• Title/Summary/Keyword: TV Content

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Selection Factors of Korean Dramas for Chinese Audiences, and the National Image of South Korea (중국 광주지역 대학생 시청자들의 한국드라마 선호요인이 국가이미지에 미치는 영향)

  • Kong, Cai-Ji;An, Su-Keon
    • The Journal of the Korea Contents Association
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    • v.12 no.8
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    • pp.136-145
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    • 2012
  • The purpose of this study is to examine the effect of Korean dramas selection factors for Chinese audiences on the national image of South Korea. The results of this study were as follows: First, selection factors of Korean dramas for Chinese audiences were categorized 'subject and content', 'direction and background music', and 'style of actor or actress'. Among these factors, this study was found that a factor of drama's 'subject and content' had an effect on the selection of Korean dramas for Chinese audiences. Second, 'touristic factor', 'cultural factor', and 'stylistic factor' were examined as a national image factor of South Korea for Chinese audiences. The Chinese audiences surveyed responded positively on 'cultural factor'. The images delivered through the Korean TV dramas have very much influenced the Chinese audiences to view contemporary Korean society as a country of modern and urban elegance. Furthermore, the audiences cognized South Korea is a friendly nation as South Korea and China has a similar cultural background like the Confucian culture. Third, the study found selection factors of Korean dramas for Chinese audiences had positive effects on the national image of South Korean. These positive influences were found on 'touristic factor', 'cultural factor', and 'stylistic factor' From these results, Chinese audiences watch Korean dramas focused on 'subject and content', 'direction and background music', and 'style of actor or actress'. Watching Korean dramas help to create the friendly national image of South Korea. The study shows a possibility to increase an interest and preference on the Korean pop culture.

An Empirical Study on the Participatory Use of K-Pop Video Contents (케이팝 콘텐츠의 참여적 이용에 관한 연구 : 유튜브 콘텐츠 관계망분석(SNA)을 중심으로)

  • Kim, H. Jin;Ahn, Minho
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.28-37
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    • 2019
  • It is apparently clear that K-pop has been expanding its influence overseas, with its high growth rate. As a result, attempts have been made to analyze the characteristics of K-Pop in various academic fields. This research quantitatively used the participatory use process of K-Pop contents in voluntary participation and dissemination of the audience in the Trans-Media environment. The author examined the use of participatory K-Pop contents from the view point of reparability through big data content analysis. It has been revealed that K-Pop is spreading globally through social media, fans of various countries like to play K-Pop, and they make up their own content and form a participatory culture. In addition, we looked at when the moments of momentum in which participatory use is soaring were popular content and who was the publisher.

Interview Survey of Elementary School Students' Nutrition Education and Practice (면접조사를 통한 초등학생의 영양교육 실태 및 실천도 조사)

  • Oh, Yu-Jin;Lee, Young-Mee;Kim, Jung-Hyun;Ahn, Hong-Seok;Kim, Jeong-Weon;Park, Hae-Ryun;Seo, Jung-Sook;Kim, Kyung-Won;Kwon, O-Ran;Park, Hye-Kyoung;Lee, Eun-Ju;Sung, Huy-Ni
    • Korean Journal of Community Nutrition
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    • v.13 no.4
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    • pp.499-509
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    • 2008
  • This study investigated the experience and practice of elementary school students on nutrition education. The data were collected from 217 male and female students attending 5-6th grade elementary schools in Seoul and Kyunggi-Do from March to June 2007, interviewing face to face by a nutrition teacher and 3 interns of a nutrition teacher. The results were as follows: 86.5% of the subjects learned about 'Table etiquette', 'Reasons for eating fruits and vegetables'(78.7%), 'Food waste and environment'(72.3%), 'Healthy snacks'(55.7%), 'Food sanitation'(52.3%), 'Food culture of foreign countries'(48.1%). Nutrition education experience was significantly different by gender. A total of 43.5% boys responded that they never learned about 'basic food preperation'(p<0.01). They had learned 'Nutrients for body' and 'Food waste and environment' in school, 'Healthy weight loss', 'Food culture of foreign countries', 'Food circulation' on television, Most content('Table etiquette', 'Simple cooking', 'Food sanitation', 'Eating behaviors for health', 'Reasons for eating fruits and vegetables', 'Healthy snacks') was learned from parents. The practice after nutrition education was higher in 'Table etiquette'(2.14), 'Eating fruits and vegetables'(2.07) than others compared with education experience. The most reason of non-practice on nutrition information was 'Troublesome'. In 'Nutrients for body', a boy answered 'Difficult for practice' 20.0%, a girl answered 'Difficult to understand' 32.6%, showing a significant difference between the gender groups(p<0.001). They remembered the 'Nutrients for body'(49.6%), 'Food sanitation'(44.5%) because of 'important content', 'Basic food preparation'(40.6%), 'Food culture of foreign countries'(36.3%) because of 'interesting content', 'Healthy weight loss'(52.0%), 'Eating behavior for health'(44.5%) and 'Healthy snacks'(33.7%) because of 'need for my health'.

