• 제목/요약/키워드: Technology Adoption and Diffusion

검색결과 137건 처리시간 0.026초

웨어러블 디바이스 소비자의 혁신특성, 소비자특성, 혁신저항, 그리고 수용의도와의 구조적 관계: 혁신저항모형과 인지된 위험이론을 기반으로 (The Structural Relationships among Innovation Characteristics, Consumer Characteristics, Innovation Resistance, and Intention to Acceptance of Wearable Device Customers: Based on Innovation Resistance Model and Theory of Perceived Risk)

  • 배재권
    • 한국정보시스템학회지:정보시스템연구
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    • 제25권4호
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    • pp.87-104
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    • 2016
  • Purpose As the smartphone market arrived at its saturation, from world leading information and communications technologies (ICT) businesses to startups, companies are competing to develop innovative wearable device products and suitable contents. Utility, technology, design, price, and various killer contents development targeting every customer's need should be considered for a success in the wearable device market. Design/methodology/approach Prior studies on innovation technology of ICT field have mainly focused on the innovation diffusion theory, expectation confirmation theory, and technology acceptance model, this study suggested the innovation resistance factors of adopting the smart wearable devices based on the innovation resistance model and theory of perceived risk. The model comprises the following two characteristics factors: 1) innovation characteristics which include perceived relative advantages, perceived compatability, perceived complexity, and perceived risk, 2) consumer characteristics which include attitudes towards innovation and existing products (i.e., mobile devices and analog watches). This study developed an extended innovation resistance model to explain the intention to acceptance of wearable devices consumers and collected 284 online survey responses from the non-consumers of the wearable devices. Findings The findings of this study suggest that perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, attitudes towards innovation and attitudes towards existing analog watches affected the innovation resistance which has negative influence on the intention to adoption of wearable devices.

마이크로블로그 서비스의 지속사용의도에 관한 연구 (A Study on Microblog Service Continuous Use Intention: Focusing on Influence)

  • 김경준;이호;손수민
    • 한국정보시스템학회지:정보시스템연구
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    • 제23권1호
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    • pp.73-91
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    • 2014
  • Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for 'me2day' that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

모델 기반 EPCglobal 네트워크의 성능 분석 (A Model-based Performance Study of the EPCglobal Network)

  • 강용신;손경원;이용한;이종태
    • 산업공학
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    • 제24권2호
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    • pp.139-150
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    • 2011
  • The EPCglobal Network is a computer network used to share product data among trading partners. It provides the supply chain with improved visibility and traceability by using Electronic Product Code (EPC), which is stored on an RFID tag. Although this network model is widely accepted as a global standard and the growth of EPCglobal-subscriber base is considerable, the EPC technology adoption process is still in its infancy. This is because some of the critical issues on this model still remain to be verified such as scalability, data management, security, privacy and the economic value of data sharing. In this paper, we focus on scalability issue among the challenges to overcome and we regard performance of the EPCglobal Network only as a track and trace query-processing cost in the network. We developed performance models consisting of three elements of the EPCglobal Network : Discovery Services (DS), EPC Information Services (EPCIS), Object Naming Services (ONS). Then we abstracted out the track and trace query execution model to evaluate performance of the overall EPCglobal Network. Finally using the proposed models, we carried out simulation analysis based on an RFID-based inbound logistics process of automobile parts. This work is an important step towards the EPC technology diffusion and provides guidelines for businesses looking to buy or build the EPCglobal Network-based systems.

공공부문의 서비스 혁신 수용에 관한 실증연구 : 중앙정부 및 지방자치단체 회계담당자의 복식부기${\cdot}$발생주의 회계시스템 도입에 관한 사례를 중심으로 (Factors Affecting the Adoption of Innovative Service System in Public Sectors : A Case Study on Implementing Double Entry Bookkeeping With Accrual Basis in Government Accounting System)

  • 편호범;한광현;김태웅
    • 경영과학
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    • 제22권1호
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    • pp.103-125
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    • 2005
  • Korean government is planning to adopt double entry bookkeeping with accrual basis in the government accounting system. This paper attempts to identify influencing attitudes of information producers toward the acceptance of the new service system. Several models are introduced, including Luder's Contingency Model, Cheng's Politico-Economic Model of Accounting Policy Choice, Roger's Diffusion of innovation, and Davis's Technology Acceptance Model(TAM). A set of constructs are developed as fellows : information producers' knowledges, experiences, altitudes toward the reform, characteristics of cash based accounting system and new accrual based system, a chief executive officer's willingness to support, availability of supporting systems, and social Influences from external environment. This study also incudes hey factors used in TAM, such as perceived usefulness and ease of use. Survey responses are gathered from accounting officers in government ministries and agencies as well as from local governments. Regression analysis shows that, for information producers, both 'perceived ease of use' and 'perceived usefulness' of the new system are the best explanatory variable for the dependent variable. It has also found that 'perceived usefulness' is explained best by individual characteristics such as knowledge and experiences, quality of current cash based s1n91e entry bookkeeping system, chief executive's support, Positive supporting systems and social influences. The useful guidelines for implementing double-entry bookkeeping system with accrual basis are also provided.

