• Korean journal of communication and information
• /
• v.57
• /
• pp.181-201
• /
• 2012

Classic cultivation theory and research has been noted for its failure to capture subtle variation in effects by genre and to consider tangible and practical dependent variables. Redressing these limitations, this study aimed at extending cultivation theory frame to incorporating fatalistic attitudes and reality television viewing, especially with the mediator of perceived realism. We first replicated the original cultivation effect by showing the significant effect of overall TV viewing. Even controlling for overall TV viewing, reality-based program use showed positive association with fatalistic beliefs; furthermore, the effect remained significant, additionally controlling for news(fact) use and drama(fiction) use. In a nutshell, the cultivation effect of reality-based TV program on fatalistic beliefs turns out quite stable even after controlling other competing genres.

• Journal of Digital Contents Society
• /
• v.15 no.5
• /
• pp.643-650
• /
• 2014

This study deals with the effects of the extension of terrestrial TV VOD holdback on the viewing behavior focusing on IPTV & digital cable TV. And this study presents the implication by analyzing a time series trend of the digital media service. Thus researcher has analyzed the VOD performance trend of IPTV & digital cable TV, based on the real data of media player's internal fact sheet. First, researcher confirmed that the repetition of the peak value goes to January and August seasonally. Also, it was confirmed that the viewing rate of terrestrial broadcasting companies is affected by the hit drama program. And researcher confirmed that the terrestrial VOD, movie and kids VOD, and terrestrial VOD purchases is falling down by analyzing a time series relationship. Terrestrial broadcasting companies did an extension of the holdback for the purpose of trying to increase the viewership of the broadcast, but it was confirmed that it was reduced both purchasing desire VOD viewing and viewing of the broadcast audience rather. Thus the researcher expect the customer familiar policy of media players in the future.

• Journal of Fashion Business
• /
• v.14 no.2
• /
• pp.179-193
• /
• 2010

A school uniform has established it as youth culture and an important fashion cord which exposes adolescents themselves under the influence of TV and movies. Moreover as adolescents use TV and radio ads and Internet as a main source to purchase a school uniform, their effect on adolescents' school uniform fashion increasingly grows. The purpose of this study is to analyze design characteristics and chronological changes of school uniform design of high school girls and provide basic materials to develop school uniform design and predict adolescents' fashion trend. The scope and subjects of the study were limited to TV drama and movies which were shown from 1996 to 2010 and had high school students as their main characters based on youth culture. The analysis materials were photos of 50 school uniforms collected from TV soap opera, movies, web sites, DVDs, and Internet. First, the changes of a school uniform, the mass media and youth culture, and a school uniform in the mass media were reviewed through previous researches and literature review. Then, a form, color, and materials were classified to analyze the Dsign Characteristic. Finally, the changes were examined chronologically.

• Journal of Fashion Business
• /
• v.19 no.1
• /
• pp.62-76
• /
• 2015

The purpose of this study was to analyze and compare the shapes, colors, patterns, and hairstyles of Qipao worn by heroines that were reconstructed over times, in a Chinese TV Drama set in the 1930s and televised in 1980 and remade in 2007. We investigated how the Qipao was reinterpreted. The results were as follows. First, in televised in 1980, Qipao borrowed the characteristics of Jing Pai Qipao, which became popular in Beijing. Jing Pai Qipao was characterized by a roomy and loose silhouette that does not expose a body line, Chinese traditional 5 colors, simple plain patterns and Chinese traditional flower patterns. For hairstyle, twist and permanent wave styles that were popular in the Republican Period were very common. On the other hand, in televised in 2007, Qipao was a Hai Pai style that was very popular in Shanghai in the 1930s. Hai Pai Qipao was characterized by a tight silhouette fitted to the body, various colors such as purple and beige other than the 5 colors, Western flower patterns and modern geometric patterns. Hairstyle was changed from bang hair to a permanent wave. Second, while had a modern reinterpretation of Jing Pai Qipao that was very popular in Beijing, rather than Hai Pai Qipao that became popular in Shanghai in the 1930s, used Hai Pai Qipao that was popular in Shanghai in the 1930s. In particular, demonstrated how the mass media should reinterpret past clothing by thoroughly studying and reflecting Shanghai Qipao in the 1930s and adding viewers' aesthetic taste of 2007 without damaging an original. Moreover, it confirmed that clothing can function as language and symbol within the mass media by connecting the color and pattern of Qipao with characters' traits and the plot. It suggests that was more advanced than filmed in the 1980s. The findings of this study might provide useful data to costume designers who reinterpret costumes from a new angle.

• Korean journal of communication and information
• /
• v.23
• /
• pp.79-112
• /
• 2003

The purpose of this study is to explore the way that power in cyberspace is constructed and work and the factors that contribute to forming the power by analyzing a bulletin board system(BBS) on an everyday drama, "Can't Take My Eye Off You"(MBC). Research findings are as follows. The participants in the BBS produce various discourses and constantly compete with each other. In the process, the participants who produce a dominant discourse in quantity tend to exclude other discourses from the BBS and the participants who produce the minority discourses sometimes resist the dominant discourse but tend to refrain from expressing the minority discourses. These tendencies have intensified, and eventually the dominant discourse overwhelmingly powers over the BBS at the end of it. The dominant discourse in the BBS is confucian patriarchal one and this is primarily due to the characteristic of the BBS as the fandom of the drama, the participants' experience and dominant culture in their embodied social world, and the authorship of the drama.