Content Analysis on the News Report Cases of Vibrio (내용분석을 통한 언론의 비브리오 보도사례 분석)

  • Woo, Ha-Joong;Kim, Young-Kyu
    • Journal of the Korean Society of Food Culture
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    • v.22 no.4
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    • pp.492-497
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    • 2007
  • The objectives of this study are to determine the full extent of the negative media reports and to broaden public awareness through content analysis. Samples of this study are news reports on vibrio on three major broadcasting companies such as MBC, KBS and SBS and three major national newspapers such as Chosun daily, Joongang daily and Donga daily in Korea for 5 years from January 1st in 2000 to December 31st in 2004. Total 628 cases were searched through from the web sites of fore mentioned TV and newspaper companies. It is highly advised to adhere to the proven fact as much as possible and full and thorough research on the outcome should be sought by media before they reach to the public.

Anaerobic Digestion Biochemical Sludge Produced from Municipal Sewage Treatment Process (하수처리시설에서 발생된 약품 잉여슬러지의 혐기성 소화 특성)

  • Cho, Sang Sun;Kang, Ho;Lim, Bong Su
    • Journal of Korean Society of Environmental Engineers
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    • v.36 no.8
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    • pp.561-569
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    • 2014
  • This study was carried out to get the characteristics of anaerobic digestion for chemical/biological sludge produced from municipal sewage treatment plant for phosphorus. Anaerobic mesophilic batch tests showed that the ultimate biodegradability of waste activated sludge showed 31%, PACl sludge 24%, Alum sludge 26%, respectively. At the S/I 1.0, 75% of total biodegradable volatile solids (TBVS) of waste activated sludge was degraded with an initial rapid decay coefficient, k1 of $0.1129day^{-1}$ and 74% of TBVS of PACl sludge with k1 of $0.0998day^{-1}$, and 76% of TBVS of Alum sludge with k1 of $0.1091day^{-1}$ for 20 days. During the operation of SCFMRs, the 3 reactor (Control, PACl, Alum) pH maintained 6.7~7.0 and the reactor alkalinity maintained 1,800~ 2,200 mg/L as $CaCO_3$. The average biogas production rates of SCFMRs fed with PACl sludge and Alum sludge were 0.089 v/v-d and 0.091 v/v-d, respectively, which was 27~28% lower than that of the control (0.124 v/v-d) at an HRT (hydraulic retention times) of 20 days. And the methane content during the operation ranged 70~76% in 3 reactor. The average TVS removal efficiency of SCFMRs fed with PACl sludge and Alum sludge were 19.6% and 19.9%, respectively, at an HRT of 20 days, which showed 4% lower than that of the control (23.8%). The average BVS removal efficiency of SCFMRs fed with PACl sludge and Alum sludge were 25.8% and 26.9%, respectively, at an HRT of 20 days, which was 8~9% lower than that of the control (34.5%).