기술수용모델을 이용한 초기이용자들의 가상현실기기 채택 행동 연구 (Extended Technology Acceptance Model of VR Head-Mounted Display in Early Stage of Diffusion)

  • 장한진;노기영
    • 디지털융복합연구
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    • 제15권5호
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    • pp.353-361
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    • 2017
  • HMD와 같은 가상현실기기는 현실에서 제한된 실제 환경을 가상의 환경으로 좀 더 유연하게 유도해 낼 수 있는 환경을 제공하며, 기술적 요인과 더불어 이용자의 경험과 특성을 중요시 한다. 이에 따라 본 연구는 가상현실기기에 대하여 기술수용모델을 적용한 확장된 기술수용모델 관점에서 정보품질, 유희성, 자기효능감이 가상현실기기의 수용의향에 영향을 미치는 요인들을 파악하였다. 연구결과 정보품질, 유희성은 기술수용모델의 선행변인인 사용용이성과 유용성에 영향을 미쳤으며, 자기효능감은 사용용이성에 영향을 미치고 있음이 확인되었다. 그리고 사용용이성과 유용성은 가상현실기기의 이용의도에 영향을 미치고 있음이 확인되었다.

신제품의 소비자 수용 영향요인에 관한 탐색적 연구 (Factors Influencing the Consumer Adoption of Technological Innovations: An Exploratory Research)

  • 서상혁;고종욱;조성복
    • 기술혁신학회지
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    • 제11권4호
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    • pp.450-475
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    • 2008
  • 최신기술제품에 대한 혁신가들은 비록 규모는 작지만 후기시장에 대한 영향력 측면에서 신제품출시 성패를 좌우하는 중요한 요인이다. 따라서 이들이 신제품을 수용하는데 영향을 미치는 개성의 파악은 주요관심사로 대두되어왔다. 본 연구에서는 이러한 개성적 요인 이외에 신제품 선택에 영향을 미칠 수 있는 중요한 개인적 변수로서 독특성욕구와 특이구매성향, 그리고 대인영향력에 대한 민감성, 역할이완소비성향, 사회비교정보주목성 등이 혁신성과 어떤 관계가 있는지 분석해보았다. 자료의 수집은 국내 319명의 대학생을 대상으로 이루어졌으며 상기변수들 간의 관계를 경로분석(path analysis)등의 기법을 통하여 통계분석하였다. 분석결과 소비자독특성, 역할이완소비 성향, 특이구매성향, 사회비교정보주목성향 및 대인영향민감성은 모두 혁신성에 직접 혹은 간접효과를 나타내었다. 분석결과를 토대로 하여 혁신의 시장성과를 제고하기 위한 현실적인 시사점을 제시하였다.

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온라인게임의 개인적 수용 요인에 관한 연구 (A Study on the Factors of Individual Acceptance for Online Game)

  • 윤건우;김원준;유승호
    • 한국게임학회 논문지
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    • 제9권3호
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    • pp.107-119
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    • 2009
  • 온라인게임 산업은 게임 콘텐츠라는 문화기술(CT)과 네트워크 통신망이라는 정보기술(IT)이 융합된 기술 기반의 서비스 산업이로, 최근 그 시장규모가 급격하게 증가하고 있다. 그럼에도 불구하고, 온라인게임에 대한 소비자들의 수용 요인에 대한 연구는 아직 미흡하다. 본 연구에서는 온라인게임이라는 엔터테인먼트 기반 기술의 수용이 타 기술의 수용에서 확인된 바와 같이 개인의 신념(Belief)-태도(Attitude)-의도(Intention)라는 연속적인 수용 과정임을 밝히고, 동시에 온라인게임의 경우 그 기술적 특성에 따른 쾌락적, 실용적 수용 동기가 이 수용과정에 작용하고 있음을 고찰하고자 한다. 이를 위해 본 연구에서는 기존 기술 수용 모형(Technology Acceptance Model, TAM) 연구를 바탕으로 도출된 구조화된 설문지를 통해, 온라인게임 수용에 영향을 미치는 잠재변수를 유용성, 용이성, 즐거움, 편익으로 세분화하여 측정하였다. 측정된 변수 간 구조적 연관성을 구조방정식 모형을 이용하여 측정한 결과, 엔터테인먼트 기반의 기술인 온라인게임의 수용에 있어 그 기술적 특성인 쾌락적 측면(즐거움)과 실용적 측면(자기 개발 가능성, 금전적 편익)을 나타내는 잠재변수가 이용자의 태도 및 행위의도와 유의미한 영향을 미치는 것으로 나타났다. 본 연구는 온라인게임의 수용에 영향을 미치는 주요 요인을 규명함으로써 이론적으로 엔터테인먼트 기반 기술의 수용에 영향을 미치는 잠재변수들을 파악함과 동시에 게임 기업으로 하여금 이용자의 채택 및 시장에서의 확산을 유인하는 비즈니스 모델을 설계하는데 전략적 시사점을 제공할 수 있을 것이다.

