• Asia Marketing Journal
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• 제14권2호
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• pp.1-22
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• 2012

Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the growth of sales in its second and third year. Yet, the data showed that the growth of user-base was getting stagnant that the number of users remained flat for the past few months. Moreover, competition from latecomers such as Giftishow from KTF and Heartcon from LG Telecom gets fierce. Particularly in B2B sector where Gifticon has made minimal profit, competitors started aggressive promotional activities, taking away shares from Gifticon. Under these circumstances, team is facing tough strategic decisions for its long-term growth; How can they further grow the business? Should they go after more massive targets for broader user-base? Should they pursue B2B business more aggressively? This case study asks students to come up with solutions for these questions by understanding concepts, theories and models for diffusion of innovations and strategies to overcome a chasm.

• Advances in nano research
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• 제14권4호
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• pp.355-362
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• 2023

Physical exercise, especially intense exercise and high intensity interval training (HIIT) by trampoline, can lead to muscle injuries. These effects can be reduced with intelligent products made of nanocomposite materials. Most of these nanocomposites are polymers reinforced with silicon dioxide, alumina, and titanium dioxide nanoparticles. This study presents a polymer nanocomposite reinforced with silica. As a result of the rapid reaction between tetraethyl orthosilicate and ammonia in the presence of citric acid and other agents, silica nanostructures were synthesized. By substituting bis (4-amino phenoxy) phenyl-triptycene in N, N-dimethylformamide with potassium carbonate, followed by catalytic reduction with hydrazine and Pd/C, the diamine monomer bis (4-amino phenoxy) phenyl-triptycene is prepared. We synthesized a new polyaromatic (imide) with triptycene unit by sol-gel method from aromatic diamines and dianhydride using pyridine as a condensation reagent in NMP. PI readily dissolves in solvents and forms robust and tough polymer films in situ. The FTIR and NMR techniques were used to determine the effects of SiO₂ on the sol-gel process and the structure of the synthesized nanocomposites. By using a simultaneous thermal analysis (DTA-TG) method, the appropriate thermal operation temperature was also determined. Through SEM analysis, the structure, shape, size, and specific surface area of pores were determined. Analysis of XRD results is used to determine how SiO₂ affects the crystallization of phases and the activation energy of crystallization.

• Journal of Welding and Joining
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• 제15권4호
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• pp.90-98
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• 1997

A copper-tungsten sintered alloy(Cu-W) has been friction welded to a tough pitch copper in order to investigate the effect of friction pressure on bonding strength and a charicteristic of fracture. The tensile strength of the friction welded joint was increased up to 90% of the Cu base metal under the condition of friction time 1.2 sec, friction pressure 4.5kgf/$\textrm{mm}^2$ and upset pressure 10kgf/$\textrm{mm}^2$. From the results of fracture surface analysis, the increase of friction pressure could remarkably decrease the force and the time to be normally acted on weld interface. The W particles which were included in the plastic zone of Cu side could induce fracture adjacent to the weld interface because their existance in Cu induces a decrease in available section area and an increase in notch effect. Therefore, the tensile strength was decreased at high friction pressure (6kgf/$\textrm{mm}^2$) because the destruction of W was increased by an increase in mechanical force and crack was formed at weld interface.

• 터널과지하공간
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• 제26권2호
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• pp.59-67
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• 2016

본 논문에서는 해저 하이드레이트 퇴적층에서의 메탄가스 생산 과정에서 발생 가능한 생산정 주변 단층의 재활성화 가능성을 수치해석을 통해 평가하고 재활성화에 따른 미소지진 규모를 예측한 결과를 소개하였다. 가스 생산에 의한 하이드레이트 퇴적층의 유효응력 변화 및 역학적 변형은 TOUGH+Hydrate 코드와 FLAC3D 코드를 순차적으로 연계해석함으로써 시뮬레이션하였다. 단층면 재활성화 기준은 모어쿨롱(Mohr-Coulomb)법칙이 유효한 것으로 가정하였다. 30일간의 시험생산 해석 결과, 감압에 의한 공극압력 감소 및 유효응력의 증가가 주변 단층의 활성화를 일으킬 가능성은 크지 않은 것으로 나타났다. 초기응력 조건에 따른 활성화 가능성을 활동마찰각으로 평가한 결과로부터 수평응력에 비해 수직응력이 상대적으로 큰 정단층 응력조건(normal fault stress regime)에서 단층 재활성화 가능성이 상대적으로 큰 것으로 파악되었다. 또한, 정단층 응력조건에서 단층 재활성화에 기인한 유도지진 발생규모를 모멘트 크기(moment magnitude)로 추정할 경우, 모두 음(-)의 값을 보여 인간이 감지하지 어려운 수준의 미소지진에 해당하는 결과를 보였다. 다만, 본 해석은 하이드레이트 생산과정에서의 단층재활성화 가능성 평가를 목적으로 한 해석기법 구축 및 그 적용성을 소개할 목적으로 상당히 단순화된 지질구조 모델을 가정한 결과이므로, 향후 하이드레이트 시험 생산 및 상업 생산 지역에서의 상세 지질구조, 입력 물성 및 생산 설계조건을 반영한 해석에서는 상이한 결과를 보일 수 있을 것이다.