Legal Review of Regulatory Guidelines for Medical Advertisements Online (인터넷 의료광고의 규제방향에 대한 법적 검토)

  • Lee, Kyeoung-Kwon
    • The Korean Society of Law and Medicine
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    • v.9 no.2
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    • pp.269-308
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    • 2008
  • The contemporary age is a period of PR for the self. Regardless of how good the quality of goods or services offered is, if it is not made known to the buyers, a sell is impossible. As a result, the contemporary man is flooded with advertisements and is living in a time of over-saturated information. This is not much different in the medical services sector, as it too is experiencing an overflow of information due to the expansion of advertisement approaches to include not only the previous positive-method, but also the negative-method. In tandem, recent advancements in electronics and information technology has made possible a rapid increase in then number of internet advertisements. However, outmoded medical law, which was created to regulate newspapers and billboards, is still being applied to regulate today's modem medical advertisements. At the same time, collateral ordinances such as "corrective statutes for signs and advertisements" are not sufficient in providing the necessary regulatory countermeasures. In the midst of all this, as IPTV is scheduled to be broadcast nationwide starting next year, and with the market for search advertisements and internet advertisements annually growing at a rapid pace, it has become evermore urgent to come up with an adequate regulatory measure. Consequently, it is necessary to look into the possibility of restricting the medium and content of internet medical advertisements as well as realistic schemes for its realization. In particular, regulatory measures that take into consideration the special characteristics of internet advertisements should be found, and the necessity of an prior deliberation procedure and the likelihood of introducing a certification system should be examined.

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A novel energy-efficient bridgeless boost AC to DC converter (효율을 고려한 새로운 AC/DC 컨버터)

  • Yoon, Kyoung-Kuk;Kim, Seong-Hwan;Kim, Deok-Ki
    • Journal of Advanced Marine Engineering and Technology
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    • v.40 no.3
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    • pp.223-227
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    • 2016
  • Power supplies make the load compatible with its power source. DC power supplies are extensively used with most electrical and electronic appliances such as computers, television, and audio sets. The presence of non-linear loads results in a low power factor and higher harmonics in the power system. Several techniques for power-factor correction and harmonic reduction have been reported in the literature. This paper proposes a bridgeless boost converter that improves the power factor and reduces the harmonic content in input line currents as compared to full-bridge rectifiers. This bridgeless boost converter eliminates the need of a line-voltage bridge rectifier in conventional boost converter and thereby reduces conduction losses. The effectiveness of the proposed scheme is verified by computer simulations by using the PSIM software.

Analysis of the Content of Telephone Counseling with Breastfeeding mothers (모유수유 전화 상담 내용의 분석)

  • 김혜숙
    • Journal of Korean Academy of Nursing
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    • v.25 no.1
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    • pp.17-29
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    • 1995
  • This study was done to analysis data on breastfeeding mothers. This stud was conducted using data from telephone counseling in one metropolitan area. The subjects who had received consultation about breastfeeding were 100 breastfeeding mothers. The period of consultation was from Mar. 9, 1994 to August 23, 1994. Consultants were referred from UNICEF, hospitals, TV, newspapers or magazines. Analysis of the problem patterns resulted in 11 classifications. These were physio -anatomical factors(11 cases) , psychological factors(15 cases), breastfeeding methods(21 cases), breastfeeding intervals and frequency(19 cases) , disease in the breastfeeding mothers(13 cases), disease in the babies (12 cases), lack of support (4 cases), food and drugs while breastfeeding(5 cases), weaning(11 cases), others(27 cases). The highest frequency was for breastfeeding methods (21 cases). When the contents of the counselling were analyzed for the 100 cases, 36 problem patterns were identified. Patterns with over 10 responses were diarrhea, insufficient milk supply, sore and cracked nipples, weaning, inverted nipples and jaundice. The age of infants when mothers were telephoned was as below : 1 week(28 cases), 2 weeks(12 cases), 3-4 weeks(18 cases), 5-8 weeks(7 cases), 9 weeks-3 menths(4 cases), 4 menths-6 months(12 cases), over 6 months(2 cases), and the number of pregnant women was 12. The nursing diagnosis were classified according to problem patterns and each diagnosis was assigned an appropriate Problem Pattern The total number of nursing diagnoses was 22. When clients are referred for counselling nurses need guidelines about problems, possible causes and nursing. In this study, the example of guidelines for sore nipples is suggested. The recommendations based on the telephone counseling results are as follows : Prenatal education about the advantages of breastfeeding and breast care, and home visits after delivery for counseling related to breastfeeding. During the hospital stay, nursing intervention such as education on breastfeeding methods using slides, audio-visual tapes, pamphlets are needed as well as an initial trial of breastfeeding. Further research is indicated on the perceived lack of breast milk and on the effectiveness of nursing interventions to pro-mote breastfeeding.

