• Title/Summary/Keyword: Target income

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An Analysis of the Participation Characteristics of Beauty Talented Volunteers (미용재능기부자의 참여활동속성에 대한 분석)

  • Yoon, Jin-Suk;Lee, Jae-Ha
    • Journal of the Korea Convergence Society
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    • v.8 no.10
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    • pp.311-321
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    • 2017
  • In recent years, awareness of talent donation has been increasing as a way to lead a happy life with others. The purpose of this study is to investigate participation characteristics such as participation difficulties, participation period, service target, participation field, participation style, participation motive of beauty talented volunteers. This survey responded to 701 beauty talent volunteers. Participation difficulties included lack of skills and capability, lack of social awareness, and lack of spare time. Participation characteristics varied according to gender, age, education, occupation, monthly income, etc. Based on the results of these researches, the suggestions for activation for donating beauty talents were presented.

Factors Associated with Underscreening for Cervical Cancer among Women in Canada

  • Schoueri-Mychasiw, Nour;McDonald, Paul Wesley
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.11
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    • pp.6445-6450
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    • 2013
  • Background: Cervical cancer is the second most common cancer among women worldwide. Failure to prevent cervical cancer is partly due to non-participation in regular screening. It is important to plan and develop screening programs directed towards underscreened women. In order to identify the factors associated with underscreening for cervical cancer among women, this study examined Pap test participation and factors associated with not having a time-appropriate (within 3 years) Pap test among a representative sample of women in Ontario, Canada using Canadian Community Health Survey (CCHS) data. Materials and Methods: Univariate analyses, cross-tabulations, and logistic regression modeling were conducted using cross-sectional data from the 2007-2008 CCHS. Analyses were restricted to 13,549 sexually active women aged 18-69 years old living in Ontario, with no history of hysterectomy. Results: Almost 17% of women reported they had not had a time-appropriate Pap test. Not having a time-appropriate Pap test was associated with being 40-69 years old, single, having low education and income, not having a regular doctor, being of Asian (Chinese, South Asian, other Asian) cultural background, less than excellent health, and being a recent immigrant. Conclusions: Results indicate that disparities still exist in terms of who is participating in cervical cancer screening. It is crucial to develop and implement cervical cancer screening programs that not only target the general population, but also those who are less likely to obtain a Pap tests.

Distribution Channel Preference Accessing 'Korean Wave' in China : Comparing Official and Unofficial Channel

  • Jia, Shen;Park, Young-Eun;Kim, Myung-Sook
    • Journal of Distribution Science
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    • v.16 no.1
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    • pp.47-58
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    • 2018
  • Purpose - China has become the world's largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers' information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results - The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users' characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.

The Marketing Model Applying the Concepts of Educational Psychology in the Private Educational Service Sector

  • KIM, Seong-Gon
    • Journal of Distribution Science
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    • v.18 no.11
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    • pp.15-22
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    • 2020
  • Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.

Consumption Experiences and the Meaning of "Luxury" of Women (여성 소비자의 소비경험을 통해 본 "사치"의 의미분석)

  • Yoo, Hyun-Jung
    • Journal of Families and Better Life
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    • v.26 no.3
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    • pp.115-130
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    • 2008
  • By conducting an ethnographic interviewing for women who had been traditionally recognized as the subject in consumption and analyzing the perception that they had on luxuries and necessities, this study tried a naturalistic interpretation on a meaning of "(small) luxury" recently well known to everybody. The target of interview included 20 women in their 20s to 50s living in Seoul and Kyunggi region. The sampling was made in consideration of an age, marriage, occupation, and household income level, etc. The data analysis had the process of drawing a final theme after having a domain analysis and a taxonomy analysis. In so doing, (1) women's experience of consuming life was described; (2) The analysis was made on what they would pursue in a consuming life, with a focus on a symbolic nature of a consumption; (3) Lastly, through a naturalistic interpretation, a theme regarding a meaning that a "luxury" had for them was drawn. As a result of an analysis, 12 domains and 5 taxonomies were derived. On the basis of it, 3 themes were deduced with respect to a meaning that a "luxury" had under the women's experience of consumption.

Factors Affecting Debt Maturity Structure: Evidence from Listed Enterprises in Vietnam

  • PHAN, Duong Thuy
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.141-148
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    • 2020
  • This paper analyzes factors affecting the debt maturity structure of enterprises listed on the Vietnam stock market. The panel data of research sample includes 549 non-financial listed enterprises on the Vietnam stock market from 2009 to 2019. The Generalized Least Square (GLS) tool is employed to address econometric issues and to improve the accuracy of the regression coefficients. In this research, debt maturity structure is the dependent variable. Capital structures, fixed assets, liquidity, firm size, asset maturity, profitability, corporate income tax, gross domestic product, inflation rate, credit growth scale are independent variables in the study. The model results show, that among the factors affecting the structure of debt maturity, the capital structure, asset structure, and firm size have the highest estimation coefficients, which shows that capital structure, asset structure, and firm size plays an important role in the decision-making process of debt maturity structure. The empirical results show that there are differences in the impact of these factors on the debt maturity structures in state-owned enterprises and non-state enterprises listed on the Vietnam stock market. The findings of this article are useful for business administrators, helping business managers make the right financial decisions to determine the target debt maturity structure in enterprises.

