• Title/Summary/Keyword: Text Effect

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The Effect of Cohesive Devices on Memory and Understanding of Scientific Text (응집장치가 과학텍스트의 기억과 이해에 미치는 효과)

  • 김세영;한광희;조숙환
    • Korean Journal of Cognitive Science
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    • v.13 no.2
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    • pp.1-13
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    • 2002
  • This Paper is concerned with the impact of linguistic markers of coherence, such as causal connectives. repetitions. and anchoring devices. on the comprehension of a scientific text in Korean. A scientific text on the process of lightning formation was selected. and two versions of the text were constructed by varying the strength of coherence. Eighty-two undergraduate students took Part in the experiment in which they were instructed to fill in the blanks in each text in a recall and a recognition task and to respond to a set of question in a comprehension test. The results of this experiment revealed a selective effect of the cohesive markers. It was found that the different linguistic signals seem to Play a facilitating role in varying degrees in accordance with the type of tasks involved Moreover an analysis of topic continuity from the beginning paragraphs through the last revealed that the text was better understood in the paragraphs containing the main topic better than those without it. This finding seems to indicate that the off-line processing of scientific text is not influenced solely by the local bottom-up processing alone The effect of topic continuity seems to suggest that a global. top-down processing effect has an important role to play. overriding the impact of cohesive devices.

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Automatic Text Categorization using the Importance of Sentences (문장 중요도를 이용한 자동 문서 범주화)

  • Ko, Young-Joong;Park, Jin-Woo;Seo, Jung-Yun
    • Journal of KIISE:Software and Applications
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    • v.29 no.6
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    • pp.417-424
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    • 2002
  • Automatic text categorization is a problem of assigning predefined categories to free text documents. In order to classify text documents, we have to extract good features from them. In previous researches, a text document is commonly represented by the frequency of each feature. But there is a difference between important and unimportant sentences in a text document. It has an effect on the importance of features in a text document. In this paper, we measure the importance of sentences in a text document using text summarizing techniques. A text document is represented by features with different weights according to the importance of each sentence. To verify the new method, we constructed Korean news group data set and experiment our method using it. We found that our new method gale a significant improvement over a basis system for our data sets.

Research on Keyword-Overlap Similarity Algorithm Optimization in Short English Text Based on Lexical Chunk Theory

  • Na Li;Cheng Li;Honglie Zhang
    • Journal of Information Processing Systems
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    • v.19 no.5
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    • pp.631-640
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    • 2023
  • Short-text similarity calculation is one of the hot issues in natural language processing research. The conventional keyword-overlap similarity algorithms merely consider the lexical item information and neglect the effect of the word order. And some of its optimized algorithms combine the word order, but the weights are hard to be determined. In the paper, viewing the keyword-overlap similarity algorithm, the short English text similarity algorithm based on lexical chunk theory (LC-SETSA) is proposed, which introduces the lexical chunk theory existing in cognitive psychology category into the short English text similarity calculation for the first time. The lexical chunks are applied to segment short English texts, and the segmentation results demonstrate the semantic connotation and the fixed word order of the lexical chunks, and then the overlap similarity of the lexical chunks is calculated accordingly. Finally, the comparative experiments are carried out, and the experimental results prove that the proposed algorithm of the paper is feasible, stable, and effective to a large extent.

Analysis of User Requirements Prioritization Using Text Mining : Focused on Online Game (텍스트마이닝을 활용한 사용자 요구사항 우선순위 도출 방법론 : 온라인 게임을 중심으로)

  • Jeong, Mi Yeon;Heo, Sun-Woo;Baek, Dong Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.3
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    • pp.112-121
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    • 2020
  • Recently, as the internet usage is increasing, accordingly generated text data is also increasing. Because this text data on the internet includes users' comments, the text data on the Internet can help you get users' opinion more efficiently and effectively. The topic of text mining has been actively studied recently, but it primarily focuses on either the content analysis or various improving techniques mostly for the performance of target mining algorithms. The objective of this study is to propose a novel method of analyzing the user's requirements by utilizing the text-mining technique. To complement the existing survey techniques, this study seeks to present priorities together with efficient extraction of customer requirements from the text data. This study seeks to identify users' requirements, derive the priorities of requirements, and identify the detailed causes of high-priority requirements. The implications of this study are as follows. First, this study tried to overcome the limitations of traditional investigations such as surveys and VOCs through text mining of online text data. Second, decision makers can derive users' requirements and prioritize without having to analyze numerous text data manually. Third, user priorities can be derived on a quantitative basis.

