• Proceedings of the Korea Society for Industrial Systems Conference
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• 2007.02a
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• pp.154-159
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• 2007

This article focuses on the psychometric stability of the technology acceptance model (TAM) by Davis [8] when applied to laptop usage in the educational settings. Using a survey of 297 users, this research provides evidence that the TAM provides a model for a valid and reliable measure to use among students in assessing their perceptions of laptop usage. Given this evidence, those involved with implementation and training in laptop environment can confidently apply the instrument.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.6
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• pp.1707-1717
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• 2012

Digital textbooks, considered as core textbooks tailored to the abilities and interests of students, provide them with a combination of textbooks, reference books, workbooks, dictionaries and multimedia contents. In this paper, we employ a modified version of the Technology Acceptance Model(TAM), a model which has been widely used and empirically validated to explain why individuals use a particular information technology(IT). This paper proposes that additional variables, such as educational impacts, contents quality, interaction and enjoyment, enhance our understanding of behaviors of pilot school teachers in using multimedia-based digital textbooks as a substitute for traditional paper-version of textbooks. A structural equation model is employed with survey data from 157 pilot school teachers in pilot program supported by Korean government and KERIS(Korea Education & Research Information Service), to empirically assess the strength of the relationships in the proposed model. It is hoped that the results from this study provide meaningful insight into the development and delivery of high quality digital textbooks.

• Journal of Information Technology Applications and Management
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• v.13 no.2
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• pp.67-86
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• 2006

Based on literature relating to the TAM (technology acceptance model) and TPB (theory of planned behavior), this study extends the TAM in a mobile banking context. The extended model was tested using LISREL analysis on the sample of 222 users who have experience with the banking service. The model was partially supported in a mobile banking context, accounting for 49% of the variance in the usage intention. The results showed that the perceived usefulness, the perceived credibility, and the perceived financial cost play a significant role in influencing the usage intention of the mobile banking service. In addition, instant connectivity and perceived credibility were found to influence the perceived usefulness, and self-efficacy and instant connectivity were found to influence the perceived ease of use. Implications of these findings are discussed for researchers and practitioners.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.4
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• pp.101-115
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• 2009

This study analyzed the diffusion process of digital convergence products focused on camera phon to compare the traditional adoption-diffusion model with use-diffusion model proposed by Shih and Venkatesh(2004). The results suggested that observability, perceived usefulness, innovativeness, relative advantage have effects on the intention of repurchase in the adoption-diffusion model. On the other hand, the intention of repurchase has been affected by technological sophistication, satisfaction, innovativeness, relative advantage in the use-diffusion model. These results imply that the traditional adoption-diffusion model could be applied to the cases of the digital convergence products. In addition, the results also show that the use-diffusion model is superior to the traditional model in analyzing the diffusion of digital convergence products.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.872-891
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• 2008

사회적 소프트웨어인 블로그(Blog) 사용이 급증함에 따라 기업 내에서 블로그를 활용하는 기업들이 늘어나고 있다. 기업에서 블로그가 외부적으로는 고객 관계, 광고, 판매 촉진 또는 파트너와의 커뮤니케이션이나 협력의 도구로 사용되고, 내부적으로는 협업, 지식 관리, 공동체 개발 등의 도구로 사용되고 있다. 본 연구는 기업들이 내부적으로 블로그를 사용함에 있어 기술적 수용에 미치는 영향에 관하여 조사하였다. 연구 모형은 기술수용모델(Technology Acceptance Model; TAM)을 근간으로 모델을 설정 하였다. 데이터 수집은 설문지 방식으로 기업 블로그를 도입한 국내 주요 기업을 대상으로 실시하였다.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.67-72
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• 2006

In this paper, we attempt to investigate the factors influencing usage and acceptance of ubiquitous services in Campus, based on the Technology Acceptance Model(TAM). This study conceptualizes and develops three dimensions of u-Services (real time seπice, information security, customization seπice) and tests the relationships between three dimensions of u-Services and TAM. Data were collected from 162 respondents in K-University. And relationships proposed in the framework were tested using multiple regression analysis.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.24-36
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• 2012

This study examines consumer's acceptance intention of sensor-based smart clothing empolying the extended TAM. Technology innovativeness, information innovativeness and trust were used as external variables and perceived palyfulness was included in the extetended TAM. Data were collected from the adults over 20 years old living in Daegu from March 14 to 18, 2011. 193 useful copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0. The study results showed that the extended TAM for smart clothing was validated empirically in predicting the individual's acceptance of sensor-based smart clothing and 10 hypotheses among 12 hypotheses were supported. Technology innovation, information innovation, and trust were confirmed as antecedent variables in affecting extended TAM. Perceived usefulness and perceived playfulness directly influenced acceptance intention and indirectly influenced acceptance intention mediating attitude. Perceived usefulness affected perceived playfulness and attitude affected acceptance intention. This study will help marketers and managers of fashion companies devise effective tools in planning marketing strategies related to smart clothing.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.615-631
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• 2019

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.

• Journal of the Korean Operations Research and Management Science Society
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• v.26 no.1
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• pp.1-14
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• 2001

New information technologies have often been treated as innovations for target users. Although users in recent times have had significantly more opportunities to be socialized with information technologies, the rapid pace of technology development usually means that every new technology represents a fairly major change over the previous one. Although a fairly significant body of research that empirically tests these alternative models and theories is now in existence, some questions with regard to the role of perceptions in innovation adoption remain unanswered. This paper reports the results of a field study examining adoption of an information technology innovation represented by an internet application. Moreover, the study examines the effects of an important moderating influence-personal innovativeness-on this adoption process. Finally, the study seeks to shed further light on the determinants of perceptions by examining the relative efficacy of mass media and interpersonal channels in facilitating perception development.

• Asia pacific journal of information systems
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• v.16 no.2
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• pp.159-181
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• 2006

The purpose of this research is to identify the factors affecting user acceptance of mobile banking. To test the hypotheses, this research incorporates trust to extend the model. This study investigates the causal relationship among four factors; perceived ease of use, perceived usefulness, trust, and intention to use in mobile banking. This study also identifies the elements by which these factors are influenced. The result finds that facilitation condition and self-efficacy are significant elements affecting perceived ease of use. System quality, perceived ease of use and trust are significant elements affecting perceived usefulness, However, social influence is found to be not significant. System quality and perceived ease of use are significant elements affecting trust. Conclusively, perceived ease of use, perceived usefulness and trust are significant factors affecting the user acceptance in Mobile banking.