• International Journal of Advanced Culture Technology
• /
• v.9 no.3
• /
• pp.106-111
• /
• 2021

Multiple sales promotions for one product can be simultaneously offered. For instance, marketers can offer a premium along with a price discount. In the present research, we primarily focus on offers containing both a bonus pack and a price discount. In particular, this research examines whether consumer evaluations of offers containing both a bonus pack and a price discount (i.e., BP + PD offers) vary according to consumers' saving orientation. Specifically, we predict that for consumers with strong (vs. weak) saving orientation, offers containing the high PD but low extra amount of BP will be more favorably evaluated than offers with a high extra amount of BP but low PD. A series of two experimental results show that consumers' saving orientation moderates their evaluations of BP and PD offers, which supports the prediction. The findings imply that marketers can evoke more positive consumer responses to BP and PD offers, considering individual differences such as saving orientation.

• Journal of the Semiconductor & Display Technology
• /
• v.9 no.1
• /
• pp.11-16
• /
• 2010

Wafer Pre-Alignment is to find the center and the orientation of a wafer and to move the wafer to the desired position and orientation. In this paper, an area camera based pre-aligning method is presented that captures 8 wafer images regularly during 360 degrees rotation. From the images, wafer edge positions are extracted and used to estimate the wafer's center and orientation using least squares circle fitting. These data are utilized for the proper alignment of the wafer. For accurate alignments, camera calibration methods using high order polynomials are used for converting pixel coordinates into real-world coordinates. A complete pre-alignment system was constructed using mechanical and optical components and tested. Experimental results show that alignment of wafer center and orientation can be done with the standard deviation of 0.002 mm and 0.028 degree, respectively.

• Korea Trade Review
• /
• v.42 no.2
• /
• pp.175-203
• /
• 2017

This study examined the casual relationships among SMEs' market orientation, brand orientation, firm capabilities-technology and marketing capabilities, competitive advantage and financial performance in export markets based on the resource-based view. The data were collected from 286 cases of exporting SMEs. The results of path analysis indicated that market orientation of exporting SMEs increased technology and marketing capabilities. Market orientation directly increased both competitive advantage and financial performance in export markets. Brand orientation influenced technological capability and had indirect effects on both competitive advantage and financial performance through the firm capabilities. Based on the results, managerial implications and future research directions for exporting SMEs were provided.

• The Korean Journal of Ceramics
• /
• v.6 no.2
• /
• pp.116-119
• /
• 2000

The a-axis and c-axis prefer oriented SBT thin films could be deposited on Pt(111)/Ti/$SiO_2$$650^{\circ}C$). The c-axis preferred orientation of SBT film can be obtained by Sr deficiency and high compressive stress. However, the a-axis-oriented grains can be formed under stoichiometric Sr content and nearly stress-free state.

• Journal of Information Technology Services
• /
• v.15 no.1
• /
• pp.1-18
• /
• 2016

Recently, in the bio-field success stories of ventures through a biosimilar technology is being excavated. but the growth of ICT industry has been stagnant since reaching a boom in the dissemination of early high-speed internet in 2000s. The purpose of this study is to explore the factors of change of business model and business strategy of ICT ventures and SMEs with the evolution of the digital ecosystem, and to drive the factors to be competitive on the global value chain. The researcher selected an entreprenuership, market-innovation orientation, technology-innovation orientation, and Administration-innovation orientation as internal factors influencing the global competence and healthiness of the ecosystem as external factors. The researcher applied samples of 94 ICT Venture and SMEs to a research model, and adopted 5 hypotheses. The researcher believes that only a few hypotheses were adopted because it takes time for overall innovation orientation of ICT Venture and SMEs to result in the real global competence as the their innovation orientation is still on the level of domestic market. And the researcher also thinks that only healthiness of the ecosystem affected management performances because the companies' performances of the last 3 years were so weak that the correlation between innovation orientation of each company and the performances were not big enough.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.225-239
• /
• 2022

This study investigated the effect of digital agriculturalization factors on business performance with the use of financial support as a moderating variable for agricultural firm workers. The factors of digital agriculture were divided into digital technology innovation orientation, administration innovation orientation, healthiness of ecosystem and entrepreneurship orientation, and business performance was set as a dependent variable. 212 questionnaires collected from workers in agricultural businesses located across the country were used for empirical analysis. Analysis results using SPSS v22.0 and Process macro v3.4 are as follows: First, digital technology innovation orientation, administration innovation orientation, and entrepreneurship orientation have a significant effect on business performance, and the effect of ecosystem health on business performance is appeared to be insignificant. Second, the use of financial support was found to significantly moderating the relationship between digital technology innovation orientation and business performance, entrepreneurship orientation and business performance. On the other hand, it was found that the relationship between operational innovation orientation, business performance, and healthiness of ecosystem and business performance were not significantly moderated In addition, as a follow-up study, a study on the mediation model formed by the discovery of mediators and a study for a moderated mediation analysis through a conditional process model with additional mediators are required.

• Fashion & Textile Research Journal
• /
• v.1 no.2
• /
• pp.109-118
• /
• 1999

The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.

• Journal of Electrical Engineering and Technology
• /
• v.13 no.1
• /
• pp.315-325
• /
• 2018

This paper investigates optimum air-gap flux distribution with third harmonic rotor flux orientation adjustment for five-phase induction motor. The technique of objective is to generate a nearly rectangular air-gap flux, and it improves iron utilization under variation loading conditions. The proportional relations between third harmonic and fundamental plane currents is usually adopted in the conventional method. However, misalignment between fundamental and third harmonic component occurs with variation loading. The iron of stator teeth is saturated due to this misalignment. This problem is solved by third harmonic rotor flux orientation adjustment simultaneously, and direction and amplitude are changed with mechanical load variation. The proposed method ensures that the air-gap flux density is near rectangular for a maximum value from no load to rated load. It is confirmed that the proposed method guarantees complete both planes decoupling with third harmonic flux orientation adjustment. The effectiveness of the proposed technique is validated experimentally.

• Coupled systems mechanics
• /
• v.12 no.2
• /
• pp.151-165
• /
• 2023

In this study, a simple method for the determination of the shear correction factor for composites beam with a rectangular cross section is presented. The plane stress elasticity assumption is used after simplifications of the expression of the stress distribution in the beam. The different fiber orientation angle and volume fraction are considered in this work. The studied structure is subjected to various loading type (thermal and hygrothermal). The numerical results obtained show that there is a dependence of the shear coefficient on the orientation of the fibers. The evolution of the shear correction factors depends not only on the orientation of the fibers and also on the volume fraction and the environment. the advantage of this developed formula of the shear correction factor is to obtain more precise results and to consider several parameters influencing this factor which are neglected if the latter is constant.

• Journal of Digital Convergence
• /
• v.17 no.10
• /
• pp.187-197
• /
• 2019

The purpose of this study is to analyze the capacities of innovation in the organization, and to examine the effects of corporate entrepreneurship, R&D capability, technology commercialization capacity and technology orientation. First, the research model and hypothesis were established based on the literature research and 153 questionnaires were distributed and collected among management office workers among manufacturing workers in Kyungbuk. The results of this study confirm that the corporate entrepreneurship positively affects R&D capacity and that R&D capacity has a positive effect on technology commercialization capacity. And we confirmed the significant moderating effect of technology orientation. However, there is no mediating effect of R&D capability on the relationship between corporate entrepreneurship and technology commercialization. These findings can provide guidelines for organizational management in the cultural aspect by identifying the effects of in-house entrepreneurship and technology orientation on cultivating the innovation capacity of management office at the organizational level.