• Title/Summary/Keyword: Television

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Moderating Effect of Book Reading in the Relationship between Children's TV Viewing and Creativity (아동의 TV 시청 시간과 창의성 간의 관계에서 책 읽기 시간의 조절 효과)

  • Hyuna Lee;Hyunmin Kang
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.493-500
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    • 2023
  • The current research has investigated the effect of school-aged children's TV viewing on their creativity, and examined the moderating effect of book reading in the relationship between children's TV viewing and creativity. Using data from the 10th (2017) Panel Study on Korean Children, the relationship between 9-year-old children's TV viewing, book reading, and performance on Korean Figural Creativity Test for Elementary school Student (K-FCTES) was examined. There was a significant negative correlation between children's TV viewing and creativity, and a positive correlation between children's book reading and creativity. In addition, children's TV viewing had a significant negative effect on their creativity, and children's book reading moderated this relationship. This study has its significance in that it identifies the negative effects of media exposure that needs be considered for creativity development of today's children, who are growing as digital native from birth, and it shows the importance of book reading as a factor that can control the negative effects of TV exposure.

A Study on the Relationship between Usage Characteristics of TV and Web Animation and Purchase Intent of Goods Featuring Animation Characters (아동 애니메이션 이용 특성과 캐릭터상품 구매의사의 관계 : TV와 웹 애니메이션을 중심으로)

  • Yoo, Soo-jung;Lee, Yeong-ju;Song, Gin
    • Cartoon and Animation Studies
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    • s.46
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    • pp.23-61
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    • 2017
  • This study aims to understand the using characteristics of TV animation and web-based animation of children and investigate the effects of change in viewing process on the purchase of character goods. For this purpose, an online survey was conducted for parents who have children as animation viewers. The results show that there was no difference by age or gender in using both TV and web animation. When parents get animation information on TV, they had their children watch animation through the same TV channel, but the web has no significant relationship between information acquisition path and main service they use. In addition, it is found that parent' perception of TV animation superiority is influenced by respondents' income and children's watching time of animation has no effect on it. Finally, monthly income of households, payment amount of web animation, watching time of TV animation, and perception of quality of TV animation have a significant effect on parents' active purchase of character goods. On the other hand, the purchase intention of the recommended goods is influenced by children's age, the parent's perception about the web animation quality, and the payments of the web animation.

대형 FPD TV 시장에서의 기술 경쟁: LCD와 PDP간 경쟁에 대한 시스템 다이나믹스 방법론의 응용

  • Lee, Gyeong-Sun;Kim, Do-Hun
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.557-562
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    • 2008
  • FPD(Flat Panel Display) 시장은 디지털 기술의 발전으로 급속하게 성장하고 있으며, 이는 TV 시장에서도 마찬가지이다. 많은 전문가들은 LCD(Liquid Crystal Display)와 PDP(Plasma Display Panel)의 기술적 차이로 인해 LCD는 소형 크기의 TV에 적합하고, PDP는 대형 TV에 적합할 것이라 예상하고, 이에 따라 FPD TV 시장에 적용되는 기술이 목표시장(target market)에 따라 양분할 것으로 전망하였다. 그러나 LCD 생산기술상의 예상치 못한 급속한 진전은 PDP가 목표로 하는 대화면 TV 시장에서 LCD가 독자적인 틈새시장을 형성하고 이를 점차 확대할 수 있도록 하였다. 이러한 시장 전개 양상은 LCD와 PDP의 경쟁을 심화시키고, 현재 앞에서 전망한 바와 같은 현상은 발견되지 않고 있으며, 오히려 대화면 TV 시장에서조차 LCD가 우위에 있음을 보여주는 사례가 많다. 본 연구에서는 LCD가 PDP와의 기술적 격차를 줄이고, 결과적으로 LCD와 PDP간 경계를 무너뜨린 보다 근원적인 원인을 분석한다. 특히 이러한 잠재적 메커니즘을 시스템 다이나믹스 방법론을 도입하여 분석한다. 특히 PDP에 대하여 점진적으로 LCD가 우위를 확보하게 되는 피드백 루프들을 밝혀 내고자 한다. 그리고 이러한 피드백 루프 중에서 가장 효과가 큰 메커니즘을 찾아낸다.

