• Journal of the Ergonomics Society of Korea
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• v.11 no.1
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• pp.21-29
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• 1992

A study on analyze the effect of positive and negative contrast for user performance on the VDT tasks);text typing, text deiting, and searching task) has been performed. The performances were measured in terms of the completion time and the number of errors. The results of each VDT task are followings. In the text typing task and the searching task, the performances measured by the number of errors were better at the condition of negative contrast than at that of positive contrast. In the text deiting task, the performance showed a reverse tendency.

• Journal of Korea Multimedia Society
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• v.25 no.9
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• pp.1316-1327
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• 2022

In this study, the effect of text content on users in mixed reality was investigated and subjective evaluation was performed using a statistical approach. The position and size of the text were defined as independent variables, and eye comfort and visibility were analyzed as dependent variables. Twenty participants viewed the content for 96 seconds and then performed a related survey rating task. As a result of two-way ANOVA, the interaction between text position and size and the main effect on text size were not statistically significant. The main effect on text position was found to be statistically significant, and as a result of the analysis, the bottom middle was preferred for both eye comfort and visibility.

• Journal of the HCI Society of Korea
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• v.5 no.1
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• pp.11-18
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• 2010

Cell phone users frequently send and receive text messages with emoticons in their everyday lives, but emoticon and its emotional effect on message in mobile context has not been focused on. The purpose of this study is to investigate the emotional effect of emoticons on interpretation of text message considering valent texts and emoticons. Study 1 showed the effect of valent emoticons on neutral message, and also revealed that existence of emoticon, regardless of its valence, decreases rigidness and increases familiarity of message. In Study 2 that used positive and negative text messages, we found that emoticon still affects assessing sender's mood state and emotion. Result of interaction between valences of text and emoticon showed that participants in condition of incongruent pairs felt more sarcasm.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.15-29
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• 2020

Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

• Proceedings of the Acoustical Society of Korea Conference
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• spring
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• pp.87-90
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• 2002

This paper analyzes statistically the relationship between size and balance of text corpus by evaluation of the effect of interview sentences in language model for Korean broadcast news transcription system. Our Korean broadcast news transcription system's ultimate purpose is to recognize not interview speech, but the anchor's and reporter's speech in broadcast news show. But the gathered text corpus for constructing language model consists of interview sentences a portion of the whole, $15\%$ approximately. The characteristic of interview sentence is different from the anchor's and the reporter's in one thing or another. Therefore it disturbs the anchor and reporter oriented language modeling. In this paper, we evaluate the effect of interview sentences in language model for Korean broadcast news transcription system and analyze statistically the relationship between size and balance of text corpus by making an experiment as the same procedure according to varying the size of corpus.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.703-713
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• 2015

Consumers' psychological demands for e-tail shopping have increased as websites have become one of the most dominant retail outlets for various fashion products. The lack of realistic social stimuli in virtual contexts (websites) has been a major limitation for many online shoppers. Prior research has focused on the viable role of technology to improve positive social factors in e-tailing; however, this study tests the role of tone in text in fashion e-tail sites on consumers' trust and choice confidence. We conducted a self-administered online survey with 309 individuals from the U.S.. The results indicated positive effects of casual tone in text-based content of a fashion e-tail site on trust and confidence. Trust also has a significant positive effect on confidence. Both trust and confidence improved purchase intention. Given the high price of employing an avatar or simulated salesperson online, using tone in text to increase positive social effect on shoppers can be a positive alternative when managers plan e-tail strategies contributing to consumers' positive shopping experience online. Discussions and study limitations are provided.

• Korean Journal of Cognitive Science
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• v.16 no.4
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• pp.271-285
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• 2005

An experiment was conducted to investigate the effect of three types of prior knowledge (domain related knowledge, summary-writing strategy knowledge, and neutral unrelated knowledge) and two types (analytic and wholistic) of cognitive styles on the quality of the summary writing of a descriptive text. The results showed that learning domain-related knowledge and summary-writing-strategy knowledge increased the level of understanding of the target text and the quality of the summary; the former operating mainly at the understanding phase, and the latter operating mainly during the summary planning and producing phases. The effect of the types of cognitive style was found somewhat limited but mainly operating In the process of planing the summary. Other features of time course in writing a summary were further discussed.

• Asia pacific journal of information systems
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• v.9 no.3
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• pp.1-23
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• 1999

The objective of this study is to examine the media richness theory and the social information processing model by analyzing the effect of media experience on media perception and communication process. To accomplish this objective, a laboratory experiment was conducted. The independent variable was text medium experience and a face-to-face medium was added as a control group. The dependent variables were medium perception and communication process. Medium perception includes perceived richness, medium feeling, task satisfaction, and communication satisfaction. Communication processes were also analyzed to compare each treatment group. The results can be summarized into two facts. First, face-to-face group showed higher perceived richness than text medium group. And experienced text medium group perceived their text medium richer than inexperienced text medium group. Second, experienced text medium groups showed more interactions between subjects than inexperienced text medium group. Experienced text medium group also showed more agreements and meta-communication which could be found in face-to-face group. The result of this study supported media richness theory by finding that face-to-face medium was perceived richer than text medium, And the results also proved social information processing model by comparing experienced text medium group and inexperienced text medium group. The text medium, although thought to be the leanest one, could be perceived richer if users had lots of experience on it.

• Journal of Information Processing Systems
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• v.19 no.4
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• pp.427-438
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• 2023

Plenty of works have indicated that single image super-resolution (SISR) models relying on synthetic datasets are difficult to be applied to real scene text image super-resolution (STISR) for its more complex degradation. The up-to-date dataset for realistic STISR is called TextZoom, while the current methods trained on this dataset have not considered the effect of multi-scale features of text images. In this paper, a multi-scale and attention fusion model for realistic STISR is proposed. The multi-scale learning mechanism is introduced to acquire sophisticated feature representations of text images; The spatial and channel attentions are introduced to capture the local information and inter-channel interaction information of text images; At last, this paper designs a multi-scale residual attention module by skillfully fusing multi-scale learning and attention mechanisms. The experiments on TextZoom demonstrate that the model proposed increases scene text recognition's (ASTER) average recognition accuracy by 1.2% compared to text super-resolution network.

• The Journal of Industrial Distribution & Business
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• v.11 no.7
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• pp.7-17
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• 2020

Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers' attention (β= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.