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The Change of Health Behavior and Knowledge related to Women's Health after Women's Health Education on Korean College Women (여성건강 교육 후 여대생의 여성건강 지식과 건강행위 실천의 변화)

  • 이은숙;김성효;박성주
    • Korean Journal of Health Education and Promotion
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    • v.21 no.1
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    • pp.183-195
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    • 2004
  • The purpose of this study was to discover the effects on women's health education for college women on their health promotion behaviors and the health related knowledge. The content of women's health education consisted of sex education, smoking, alcohol, exercise, nutrition, diet and stress management. “A Women and Heath” course was provided as an optional full term subject in the years of 2002 and 2003 at C University in G City. Out of 210 students who had chosen this course, 134 had agreed to participate in the research and had answered the same questionnaire which was given before the education and 14 weeks after the course at the last class. The findings are as follows: 1. It was found that the subjects have obtained knowledge mainly from television, radio, the Internet, women's magazines in order before the education. 2. Knowledge related to women"s health origionally scored low(average 1.92 out of 5). However, having completed a course on women and their health, they showed a significant increase of knowledge statistically(t=26.945, p= .001) with average score of 3.48. 3. Health promotion behaviors who had completed the course has statistically significantly increased (t=6.464, p= .001) compared to before the education. The results of this study are that by providing a women's health related course for college women on a regular basis, they could broaden their health related knowledge and become more active in practicing health promotion behaviors. This shows us the need to broaden the curriculum on women's health at the college level so that women have good knowledge and practice the knowledge for the sake of their health throughout their life.

Sales Strategies for Eggs and Special Brand Eggs in Japan II. Structure of Production Market Strategy of Special Brand Eggs (일본의 계란 판매전략과 특수란 II. 특수란의 생산과 판매대응)

  • 장경만
    • Korean Journal of Poultry Science
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    • v.26 no.1
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    • pp.43-50
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    • 1999
  • The features of special brand eggs are growing more and more diverse and it is hard to draw a clear distinction between these and ordinary (no-brand) eggs. Special brand eggs range from those with objectively recognizable characteristics to those given only an unsubstantial product image and price differentials are among them great, too. The relation between product features and prices is unclear. Special brand eggs are the commodity whose characteristics are the vaguest of all livestock products. Farm's brand eggs produce a high profitability to producers is they are directly sold to consumers, by, for example, home-delivery service. But if they are sold to supermarkets, etc., producer's (poultry farmer's) income becomes lower by the amount of distributors' margin, reducing the profitability substantially. Thus how to increase the ration of retailing is important for farmers to secure a high profit. The sales strategies of poultry are the combination of two elements, that is, new product development (product differentiation) and creation of new market. But it is difficult for special brand egg producers to develop products with clear characteristics (use value) distinct form ordinary eggs and so these producers depend on the factors of appearance, such as the color of egg shells and package. Special brand eggs manage to keep their marketable value by the combination of the few product features and product image. Thus NB eggs from feed producers have a great market-ability since they can take advantage of the power of patents and TV commercials. However, market differentiation affects profitability much more than product features and price gaps are very wide between directly sold and wholesaled eggs. The producers of special brand eggs have come to the turning point where they have to decide whether they will content with being the subcontractors for NB and PB eggs or they will continue to keep their independence in production and marketing.

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