• Title/Summary/Keyword: Testing Hypotheses

Search Result 410, Processing Time 0.024 seconds

On Customer Participation and Its Effect in Developing New Products of Foodservice Industry (외식 신상품 개발에 식품 위생과 고객 자발적 행위의 효과 측정)

  • Lee, Sun-Ho
    • Culinary science and hospitality research
    • /
    • v.13 no.4
    • /
    • pp.232-242
    • /
    • 2007
  • Consumers are not simply consuming products anymore. They now take part in developing new products. Thus, it is essential that we devise a variety of consumer-oriented marketing strategies to keep close relationships with consumers. The purposes of this study were as follows: 1) to explore the relationship between customer participation and surveys on its effect, 2) to compare groups with respect to customer participation, and 3) to see whether there is a cause-effect relationship between the customer participation and surveys on its effect. Frequency analysis, correlative analysis and discriminate analysis were used to analyze the data. The results of testing hypotheses can be summarized as follows. we find that, as for customer participation factors, there is significant relationships among survey factors including customer satisfaction, cost reduction, customers' prior occupations. The current analysis exhibits favorable results in the customer participation and such factors. The analysis shows that there is significant difference between the active groups and the passive groups in all the new product development related factors; customer satisfaction, cost reduction, customers' prior occupations. Finally, this perhaps indicates that the result of the survey depends on whether firms are positive or negative in introducing customer participation.

  • PDF

Transmission Effect of Price Variations (가격변동의 전이효과)

  • Kim, Tae-Ho;Ann, Ji-Hee
    • Communications for Statistical Applications and Methods
    • /
    • v.17 no.2
    • /
    • pp.241-253
    • /
    • 2010
  • As standard unit root tests are empirically proved to fail to reject the null hypothesis of a unit root for many economic and business time series, it is doubtful that most of those series are informative about the existence of a unit root or that those tests are powerful against relevant alternative hypotheses. This study attempts to perform tests of the null hypothesis of stationarity as well as tests of the null hypothesis of a unit root using the time series data of housing prices in the major metropolitan areas. The results of the additional analyses such as lead-lag, cross-correlation and impulse response for testing the statistical interrelationships between the prices are generally found to be consistent.

UX Analysis based on TR and UTAUT of Sports Smart Wearable Devices

  • Seol, Suhwang;Ko, Daesun;Yeo, Insung
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.11 no.8
    • /
    • pp.4162-4179
    • /
    • 2017
  • The main purpose of this research is to investigate relationships between the significant control factors on acceptance intention to User Experience (UX) sports smart wearable devices by applying Technology Readiness (TR) and Unified Theory of Technology (UTAUT). Research survey targeted on users of golf smart devices in Seoul. A total 534 questionnaires were collected and used for testing hypotheses. Methods to analyze the data included frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling in accordance with the purpose of the study by using SPSS and AMOS. The results are as follows; First, positive TR had a significantly positive effect on social influence, effort expectancy, facilitating conditions, perceived enjoyment, performance expectancy. Second, negative TR had a significant negative effect on performance expectancy, social influence, facilitating conditions, perceived enjoyment. Third, TR had a no significantly effect on behavioral intention. Fourth, performance expectancy, perceived enjoyment and facilitating conditions had a significantly positive effect on behavioral intention. Fifth, behavioral intention had a significantly positive effect on use behavior. Thus it became crucial to identify the difference in acceptance intention models per each products are as follows. Positive TR of golf-related mobile application users has a positive effect on both technology acceptance belief and acceptance intention, whereas negative TR has no statistically significant effect on technology acceptance belief nor acceptance intention.

Purchase Intention Towards Japanese Convenience Goods: A Cross-Sectional Study in Vietnam

