• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.180-196
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• 2021

본 연구는 스포츠 스타 인플루언서가 나오는 SNS 광고가치인 정보성, 오락성, 방해성, 신뢰성이 브랜드자산에 미치는 영향에 대해 살펴보았다. 또한 인플루언서 SNS 광고가치와 브랜드자산과의 관계에 미치는 팀동일시의 조절효과를 규명하였다. 대학생 350명을 대상으로 온라인 설문을 진행하였으며, 확인적 요인분석과 구조 방정식모형을 이용한 다집단분석을 실시하였다. 주요 결과로 스포츠 스타 인플루언서가 출연한 SNS 광고가치 중 정보성, 오락성, 신뢰성이 증가할수록 브랜드자산에 정적인 영향을 미친 것으로 확인되었다. 그러나 방해성은 브랜드자산에 유의미한 부적 영향이 나타나지 않았다. 또한 소비자의 팀동일시 수준이 낮은 집단에 비해 높은 집단이 오락성을 더 높게 지각한 반면 팀동일시 수준이 낮은 집단이 높은 집단에 비해 방해성을 더 높게 지각한 것으로 밝혀졌다. 본 연구는 스포츠 스타 인플루언서를 활용한 SNS 광고가치의 학문적 이해를 높일 수 있을 것으로 기대한다. 또한 팀동일시 수준에 따른 스포츠 인플루언서 광고가치 지각의 차이를 밝힘으로써 소비자의 스포츠 팬덤 강화와 브랜드자산 증대를 위한 시사점을 제공 할 것이다.

• 한국펄프종이공학회:학술대회논문집
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• 한국펄프종이공학회 2008년도 추계학술발표논문집
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• pp.1-10
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• 2008

• 한국중재학회지:중재연구
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• 제14권1호
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• pp.103-132
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• 2004

This paper suggests the establishment of construction arbitration tribunal in The Korean Commercial Arbitration Board or the construction arbitration institution under the Ministry of Construction for effective system of Construction Arbitration. Our conclusion tells that it is desirable to establish construction arbitration institution under the Ministry of Construction upon the result of analyzing some factors such as participation of construction workers, sophistication of construction field. In contrast, it is more desirable to establish the construction arbitration tribunal in The Korean Commercial Arbitration Board when we consider the feasibility, sophistication of ADR, organization, rules, arbitrator availability, internationalization Therefore, our final suggestion is to establish construction arbitration tribunal in The Korean Commercial Arbitration Board for effective system of Construction Arbitration. More detailed are as follows: . Establishment of the committee for resolution of construction disputes consisting of experts and specialists from construction-related institution, union, law firm and universities. 1 The committee manages finance, rules on construction arbitration and arbitrator members. 1 Establishment of intermediation team, construction arbitration team, housing arbitration team, real estate arbitration team under the construction arbitration tribunal . Establishment of a committee of arrangements consisting of experts and specialists from The Korean Association of Arbitration Studies, Korea Arbitrators Association, The Korean Commercial Arbitration Board, The Construction Association of Korea in order to accomplish effective system for construction arbitration.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.586-598
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• 2022

퍼실리테이터 역할에 대한 연구에서, 기업 내 회의 및 워크숍 진행을 하는 퍼실리테이터가 혁신지향문화, 팀 임파워먼트, 팀 창의성에 미치는 영향에 관한 연구는 미비한 상황이다. 본 연구는 퍼실리테이터의 역할(프로세스 관리, 변화 관리)이 혁신지향문화, 팀 임파워먼트에 미치는 영향과 혁신지향문화와 팀 임파워먼트를 매개하여 팀 창의성에 주는 영향을 검증 하는데 목적이 있다. 이를 위해 국내 기업의 퍼실리테이션 워크숍 경험이 있는 구성원을 대상으로 설문하고, 수집된 자료 299건은 SPSS 24와 Smart PLS 3.0을 사용해 분석한 결과, 첫째 퍼실리테이터의 역할은 혁신지향문화와 팀 임파워먼트에 정(+)의 영향을 주었다. 둘째, 혁신지향문화와 팀 임파워먼트는 팀 창의성에 정(+)의 영향을 주었다. 셋째, 퍼실리테이터의 역할은 혁신지향문화와 팀 임파워먼트를 매개하여 팀 창의성에 정(+)의 영향을 주었다. 본 연구를 통해 퍼실리테이터의 역할과 다른 변인과의 관계를 규명하여 이론적으로 확장하고, 조직에서 요구하는 퍼실리테이터의 역할과 창의성 증진에 대한 실무적 시사점을 제시하였다.

