• 제목/요약/키워드: Text Effect

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Applying Text Mining to Identify Factors Which Affect Likes and Dislikes of Online News Comments (텍스트마이닝을 통한 댓글의 공감도 및 비공감도에 영향을 미치는 댓글의 특성 연구)

  • Kim, Jeonghun;Song, Yeongeun;Jin, Yunseon;kwon, Ohbyung
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.159-176
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    • 2015
  • As a public medium and one of the big data sources that is accumulated informally and real time, online news comments or replies are considered a significant resource to understand mentalities of article readers. The comments are also being regarded as an important medium of WOM (Word of Mouse) about products, services or the enterprises. If the diffusing effect of the comments is referred to as the degrees of agreement and disagreement from an angle of WOM, figuring out which characteristics of the comments would influence the agreements or the disagreements to the comments in very early stage would be very worthwhile to establish a comment-based eWOM (electronic WOM) strategy. However, investigating the effects of the characteristics of the comments on eWOM effect has been rarely studied. According to this angle, this study aims to conduct an empirical analysis which understands the characteristics of comments that affect the numbers of agreement and disagreement, as eWOM performance, to particular news articles which address a specific product, service or enterprise per se. While extant literature has focused on the quantitative attributes of the comments which are collected by manually, this paper used text mining techniques to acquire the qualitative attributes of the comments in an automatic and cost effective manner.

The Impact of Comments on Music Download and Streaming: A Text Mining Analysis (댓글이 음원 판매량에 미치는 차별적 영향에 관한 텍스트마이닝 분석)

  • Park, Myeong-Seok;Kwon, Young-Jin;Lee, Sang-Yong Tom
    • Knowledge Management Research
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    • v.19 no.2
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    • pp.91-108
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    • 2018
  • This study mainly focused on measuring the impact of comments for a particular song on the number of streamings and downloads. We modeled multiple regression equations to perform this analysis. We chose digital music market for the object of analysis because of its inherent characteristics, such as experience goods, high bandwagon effect, and so on. We carefully utilized text mining technique in accordance with the algorithm of Naïve Bayes classifier to distinguish whether a comment for a piece of music be regarded as positive or negative. In addition, we used 'size of agency' and 'existence of hit song' as moderating variables. The reason for usage of those variables is that those are assumed to affect users' decision for selecting particular song especially when downloading or streaming via music sites. We found empirical evidences that positive comments for a particular song increase the number of both downloads and streamings. However, positive comments may decrease the number of downloads when the size of agency of the artist is big. As a result, we were able to say that a positive comment for a particular song functioned as 'word-of-mouth' effect, inducing other users' behavioral response. We also found that other features of an artist such as size of the agency that the artist belongs to functioned as an external factor along with feature of the song itself.

The Effects of Paralanguage Utilization Training for Audiobook Text Shaping - Professor's Friendly Behavior as a Parameters - (유사언어 활용 훈련이 오디오북 텍스트 형상화에 미치는 영향 연구 - 교수자의 우호적 행동을 매개변수로 -)

  • Cho, Ye-Shin
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.2
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    • pp.141-153
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    • 2020
  • The purpose of study is to examine the role of the Professor's friendly behavior as a parameters in the course of Paralanguage Utilization Training using pronunciation, stress, voice tone, speed, pause and expression of feelings affecting of Audiobook text shaping. the results of this study will be a reference to training on the use of Paralanguage for dynamic shaping of Audiobook text and recognizing the need and influence of professors' friendly behavior as a parameters. The results of the study are as follows. First, training in the use of Paralanguage was shown to have a positive effect on the Shaping of Audiobook text and served as a key factor in conveying the original meaning of text. Therefore, if we look at the significance and content of training using Paralanguage and continue training using Paralanguage, it will actually help to shape Audiobook text. Second, the professor's friendly behavior partially acted as a parameters role between training in the use of Paralanguage and shaping Audiobook text. The professor's friendly behavior has helped form Audiobook text by providing a sense of trust and will increase the level of completion for training in the use of Paralanguage. Thus, training in the use of Paralanguage Utilization Training could result in more effective Audiobook text shaping when conducted in conjunction with the professors' friendly actions. Therefore, it was shown that the ability to use Paralanguage and the professor's caring and friendly behavior to help them perform better were more effective when they simultaneously affected Audiobook text shaping.

