• Asia Marketing Journal
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• v.23 no.1
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• pp.5-27
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• 2021

This paper seeks to suggest user satisfaction model of digital signage to see how new in-store technology can effectively lead to customers' shopping satisfaction in fashion retails. Authors in particular focus on technological complexity, which is expected to serve a subtle role in using digital signage. This study employed a scenario-based online survey. Interactive digital signage with virtual try-on and video-captures functions was used as stimuli. Data were collected from 320 respondents and 307 useable responses were analyzed to examine a proposed model. Research model compares dual paths of motivators: the extrinsic motivation route that leads from usefulness to shopping outcome satisfaction and intrinsic motivation route that leads from enjoyment to shopping process satisfaction. Technological complexity of digital signage indirectly and negatively influences shopping outcome and process satisfaction, mediated by usefulness and enjoyment, but directly and positively affects shopping process satisfaction. In omni-channel environments, the findings have implications for fashion retail managers in using digital signage to maximize customer satisfaction and to counterbalance the advantages and disadvantages of technological complexity.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.243-256
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• 2018

To use external knowledge for Creative product, This study suggests the model of Technological entrepreneurship, Absorptive capacity - Potential absorptive capacity(PACAP), Realized absorptive capacity (RACAP), Creative product and moderating effect of Motivation. This model was set up though literature research method. Empirical analysis was conducted by using 487 questionnaires from workers of electronic industry in Kyung-buk. Results of study are as followings; 1. Technological entrepreneurship related positively to Creative product. 2. Creative product was affected through process in order of Technological entrepreneurship, PACAP, RACAP. 3. Intrinsic motivation strengthens the relation between Technological entrepreneurship and PACAP. 4. Extrinsic motivation strengthens the relation between PACAP and RACAP. This results will contribute to the improvement of Creativity and the utilization of external knowledge.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.117-126
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• 2021

The increasing number of retrenchments because of the current global pandemic, Covid-19, has led many to shift to the digital economy, especially among the low-income group (B40) in Malaysia. Crowdsourcing is the collection of information, opinions, or work from a group of people, usually sourced via the Internet. Fueled by the development of Internet-based platforms that provided its technological foundation, and the need for an agile and uniquely skilled workforce, crowdsourcing has grown from the grassroots, with a burgeoning body of research investigating its many aspects. However, very few studies examined crowd workers' motivation for continuous participation on online crowdsourcing platforms. Thus, this paper aims to explore the technological factors that facilitate B40's group motivation in Malaysia to continue to participate in online crowdsourcing platforms. This paper employed a qualitative approach, using a semi-structured interview. The thematic analysis method was used to decode the data extracted from the interview transcript. The finding of this study identified four main themes and seven sub-themes: (1) Technology efficacy, (2) Platform Management: client-worker management, safety net, payment mechanism, (3) Platform Design: UI design, rating feature and (4) Infrastructure: Internet connection, technology infrastructure. This study can provide a guideline for managing crowdsourcing practices in Malaysia, especially for the crowdsourcing platform developer.

• Journal of Technology Innovation
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• v.21 no.2
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• pp.225-254
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• 2013

This paper examines an explanatory power of primary alliance motivation theories, such as 'Transaction-Cost Economics (TCE)' and 'Resource-Based View (RBV)', on the technological alliance partner selection criteria, governance and performance. Adopting perspectives of integration provided by TCE and RBV, this work examines the impact of both theories on the alliance processes such as alliance partner selection, governance and performance. Empirical findings show that both TCE and RBV are effective in explaining the choice of technological alliance partners. In addition, TCE appears to be more effective in providing explanation of technological alliance governance structure. Also, both TCE and RBV are effective in evaluating the technological alliance performance phase, though RBV appears to be slightly more effective.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.81-96
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• 2022

Covid-19 calls for minimizing gatherings of people in spaces such as offices. Organizations are encouraging information-sharing activities among employees by using online platform technology. Recently, Organizations are supporting their work using the metaverse. This study confirms the effect of metaverse presence on the intention to share knowledge by forming the intrinsic motivation of the employees and the moderating effect of the individual's digital technological competence. We presented research hypotheses through previous studies such as virtual reality and tested the hypotheses using 309 samples obtained through surveys. As a result, the social, tele, and self presence of the metaverse increased organizational-related intrinsic motivation(organizational identification, value congruence) and had a positive effect on the intention to share knowledge. In addition, digital technological competence moderated the relationship between value congruence and intention to share knowledge. This study suggests the importance of strategies to enhance the presence of metaverse for organizations to increase work productivity by using metaverse and the need to support individual digital competence reinforcement.

