• 통상정보연구
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• 제10권4호
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• pp.125-151
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• 2008

Website service quality is widely accepted as one of the key determinants of online business success. Several studies identified key factors that determine the website service quality factors appropriate for online business environments. A convention and visitors bureau (CVB) website is a service portal that delivers information online about a destination so users can develop an overall image of the location. CVBs struggle to deliver positive destination images because the competition among destinations to host conventions is intense. In spite of the important role of CVBs and the beneficial spillover effect of CVBs, there are few studies available reporting on the unique service qualities of a CVB website. The primary purpose of this study was to examine the determining factors that are appropriate for CVB websites from the meeting planners' perspective. The research questions arc: What are the determining factors of service quality of a CVB website? Do the determining factors of CVB website service quality positively influence meeting planners' satisfaction? The new conceptual framework was developed from a variety of destination marketing and Internet marketing concepts: e-servicescape management, web community network, Internet service encounter management, and online system quality. Empirical results indicate that three of the four factors, that is, e-servicescape, web community network, and online system quality are important determinants in evaluating CVB website service quality. The findings also show that three determinants have significant and positive influence on meeting planners' satisfaction. The findings from this study will provide meaningful advice for CVB website quality management. To enhance the CVB website service quality and satisfaction level of meeting planners, these three determinants' should be considered of the utmost strategic importance and priority.

• 한국산업경영시스템학회:학술대회논문집
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• 한국산업경영시스템학회 2002년도 춘계학술대회
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• pp.379-386
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• 2002

As the value and relative importance of service industry boosts in modern society, to strengthen competitiveness companies starts to recognize the quality of service as a key component in their business operations. Furthermore, companies that apply the quality of services as their competitive method are concentrating more on the area of quality control. Nevertheless, the previous researches related to this area were more focused on the aspect of measure rather than the control. In this paper, each fractionated customer group in consideration of its characteristics is made in use of estimating the quality of service using the conjoint analysis. The principal variable selective method which a small number of variables is used to control a large number of variables is applied. Hotelling's $T^2$ control chart is applied to administer many relative variables of the quality of service because it is a Multi-item. If abnormal indications appear by adding new data, the method to find and improve variables using MYT decomposition is suggested to apply.

• 시큐리티연구
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• 제61호
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• pp.163-179
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• 2019

본 연구의 목적은 경비안전시스템 이용자들의 서비스품질이 기업이미지와 고객만족도에 미치는 영향을 분석하는데 있다. 이를 실증분석을 통해 확인하고자 전국적으로 이용자 200여명을 대상으로 2019년 5월 2일부터 6월 12일까지 약 40일 동안 설문조사를 실시하였다. 설문내용은 "서비스품질, 기업이미지, 고객만족도"로 구성하였다. 실증분석은 타당성과 중요도, 신뢰도, 연관성 분석을 중심으로 실행하였다. 설문조사를 통하여 탐색적요인 및 구조방정식 등을 추출하고자 SPSS WIN 18.0을 사용하였다. 연구 결과 경비안전시스템 이용자들은 서비스품질이 좋을수록 기업이미지가 좋아지고, 기업이미지가 좋을수록 고객만족도가 높아지는 것으로 나타났다. 또한 서비스품질이 좋을수록 고객만족도가 높아질 것으로 제시하였다. 따라서 각 경비안전시스템 업체들은 고객만족도 향상을 위해 서비스품질을 꾸준히 향상시켜 나가야 할 것이다.

• 한국항해학회지
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• 제24권4호
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• pp.269-283
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• 2000

Service is the source of firm's competitive advantage in recent years. The importance of service quality in any service industry doesn't need to be disputed. Customers have expected the improvement of the quality of service they receive ,so providers are struggling to meet these expectations. This study aims at finding factors of service quality in passenger transportation. An empirical investigation and the measurement on the perceived Service Quality by customers in the passenger transportation system was carried out. The purpose of this study is to clarify the factors of service quality on the basis of service marketing concept. In order to fulfill the objectives, this paper combines research tools that include both empirical study and documentary research. Data was gathered from 239 passengers by the use of questionnaire. In this study, the established hypotheses were generated on the basis of the service quality evaluation (SERVQUAL) model. Research findings through empirical test are as follows. First, five service quality dimensions in passenger transportation are identical to SERVQUAL dimensions defined by Parasuraman, Zeithaml, and Berry in 1988. Second, demographic segments such as gender and age don't have significant different dimension of service quality. Third, there is no significant difference between groups by experiences such as price level, abroad tour and vehicle type in determinants of transportation service quality.