• 터널과지하공간
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• 제31권4호
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• pp.221-242
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• 2021

기존의 한국형 기준 처분시스템의 처분 효율을 높인 향상된 한국형 기준 처분시스템(Improved Korean Reference Disposal System, KRS⁺)의 열-수리-역학적 복합거동 성능평가를 위해 TOUGH2-MP/FLAC3D를 이용한 수치모델링 연구가 수행되었다. 사용후핵연료 처분 이후 방사성 붕괴열에 의해 처분시스템의 온도가 상승하고, 방사성 붕괴열이 빠르게 감소함에 따라 온도가 감소하여 최대 온도가 설계기준 온도인 100℃를 넘지 않는 것으로 나타났다. 완충재의 초기 포화도는 온도 상승으로 인한 공극수의 증발로 인해 감소하였다가 주변 암반으로부터 지하수가 유입되어 처분 약 250년 후 포화 상태에 이르렀다. 암반에서는 완충재와 암반의 흡입력의 차이로 인해 암반에서 완충재로 지하수가 유입되어 처분 직후 포화도가 감소하다가 이후 원계 암반으로부터 지하수가 유입되어 포화 상태에 도달했다. 처분시스템 내 열응력과 팽윤압 발생에 의한 주변 암반의 파괴 가능성을 평가하고자 모어-쿨롱 파괴기준식과 스폴링 강도를 사용하였다. KRS⁺ 처분시스템의 처분공의 간격을 감소시키면서 처분시스템의 열적 거동 변화를 확인하였는데, 처분공 간격이 5.5 m 이하에서는 완충재의 설계 기준 온도를 초과하게 된다. 다만, 벤토나이트 완충재 부피의 56.1%의 온도는 90℃ 이하로 유지되었다. 본 연구에서 사용한 수치해석 기법은 향후 응력 모델, 지온 경사 및 입력 물성을 변화시킨 다양한 조건에서의 처분시스템의 THM 복합거동 성능평가에 활용할 수 있을 것으로 판단된다.

• 한국식생활문화학회지
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• 제17권4호
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• pp.399-410
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• 2002

This study was performed to investigate the perception and the preference of Korean traditional foods such as traditional holiday foods, rice cakes and beverages. The subjects were 598 elementary school students(male 310, female 288) in fifth or sixth grades. The most favorite traditional holiday food was rice cake soup(57.4%) and 92.4% of subjects wanted to keep the traditional holiday foods because of the traditional custom. The traditional beverages mainly drinking at home were sikhye(35.6%), misugalou(30.2%), green tea(18.5%), etc. Children's most favorite beverage was misugalou(90.5%) and they had no taste for ginseng tea(39.6%). Children did not know well about booggumi(64.1%), dootubdduk(63.3%), whajun(39.6%), etc. and liked gguldduk(94.2%) better than the others. They liked the rice cake because of its good taste(69.0%) and disliked it because of chocking(30.9%), not eating frequently(29.5%), hard and tough(18.2%), and so on. And they wanted to make the rice cake softer and sweeter like the cake and mostly ate it on the traditional holidays.

