• Journal of the Korean Society of Costume
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• v.51 no.3
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• pp.87-98
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• 2001

The purpose of this study is to examine the tattoo look in modern fashion from the aspects of 'expression techniques' and 'aesthetic properties'. Tattoos are one of the body decoration which have been continued for a long time all over the world and have contained various meanings in : invocation. symbolization. solidification, exotic tastes, and body decoration. While tattoos have been progressed for the past time, they have been enlarged into body painting, make-up, and even into body art. Besides, their technical skills and equipments have been also developed. Therefore, tattoos are neither tabooed nor restricted in lower class, such as gangsters, bickers, prostitutes, etc., any longer. They are showed in everywhere of our society, running on the fashion. Specially, in fashion, they are shown through the 'tattoo look' designed by talented fashion designers. Futhermore, tattoos are one of the things which have gotten a new value under the Post-modernism and the turning of the century. The various tattoo looks in modern fashion are classified into four categories, according to the expression techniques, the use of see-through, reappearance of primitive body-decoration, application of tattoo patterns, application of street styles'tattoo patterns, make-up & body painting. And, they are also classified into four categories, according to the aesthetic properties Exoticism, Eroticism, Primitivism, and Grotesque.

• The Research Journal of the Costume Culture
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• v.7 no.4
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• pp.52-68
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• 1999

The purpose of this study was to be inquired inner contemplation of the tattoo expressed in the modern costumes. For this study, related documentaries and pictures or photos were analyzed in terms of the theretical background for the history of tattoo, the relation between tattoo and the modern western costumes. The primary source of pictures or photos are Vogue, Collections, Collezioni, Harper\`s Bazaar, Modain, Model et Mode etc. The human\`s needs of body decoration had constantly pursued on the body and costumes from the first until lately. Especially in the recents, as the tattoo is implicated a dynamic and charming method of all kinds of body decoration, it\`s used a motive of modern western costumes. The original tattoo means a picture, word etc. that was put permanently onto their skin using a needle and coloring matter. But, these days tattoo is an expression of street style for something new in the subculture. The results were as a follows : The inner meaning of tattoo represented in the modern costumes was classified into two categories. First, the tattooing was a very important factor to complete fashion design through the history of modern costumes, and also the elaborate tattoo of the body was displayed unrestricted formativeness as the skinhead\`s tattoo, raceless\`s ambiguity of street style and artistic decoration, because that can be faded easily. Second, Tattoo Look was expressed as tattoo prints of the see-through, elastic textiles in the modern costumes. That is, the tattoo enhanced the effect of dramatic atmosphere other formative arts as well as the modern costumes by Tattoo Look. Similarity, Tattoo Look could be interpreted as the change of the aesthetic consciousness by the influence of the subculture. Accordingly, in the end of a this century, many experimental designers had applied tattoo to modern costumes. So this study will stand as an important clue to foresee the future costume\`s style and change.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.153-169
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• 2003

I think that apparel attaches importance to the degree of satisfaction of visual expression in one ornamental culture in which it is clothed on human body. whereas a tattoo attaches more importance to part of the expression of one's own identity in the same context. However. modern tattooing act was highlighted only as an element of act which was negative in the purpose and the degree of taste or which assumed the grotesque meaning of a particular group. away from pure concepts such as simple ornament or an amulet according to the flow of the world. A tattoo is gradually being seen as one of avant-garde methods of art again these days, and TATTOO LOOK is being popularized as street fashion as an effective method of one's own satisfied desires and peculiar expression of personality. I have got the following conclusions as the result of having studied on a tattoo which is establishing itself as another plastic art that is matchable with the fashion of dress and its ornaments in which human incessant instinctive desire for the ornament of body has been beyond nostalgia for the past and simple ornament which were pure in up-to-date modern society First, a tattoo is of personality. In that it solidifies one's own personality of another side by being transformed, one's own attraction can be transferred to a fashion tattoo with which one can emit one's own personality. Secondly. a tattoo is fashion. As a new body ornament called transformation by a tattoo was emerging, the fashionableness owned by a tattoo had in its area ample room for the fashionableness with which it can coexist with the culture of dress and its ornaments. Thirdly. a tattoo is popularized. TATTOO LOOK in which one's own satisfied desires and the expression of personality are properly applied is being recently transmitted easily everywhere in the world and popularized as street fashion. Fourthly, a tattoo is not depraved art. It's because of the point that a tattoo which had been recognized only as a decadent expression in which avant-garde elements of unknown nationality appeared mixed showed the possibility that it could establish itself as fashion art. If we go on studying and complementing the problems of individual sides about a tattoo also in the future, the infinite fashionableness for the elements called personality. sense and emotion owned by a tattoo suggested ample possibility as future industry to be highlighted.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.721-736
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• 2004