• Proceedings of the Technology Innovation Conference
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• 1997.07a
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• pp.195-221
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• 1997

This study examines the changing patterns of technological cooperation activities along technological development stages. Based on the longitudinal sample of 58 small and medium-sized companies in telecommunication equipment and device sectors, proposed hypotheses are tested using paired comparison t-test, ANOVA and multiple regression analysis. Major findings of this study are as follows. Along technological development stages, (1) patterns of technological cooperation activities differ in terms of the extent and diversity of use, partners, method, and motivation and (2) the impact of specific forms of technological cooperation activities on the firm's technological innovation varies. In addition, some managerial and policy implications are presented and future research directions are suggested.

• Journal of Engineering Education Research
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• v.1 no.1
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• pp.33-42
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• 1998

Three benefits of incorporating writing in engineering curricula are presented. The first benefit is in improving the communication skills which are essential for engineers and are attained through practice. The second benefit is in enhancing learning and is achieved by utilizing the complex process of writing to heighten the level of understanding. The third benefit, though difficult to recognize and even more difficult to promote in a society (and educational institutes) steeped in the behaviorist tradition, is in promoting meaningful learning by cultivating motivation internal to students themselves. The boundaries of writing activities are broadened to include that of stating a paragraph or even one complete sentence such that it may be incorporated in engineering without undue strain. A two-year trial of incorporating four types of writing assignments in six different courses (a total of 12 classes) at Michigan Technological University shows that writing assignments can be designed to achieve different degrees of the three aforementioned benefits. It is found that different types of writing activities need to be assigned depending on the status of course (elective vs. required) and on the composition of the students taking the course (upper division vs. lower division; majors vs. non-majors).

• Journal of Information Science Theory and Practice
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• v.7 no.1
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• pp.52-71
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• 2019

An insider threat is a threat that comes from people within the organization being attacked. It can be described as a function of the motivation, opportunity, and capability of the insider. Compared to managing the dimensions of opportunity and capability, assessing one's motivation in committing malicious acts poses more challenges to organizations because it usually involves a more obtrusive process of psychological examination. The existing body of research in psycholinguistics suggests that automated text analysis of electronic communications can be an alternative for predicting and detecting insider threat through unobtrusive behavior monitoring. However, a major challenge in employing this approach is that it is difficult to minimize the risk of missing any potential threat while maintaining an acceptable false alarm rate. To deal with the trade-off between the risk of missed catches and the false alarm rate, we propose a unified psycholinguistic framework that consolidates multiple text analyzers to carry out sentiment analysis, emotion analysis, and topic modeling on electronic communications for unobtrusive psychological assessment. The user scenarios presented in this paper demonstrated how the trade-off issue can be attenuated with different text analyzers working collaboratively to provide more comprehensive summaries of users' psychological states.

• Information Systems Review
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• v.10 no.3
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• pp.257-287
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• 2008

Grounded in the prior literatures on acceptance and diffusion of IT and innovation in the level of organization research, 3 major constructional factors such as Motivation, IT resistance, and IT change management were investigated to suggest propositions from 15 multi-cases of PLM from 6 different companies in Automotive OEMs and suppliers, and we posited that the diffusion is continued only when motivation is stronger enough to overcome IT resistance as a fundamental finding and basis of this research on PLM acceptance and diffusion. The Motivation was found to be initiated and categorized from three different factors such as environmental factors, organizational factors, and technological factors, providing key propositions for further research: (1)The Automotive suppliers, contrary to OEM, are affected more by the demand of inter-connectivity as an environmental factor, while the other factors are similarly influencing to them, (2)The big organizations are influenced more by the champion, while the small organizations get influenced more by leader. (3)When the trend, inter-connectivity and complexity get stronger, the motivation gets more strongly influenced by the perceived benefit in the technological context. Regarding Change management we suggests IT change management is supportive to overcome IT resistance and also to enforce Motivation, and the critical mass exists differently according to the market maturity adopted, and more market matured technology has lower critical mass, implies less requirement of IT change management than less market matured technology.

• Journal of Korea Technology Innovation Society
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• v.17 no.4
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• pp.629-650
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• 2014

This paper aims at exploring the comparative impact of social networks and firm's absorptive capacity on the process of technological alliance such as technological alliance partner selection, governance structure and performance. Firms not only need to develop internal absorptive capacity but also need to cooperate with outside innovating entities. Increasing networks with other firms and enhancing firm's internal absorptive capacity become more and more important to enter into new market, increase network effects and develop firm's core capacities. In the view of firm's motivation for technological alliance such as expanding social networks and enhancing absorptive capacity, we develop hypotheses and tested comparative impact of those two constructs using 215 survey data of Korean venture companies. The results showed that absorptive capacity showed more impacts on the technological partner selection criteria than social networks. No impact was found between social network and alliance performance. Only absorptive capacity showed positive impact on the technological alliance success. Both constructs showed no impact on the choice of governance structure. In the conclusion section, we discussed the findings and implications of this study and directions for future studies.