• Journal of Distribution Science
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• v.14 no.2
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• pp.93-101
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• 2016

Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

• Journal of Information Technology Applications and Management
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• v.25 no.1
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• pp.1-17
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• 2018

This study presents a research model that demonstrates the dominant design technology strategy for developing and securing dominant design technology based on open innovation. For this purpose, this study developed a strategic model for the development and acquisition of design technology, production technology, and production system of propeller which satisfies the requirements of ship propulsion system required by ship owners and shipbuilders. By studying large propellers for ships, it is possible to embody a strategic model that can be used as a technology development strategy of dominant design that is effective in technology field of other industries. In this study, HSP (High Skewed Propeller) strategy of Hyundai Heavy Industries, which occupies the largest global market share (47.5%, 2007) for more than 30 years until now, is analyzed as a successful case to verify this strategic model. The development and acquisition strategy model of dominant design technology presented in this study consists of four stages : dominant design project strategy, dominant design engineering technology strategy, dominant design production technology strategy, and dominant design production system strategy. The strategic model summarizes the key activities at each stage. In addition, the steps and core activities of this strategic model were confirmed through the case study. As a technology development strategy of HSP products, Hyundai Heavy Industries utilized open innovation technology to cooperate with outside, that is, collaborative research and development with KAIST (Korea Advanced Institute of Science and Technology) research team, and succeeded in achieving technology development of dominant design of HSP products by linking it with HSP technology development and acquisition strategy.

• Journal of Distribution Research
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• v.3 no.1
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• pp.71-98
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• 1998

This study aimed to investigate how such retailers as department stores, large discount stores, book wholesalers, and clothing wholesalers used information technology for the QR strategy and whether the QR strategy had an effect on performance with a focus on the pipeline strategy. For this purpose, the QR strategy was divided into transaction efficiency, supplier partnership, and customer detail strategy. The differences in performance and information technology were analyzed according to the fit of the pipeline strategy, such as internal focus, supplier focus, and customer focus, the business strategy which were used by the retailers. And, an attempt was made to investigate whether performance was raised according to the level of adopting information technology. The results can be summarized as allows. First, the adaptive level of information technology had an effect on performance. But, seeing that the explanatory power of the regression analysis on the effect of the adaptive level of information technology on performance was shown to be very weak, it is judged that the level of QR information technology in the responding firms was very low compared to that of foreign firms. Second, information technology used by the retailers included universal product code, bar coding, customer database, and information utilities. It was shown that the group of firms seeking the transaction efficiency QR strategy and the internal focus pipeline strategy had the higher level of information technology than the retailers seeking other customer detail QR strategy and the customer focus pipeline strategy and the retailers with inconsistent strategy. This indicates that the firm seeking to raise its internal efficiency has a high level of using information technology. At the end of the paper, managerial implication and future research directions were discussed.

• Journal of Information Science Theory and Practice
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• v.10 no.spc
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• pp.76-85
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• 2022

At the 8th National High-Performance Computing (HPC) Committee convened in 2021, the "National High-Performance Computing Innovation Strategy (draft) for the 4th Industrial Revolution Era" was deliberated and the original draft was approved. In this proposal, the Ministry of Science and ICT in KOREA announced three major plans and nine detailed projects with the vision of "Realizing the 4th industrial revolution quantum jumping by leaping into a high-performance computing powerhouse." Thereby the most important policy about national mid-term and long-term HPC development was established and called the HPC innovation strategy (hereinafter "the innovation strategy"). The three plans of the innovation strategy proposed by the government are: Strategic HPC infrastructure expansion; Secure source technologies; and Activate innovative HPC utilization. Each of the detailed projects has to be executed nationally and strategically. In this paper, we propose a strategy for the implementation of two items ("Strategic HPC infrastructure expansion" and "activate innovative HPC utilization") among these detailed plans.

• Proceedings of the Technology Innovation Conference
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• 1992.12a
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• pp.119-155
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• 1992