  • NGUYEN, Nga Thi Quynh;NGUYEN, Duong Tuan;NGUYEN, Quynh Thi Phuc
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.10
    • /
    • pp.165-176
    • /
    • 2021
  • The primary purpose of this study is to identify determinants influencing Vietnamese consumers' purchase intention towards Japanese convenience goods. The research model consisting of six factors affecting the dependent variable is proposed based on the Theory of Consumption Values and Theory of Perceived Value of purchase. This study employs a survey method in a convenient sampling method to collect data of target respondents. Data consisting of 180 samples was collected and analyzed using the SMARPLS3 software. The measurement model is assessed to confirm the validity and reliability of the construct, then hypotheses testing is performed with Bootstrapping analysis. The results demonstrated that five factors affect Vietnamese consumers' purchase intention towards Japanese convenience goods, including the price of the product, quality of the product, functional value, emotional value, and conditional value. Major findings of this study suggest that the functional value that consumer perceives about Japanese convenience goods has the most significant relationship with their purchase intention, followed by the quality of the product and the price of the product. Besides, emotional value and conditional value have a moderate influence on consumers' purchase intention. Whereas the influence of the epistemic value of the product on consumers' purchase intention is insignificant in this presented study.

The Relationship Between Non-Interest Revenue and Sustainable Growth Rate: A Case Study of Commercial Banks in Jordan

  • AL-SLEHAT, Zaher Abdel Fattah;ALTAMEEMI, Arshed Fouad
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.5
    • /
    • pp.99-108
    • /
    • 2021
  • As expansion of interest income business faces several limitations, non-interest revenue can play a vital role in increasing the net profit margin and the productivity of the assets to sustain the growth rate. This study aims to analyze the Effect level (partial or total) of a bank's size on the relationship between non-interest revenue and the sustainable growth rate of Jordanian commercial banks. Baron and Kenny's methodology (1986) was adopted to test and analyze the effect of non-interest revenue: including the bank's size, on the sustainable growth rate during the period from 2008-2019. Data collection was done for thirteen commercial banks which constituted 100% of the study population. Testing four hypotheses by using Amos program and a regression model to diagnose the partial and total effect of size. Findings indicate that there is a nonlinear relationship between Non-IR and SGR due to the total effect of bank size on the sustainable growth rate. The results of this study is expected to enable the banks to diversify their revenue to support financial performance towards healthy growth without facing additional financial problems. This study adopted a different methodology from the prior efforts, by using the mediation effect role to verify the effect of non-interest revenue.

Do Risk-Taking, Innovativeness, and Proactivity Affect Business Performance of SMEs? A Case Study in Bangladesh

  • RAHAMAN, Md. Atikur;LUNA, Kaniz Fatema;PING, Zhao Lin;ISLAM, Mohammad Saiyedul;KARIM, Md. Mobarak
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.5
    • /
    • pp.689-695
    • /
    • 2021
  • In the current technology-driven era, Small and medium enterprises (SMEs) have been deemed as one of the leading and prominent drivers of sustainable economic progress in emerging and developing economies such as in the Bangladesh context. Hence, it is of significance to understand what might fuel accelerating performance of SME business as increased SME performance will bring about more sustainability and strong development of SME sector within the country, through which more employment is anticipated to be generated. Therefore, the current study examines the impact of three factors: risk-taking, innovativeness, and proactiveness on SME performance in Bangladesh. The study has gathered data from SME entities in Dhaka city of Bangladesh, by applying a non-probability sampling strategy. 250 SME owners were contacted to act as respondents and finally, 180 SME owners fully completed the survey questionnaire, indicating that the final sample size is n=180. SPSS is used as a purpose of testing the hypotheses by considering a 5% significance level as acceptance criteria of the hypothesis. Hierarchical regression analysis was run to understand the impact of control variables and independent variables on SME performance and found that age of business, risk-taking, innovativeness, and proactiveness have an important impact on SME performance in Bangladesh.

A Structural Analysis of the Factors Affecting Productivity Performance: Based on SME of Manufacturing Certified the PMS (중소기업의 생산성 성과 요인에 관한 구조적 분석: 생산성경영시스템(PMS) 인증 제조업을 중심으로)

  • Seo, Chang Soo;An, Oak Hyeon
    • Journal of Korean Society for Quality Management
    • /
    • v.47 no.2
    • /
    • pp.295-314
    • /
    • 2019
  • Purpose: This study aims to investigate the factors affecting productivity performance for Korean SMEs of manufacturing which had obtained the certification of Productivity Management System(PMS) that is a Korean assessment program for enhancing maturity of company's management systems. Methods: The proposed model is based on the PMS model. The valid 759 data registered from 2010 to 2018 year was analyzed using SEM analysis for testing hypotheses. Results: The results are as follows. First, Leadership affects the five core sub-system processes positively, but doesn't a significant Business Performance directly. Secondly, HRM, Customer & Market Analysis, and Process Management excluding Productivity Development and Measurement Analysis and Knowledge Management have a significant effect on Business Performance. Lastly, when examining the mediation effect, Process Development, Customer & Market Analysis, and HRM have indirectly effect between Leadership and Business Performance. Conclusion: This study results suggest not only the role of leadership to improve productivity performance of SME, but also which core processes are focused and differentiated.

