• 디지털콘텐츠
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• 3호통권118호
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• pp.30-31
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• 2003

올해로 40회를 맞는 NATPE 2003 Conference and Exhibition이 미국 재즈의 본고장 뉴올리언즈에서 지난 1월 20일부터 23일까지 개최되었다. MIPTV, MIPCOM이 유럽을 중심으로 한 국제 프로그램 견본시장이라면 NATPE(넷피)는 미주 특히 미국을 중심으로 한 견본시장이며 "The Alliance of Media Content Professionals"을 표방하는 NATPE(National association of Television Program Executives)가 주관하는 TV Business network과 Syndication중심의 세계적 미디어 비지니스 이벤트이다.

• 한국콘텐츠학회논문지
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• 제17권11호
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• pp.621-631
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• 2017

2014년 3월 개그맨 서경석이 모델로 등장한 에듀윌의 새로운 TV 광고가 방영된 이후 특이하게도 각종 코미디와 예능프로에서 다양한 개그맨들의 자발적인 에듀윌 TV 광고 패러디 현상이 일어나고 있다. 소비자가 자발적으로 콘텐츠를 만드는 것을 UCC(User Created Contents)라 한다면 개그맨들이 만드는 콘텐츠, 일종의 GCC(Gagman Created Contents)라 할 수 있으며 지금까지 tvN, KBS, SBS, MBC 등 케이블과 공중파 방송국의 다양한 인기 프로그램에서 에듀윌 TV 광고 패러디 콘텐츠가 방영되었다. 에듀윌 TV 광고 패러디 콘텐츠는 서경석씨가 부르는 에듀윌 CM송과 코믹 댄싱을 모방하는 일종의 패러디 (parody) 콘텐츠로 분류될 수 있는데 본 연구는 '비틀기'와 '풍자'라는 B급 문화의 특성이 어떻게 에듀윌 TV 광고 패러디에서 반영되었는지를 분석함으로써 광고와 패러디 콘텐츠 그리고 사회문화적 현상의 상관관계에 대해서도 논해 보았다.

• ETRI Journal
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• 제36권5호
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• pp.791-798
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• 2014

As a new hybrid broadcasting service, augmented broadcasting shows enhanced broadcasting content on a large TV screen, while augmented reality (AR) on a mobile device augments additional graphical content onto an input image from the device's own camera to provide useful and convenient information for users. A one-sided broadcasting service using AR has already been attempted in virtual advertisements during sport broadcasts. However, because its augmentation is preprocessed before the video image is transmitted, the viewer at home may have no influence on this formation; and no interaction for the user is possible unless the viewer has a direct connection to the content provider. Augmented broadcasting technology enables viewers to watch mixed broadcasting content only when they want such service and to watch original broadcasting content when they do not. To realize an augmented broadcasting service, the most important issue is to resolve the hybrid content synchronization over heterogeneous broadcast and broadband networks. This paper proposes a novel hybrid content synchronization scheme for an augmented broadcasting service and presents its implementation and results in a terrestrial DTV environment.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.43-70
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• 2015

Concerns have been growing about whether domestic internet protocol television (IPTV) can establish a solid foothold in the pay TV market, largely because of the lack of IPTV-only content and service differentiation. It has been difficult for IPTV providers to attract valuable PPs (program providers) to strengthen their positions, and IPTV providers have invested much money into procuring content. To survive this difficult situation, IPTV providers need to reappraise their profit sharing methods and content distribution structure to facilitate the expansion of their subscriber base. This can be done by attracting valuable PPs to IPTV providers and securing extra revenue by distributing more content for their PP partners. The IPTV industry has a different structure and value chain from the digital cable industry. Moreover, profit sharing schemes among participants in the IPTV industry are complicated. Thus it is essential to analyze the criteria for profit sharing, the selection of attributes in profit sharing, and their cause-effect relationship in developing fair pricing for broadcast content in the IPTV industry. This study introduces the attributes that need to be considered for the pricing of content and profit sharing among IPTV providers and PPs. In addition, this study uses system dynamics to analyze the relationship among those attributes along with additional associated factors for the pricing of content.