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Consumers Perception on Apparel Products in Catalog Shopping, TV Home Shopping and Internet Shopping (카탈로그 쇼핑, TV 홈쇼핑, 인터넷 쇼핑에서 제공하는 의류제품에 대한 소비자의 인식)

  • 양유영;천종숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.8
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    • pp.1137-1145
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    • 2000
  • The questionnaire survey was carried out to analyze the difference of consumers perception on apparel products presented in catalog, cable TV home shopping program, and internet shopping site. 676 men and 728 women participated in this survey and they were members of catalog shopping or cable TV home shopping companies or netizen. The results of this study show that the shoppers perception on apparel home shopping differed by the direct shopping media that they frequently utilize and by their demographic characteristics. The cable TV home shoppers had higher reliability on product quality than the shoppers using paper catalog or the internet shoppers. The cable TV home shopping members perceived that the apparel products available in cable TV home shopping were diverse and the information about the products was sufficient to decide purchase. The married women tend to think that the TV home shopping program provides diverse apparel products in the aspects of color, design, size and the information about the materials including fabric.

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Personalized TV Program Recommendation Considering Time-based Global and Local Preference (시간 기반의 전역 선호도와 지역 선호도를 고려한 개인화된 TV 프로그램 추천)

  • Oh, Suntak;Lee, Jee-Hyong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.01a
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    • pp.47-50
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    • 2015
  • TV는 타 도메인과 달리, 사전에 정해진 시간에 콘텐츠가 방영된다. 그러므로 TV 프로그램 추천 시스템은 시청자의 현재 시각(time-context)을 고려해야 한다. 시간 기반의 TV 프로그램 추천 방법이 다수 연구되었지만, 대부분의 기존 연구는 특정 시간대(timeslot)에서의 시청자의 선호도를 계산하는 데에만 집중되어 있고, 시청 내역 전체기간에서의 선호도를 고려하지 않은 문제점이 있다. 이러한 문제를 해결하기 위해, 시청자의 지역 선호도와 전역 선호도를 모두 고려한 시간 기반의 TV 프로그램 추천기법을 제안한다. 이를 위해 제안 방법에서는 시간대의 길이에 따라 여러 가지 선호도 모델을 사용한다. 여러 개의 선호도 모델로부터 산출된 선호도를 병합하여 가장 선호도가 높은 TV 프로그램을 추천한다. 실 데이터를 이용한 실험을 통해 기준방식과 비교함으로써, 제안 방법의 효용성을 검증하였다.

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TV SNS Service for Social Network Platform (Social Network Platform을 위한 TV SNS 서비스)

  • Park, Jung-Hoon;Lee, Hyun-Joo;Yeon, Seung-Ho;Sohn, Jin-Soo;Jeon, Byeung-Woo
    • 한국정보통신설비학회:학술대회논문집
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    • 2009.08a
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    • pp.268-271
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    • 2009
  • In this paper, we analyze social network status and suggest TV SNS Service. According to alexa.com's recent chart, there are three SNS sites (facebook, myspace, twitter) in global top 20 sites. SNS usage has increased dramatically. Recently many SNS are growing up by opening their platform that make it easy to develope new services and functions by third party developers. KT is implementing open platform that is support Widget and SNS service. And Recently Social TV comes into the spotlight. Social TV is combination of social media and TV contents. It is enable to exchange emotion and opinion by communication with other people when watching Video contents. We propose TV SNS Service that provides various services by using advantage of SNS system and Social TV.

