• Journal of Digital Contents Society
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• v.16 no.5
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• pp.815-822
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• 2015

By the growing of SMS phishing victims, applications for processing spam messages are being released in succession. However most spam messages that cleverly modified the content like separating the consonants and vowels are fail to be filtered. In this paper, we implemented an application 'AntiSpam' which is able to identify spam strings in the text message to solve this problem. 'AntiSpam' searches spam strings in the text message by using set-based POI search algorithm, and then calculate the possibility of whether it is spam or not in accordance with the search results. In addition, it catches skillfully disguised spam messages in order to avoid missing the spam filtering. Users, who received a message, can check the result in spam message possibility decision result and the contents of the message and they can choose how to handling the message.

• Journal of Distribution Science
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• v.20 no.8
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• pp.123-133
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• 2022

Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.307-318
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• 2014

This study investigated how people perceived the importance of health message design principles including gist presentation, usefulness of content, format, and intuitive design and how well a webzine article published by Korean Ministry of Food and Drug Safety was designed in terms of the four design principles. This study also explored what individual characteristics influenced the perceptions of health message design principles. A total of 294 adults participated in the survey, and their responses were analyzed with the Importance-Performance Analysis method. Participants perceived that usefulness of content was most important in the text design; gist presentation was most important in the visual design; and format was well designed in both text and visual messages. This study showed that it is crucial to improve the quality of visual health messages particularly in terms of gist presentation and intuitive design. We also found that individuals' interest in health played a significant role in the perceptions of health messages. These results were discussed in regards to principles and strategies for the effective design of health messages.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.30 no.3
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• pp.405-415
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• 2020

With the increase in smartphone user, mobile forensics has become an essential element in modern digital forensic investigation. Mobile messenger data is very important data in mobile forensics because it can acquire information such as user's life pattern and mental state. In order to analyze messenger data, a decryption technique of an encrypted messenger data is required. Since most messengers provide a message deleting function, a technique for recovering deleted messages is required. WeChat Messenger, a messenger used by about 1 billion people around the world, uses IMEI (International Mobile Equipment Identity) information to encrypt data and provides message deletion function. In this paper, we propose a data decryption method in the absence of IMEI information and propose a method for recovering deleted messages using FTS (Full Text Search) database created for full-text search function of SQLite database.

• International Journal of Computer Science & Network Security
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• v.21 no.12
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• pp.53-60
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• 2021

Many standard methods are used for secret text files and secrete short messages cryptography, these methods are efficient when the text to be encrypted is small, and the efficiency will rapidly decrease when increasing the text size, also these methods sometimes have a low level of security, this level will depend on the PK length and sometimes it may be hacked. In this paper, a new method will be introduced to improve the data protection level by using a changeable secrete speech file to generate PK. Highly Secure Data Encryption (HSDE) method will be implemented and tested for data quality levels to ensure that the HSDE destroys the data in the encryption phase, and recover the original data in the decryption phase. Some standard methods of data cryptography will be implemented; comparisons will be done to justify the enhancements provided by the proposed method.

• The Journal of Industrial Distribution & Business
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• v.11 no.7
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• pp.7-17
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• 2020

Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers' attention (β= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.3
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• pp.7-12
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• 2016

In a hostile Internet environment, steganography has focused to hide a secret message inside the cover medium for increasing the security. That is the complement of the encryption. This paper presents a text steganography techniques using the Hangul text. To enhance the security level, secret messages have been encrypted first through the genetic algorithm operator crossover. And then embedded into an cover text to form the stego text without changing its noticeable properties and structures. To maintain the capacity in the cover media to 3.69%, the experiments show that the size of the stego text was increased up to 14%.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.5
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• pp.51-56
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• 2014

In the digital world of the internet, steganography is introduced to hide the existence of the secret communication by concealing a secret message inside another unsuspicious cover medium. The third parties are unaware that a stego medium is being communicated. There exists a large variety of steganography methods based on texts. In this paper, analyzed the advantages and significant disadvantages of each existing text steganography method and how new approach could be proposed as a solution. The objective of this paper is to propose a method for hiding the secret messages in safer manner from external attacks by encryption rearrangement key.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.77-86
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• 2019

The purpose of this study was to reveal how the agility of fingers directly involved in the use of mobile phones, a necessity for modern people, is related to the amount of text usage. To find out, 95 people who agreed to the purpose of this research without any limitation on visual and upper-geometry were selected. The research period was from June 27, 2018 to July 31, 2018. The evaluation tool used in this study was Grooved Pegboard, a standardized evaluation tool that measures hand dexterity, and the general characteristics of examinees such as age, text message amount, and a hand that using for text messages were investigated through interviews. Since text input methods vary depending on mobile phone types, unfamiliar methods of typing mobile phone characters can affect the speed of texting. As a result, there were significant differences in hand dexterity between age and gender. The rate of texting and hand dexterity were statistically significantly faster than those in their 20s and 30s (p<0.05), and in gender, women showed significantly faster texting and hand dexterity than men (p<0.05). However, it was not statistically significant to text usage and to the dexterity of the hand.

• Design Convergence Study
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• v.15 no.4
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• pp.45-58
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• 2016

The purpose of this study is to investigate the most effective emoticon type in on-line communication context through analysis decoding(by their interpretation, empathy, reaction) of receiver about emotional message included the various emoticon types. Message types were all 5 - only text message and messages included texticon, graphicon, anicon, and photocon that reflected the transitional process of emoticon. Survey questionnaire that included various emotional situations was developed and utilized to undergraduate students to analyze the differences in their gender and majors. Results are as follow. First, the graphicon, anicon and photocon messages had higher effectiveness than others in the pleasure while the text only message had the highest effectiveness of them in the displeasure. Second, female students responded that the graphicon, anicon and photocon messages were more effective while male students responded that text only message was. Third, between Arts/Physical and Science/Engineering majors had significant differences in some message types, and especially Science/Engineering majors showed higher average than other majors in all of the emoticon types. These results can provide the information to design messages by the emotional situation of sender and gender and major of receiver.