• 대한임베디드공학회논문지
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• 제3권4호
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• pp.229-234
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• 2008

The 'Anytime, Anywhere' services have been the biggest topic in the recent digital broadcasting research area. The related applications for the Anytime and Anywhere Services are as follows: the personalized broadcasting based on the PVR (Personal Video Recorder) for the Anytime Services, and the DMB (Digital Multimedia Broadcasting), the mobile devices supporting the wireless network and the Second TV and so on for the anywhere services. The personalized broadcasting has been researched on the one of the killer applications in the various broadcasting environment - the ground wave broadcasting, the satellite broadcasting, IPTV and CATV broadcasting suchlike. The applied contents of the personalized broadcasting have advanced from the main contents for the broadcasting to the interstitial contents like advertisements and coupons, the personalized interstitial broadcasting needs to develop the technology about the generation, storing and management of the interstitial metadata. but, the personalized broadcasting has the limitation that the TV environment is somewhat difficult to support the personalized broadcasting individually, because all family usually share the main TV at home. The Second TV is possible to solve the environmental limitation. This paper designs and develops the static set top box at home, the Second TV and their multimedia streaming techniques for the personalized broadcasting of the contents including the interstitial contents.

• 산업경영시스템학회지
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• 제45권3호
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• pp.115-122
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• 2022

As cable TV, which has been leading the paid broadcasting market, has given the lead to IPTV, which has huge communication capital, its competitiveness is gradually weakening. This study examines the operation status of local cable TV and seeks ways to strengthen competitiveness for survival. To this end, we conducted data analysis such as related statistics, broadcasting industry survey reports, IPTV growth reports, CMB management indicators, paid broadcasting literature data, marketing reports, industry success stories, and marketing mix and SWOT analysis. As a result, four strategies for strengthening the survival competitiveness of local cable TV, namely joint purchase apartment marketing strategy, influencer marketing strategy, relationship marketing strategy, and digital marketing strategy were derived. Therefore, the results of this study can contribute to the improvement of the competitiveness of local cable TV, which has been with local residents through close content, and can be used as basic data for establishing marketing strategies for local cable TV in the future.

• 문화기술의 융합
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• 제4권4호
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• pp.89-94
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• 2018

본 연구는 우리나라 금연공익광고의 특성을 분석하고 이러한 특성이 흡연억제에 효과적인지를 살펴 금연공익광고의 제작 시 고려할 점을 제시하였다. TV금연공익광고 68편이 메시지 소구유형, 메시지 프레임, 메시지 지향성, 커뮤니케이션 목표 및 광고유형에 근거하여 분석되었다. 연구결과 우리나라 TV금연공익광고는 다음과 같은 메시지를 주로 사용하였다. 첫째, 흡연의 신체적 영향을 강조한 신체적 유형 메시지, 둘째 흡연의 부정적 결과를 보여주는 부정적 프레임 메시지, 셋째 자기지향적 메시지, 넷째 흡연 태도변화를 목표로 하는 메시지, 다섯째 스토리텔링 기법. 본 연구결과와 기존 금연광고 연구의 결과를 고려하여 우리나라 금연공익광고의 효과를 제고할 수 있는 방안이 토론되었다.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.327-333
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• 2022

Internet Protocol Television (IPTV) has emerged as a personal entertainment source for home users. Streaming IPTV content over a wireless medium with good Quality of Service (QoS) can be a challenging task as IPTV content requires more bandwidth and Wireless Local Area Networks (WLANs) are susceptible to packet loss, delay and jitter. This research presents the capacity of IPTV using User Datagram Protocol (UDP) and TCP Friendly Rate Control (TFRC) over IEEE 802.11ac WLANs in good and bad network conditions. Experimental results show that in good network conditions, UDP and TFRC could accommodate a maximum of 78 and 75 Standard Definition Television (SDTV) users, respectively. In contrast, 15 and 11 High-Definition Television (HDTV) users were supported by UDP and TFRC, respectively. Performance of UDP and TFRC was identical in bad network conditions and same number of SDTV and HDTV users were supported by TFRC and UDP. With background Transmission Control Protocol (TCP) traffic, both UDP and TFRC can support nearly the same number of SDTV users. It was found that TFRC can co-exist fairly with TCP by giving more throughput to TCP unlike UDP.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2005년도 학술대회 논문집 정보 및 제어부문
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• pp.210-212
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• 2005

The personal video recorder is a consumer electronics device that records television shows to a hard disk in digital format. In this paper, we propose an implementation method of personal video recorder for digital TV. The proposed personal video recorder includes cpu and system control modules, graphics and display module, audio DSP module, digital I/O module, NIM module, graphic software library, and embedded software modules for providing a lot of PVR functions such as live or reserved recordings, browsing of recorded content list, trick play and time shifting. Especially, combining trick play with time shifting makes much more convenient functions such as pausing live TV, instant replay of interesting scenes, and skipping advertising.

• 한국멀티미디어학회논문지
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• 제24권9호
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.