The Effect of Text Consistency between the Review Title and Content on Review Helpfulness (온라인 리뷰의 제목과 내용의 일치성이 리뷰 유용성에 미치는 영향)

  • Li, Qinglong;Kim, Jaekyeong
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.193-212
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    • 2022
  • Many studies have proposed several factors that affect review helpfulness. Previous studies have investigated the effect of quantitative factors (e.g., star ratings) and affective factors (e.g., sentiment scores) on review helpfulness. Online reviews contain titles and contents, but existing studies focus on the review content. However, there is a limitation to investigating the factors that affect review helpfulness based on the review content without considering the review title. However, previous studies independently investigated the effect of review content and title on review helpfulness. However, it may ignore the potential impact of similarity between review titles and content on review helpfulness. This study used text consistency between review titles and content affect review helpfulness based on the mere exposure effect theory. We also considered the role of information clearness, review length, and source reliability. The results show that text consistency between the review title and the content negatively affects the review helpfulness. Furthermore, we found that information clearness and source reliability weaken the negative effects of text consistency on review helpfulness.

A Study on Variable Text Effect applying for Digital Contents (디지털 콘텐츠에 다양한 텍스트 효과 적용에 관한 연구)

  • Joo, Heon-Sik
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.07a
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    • pp.228-229
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    • 2015
  • 본 연구에서는 디지털 콘텐츠의 다양한 텍스트 효과 적용에 대해서 나타낸다. 디지털 콘텐츠에 텍스트 효과를 적용함으로서 영상의 의미를 보다 더 구체적으로 이해할 수 있고, 디지털 콘텐츠의 정체성이 드러나며, 콘텐츠의 성격과 그 진실성을 보다 명확히 이해 할 수 있다. 따라서 영상에 어떤 텍스트 효과를 사용하느냐에 따라 디지털 콘텐츠의 성격이 달라지고, 콘텐츠의 의미가 부각되고, 콘텐츠의 격과 질이 높이고, 관심과 가치를 나타낼 수 있다. 따라서 본 연구에서는 다양한 텍스트 효과 유형을 디지털 콘텐츠에 적용함으로써 다양한 영상 효과를 나타내고, 콘텐츠의 성격을 보다 구체화시킬 수 있고, 디지털 콘텐츠의 명확성과 관심과 흥미를 통하여 콘텐츠의 가치를 높일 수 있다고 사료한다.

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Text Analytics for Classifying Types of Accident Occurrence Using Accident Report Documents (사고보고문서를 이용한 텍스트 기반 사고발생 유형 및 관계 분석)

  • Kim, Beom Soo;Chang, Seongrok;Suh, Yongyoon
    • Journal of the Korean Society of Safety
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    • v.33 no.3
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    • pp.58-64
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    • 2018
  • Recently, a lot of accident report documents have accumulated in almost all of industries, including critical information of accidents. Accordingly, text data contained in accident report documents are considered useful information for understanding accident processes. However, there has been a lack of systematic approaches to analyzing accident report documents. In this respect, this paper aims at proposing text analytics approach to extracting critical information on accident processes. To be specific, major causes of the accident occurrence are classified based on text information contained in accident report documents by using both textmining and latent Dirichlet allocation (LDA) algorithms. The textmining algorithm is used to structure the document-term matrix and the LDA algorithm is applied to extract latent topics included in a lot of accident report documents. We extract ten topics of accidents as accident types and related keywords of accidents with respect to each accident type. The cause-and-effect diagram is then depicted as a tool for navigating processes of the accident occurrence by structuring causes extracted from LDA. Further, the trends of accidents are identified to explore patterns of accident occurrence in each of types. Three patterns of increasing to decreasing, decreasing to increasing, or only increasing are presented in the case of a chemical plant. The proposed approach helps safety managers systematically supervise the causes and processes of accidents through analysis of text information contained in accident report documents.