• Asia Pacific Journal of Business Review
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• 제2권1호
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• pp.21-52
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• 2017

Nowadays every technology is becoming smarter. Consequently, intensive use of ICT in the whole industries and cities enables a sustainable approach to meet enormous productivity, efficiency, transparency and conservation of natural recourses. Likewise, the role of ICT in terms of controlling, monitoring in the energy industry allows integrating potential renewables, bulk energy conservation and reliable optimized operation in the entire system. In this paper outlines challenging issues in renewable energy integration in Mongolia and proposes potential recommendations and conclusions. The author investigated the main technologies used in energy industry mainly smart grid, challenges and policy aspect in Mongolian energy sector by using the primary and secondary approach with case studies and literature based methodologies. Based on the policy aspect and current implementation of smart grid, the paper tries to address the readiness for the main application and future potential ICT driven applications. Furthermore, it concluded that ICT convergence is demanded to overcome the current vulnerabilities and significant momentum to leave behind by using its potential energy recourses and favorable geographical state. Policymakers may find this study useful, as it answers the question of whether ICT investment can ultimately reduce energy consumption and may aid in future planning. Even tough, in order to develop a smart grid and integrating renewables firstly set an appropriate market structure, ICT will key enabler to make energy system more profitable and sustainable. Regarding the result of this study, ICT deployment contribution is a huge demand for future opportunities energy in Mongolia.

• 한국패션뷰티학회지
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• 제4권4호
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• pp.81-86
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• 2006

Numerous novel ingredients have been introduced for the hight functionality of whitening cosmetics. Tough the preliminary research, we have found water extracts Bombyx mori have high whitening efficacy. The results of the research for the whitening effect of Bombyx Mori L. are as follow 1. Bombyx Mori L. inhibited concentration dependently the generation of melanin increased by the stimulation of $\alpha$-MSH and protoporphyrin IX, and $IC_{50}$ value was 8.3, 9.2 ${\mu}M$ respectively. 2. Melanin increased by the stimulation of $\alpha$-MSH and protoporphyrin IX was five to seven times superior in the inhibiting effect, compared with kojic acid used as positive control group. 3. Bombyx Mori L. did not have a decolorizing effect on melanin already generated. 3. Bombyx Mori L. was observed to have toxicity of over 100 ${\mu}M$ for the mouse melanoma B16 cells. Therefore, These results suggest that water extracts of Bombyx mori have inhibitory activity against mushroom tyrosinase and inhibitory activity of melanin synthesis in B16 melanoma cells in vitro.

• 산경연구논집
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• 제8권2호
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• pp.5-10
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• 2017

Purpose - The purpose of this paper was to analyze the Chinese government's announcement of the RMB's appreciation on July 1, 2010, and its aim was to ascertain whether the appreciation has affected Chinese export prices by empirically measuring the degree of the exchange rate pass-tough on those prices. Research design, data, and methodology - Using 73 HS trade categories with cross-industry and time-series data, the panel estimation of a fixed-effects model has been applied to measure the degree and stability of any exchange rate pass-through effects. The estimation results show that the export prices of most trade categories were affected by the exchange rate changes. The pass-through effect was generally small, at about -0.485, and statistically significant in most export prices. Results - The empirical results indicate that China would lose its advantage and competitiveness in export if the RMB were appreciated continuously and rapidly because its export goods would no longer operate under strong monopolistic competition. Conclusions - The implications for China's exchange rate policy suggest that it would be better for the RMB to appreciate slowly and gradually rather than radically. It is clear that it would be allow the capital free flow in Chinese overall economic interest to reduce the continuous appreciation pressure on the currency and pave the way for improvements in export distribution competitiveness.

• KSBB Journal
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• 제32권2호
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• pp.160-167
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• 2017

Coating of individual cells with organic or inorganic materials has drawn a great deal of attention, because it provides the cells with physicochemical durability, which would contribute to the development of bioreactors, biosensor, and lab-on-a-chip, as well as to the fundamental studies in single cell-based biology. Although many strategies have been developed for coating of microbial cells, limited methods are available to coat mammalian cells because most mammalian cells do not have a robust membrane or exoskeleton. Instead, they are enclosed in a lipid bilayer, which is fluidic and vulnerable to changes in its environments. It is more difficult to treat mammalian cells in vitro than microbial cells because the surfaces of mammalian cells are not protected or reinforced by a tough coat. In this work, we report a cytocompatible and degradable nanocoat for mammalian cells. Three types of mammalian cells (HeLa cells, NIH 3T3 fibroblasts, and Jurkat T cells) were individually coated within metal-polyphenol. To maintain the viability of the mammalian cells, we performed the whole processes under strictly physiological culture conditions, and carefully selected nontoxic materials.