• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.319-326
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• 2022

As digital content services, especially OTT(over-the-top) video services, diffuse rapidly, so do smartTVs. Based on the indirect network effect theory and the complementarity theory, this study explores the relationship between digital content services and smartTV. Using the Media panel dataset, this study analyzes how the usage of digital content service (OTT usage, OTT usage volume, the usage of various OTT service types, and online game/music/education/news service) affects smartTV usage. This study shows that OTT usage and its usage volume is positively associated with smartTV usage, and that the usage of various OTT service types is positively associated with smartTV usage compared with non-OTT users. As for online content services, the usage of online education service is positively associated with smartTV usage while the usage of online news service is associated negatively. These results support the indirect network effect theory and the complementarity theory.

• Journal of the Korea Furniture Society
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• v.19 no.1
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• pp.22-32
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• 2008

Revolution of software and hardware technology changed TV from cathode-ray tube to a LCD or PDP. And this change calls for change of TV decoration cabinet. The flat panel TV stands market is very a world-wide enormous size with the function which is various and breed and design is forming. Nonetheless, Our flat panel TV stands production method and technique is to a phase which imitates the product of the foreign nation which precedes. Currently our country TV / AV decoration cabinet is staying to only the acceptance function which is simple. Consequently, the development of the new flat panel TV stands that matches in the house culture which is modernized with applies the visual effect which is various, effective design and function is necessary. The fact that it develops the product which equips the function characteristic which is new and convenient is objective of sample planning.

• 전기의세계
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• v.46 no.7
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• pp.78-81
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• 1997

지난 반세기 동안 영상시대의 주역을 담당해 온 TV는 1926년 영국의 베어드(J. L. Baird)에 의한 기계식 텔레비젼의 발명에서부터 시작되었다고 할 수 있다. 1935년 영국에서 세계 최초의 흑백 TV방송이 시작된 이래 54년에는 미 NBC가 처음으로 칼라 TV 방송을 개시하였다. 84년 일본의 NHK가 개발한 하이비젼(HIVISION)이 기폭제가 되어, 미국의 차세대 TV개발에 불을 붙여 금년 4월 마침내 디지탈 TV로 결정되므로서 향후 2000년경 미국을 비롯한 한국, 유럽, 일본에서 본격적인 디지탈 TV방송이 실시될 예정이다. 이 디지탈 TV방송은 단순한 TV만의 문제가 아니라, 신호처리 기반이 PC와 같게 되므로서, 가전의 대명사인 TV와 정보기기의 대표주자인 PC가 자연스럽게 통합될 가능성을 열게되어, 전자기술사에 큰 획을 긋는 중대한 기술혁명이 될 것으로 보고 있다. 본론에서는 이러한 TV가 거쳐온 발전과정과 미래 TV 기술의 전개방향에 대해 전망해 보고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1149-1151
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• 2013

본 연구는 영화 콘텐츠의 배경(공간적/시간적)에 해당하는 키워드를 자동으로 추출하는 기법을 제안한다. 제안된 기법은 영화 콘텐츠들의 리뷰 텍스트 데이터를 웹 상으로부터 수집하는 과정, 수집된 텍스트 리뷰 데이터의 전처리 과정에 해당하는 형태소 분석 및 개체명인식 과정, 마지막으로 통계적 기법을 이용하여 최종적으로 배경에 해당하는 단어를 선택하는 과정으로 이루어진다. 자동으로 추출된 배경 정보는 사용자 평가를 통하여 정확도를 측정하였으며, 자동 생성된 배경 정보를 이용하여 영화 콘텐츠의 검색 및 추천 등에 다양하게 사용될 수 있을 것으로 예상된다.

• The Science & Technology
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• v.29 no.12 s.331
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• pp.16-18
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• 1996

TV형태와 용도가 크게 바뀌어 가고 있다. TV가 선보인 것은 1942년, 55년이 지난 오늘 TV는 생활에 없어서는 안될 필수품이 되었다. TV는 흑백에서 컬러시대를 거쳐 이제는 고화질 TV와 벽걸이식 TV시대를 맞고 있다.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.43 no.2 s.308
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• pp.28-32
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• 2006

In this paper, NTSC TV Transmitter Modulo will be designed and produced which make possible playing the motion picture not only on TV but also on portable TV. NTSC TV Transmitter Module modulates signals that received Video and Audio signals from a mobile on NTSC TV CH4 mechanism. so it has an advantage of convenience that watching the motion picture of mobile on TV without any other cable through transmitting signals by wireless. But it has some demerits of long size antenna and noise sensitiveness. In the future, if some problems like a size of antenna distortion of signal and noise can be solved through continuous researching about Radio Frequency part, it is possible to play mobile motion pictures on the more media like a camcorder, DVD player and so on.

• Korean journal of communication and information
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• v.60
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• pp.172-192
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• 2012

Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

• Journal of Families and Better Life
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• v.9 no.1 s.17
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• pp.187-202
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• 1991

The purpose of this study is to analyze what attitude housewives hove to the TV advertisement and how their purchasing behavior is proceeding by information acquisition. Questionaire survey method was used in this research. The sample was taken from 437 housewives living is Seoul, form 4th of Feb. to 13th of Feb, in 1991. Used statistical methods were Frequency, Percentage, Crosstabs, One-way Anova, Duncan-test, and Regression Analysis. The major findings are summarized as follows : 1) The attitude to the TV advertisement according to the socio-demographic variables : TV advertisement seeing and hearing, the necessity of TV advertisement, and the attitude to the new advertisement are all found significant difference by age and education. The feeling to the false of TV advertisement is found significant difference by age, education, and income. 2) The purchasing behavior with TV advertisement information is most influenced by utilization of TV advertisement for all four goods(home medicine, milk product, detergent, durable goods). 3) The interest to the TV advertisement according to the TV advertisement information acquired: The degree to the utilization of TV advertisement and the necessity of TV advertisement when they buy goods were most influenced by conversation about the TV advertisement. 4) The purchasing behavior to the TV advertisement information acquired : The degree of influence was more affected by conversation about the TV advertisement for four goods, The degree of confidence was influenced by conversation about the TV advertisement for four goods. The degree of confidence was influenced by conversation about the TV advertisement for house medicine and detergent. The degree of satisfaction was not significant for all four goods, and the comparative appraisement was influenced by conversation about the TV advertisement for detergent and durable goods.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.628-642
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• 2018

Modern TV public advertisements of China began in 1986. As messages were spread and expanded to the public through TV media, the society as a whole started to accept the public advertisements and the influence of public advertisements increased ever more. Successful persuasion is an important prerequisite for realizing the effects of TV public advertisements and this study sought to examine persuasion strategy at this moment when media, messages and the audience are becoming diversified. It sought to know of the present situation of China's TV public advertisements particularly from the standpoint of Chinese and analyze persuasion strategy and usage based on the theory of persuasive communication.

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.8
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• pp.801-806
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• 2016

The purpose of this study was to examine the relationship between the determinant factors of social TV resistance to innovation and intention to use focused on college students. The results were as follows. First, complexity, trialability and observability among the determinant factors of social TV usage influenced positively on resistance to innovation of social TV, and complexity influenced negatively on resistance to innovation of social TV. Second, only observability among the determinant factors of social TV usage influenced positively on intention to use. Third, resistance to innovation of social TV usage influenced negatively on intention to use.