• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.28 no.12B
• /
• pp.1115-1123
• /
• 2003

In this paper, a remote control system called TeleRemote system which can be applied to existing wireless mobile networks or public telephone networks for remote control is designed and implemented. The proposed design employs program technology based on the theory of signal detect control and enables the EPG(Electronic Program Guide) functions such as recording reservation of bidirectional video signals with TV reception card on PC. It can also control recording reservation using remote control program through telecommunication network The PC-EPG system is implemented in Web programs with Server/Clinet architecture and the server system that provides EPG functionalities is in charge of recording reservations and data communications by means of the scheduler program. Data storing to client PCs is performed through TCP/IP and finished by client programs implemented using Visual C++/MFC programs. As remote control system, the developed system can be used for unmanned security system using the Web camera. Building intranet and making connection to internet, the TeleRemote system is believed to create potential for commercial communication system.

• Archives of design research
• /
• v.18 no.2 s.60
• /
• pp.111-122
• /
• 2005

Public Service Advertising(PSA) is the integrated marketing concept including strategy and technology in all its aspects that pursue the changes of community to seek an agreement of its members by the intentional and the target oriented way. PSA to the exclusion of commercial intention reflects the current social flow and subject since it is focused to the social issue. PSA plays an important role in creating the further cultural value, and also affects present cultural value to advertising message. In this aspect, this study is very valuable to design the plan for further effective management of advertisement and to analyze communication strategy of PSA. This study is to make dear the nature of PSA by the analysis of contents of visual image and linguistics' factors in actual produced and broadcasted TV advertising, called 'Protection of environment' In the results, PSA related the environment is working to linguistic-centered persuading message corresponding to visual factor, this intends to educate and instruct the consumers in 1980's. PSA, therefore, shows a non-description nature without story line and a hero(heroin) on it. In contrast, after 1990's, PSA was made up image-centered and maximized the effectiveness public campaign through the activating consumer's judgement and intervention. We are able to know that it contributes to considering and persuading the consumer to suggest the story format through the visual way to deliver the message. This study of relationship between visual image and linguistics is a common trend appeared in all media including today's advertising, and may be a remarkable result to present proper direction of PSA campaign.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.9 no.5
• /
• pp.45-51
• /
• 2009

In this paper, we propose a multiplex channel shopping mall services using IPTV. The main idea and features are as follows. First, we suggest bi-directional conversation channel instead of conventional unidirectional channel. Currently shopping mall broadcast services are one sidedly provided by commercial company. In these kinds of methods, efficient communication of information between commercial company and users is difficult problem. In this paper, we can solve this problem by using IPTV technology. Second, we can create new profit model by using combination of both the advantages of internet shopping mall and the advantages of cable TV shopping mall.

• ETRI Journal
• /
• v.36 no.2
• /
• pp.271-279
• /
• 2014

This paper proposes a new broadcasting system for the service-compatible 3DTV in which the 3D service can coexist with the conventional digital TV broadcast. In the proposed system, the commercial 3DTV service can be implemented via the existing DTV channel without utilizing the dedicated 3DTV system. This 2D/3D system interworks with the conventional system and can switch to 2D or 3D service according to the broadcast programming and schedule. The system also provides a mechanism that can prevent the synchronization mismatch between left and right video streams and between the stream and the associated signaling in the 2D/3D transition periods. The picture quality measurements are carried out based on the ITU-R recommended test to check the level of quality of service provided by the proposed scheme. The conformity tests are also performed with the conventional channel and the receiver for the DTV system to confirm the feasibility of the proposed one for the commercial service.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.1
• /
• pp.79-91
• /
• 2010

This study investigates the differences between purchasers and non-purchasers of naturally dyed-products in the hobby/leisure, media exposure, usage of media program type, and information sources about naturally dyed-products. Data were collected from a total 213 Korean females ranging from 20 to 59 years old, and in data analyses, there were partially significant differences between the two groups. Compared to non-purchasers of naturally dyed-products, Purchasers of those ones were more interested in traditional fields and nature. They are also more exposed to newspapers and less exposed to TV. Purchasers used more informational and educational programs as well as personal and commercial information sources (store visual presentations and sales persons) than non-purchasers. However, the differences between these two groups were not significant in the interests of fashion/cooking and sports, Internet exposure, entertainment programs and public/commercial information sources about naturally dyed-products. Marketers can use the results to access the market of naturally dyed-products for promotion.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.37 no.3
• /
• pp.57-68
• /
• 2012