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초음파 조사에 의한 트리암시놀론 아세토니드 겔의 피부투과 (Transdermal Delivery of Triamcinolone acetonide Gel by Ultrasound)

  • 송경숙;김영일;양재헌
    • Journal of Pharmaceutical Investigation
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    • 제32권2호
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    • pp.87-93
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    • 2002
  • This study is to enhance drug penetration via skin and investigate anti-inflammation effect following adoption of ultrasound. For this goal gel containing triamcinolone was prepared and the skin penetration rate and the change effects of blood plasma ingredients and serum enzyme were investigated. Using Franz type diffusion cell and the skin of hairless mouse, the permeation enhancing effect of ultrasound was tested. After the injury by direct trauma, the blood test was performed by measuring WBC, lymphocyte, and neutrophyl, and by analyzing CPK and LDH. The ultrasound transducer whose technical specification is geometric area(GA) $1.4\;cm^2$, effective radiation area(ERA) $0.8\;cm^2$, and beam non-uniformity ratio(BNR) 6.0 max was used. The influence of frequency having an effect on skin permeation rate was higher in the case of using 1MHz and continuous treatment. The temperature of receptor phase was not influenced in skin permeation by phonophoresis. Skin permeation increase attended by intensity of ultrasound, the permeation of triamcinolone was accelerated at $2.5\;w/cm^2\;than\;1.0\;w/cm^2$. Following muscle injury phonophoretic group the number of WBC, neutrophil and lympholyte were decreased significantly as compared with both control group and ultrasound group. The result of variation of serum CPK and LDH activity conformed to the phonophoretic effect as same pattern with the variation of WBC, neutrophil and lymphocyte.

일본의 농촌지도사업 현황과 우리에게 주는 시사점 (Current Status of Cooperative Agricultural Extension Services in Japan and Its Implication for Korean Extension System)

  • 조영철
    • 농촌지도와개발
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    • 제8권1호
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    • pp.133-142
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    • 2001
  • The objectives of this study were 1) to review the current status of cooperative extension services in Japan, and 2) to draw implications for improving Korean agricultural extension system. Faced with various problems since its localization of extension services in 1997, Korean agricultural extension needs to be improved and strengthened in order to continually achieve the national goals of food production, balanced national development and preservation of environment, at the same time to meet increasing needs of farmers. The results of the study revealed the major characteristics of agricultural extension services in Japan as follows; 1) Each agricultural extension centers were administratively and technically coordinated by the prefectural (provincial) government, 2) There were 11 public corporations with agricultural extension functions under the MAFF(Ministry of Agricultural Forestry and Fisheries) financed by government subsidies 3) Agricultural experiment stations at provincial level were responsible for developing agricultural innovations for farmers' adoption, 4) The functions and operation of the agricultural extension centers were independent from the local agricultural administration. Some of the implications drawn from the study were as follows; 1) In order to accomplish major objectives of agricultural extension services in Korea legal status of agricultural extension centers should be changed from city/county to provincial government, 2) It would be desirable to establish public corporations concerned with agricultural extension under the Rural Development Administration, 3) Provincial Rural Development Administration should be reinforced in terms of applied farming research and diffusion of new technology, 4) Agricultural extension centers should be independent from administrative function and be separated from administration at the city/county level.

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스마트폰 헬스케어 애플리케이션 수용을 위한 주요 영향요인 (Influencing Factors for the Adoption of Smartphone Healthcare Application)

  • 왕보람;박지윤;최인영
    • 한국콘텐츠학회논문지
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    • 제11권10호
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    • pp.396-404
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    • 2011
  • 최근 스마트폰 사용자가 증가됨에 따라 스마트폰에 관한 다양한 연구들이 진행되고 있다. 본 연구는 스마트폰의 주요 특징 중 하나인 애플리케이션, 특히 헬스케어 애플리케이션 수용에 영향을 미치는 요인을 분석하였다. 이를 위해 기존의 기술수용모형과 혁신확신이론 연구를 분석하여 헬스케어 애플리케이션 수용에 영향을 줄 것으로 판단되는 변수를 선정하고 연구 모형을 개발하였다. 연구 모형 검증을 위해 수도권지역의 성인 220명을 대상으로 설문조사를 실시하였다. 설문결과를 이용하여 인구통계학적 특성 및 헬스케어 애플리케이션 사용 특성에 따른 사용의도 차이를 분석하였다. 또한 애플리케이션 사용자 집단과 비사용자 집단을 나누어 영향변수를 비교한 결과 자기효능감과 개인의 혁신정도와 같은 개인적 성향 변수들에 있어 통계적으로 유의미한 차이가 있는 것으로 나타났다. 이 결과는 사용하기 쉬운 시스템을 기반으로 얼리어답터의 흥미를 유발할 수 있는 새롭고 유용한 건강 콘텐츠를 제공하는 것이 헬스케어 애플리케이션 확산에 도움이 될 것임을 보여준다.