The Effects of Consumers' Mask Selection Criteria on Mask Brand Awareness and Purchase Intention for Fashion Masks (마스크 선택기준이 브랜드 인지와 패션 마스크 구매의도에 미치는 영향)

  • Kim, Min Su;Lee, Ha Kyung;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.1
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    • pp.116-131
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    • 2022
  • This study used text mining to analyze big data to understand consumers' demand for and perceptions of fashion masks. Based on the text-mining analysis results, a survey was conducted with those living in Korea to investigate the influence of consumers' mask selection criteria on mask brand awareness and purchase intention for fashion masks. "Fashion mask" and "functional mask" were used as the keywords in a text-mining analysis, and an online survey of 242 respondents was conducted. The analysis results were as follows: First, the text-mining analysis extracted commonly appearing words that had a high frequency and TF-IDF, such as "COVID-19," "fashion," "celebrity," "antibacterial," and "filter." This confirmed that during the COVID-19 pandemic, consumers have demanded masks that are both functional and fashionable. Second, among consumers' mask selection criteria, trend and design had positive effects on face-mask brand awareness. Third, face-mask brand awareness had a positive effect on the purchase intention for both brand and fashion masks, and the purchase intention for brand masks had a positive effect on the purchase intention for fashion masks.

The Impact of Product Review Usefulness on the Digital Market Consumers Distribution

  • Seung-Yong LEE;Seung-wha (Andy) CHUNG;Sun-Ju PARK
    • Journal of Distribution Science
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    • v.22 no.3
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    • pp.113-124
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    • 2024
  • Purpose: This study is a quantitative study and analyzes the effect of evaluating the extreme and usefulness of product reviews on sales performance by using text mining techniques based on product review big data. We investigate whether the perceived helpfulness of product reviews serves as a mediating factor in the impact of product review extremity on sales performance. Research design, data and methodology: The analysis emphasizes customer interaction factors associated with both product review helpfulness and sales performance. Out of the 8.26 million Amazon product reviews in the book category collected by He & McAuley (2016), text mining using natural language processing methodology was performed on 300,000 product reviews, and the hypothesis was verified through hierarchical regression analysis. Results: The extremity of product reviews exhibited a negative impact on the evaluation of helpfulness. And the helpfulness played a mediating role between the extremity of product reviews and sales performance. Conclusion: Increased inclusion of extreme content in the product review's text correlates with a diminished evaluation of helpfulness. The evaluation of helpfulness exerts a negative mediating effect on sales performance. This study offers empirical insights for digital market distributors and sellers, contributing to the research field related to product reviews based on review ratings.

A Study on the Sound Effect for Improving Customer's Speech Recognition in the TTS-based Shop Music Broadcasting Service (TTS를 이용한 매장음원방송에서 고객의 인지도 향상을 위한 음향효과 연구)

  • Kang, Sun-Mee;Kim, Hyun-Deuc;Chang, Moon-Soo
    • Phonetics and Speech Sciences
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    • v.1 no.4
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    • pp.105-109
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    • 2009
  • This thesis describes the method for well voice announcement using the TTS(Text-To-Speech) technology in the shop music broadcasting service. Offering a high quality TTS sound service for each shop requires a great expense. According to a report on the architectural acoustics the room acoustic indexes such as reverberation time and early decay time are closely connected with a subjective awareness about acoustics. By using the result the customers will be able to recognize better the voice announcement by applying sound effect to speech files made by TTS. The result of an aural comprehension examination has shown better about almost all of the parameters by applying reverb effect to TTS sound.

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