Traditionally, the target of manufaturing technology strategy was derived in a efficiency, cost and productivity. So most activities of the manufacturing brought focus into the engineering technology, equipments and research and improvement of new products to maximize the efficiency. As a resell of this legacy, most of the activities of manufacturing has been executed on the method of quality improvement, development of new equipment to incense the efficiency and the research of materials for new products. Those trends, however overlook the operation management activities which is very important as a assets in competitive strategy. But the market enviornment of morden manufacturing companies faced to the uncertainty and complexity. So they need capability of competition which requires new concept of manufacturing technology strategy to grasp the competitive advantages. In this point of view, this paper deal with the empirical study in korean manufacturing technology strategy of the electic and electronic industry. For the empirical study, check list was made to survey the 98 manufacturing companies. The analysis procedures are as below. First, identify the manufacturing technology group an product structure group by each variable. Second manufacturing technology variables are segmented into product technology and vertical integration, suborder and infrastructure, to analyse the decision making pattern which derive the strategy groups. Third, by the fitness analysis between product structure group and manufacturing technology group, the economic results of a growth rate of sale and a profit rate of sale are tested. In this approach, fitness analysis between product structure group and manufacturing technology group show, as a whole, the no significant values in economic results of the company. But investigating the statistical values shows the trend that econmic result of the complany is somewhat higher when the degree of fitness of manufacturing technology strategy by product structure has high value. Concluding the remarks, the competitive advantages of company lies not in the efficiency of manufacturing systems but in the way of the structure and decision making pattern of the manufacturing system. And the cons i stoney between strategy target and manufacturing technology strategy, and the consistency of manufacturing technology strategy and product structure are the term of competitive advantages.

• Korean Management Science Review
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• v.23 no.2
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• pp.109-135
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• 2006

Despite much attention of strategy implementation, there is rarely a study focusing on the ways to evaluate the strategy implementation competence. Therefore, based on broad literature review, we suggested a simple model and procedure to evaluate the technology strategy implementation competence based on importance-Performance Analysis (IPA). The proposed model applied to the case of 'Company A' in order to examine the feasibility. We grasped the importance of strategic direction by surveying the employees in 'Company A', and also measured relative importance and performance of critical technology strategy implementation factor. By analyzing the results of the survey, we can identify the barriers to implementing the technology strategy in 'Company A'.

• IE interfaces
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• v.14 no.3
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• pp.326-333
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• 2001

The purpose of this paper is to empirically investigate the relationships between market environments and technology strategy using the data gathered from Korean manufacturing firms. As the significant environmental factors influencing company's technology strategy, two sorts of market aspects are considered; market competition factor and technological dynamics factor. And companies are categorized with respect to the characteristics of market environments they are facing with. Then we seek to find the differences in the contents of technology strategy among the companies in different types of environments through statistical analysis. As a result, it is found that there exist significant relationships between the companies' technology strategy and the environments facing firms.

• International Journal of Automotive Technology
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• v.8 no.6
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• pp.791-798
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• 2007

The hydraulic hybrid vehicle(HHV) is an application of hydrostatic transmission technology to improve vehicle fuel economy and emissions. A relatively lower energy density of hydraulic accumulator and complicated coordinating operations between two power sources require a special energy management strategy to maximize the fuel saving potential. This paper presents a new type of configuration for parallel HHV to minimize the disadvantages of the hydraulic accumulator, as well as a methodology for developing an energy management strategy tailored specially for PHHV. Based on an analysis of the optimal energy distribution between two power sources over a representative urban driving cycle with a Dynamic Programming(DP) algorithm, a fuzzy-based optimal torque management strategy is designed and developed to control the torque distribution. Simulation results demonstrates that the optimal torque management strategy maximizes the advantages of this hybrid type of configuration, and the high power density characteristics of hydraulic technology effectively improve the robustness of the energy management strategy and fuel economy of the PHHV.

• KIEE International Transactions on Power Engineering
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• v.3A no.1
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• pp.47-52
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• 2003

This paper presents a schematic process based on the method of eliminating dominated strategies to obtain the optimal bidding strategy Pursuing the Nash equilibrium Point. The Proposed approach is demonstrated for a bidding game in a generation competitive market with 2-dimensional bidding strategy vectors constituting a price-quantity strategy curve.

• International Journal of Highway Engineering
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• v.17 no.3
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• pp.59-68
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• 2015

PURPOSES : This study suggests the application of glow line marking technology for reducing traffic accidents at nighttime. METHODS : In this study, using a statistical analysis, we analyzed the characteristics of traffic accidents occurring at nighttime. Next, the strength, weakness, opportunity, and threat (SWOT) factors were derived based on a current-status analysis of glow line marking technology and road environments. An SO strategy, ST strategy, WO strategy, and WT strategy were established in accordance with the four SWOT factors. RESULTS : This study suggests that the following strategies should be promoted to apply glow line marking technology to a road environment: 1) an activation strategy for the technological development of glow line markings for a new paradigm in reducing traffic accidents, 2) a benefit enhancement strategy applying glow line marking technology in places where nighttime traffic accidents frequently occur, 3) a strategy for the expansion of glow line marking by replacing streetlights, and 4) a strategy for enhancing road applications through the development of various line marking methods in consideration of both performance and costs. CONCLUSIONS : The application of glow line markings in a road environment can contribute to a reduction of traffic accidents at nighttime, and aid energy savings from the replacement of streetlights.