• The International Journal of Costume Culture
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• 제12권2호
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• pp.141-152
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• 2009

In this study, the business structure and characteristics of buying offices used by buyers for apparel productions through global sourcing were analyzed in specifics. Data were acquired through in-depth interviews of twelve merchandisers at representative apparel buying offices. The results of this study can be summarized as following. The business structure of a buying office varied depending on the functions, the item characteristics of products to be manufactured or the characteristics of the major buyers who were the customers. Overall, teams were formed by brands or organizations were formed by functions. Functional teams were divided within each brand team when business teams were divided by brands and personnel was divided by brands occasionally within each functional team when business teams were divided by functions. Business teams were composed of MR which managed the overall business about orders such as factory sourcing, price decision and production management and teams with various specialized skills. The teams with specialized skills were composed of Technical team, Fabric Development team, Colorist team, Quality Assurance (QA) or Quality Control (QC) team, Logistics team, Factory Audit team, and etc. For the future directions on the improvements, ways to increase international competitiveness of buying offices need to be researched and many expressed the opinion that it would be effective to move the offices to countries close to buyers or manufacturing locations as most buyers demand lower prices and shorter lead time than before and it is increasing trend for buyers and factories to do business directly without buying offices in the middle.

• Journal of Information Technology Applications and Management
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• 제16권3호
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• pp.113-124
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• 2009

How can action learning program promote organizational learning performance and especially project based team performance in Web-based small and medium-sized enterprises (SMEs)? This article discusses the association between project based team in action learning program and the performance of Web-based SME to be learning organization. In the case of ALPACO, action learning program that promote employee communication behavior, knowledge sharing, and organizational learning are found to be positively associated with the project based team performance and organizational learning, The results indicate that action learning program in SMEs indeed associated with greater knowledge sharing, learning communication skills and changing organizational culture. Learning organization can be, in turn, positively developed by project based team through action learning program for creating competitive advantage, Also, this study offers further support for the practical perspective on learning organization performance. The evidence from this case study suggests that the project team in action learning program playa significant role in team performance and the development of learning organization of the firm. Therefore, in the future, Web-based SMEs should consider making investments in action learning program that encourage project team's effective management in decision making, knowledge sharing, and organizational learning.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.1021-1031
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• 2020

This study aims to invest in empirical relationships in a model that becomes the process of Team-Performance due to participation in practical training through causality between Training Effectiveness variables, soft-skill competence, Employee-Creativity, and team performance. This study uses a quantitative approach. The analytical tool used is structural equation modeling (SEM) using AMOS version 23 software. Accidental sampling technique is used to collect the sample. As many as 202 respondents filled up a survey questionnaire with complete and valid answers. This study's results significantly contribute to fill the gap of inadequate empirical evidence that can answer critical questions about the missing link between training and employee-performance, more specifically between training-effectiveness and team-performance. The results showed that practical training would encourage employees' soft-skill competence, improve Employee-Creativity, and improve Team-Performance. Furthermore, training-effectiveness also plays a significant role in enhancing employee-creativity and helping in optimal team-performance. This study also found that the relationship between employee-creativity and team-performance did not show positive and significant results; therefore, empirically, it did not support the hypothesis built in this study. Practical training targeted towards increasing soft-skills and creativity is a fundamental reason which not only aims to contribute toward organizational performance but also provides personal feedback for self-development.