The recent proliferation of various smart devices like the smartphone, tablet PC, and smart TV enables consumers to download various applications from the network and to access private files stored in their desktop server at any time and at any place. The trend of ubiquitous access seems to have become stronger and more diversified toward a ubiquitous network computing environment with the aggressive deployment of commercial cloud services. Recently, many Korean network service providers launched commercial B2C public cloud services, which were widely adopted by smart device users. They include Daum cloud, N drive, ucloud, and uplus box, mostly provided by major Korean telecom companies and portals. This paper aims to explore consumers' adoption behaviors toward the B2C public cloud services that were recently deployed in the Korean market. In order to achieve the goal, we identified key influencing factors that affect the consumers' adoption behaviors, based on an extension of the technology acceptance model (TAM). Several hundred smart device users were surveyed to test the generic regression model with the extended set of TAM variables.

• Journal of Global Scholars of Marketing Science
• /
• v.7
• /
• pp.127-146
• /
• 2001

Attitude toward the advertising is widely used in studies of traditional mass media advertising. As internet marketing becomes more important, attitude toward the website will gain parallel status in evaluating effectiveness. And also, studies on relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention was needed. This study sets a hypothetical model about the relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention. And to testify this model, 10 hypotheses were set. The results of the analysis, all variables were related significantly.

• Polymer(Korea)
• /
• v.25 no.6
• /
• pp.855-865
• /
• 2001

The optimization condition of injection molding for a commercial product of TV speaker grille of A Company was induced using a CAE software of Moldflow. The flow and packing phase analysis was performed by using flow balance, runner balance, and the intermediate one by using the above two balances, which were used for controlling the amount of packing resins into the cavity, Later, the analysis performed by using the measured viscosity (local database) at various shear rates and the results were compared with the computer simulation using the standard database. Flow balance induced minimized weld line resulted in a better appearance and physical properties of the were line, but exhibited a disadvantage of large deformation and gas formation due to over-packing of the molten resin in the center of the speaker grille. Runner balance improved the disadvantage of the flow balance by controlling the amount of molten resin injected from the gate, however resulted reduced mechanical properties and poor appearance of the weld line. However, the modified method induced from the flow and runner balance improved the disadvantages by changing the runner size. In addition, the analyses based on the local database and the standard database were compared. Although the measured viscosity was slightly higher and the temperature distribution was broader than the standard database, no distinct difference was obtained from the analysis using the two different databases.

• The Journal of the Korea Contents Association
• /
• v.10 no.5
• /
• pp.229-240
• /
• 2010

Most of all researchs and analyses in the field of television industry of Korea were related to Cable Television SO(System Operator), but few about PP(Program Provider) from the viewpoint of Industrial Theory in Korea. However, there wasn't a comprehensive research analysis in terms of the co-relationship of the market structure, market conduct and market performance of PP. This research analyzes co-relationship and dynamics of the market structure of PP, its market conduct and market performance in a comprehensive way in Cable TV industry. Especially this paper focuses on the analysis of 1)relationship and its influence between market structure and market conduct, 2) relationship and its influence between their market conducts and market performances and 3) relationship and its influence between market structure and market performance among 40 commercial PPs in terms of the theory of Industrial Organization in Korea. This paper is delated and reported as follows in conclusion : 1)the type of horizontal integration has an effect on the price and scale in the relationship between the structure and its conduct. 2)the price has effect on the revenue and viewing rate between the conduct and performance. And high dependency of the Cable TV license fee has an effect on viewing rate and revenue per subscribers(ARPU) between the conduct and performance. 3)The horizontal integration between the structure and performance had a positive effect on viewing rate and its product differentiation has an effect on the revenue per subscribers. Net cost of the product had a negative effect on the rate of profit.

• Journal of Intelligence and Information Systems
• /
• v.29 no.2
• /
• pp.323-338
• /
• 2023

TV advertising with deep analysis of watching pattern of audiences is important to set-top box audience targeting. Applying session-based recommendation model(SBR) to internet commercial, or recommendation based on searching history of user showed its effectiveness in previous studies, but applying SBR to the TV advertising was difficult in South Korea due to data unavailabilities. Also, traditional SBR has limitations for dealing with user preferences, especially in data with user identification information. To tackle with these problems, we first obtain set-top box data from three major broadcasting companies in South Korea(SKB, KT, LGU+) through collaboration with Korea Broadcast Advertising Corporation(KOBACO), and this data contains of watching sequence of 4,847 anonymized users for 6 month respectively. Second, we develop personalized session-based recommendation model to deal with hierarchical data of user-session-item. Experiments conducted on set-top box audience dataset and two other public dataset for validation. In result, our proposed model outperformed baseline model in some criteria.