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Comparison and Analysis of Apartment Marketing on the TV-CM -focused on 2000's TV-CM- (TV광고를 통해 본 아파트 시장에서의 마케팅 비교${\cdot}$분석 -2000년 이후 광고를 중심으로-)

  • Choi, Hee-Seung;Yoon, Chung-Sook
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2004.11a
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    • pp.399-403
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    • 2004
  • As the housing market is changing, there's a trend that the brand marketing through the TV-CM is increasing. Thus, this study purposes to identify the characteristics and the limit of the marketing on the housing market by analyzing the elements of marketing on TV-CM in the 2000's and comparing the representative business enterprises with each other. In the case of television advertisement, it is dominated by the emotional advertisement which is sensitive and image-oriented than the rational one. In addition, 1 pointed out some problems resulted from the transitional feature of the television advertisement and the gap between the real apartment and its brand image appeared on the advertisement, then I will present corresponding solutions.

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A Robot System for Attaching Fixers to a TV Cabinet (이형 제품 간 접합 공정 로봇 시스템)

  • Kim, Dong-Hyeon;Park, Sang-Sin;Sung, Young-Whee
    • The Journal of Korea Robotics Society
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    • v.6 no.2
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    • pp.141-146
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    • 2011
  • In the TV manufacturing industry, a demand for chic design of TVs is increasing. As a reult of this trend in TV design, more curved surfaces in a TV cabinet are introduced, which enforces the use of fixers to combine a front cabinet with a TV main body. In this paper, we introduce a robot system for attaching various types of fixers to a TV cabinet. The developed system consists of three main blocks. The first one is the dispensing block, in which transferred cabinet is centered and UV adhesives are dispensed on the cabinet. The second one is the fixer attaching block, in which a cabinet is centered again and fixers are attached to pre-determined places on a cabinet by a robot with several end effectors. The last one is the UV hardening block, in which very strong ultraviolet rays are applied to the cabinet for attaching fixers tightly to the cabinet. The developed system is successfully adopted in a TV manufacturing process.

A Study On the User Interface of Digital TV in a Multi-Channel Situation (다채널 환경에서 디지털 TV의 사용자 인터페이스 연구)

  • 이우훈;박지수;류동석;이지현;김상용
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.11a
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    • pp.136-139
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    • 2000
  • 본 연구는 디지털 TV의 다채널화와 관련하여 최근 사용편의성 문제가 중요하게 대두되고 있는 EPG(Electronc Program Guide)와 조작장치를 대상으로 사용자의 요구사항을 분석하고 그에 대한 해결 방안을 제시하고자 하였다. 디지털 방송이 국내에서는 아직 보편화되어 있지 않아 일본 동경 지역 SkyPerfecTV 가입자를 대상으로 다채널 TV 환경에서 디지털 STB(Set Top Box)의 사용실태를 조사하고 분석하였다. 그 결과 간편한 채널 이동 과 EPG 네비게이션 방식, 일대일 TV 환경도래와 개인별 선호 패턴의 극화 현상에 대응한 개인화된 시청환경, 광범위한 정보공간에 대해 제압감을 증강시킬 수 있는 정보표시 방법, 조작수를 줄이며 직접 조작감을 향상시킬 수 있는 입력장치 등에 대한 사용자 요구를 파악할 수 있었다. 이러한 조사결과를 바탕으로 본 연구에서는 “퍼스널 TV”라는 근미래형 인터랙션 스타일을 상정하고 가상 디지털 방송국(D/TV 시뮬레이터)을 기반으로 “퍼스널 컨트롤”과 “스마트 EPG”의 사용자 인터페이스를 개발하였다.

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The Design and Implementation of TV Tuner for the Digital Terrestrial Broadcasting (지상파 디지털 방송용 TV 튜너 설계 및 구현)

  • 정영준;김재영;최재익;박재홍
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.11 no.2
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    • pp.302-312
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    • 2000
  • Digital TV tuner for 8-VSB modulation was developed with satisfying the requirements of ATSC. Double frequency conversion and active tracking filter was used in order to suppress IF beat and image band, which results in reducing the interference between adjacent channels and multi-channels. The implemented digital TV tuner has excellent performance such as the wide dynamic range, good flatness in passing band, and low phase noise. The developed tuner is available to handle the digital and analogue television signal at the same time.

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