Empirical Study on Customer Satisfaction and Intention to Reuse in Chinese Low Cost Carrier Industry (중국 저가항공사 서비스 만족도 및 재이용 의도에 관한 연구)

  • Tuohuti, Yusufu;Kim, Myoung-Soo
    • Asia-Pacific Journal of Business
    • /
    • v.11 no.4
    • /
    • pp.167-176
    • /
    • 2020
  • Purpose - In this study, we tried to find that the relationship between the perception of customers on the airline service quality, customer satisfaction, and intention to reuse in Chinese low-cost carriers industry. Design/methodology/approach - We conducted the empirical study for hypotheses testing using the survey data of experienced users in Chinese low-cost carriers service. In this study, reliability and factor analysis were conducted using SPSS 26.0, the path analysis was performed using AMOS 24. Findings - We found that the customer's perception of aviation operation, reservation/ ticketing, online information service provided by Chinese low-cost carriers are positively associated with customer satisfaction. In addition, it was confirmed that customer satisfaction is positively related to the intention to reuse. Research implications or Originality - Based on the results of analysis, it was confirmed that the basic sub-services of the airline are also important in the low-cost carriers services market.

Analysis of Farmer Behavior Based on Farmer Characteristics, Economic Conditions, and Number of Family Members

  • HENDRAINI, Hamidah;SOEDARTO, Teguh
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.2
    • /
    • pp.1225-1235
    • /
    • 2021
  • This study aims to analyze the influence of farmer characteristics, Ihsan attitude, economic conditions, and socio-cultural environmental support, and the number of family members on farmer behavior in meeting food needs in realizing household food security, with the role of the government as a moderator. This study is about the relationship between farmer behavior and their household food security. This research uses a quantitative research method involving 337 farmers from three villages located in three different sub-districts, namely Alang-alang village, Tragah sub-district, Mrecah village, Tanah Merah sub-district, and finally Gangsean village, Sepulu sub-district. The quantitative analysis approach consists of formulating problems, compiling models, obtaining data, finding solutions, testing solutions, analyzing results, and interpreting results. From the 7 hypotheses that were built, it was identified that there was 1 hypothesis that was not significant, namely the influence of the support of the socio-cultural environment on farmer behavior to meet the food needs of farmers' households. The attitude that is identified is still very rarely used in the context of agricultural human resources and at the same time is an inherent character of Madurese farmers which is an interesting part for researchers to study more deeply and become new or authentic in this research.

Strategic Planning and Firm Performance: The Mediating Role of Strategic Maneuverability

  • KORNELIUS, Hermas;SUPRATIKNO, Hendrawan;BERNARTO, Innocentius;WIDJAJA, Anton Wachidin
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.1
    • /
    • pp.479-486
    • /
    • 2021
  • This study aims to explore the relationships between strategic planning, strategic maneuverability, and firm performance in the current dynamic business environment. It employs a quantitative research method and reports on a survey, using a questionnaire, of service companies in Indonesia's oil and gas industry. Of the 337 companies selected by simple random sampling from a vendor database, responses were received from 70 companies. The analysis was performed using Partial Least Square Structural Equation Modeling and SmartPLS software. The analysis consisted of descriptive statistics, evaluation of the measurement model, evaluation of the structural model, and hypotheses testing. The results show that both strategic planning and strategic maneuverability have a positive relationship with firm performance. In addition, there is a positive relationship between strategic planning and firm performance through the mediating role of strategic maneuverability. The findings suggest that the organizational agility, organizational flexibility, and organizational responsiveness that constitute strategic maneuverability have a positive direct and indirect effect on firm performance, namely financial performance, customer performance, internal process performance, and learning and growth. This study contributes to the strategic management literature and the theory of maneuvers by providing empirical evidence on the relationship between strategic planning, strategic maneuverability, and firm performance.