• 한국콘텐츠학회논문지
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• 제10권4호
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• pp.45-54
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• 2010

본 논문에서 우리는 차세대 통합망 환경에서 다양한 멀티미디어 서비스를 이용하는 서비스 이용자의 체감 품질이 저하될 경우 체감 품질과 관련된 QoS 파라미터를 네트워크 계층에서 제어함으로써 품질 만족도를 향상시킬 수 있는 품질 연동 제어 시스템을 제안한다. 제안된 시스템은 RTCP와 같은 제어 패킷을 통해 네트워크 계층의 QoS 파라미터 정보를 수집하고 이 수집된 정보를 이용하여 멀티미디어 서비스의 QoE를 평가한다. 이렇게 평가된 QoE와 응용계층에서 측정된 QoE와 비교하여 기준값보다 낮을 경우 품질 저하로 판단하고 이와 관련된 QoS 파라미터 도출 및 각 파라미터의 상대적 중요도를 결정한다. 결정된 정보를 토대로 QCS는 서비스 품질 제어 시스템(SCS)에서 각 라우터 및 스위치에 적용하는 정책(policy)의 기반이 될 수 있는 QoS 제어값 정보를 생성하여 SCS로 전송한다. 이런 제안된 시스템을 통해 서비스 및 네트워크 사업자들은 서비스 특성 및 네트워크 상황을 고려하여 서비스 이용자에게 향상된 품질의 멀티미디어 서비스를 제공할 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.1-24
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• 2023

Purpose The aim of this study is to investigate how system quality, privacy concerns, and usefulness impact user satisfaction and word-of-mouth intention towards smart order services among Chinese consumers. The study also seeks to provide both theoretical and practical implications based on the findings. Design/methodology/approach This study conducted an empirical study on Chinese consumers through an online survey on 274 users of smart order service in China. To analyze the data, frequency analysis, reliability analysis, and confirmatory factor analysis were performed using SPSS 26.0 and AMOS 26.0 statistical programs, and structural equation model was used for hypothesis testing. Findings The study results are as follows. First, system quality was found to have a positive effect on usefulness and user satisfaction. Second, privacy concerns were found to have a positive effect on user satisfaction, but not on usefulness. Third, user satisfaction was found to have a positive effect on consumers' word-of-mouth intention of the smart order service. Finally, mediating effects were found between system quality and user satisfaction through usefulness, as well as between system quality, perceived privacy concern, and usefulness through user satisfaction.

• International Journal of Quality Innovation
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• 제10권1호
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• pp.25-36
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• 2009

The purpose of this study is to analyze the efficiency of the service quality activity itself by using the DEA Model, in contrast to previous quality evaluation methods, as an attempt to evaluate the service quality activities of the distribution industry. Furthermore, by complementing the shortfalls of the weighted value of the DEA Model, it recommends a DEA/PS Model that is appropriate in the evaluation of service quality activities. Based on this model, the study proposes the SQAE Model, an evaluation tool to complement the traditional measuring method. According to the results of the analysis of 18 sample distribution businesses, there was a discrepancy by business in the results of the Traditional Scoring System and the Evaluation Measuring System. Therefore, it is most desirable to not only be active in service quality activities but also increase efficiency at the same time.

• 디지털융복합연구
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• 제10권11호
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• pp.11-27
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• 2012

본 연구의 목적은 외부 IT감리의 핵심 성공 요인을 제시하는 것이다. 이를 위해, 정보시스템 성공 모형과 서비스 품질 개념을 기반으로 통합 모델을 제시하였다. 연구모형은 외부 감리를 수행한 경험이 있는 국내 공공기관을 표본으로 총 254개의 데이터를 수집하여 분석하였다. 분석결과 서비스 품질 특성 중 응답성, 신뢰성, 유형성은 정보시스템의 구현 프로세스 품질에 유의한 영향을 미치는 것으로 나타났다. 또한 프로세스 품질은 정보시스템 구현 성공(시스템 품질)에 유의한 영향을 미치는 것으로 나타났다.

• 한국IT서비스학회지
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• 제23권2호
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• pp.99-116
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• 2024

Recently, interest in ChatGPT has been increasing. This study investigated the factors influencing the satisfaction of users using ChatGPT service, a chatbot system based on artificial intelligence technology. This paper empirically analyzed causality between the four major factors of service quality, system quality, information quality, and security as independent variables and user satisfaction of ChatGPT as dependent variable. In addition, the mediating effect of reliability between the independent variables and user's satisfaction was analyzed. As a result of this research, except for information quality, among the quality factors, security and reliability had a positive causality with use satisfaction. Reliability played a mediating role between quality factors, security, and user satisfaction. However, among quality factors, the mediating effect of reliability between service quality and user's satisfaction was not significant. In conclusion, in order to increase user satisfaction with new technology-based services, it is important to create trust among users. The research results sought to emphasize the importance of user trust in establishing development and operation strategies for artificial intelligence systems, including ChatGPT.

• 한국의류학회지
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• 제44권4호
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• pp.639-656
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• 2020

Consumers' shopping experience has recently expanded to mobile and social networks; in addition, online fashion retailers started to focus on real-time interaction services as an emerging marketing tool. This study explores the consumer' shopping experience based on social live streaming services (SLSS) to investigate consumer's response behavior and effects through perceived service quality. An online survey method was conducted and a total of 186 female consumer panels were collected. The results indicate that cognitive communion of co-experience had a significant effect on perceived SLSS service quality (responsiveness, contents informativeness, playfulness, system availability). Service quality of SLSS (responsiveness, contents informativeness, and playfulness) had significant effect on trust in SLSS seller while system availability had no significant effect. Also, trust in seller showed significant effect on purchase intention. Last, it was confirmed that the moderating effect of purchasing experience of SLSS was significant in the relationship between cognitive communion and responsiveness/playfulness. There was also an additional significant moderating effect of purchasing experience between system availability and trust in seller.