The aim of this study is to clarify aesthetic values and sociocultural meanings that reappears in contemporary fashion. In order to analyze aesthetic values and symbolic meanings of body decoration, I examined the concepts and expression methods of the body decoration. Also, analyzed external characteristics of expression and its internal meanings that applied in modern fashion. The expressions of body decoration represented in contemporary fashion are classified into direct and indirect methods. The direct method is expressed by tattoos, piercing, henna, make-up and body painting. And, indirect method is expressed by see-through look, body-conscious look and accessories that were utilized its patterns and the material adaptation methods. Such expression of body decoration in the modern fashion was represented into grotesque images and erotic images. The characteristics of grotesque images are abnormal state, hateful animal image and distorted or transformed body and the internal meanings are the pursuit of primitive, exoticism, the pursuit of playfulness, and resistance. The characteristics of erotic images are an exposure of body, see through, body-conscious and androgynous look and the internal meanings are the self-intoxication, naturalism and sexual pleasure.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.626-636
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• 2005

These days. the representative fashion image is sexy look. Hence, a bodily exposure phenomenon has been spread by the effect of minimal fashion. In terms of this trend, the body make-up art such as the temporary painting have the painting dyeing the surface of skin has the characteristic naturally decolorized. It is different from tattoo pricking the skin with dyes. Especially, Henna among the temporary painting has been used to represent the individual characteristic for a long time. However, the research of henna pattern related to fashion images and korean traditional patterns has never been developed before within the country. In the research, we developed Korean Henna design through the application of Korean traditional patterns. First of all, a fashion image was classified as five parts (romantic, sexy, eligant, modem and casual) adopted by relebvant experts.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.121-136
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• 2019

The fashion market is expanding and competition is intensifying due to the contraction of consumption in response to the economic recession and changes in trends. In this study, design characteristics reflecting the brand identity and trend are analyzed as important factors for success. In this study, we will look at the design characteristics of knitwear among SPA brand products and help to plan knit designs. First, six brands were selected based on the sales and the number of stores in domestic and foreign SPA brands. The selected brands include UNIQLO, ZARA, H&M, SPAO, TOPTEN, and 8Seconds. We have selected weft knitting knitwear products(1,736 pieces), which are currently sold in domestic and foreign SPA brands, as silhouette items, knitwear design items, gauges, colors, patterns, images, and items as analysis items to analyze the causes of the differences in the design characteristics of domestic and foreign knitwear. The SPA brand has a wide range of tattoo floors, emphasizing practical aspects, a silhouette that fits the body, and a comfortable daily style. Domestic and foreign SPA brands did not show much difference, but Korean brands had a lower diversity of organization and used color for stable sales, showing a lower concern in trend and strong point color applications. If foreign brands pursue femininity based on a sexy image, Korean brands displayed a difference, emphasizing cute images. As for other design factors, it was found that brand identity was reflected more than domestically. As the cycle of trends becomes shorter, fast fashion is expected to continue in the future, and it is hoped that this research will be used as useful data for design projects of domestic companies.

• Journal of the Korean Society of Costume
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• v.40
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• pp.151-170
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• 1998

The purpose of this study is to examine the value of grotesque fashion and to predict the future fashion trend. The grotesque originates the formative art. It emerges towards of a century or transitional period in most case. In particular, it was used as the expressive method of an individual's inside and a satire on society through the work of artists in the Middle Age, the renaissance, the sym-bolism, the dadaism, the surrealism, the pop art, the technology art, and the post-modernism, etc. The grotesque in fashion is represented in the work of avant-garde fashion designers who lead the high fashion. The grotesque fashion which was combined with an image of non-formality, non-rationality, an absurdity and reality. It has been begun shape of female dress in the renaissance. Afterwards, it was represented in extremely exaggerated and distorted pop art, hippies' fashion in the 1960's. In the 1970's, it was reflected in genderless rock star and destructive punk fashion. It was also represented in the androgynous fashion which was combined with both sexes, the goth/gothic fashion which was expressed with a realistic and fanciful shape and the tattoo of skin-head in the 1980's. In the 1990's, the grungy look which was dirty and the cyber punk fashion. In general, it was also expressed by the avant-garde fashion designers. To sum up, a grotesque fashion which is expressed by experimental designers is classified into four shapes. 1, Union of some extraneous is expressed as different kinds of fashion theme, such as abnormality of texture, uses of surrealistic elements and chaos of sex. Although it appears that the abnormal union of grotesque has only discord and collision, it also shows a feeling of freedom for the tension. 2. Introduction of real and fanciful image is expressed as a cyborg, realistic description of disgusting animal skin and aggressive shape. Especially, it is worth while to notice Tierre Mugler and Alexander Macqueen's work which expressed the shape of mingling human of Middle Age. 3. distortion or exaggeration is expressed as an unformed shape, the exaggeration of a clothing size, the abnormal exaggeration of human body and the ignorance of clothing form. 4. Introduction of a disgusting image is expressed as an extremity of reality, motifs of death, clothing material of disgusting hair and the ostentation of sex. Motto which leads modern fashion is something new and shocking. The grotesque fashion is an expression of eagerness for something new. It often show something ironic in the form of humor which is embedded in an abnormal and shocking pattern. The grotesque fashion is represented as an extreme beauty. It will stand as an important element of the future fashion and as a particular style with the change and fluidity.