• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.177-179
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• 2014

Unlike using smart-phone for music, game, information searching, shopping, using smart-phone for tasks may be forced in the task environment. Therefore, attitude, usefulness, and easy of use of technology on information technology adoption mode can not fully explain using smart phone for tasks. To explain using smart phone for tasks, this paper is based on the theory of task and technology fit(TTF) that TTF influences the usage performance of technology.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.390-398
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• 2017

In this study, we conducted a questionnaire survey for the purpose of finding a method of mobile sector ecosystem activation targeted at small and medium businesses (SMBs). Through the total of 204 responders consisting of business employees from each mobile sector, we analyzed the factors inhibiting the development of the mobile ecosystem and preventing the activation the mobile market, as well as conducting a diagnosis of the digital potential. This paper presented suggestions for searching for a systematic supporting strategy considering the short-term inhibitory factors (market structure improvement, financial support, etc.) and long-term orientation factors (personnel nurturing, strengthening of supporting role by governmental initiative) for the activation of the domestic mobile market. After measuring the digital potential, we found that domestic mobile SMBs have perceived the importance of the digital potential and have considered and readied themselves for the future market. The present survey found that if suitable digitalization can be accomplished for their firms' products and services, they have the ability and willingness to succeed in the market. However, they have a hard task ahead of them from adigital delivery perspective given the potential for digital disruptions.