Consumer Behavior on Brand Types according to Clothing Goods Level (의류상품 수준에 따른 브랜드 유형별 소비자 행동 연구)

  • 김미경;이선재
    • The Research Journal of the Costume Culture
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    • v.10 no.5
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    • pp.493-503
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    • 2002
  • This study examined consumer characteristics and consumers' clothing purchase behavior for each of the four fashion brand types. The ultimate purpose of this study is to suggest the most effective marketing strategy for competitive advantage in fashion brand strategy. The subjects selected for the final analysis are 412 women of age 20 thru 34 in Seoul and areas. The data were analyzed using frequency, percentage, factor analysis, chi-square test, ANOVA, duncan test. The results of our study indicate that it is possible to meaningfully describe and contrast four brand types based on consumer's characteristics and purchase behavior. 1. The clothing brand is classified into four types : Designer brand 10.9%, National brand 27.2%, Middle-price brand 36.2%, Low-price brand 25.7%. 2. There are significant diferences according to four brand types in the demographic traits such as age education and income the average monthly spending on clothing. 3. There are an important discrimination according to tow brand types in their clothing purchase behavior such as information usage, clothing choice criterion and brand choice motivation. 4. Based on the result of this analysis and the review of literature, the brand strategy is suggested that characteristic and products development is efficient way to each brand consumers' purchase need. Therefore each brand which pursue an added value must frame marketing strategy on the basis of the target consumers' sensitivity characteristic according to the fashion consciousness.

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Analysis of Health and Social Needs for the Establishment of Coordinated Health and Social Service (보건복지 통합사업을 위한 보건복지욕구 분석)

  • So, Ae-Young;Hong, Myung-Sun
    • Journal of Korean Public Health Nursing
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    • v.19 no.2
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    • pp.188-203
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    • 2005
  • The study was performed to provide basic data for developing a coordinated health and social service model. Method: The subjects consisted of 1000 residents in Wonju city. The sampling process was randomized stratified into 26 geographical areas. The data was collected from Apr. 16nd, to May. 15nd, 2002 by using a structured questionnaire that included general characteristics, the patterns of disease, the family function and the community support systems. The collected data was analyzed by the SPSS. windows program via descriptive statistics, correlation testing and t-tests. Result: 61.7% of the elderly perceived their health status as being poor. There were correlations among age, income and the way clients perceived their health status. The prevalence rate of chronic disease was 70.8% in the elderly. The prevalence rate for arthritis was the highest (33.6%). The average number of diseases in the target populations was 2.31; it was 2.65 in the deprived elderly group and 2.47 in the elderly group. 35.4% of residents did not have any family care giver. 61.2% of the clients needed support by the health and social services. Conclusions; Coordinated health and social services need to be allocated by priority to the elderly and to the socially and economic deprived clients.

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The difference of general characteristics, health status and health behavior of internet over users by internet use purposes among Korean adolescents (인터넷 사용목적에 따른 인터넷 과다 사용 청소년들의 일반적 특성과 건강수준 및 건강행태의 차이)

  • Ko, Young-Mi;Lim, Min Kyoung
    • Korean Journal of Health Education and Promotion
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    • v.32 no.5
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    • pp.1-15
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    • 2015
  • Objectives: This study aimed to identify general characteristics of health status and health behavior of adolescents in accordance with their purposes with internet. Methods: Based on Adolescent Health Behavior Online Survey (KYRBS) in 2014, a total of 57,333 adolescents who had used internet were examined in this study. Results: Users for non-academic purposes were associated with male, low grades, low education level of parents, low income level, being apart from parents, being without any consulting partners, being with one parent families, low perceived health status, the experience suicidal ideation and negative health behavior such as alcohol and tobacco. In particular, these trends were appeared strongly by internet users for the purpose of the non-academic purposes. Male among high grades is shown to be mostly Academic internet users and they were more likely to have problems with some health behaviors such as exercise frequency and smoking. Conclusions: Target population should be internet users for only non-academic purposes to prevent internet addiction of adolescents. Internet addiction prevention program should be provided in terms of mental health and problematic behavior. Additionally, health behavior of internet over user for only academic purposes should be concerned.

A Study on the Reinforcement of the competitive power of Korean Inland Fisheries (우리나라 내수면어업의 경쟁력 강화 방안)

  • Kim, Dae-Young
    • The Journal of Fisheries Business Administration
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    • v.39 no.3
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    • pp.111-137
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    • 2008
  • Fisheries resources living in inland have continuously reduced due to over-fishing and development thoughtless for the environment. Inland fisheries that target the fisheries resources have been also confronted by several problems such as insufficiency of inland fisheries management systems, inconsistent fisheries management system, inferior infrastructure of inland fisheries, and decreasing fishermen's real income. These problems have demotivated fishermen who want to focus on fishing and farming activation. Therefore, this paper provides alternatives of reorganization for turning to sound and healthy inland fisheries industries by reviewing Korean inland fisheries management systems. The reorganization should be preferentially granted resource management by water system considering geographical conditions, seed release, and establishment of fisheries order for maintenance of sound and healthy inland fisheries. Also, the reorganization should be moved toward the competitive strengthening of "company unit" for inland fisheries, the nourishment of fisher-oriented fisheries management system, strong relationship among inland fishermen, the systematic management of inland fisheries, the strengthening of guidance service for inland fisheries, the extension of infrastructure related to fisheries production, the development of inland fisheries policy including public people, and the improvement of inland fisheries system and law reflecting various users of inland fisheries.

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