• Journal of Venture Innovation
• /
• v.5 no.4
• /
• pp.135-156
• /
• 2022

This study attempted to identify the factors affecting entrepreneurial intention and to confirm the moderating effect of social support that plays a positive role in increasing entrepreneurial intention. The subjects of the study were 419 ordinary people, and data were obtained online and analyzed. The analysis method of this study was based on the SPSS statistical program Ver. 24, and a hierarchical regression analysis method was conducted to analyze the moderating effect. The results of hypothesis verification analysis in this study are as follows. First, innovativeness, risk-taking, self-fulfillment, economic motivation, immersion in a drama, drama role model, and indirect experience, all had a significant positive(+) effect on entrepreneurial intention. Second, among the factors affecting entrepreneurial intention, self-fulfillment was found to have the greatest influence. Third, it was confirmed that the moderating effect of social support between various variables and entrepreneurial intention had a significant effect on innovativeness, self-fulfillment, drama role model, and indirect experience, and entrepreneurial intention. The academic value of this study is to confirm the effect of drama characteristic variables on entrepreneurial intention. In addition, it was possible to confirm the moderating effect of social support, which is the total of individual external support. The implication of this study is that the desire for achievement had the greatest influence on entrepreneurial intention. Therefore, it is necessary to develop a desire to achieve in start-up support policies and start-up education. In addition, in light of the ripple effect of TV dramas, drama role model and indirect experience increase entrepreneurial intention, so it was possible to predict its influence on changes in perception of start-ups and entrepreneurs.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.8
• /
• pp.63-74
• /
• 2021

This study focuses on the increasing supply and consumption of affair dramas on TV with the theme of unconventional 'infidelity', therefore, is an empirical study that reveals factors related to the problem consciousness of married men and women about infidelity dramas that can affect the sexual socialization of married men and women. This study investigates the effect of married men and women's right to sexual self-determination between couples, personal psychological characteristics (emotional maturity, emotional alienation, self-perception), surrounding environmental characteristics (prevalence of extramarital relationships), and demographic background (gender, age, educational background, economic level) on 'the presence or absence of critical consciousness of infidelity dramas'. For the data of this study, an online survey is conducted on married men and women(614 people), and binary logistic analysis is conducted using SPSS. As a result of this analysis, first, 46% of married men and women have a relatively good level of critical awareness of affair dramas, and overall, the level of critical thinking of married men and women about the infidelity dramas is rather low. Second, there is no significant difference between genders in the perception of problems such as 'excessive beautification of infidelity', 'incitement of infidelity' and 'damage of family values', however, married women are more critical than married men regarding 'explicit sexual description', indicating differences according to gender characteristics. Third, for married men, the level of 'self-perception' and 'marital sexual self-determination right' have a significant effect on the critical mind with infidelity dramas. In the case of married women, it is found that 'the right to sexual self-determination' between married couples and 'emotional alienation' have a significant effect on 'the presence or absence of critical consciousness of infidelity dramas'.

• Cartoon and Animation Studies
• /
• s.44
• /
• pp.285-306
• /
• 2016

With the increase use of smartphones, users can consume contents such as webtoon, webnovel and TV drama directly provided by the producers. In this Direct-to-Consumer era, webdrama services from the portal websites are increasing rapidly. Webdramas such as , , and can be analyzed in real time using responses such as unique users, likes, and comments. The analyses used in this research were Social Media Big Data Mining Method and Opinion Mining Method. Specific key words from webdrama can be extracted and viewers positive, neutral or negative emotion can be predicted from the words. The analyses of popular webdramas showed that the established K-Pop Idol member appearance and servicing portal site greatly influence the views, traffics, comments, and likes. Also, 'Mobile TV' proved the effectiveness as another platform other than television. Mobile targeted contents and robust business models still to be developed and identified. Overcoming these few tasks, Korea will be proven to be a webdrama content powerhouse.

• 한국HCI학회:학술대회논문집
• /
• 2006.02a
• /
• pp.1256-1261
• /
• 2006

본 논문은 스토리에 기반하여 여러 편의 드라마 동영상 파일 중에서 사용자가 찾고자 하는 파일을 찾아주는 검색 시스템의 설계 및 구현에 대하여 기술한다. 기존의 동영상 검색 방식은 제목 및 주연 배우와 같이 제한적인 검색어에 의한 검색을 제공하고 있으나, 대부분의 드라마 파일은 영화 또는 다른 동영상 파일과 달리 여러 회로 나누어져 있기 때문에 기존의 주연 배우나 제목과 같은 정보만을 가지고 사용자가 원하는 파일을 검색하기 어렵다. 본 논문에서는 드라마의 제작사에서 제공하는 각 회당 스토리를 기본적인 불리안 모델과 결합시켜 사용자가 원하는 회차를 검색하는데 유용한 시스템을 설계 및 구현하였다. 본 논문에서 제시한 방식의 유용성을 보이기 위하여 실제 서비스 되고 있는 드라마를 대상으로 실험을 하였으며, 실험결과 높은 검색 능력을 보이고 있다.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.21-22
• /
• 2012

요즘과 같은 N스크린 시대에 OSMU는 필수적이다. 하지만, OSMU를 염두에 둔다고 하면서도 어느 특정한 기획포인트를 발전시키는 데 주력한 나머지 전체적인 요소들을 고루 살피지 못해 결과론적으로 허점이 생기는 것을 최소화할 수 있도록 이를 보완하고 완성도를 높일 수 있는 체계적인 모델을 제시를 위한 연구를 진행하고자 했다. 그런 측면에서 본고는 선행 연구 사례 분석을 바탕으로 단순한 이론적 논의가 아닌 실제 제작 현장에서 작가들이 활용할 수 있는 실용적인 시나리오 개발 프로세스 개발 과정의 일환으로써 그 의미와 가치가 있다고 하겠다.