist air flowing out from the tropics into the mid-latitudes. There is no monsoon in New Zealand. The terrain has a substantial influence on the distribution of rainfall, with the largest annual totals occurring near the South Island's Southern Alps, the highest mountains in the country. The orographic effect here is extreme, with 3km of elevation gained over a 20km distance from the coast. Across New Zealand, short duration high intensity rainfall from thunderstorms also causes flooding in urban areas and small catchments. Forecasts of severe weather are provided by the New Zealand MetService, a Government owned company. MetService uses global weather models and a number of limited-area weather models to provide warnings and data streams of predicted rainfall to local Councils. Flood monitoring, prediction and warning are carried out by 16 local Councils. All Councils collect their own rainfall and river flow data, and a variety of prediction methods are utilized. These range from experienced staff making intuitive decisions based on previous effects of heavy rain, to hydrological models linked to outputs from MetService weather prediction models. No operational hydrological models are linked to weather radar in New Zealand. Councils provide warnings to Civil Defence Emergency Management, and also directly to farmers and other occupiers of flood prone areas. Warnings are distributed by email, text message and automated voice systems. A nation-wide hydrological model is also operated by NIWA, a Government-owned research institute. It is linked to a single high resolution weather model which runs on a super computer. The NIWA model does not provide public forecasts. The rivers with the greatest flood flows are shown, and these are ranked in terms of peak specific discharge. It can be seen that of the largest floods occur on the West Coast of the South Island, and the greatest flows per unit area are also found in this location.

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Development of Nuclear Piping Integriry Expert System (II) -System Development and Case Studies- (원자력배관 건전성평가 전문가시스템 개발(II) -시스템 개발 및 사례해석-)

  • Jeon, Hyeon-Gyu;Heo, Nam-Su;Kim, Yeong-Jin;Park, Yun-Won;Choe, Yeong-Hwan
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.25 no.6
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    • pp.1015-1022
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    • 2001
  • The objective of this paper is to develop an expert system called NPIES for nuclear piping integrity. This paper describes the structure and the development strategy of the NPIES system. The NPIES system consists of 3 part; the data input part, the analysis part and the output part. The data input part consists of the material properties database module and the suer interface module. The analysis part consists of the LEFM, CDFD, J/T, limit load modules and the 12 analysis routines for different cracks and loading conditions are provided respectively. Analysis results are presented to screen, printer and text file in the output part. Several case studies on circumferentially cracked piping were performed to evaluate the accuracy and the usefulness of the code. Maximum piping loads predicted by the NPIES system agreed well with those by the 3-dimensional finite element analysis. In addition, even if the material properties were not fully given, the NPIES system provided reasonable evaluation results with the predicted material properties inferred from the material properties database module.

Relation Analysis Among Academic Research Areas Using Subject Terms of Domestic Journal Papers (국내 학술지 논문의 주제어를 통한 학술연구분야 관계분석)

  • Lee, Hye-Young;Kwak, Seung-Jin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.3
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    • pp.353-371
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    • 2011
  • The purpose of this paper is to analyze the interrelation among research areas based on domestic journal papers, achievements of korea researchers. Generally, the content of papers is appeared through abstracts, subjects, full-text and so on. This paper is focused on subject terms of Domestic journal papers. The experimental data are 80 domestic journals, 7,616 papers and 58,143 subject terms and papers published in 2009. As the result, it was different to use subject terms on each research area: Engineering, Agriculture & Oceanography, Interdisciplinary Science, Social Science, Arts & Physical Education, Medicine & Pharmacology, Humanities and Natural Science. Subject terms of Engineering have used the most in the other research areas in aspect of term co-occurrence. The 8 research areas were grouped in 3 clusters: C1(Engineering, Natural Science, Social Science, Interdisciplinary Science, Humanities), C2(Medicine & Pharmacology, Arts & Physical Education), and C3(Agriculture & Oceanography).

Design and Implementation of Multimedia Mobile Learning System using MSMIL (MSMIL을 이용한 멀티미디어 모바일 학습시스템의 설계 및 구현)

  • Lim, Young-Jin;Seo, Jung-Hee;Park, Hung-Bog
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.3
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    • pp.592-599
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    • 2007
  • The advancement of wireless technology improves the electronic learning by combining with the mobile function, and promotes the expanded transition to the mobile learning. Basically, the mobile learning provides the usefulness in terms of tile and space to provide learners with the access to the educational contents. However, the small display device and limited memory space of mobile device is limiting the access to the learning contents simply to the text-based transmission. This paper designed and implemented the multimedia mobile learning system that reduces the size of parser by define into MSMIL composed only of needed tag to multimedia contents production in the mobile devices by using the SMIL that supports the multimedia object synchronization reduces the data of multimedia learning data and enhances the transmission efficiency by applying the macro method in creating the contents of learning. The results of implementation indicates that it simplifies the designing language, makes the language learning easy, and saves the CPU resources for the parsing by reducing the size of parser.

LFMMI-based acoustic modeling by using external knowledge (External knowledge를 사용한 LFMMI 기반 음향 모델링)

  • Park, Hosung;Kang, Yoseb;Lim, Minkyu;Lee, Donghyun;Oh, Junseok;Kim, Ji-Hwan
    • The Journal of the Acoustical Society of Korea
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    • v.38 no.5
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    • pp.607-613
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    • 2019
  • This paper proposes LF-MMI (Lattice Free Maximum Mutual Information)-based acoustic modeling using external knowledge for speech recognition. Note that an external knowledge refers to text data other than training data used in acoustic model. LF-MMI, objective function for optimization of training DNN (Deep Neural Network), has high performances in discriminative training. In LF-MMI, a phoneme probability as prior probability is used for predicting posterior probability of the DNN-based acoustic model. We propose using external knowledges for training the prior probability model to improve acoustic model based on DNN. It is measured to relative improvement 14 % as compared with the conventional LF-MMI-based model.