Learner-Generated Digital Listening Materials Using Text-to-Speech for Self-Directed Listening Practice

  • Moon, Dosik
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.4
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    • pp.148-155
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    • 2020
  • This study investigated learners' perceptions of using self-generated listening materials based on Text to Speech. After taking an online training session to learn how to make listening materials for extensive listening practice outside the classroom, the learners were engaged in practice with self-generated listening materials for 10 weeks in a self-directed way. The results show that a majority of the learners found the TTS-based listening materials helpful to reduce anxiety toward listening and enhance self-confidence and motivation, with a positive effect on improving their listening ability. The learners' general satisfaction can be attributed to some beneficial features of TTS-based listening material, including freedom to choose what they want to learn, convenient accessibility to the material, availability of various native speakers' voices, and novelty of digital tools. This suggests that TTS-based digital listening materials can be a useful educational tool to support learners' self-directed listening practice outside the classroom in EFL settings.

Text Mining and Sentiment Analysis for Predicting Box Office Success

  • Kim, Yoosin;Kang, Mingon;Jeong, Seung Ryul
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.8
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    • pp.4090-4102
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    • 2018
  • After emerging online communications, text mining and sentiment analysis has been frequently applied into analyzing electronic word-of-mouth. This study aims to develop a domain-specific lexicon of sentiment analysis to predict box office success in Korea film market and validate the feasibility of the lexicon. Natural language processing, a machine learning algorithm, and a lexicon-based sentiment classification method are employed. To create a movie domain sentiment lexicon, 233,631 reviews of 147 movies with popularity ratings is collected by a XML crawling package in R program. We accomplished 81.69% accuracy in sentiment classification by the Korean sentiment dictionary including 706 negative words and 617 positive words. The result showed a stronger positive relationship with box office success and consumers' sentiment as well as a significant positive effect in the linear regression for the predicting model. In addition, it reveals emotion in the user-generated content can be a more accurate clue to predict business success.

An Analysis on Learning Effects of Character Animation Based-Mobile Foreign Language Vocabulary Learning App (캐릭터 애니메이션 기반 모바일 외국어 어휘 학습 앱 효과 분석)

  • Kim, Insook;Choi, Minsuh;Ko, Hyeyoung
    • Journal of Korea Multimedia Society
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    • v.21 no.12
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    • pp.1526-1533
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    • 2018
  • This study aims to provide implications for mobile foreign language vocabulary learning app by analyzing the effects of mobile vocabulary learning app based on character animation. For this purpose, we applied the learning application designed with character animation and text, and the application designed with text only to two groups of learners, and analyzed the effect. As a result, we found that application designed with character animation and text was useful in recognition frequency and duration concerning learning. Regarding learning outcomes, we found that it is useful not only in memory but also in learning interest and motivation. This study provides implications for learning method and design development of mobile-based foreign language vocabulary learning application which actively using recently.

Study of Mental Disorder Schizophrenia, based on Big Data

  • Hye-Sun Lee
    • International Journal of Advanced Culture Technology
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    • v.11 no.4
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    • pp.279-285
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    • 2023
  • This study provides academic implications by considering trends of domestic research regarding therapy for Mental disorder schizophrenia and psychosocial. For the analysis of this study, text mining with the use of R program and social network analysis method have been used and 65 papers have been collected The result of this study is as follows. First, collected data were visualized through analysis of keywords by using word cloud method. Second, keywords such as intervention, schizophrenia, research, patients, program, effect, society, mind, ability, function were recorded with highest frequency resulted from keyword frequency analysis. Third, LDA (latent Dirichlet allocation) topic modeling result showed that classified into 3 keywords: patient, subjects, intervention of psychosocial, efficacy of interventions. Fourth, the social network analysis results derived connectivity, closeness centrality, betweennes centrality. In conclusion, this study presents significant results as it provided basic rehabilitation data for schizophrenia and psychosocial therapy through new research methods by analyzing with big data method by proposing the results through visualization from seeking research trends of schizophrenia and psychosocial therapy through text mining and social network analysis.