• 유통과학연구
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• 제20권9호
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• pp.29-38
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• 2022

Purpose: The purpose of this study to determine the effect of distribution transformational and transactional project manager leadership style on the extra-role performance of project team members using multi-level modelling analysis. Research design, data and methodology: The role of psychological factors as the mediating variable namely is self-efficacy in the effect of project manager's leadership style on the project team members' performance was also studied using the Monte Carlo bootstrapping method. The sample of the study consisting of 370 project team members from 74 contractors registered with the Construction Industry Development Board in the Klang Valley was selected using a simple random sampling and a survey using a questionnaire. Results: The findings showed that the transformational leadership of project managers was a dominant predictor of extra-role performance of project team members. Furthermore, the study show the self-efficacy of project team members acted as a mediator in the relationship between transformational and transactional leadership of project manager leadership on the extra-role performance of project team members. Conclusions: The findings are expected to be used by the relevant parties in planning, arranging and implementing efforts to improve the work performance and ensure that projects are implemented according to the specified specifications.

• 패션비즈니스
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• 제27권6호
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• pp.18-36
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• 2023

Although an extensive body of research exists on sports uniform colors in the West,there is a dearth of research on South Korean sports uniforms, especially in the domain of professional teams ports. This study aims to identify and analyze the colors of sports uniforms of 56 professional teams listed on the Korea Professional Sports Association (KPSA) for a range of team sports (e.g. football, baseball, basketball, volleyball, and golf). The number of colors of each team's uniform and the ordinal ranking of these colors were recorded and analyzed. Furthermore,the number of colors and parent company colors were grouped by gender and league. Overall, 80.4% of the teams preferred three to four colors with white, black, blue, and red being the most popular colors. Every team's primary, secondary, or graphic logo colors on their uniforms included white. The gender variable was partially significant, emphasizing culturally significant colors such as pink. The parent company's color showed a significant connection with the team's uniform colors. This result was related to the historical origins of South Korean professional team sports and their unique relationship with chaebols. Based on the findings, this study concludes that visibility and contrast factors, as well as historical aspects relating to the concept of glocalization play an important role in the color choices of South Korean team uniforms.

• 유통과학연구
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• 제14권2호
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• pp.113-121
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• 2016

Purpose - The purpose of this study is to identify team commitment affecting employees' innovative activities and factors affecting team commitment including empowerment by leaders and job enrichment factors. In other words, so as to explain outcome variables of innovative activities, this study aims to emphasize employees' attachment roles towards their groups within nomological network, and identify the motives encouraging employees' innovative activities. The research purpose is significant due to the realistic situation of hotel industry. The reason why innovative activities are important can be found in recent changes of business environment. Also, unlike other various studies on precedence factors encouraging employees' innovative activities, this study classified those precedence factors into job and leader characteristics, and it emphasized the importance of team commitment as the process that job and leader characteristics are connected to innovative activities. Research design, data and methodology - The survey for this study was conducted during October 6^th ~ November 10^th in 2014 to the employees who are working in 5-star hotels in Korea. As for the selection of hotels and sampling method, convenience sampling method was used to the employees in 5-star hotels. Self-report method was used in the survey, judging that the employees' characteristics would be relatively homogeneous. 311 questionnaires were distributed in total, and 275 reponses were collected. After excluding the missing and unreliable responses, 245 questionnaires were used in the research. SPSS and AMOS programs were used for the analysis. Results - First, empowering leadership had positive effects on hotel employees' team commitment. It indicates that hotel employees are more committed to their team when their leaders set examples, provide information, and involve employees in decision-making process. Second, as a result of the relationship analysis in task diversity, task significance, task identity and team commitment, task diversity and task significance had significant effect on team commitment, while task identity had no significant effect on team commitment. It indicates that team commitment is enhanced when the employees can conduct diverse types of jobs and get more opportunities to talk with the guests. Also, the repetition for the same jobs in hotel rooms and the space for preparing food and beverage do not lead to team commitment, even though the employees fulfill their duties to the end. Third, hotel employees' team commitment has positive effect on their innovative activities. It indicates that employees voluntarily conduct innovative activities when they are attached to their team and identifies themselves with the team. Conclusions - There are theoretical and practical implications in this study. First, in terms of the theoretical perspective, this study proposes structural framework in team commitment, and it identifies the psychological mechanism in team commitment from the aspect of social exchange, which resulted in identification of precedence factors related to team commitment. In addition, this study presents new possibilities for relevant studies about team commitment by examining the effect on team commitment when the importance of innovative activities is emphasized in recent business environment.