• Asia Marketing Journal
• /
• v.20 no.1
• /
• pp.23-48
• /
• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• International conference on construction engineering and project management
• /
• 2022.06a
• /
• pp.967-974
• /
• 2022

It is no news that Nigeria's infrastructure challenge is enormous. In the global ranking, Nigeria ranked low in quantity and quality of its infrastructural provision which has a great impact on the ease of business transaction. Low investments in transportation have brought about the current infrastructural deficit. Recently, the Nigerian government has made effort to address at least to some extent the infrastructural deficit through Public-Private Partnership, but this has not yielded the desired result. Moreover, the sustainability issues relating to railway projects such as, emissions, noise pollution, ecosystem, and other environmental issues calls for urgent attention. Hence, this necessitated consideration on sustainability appraisal for the Chinese rail project in Nigeria. This study reviews sustainability of railway projects built by the Chinese firm in Nigeria with particular emphasis on the environmental and social impact of these projects. The study further identified issues and challenges in project implementation with a particular focus on civil dialogue and community engagements. A detailed literature search was conducted on railway projects and infrastructure by systematically reviewing selected published articles.The analysis of the selected articles identified sustainability issues and potential for improvement of Chinese railway projects and how they contribute to or inhibit competitiveness in the Nigerian railway market. From the literature searched, some of the projects constructed by Chinese firm revealed that there is economic and social impact of railway projects delivered by the Chinese firm in terms of capacity development and knowledge transfer potentiality. For instance, in the just concluded Lagos-Ibadan railway projects, the study gathered that the project brought about 5000 jobs and local staff were trained by the Chinese company, this will boost man power and local content capability. Also, it will significantly improve Nigeria's infrastructure and boost its economic development. The study suggests that Nigerian government should ensure and provide an enabling environment that is conducive for investment on the continent. Peace, improved security, and decent governance are the best conditions for sustainable transportation growth.

• Architectural research
• /
• v.17 no.4
• /
• pp.139-146
• /
• 2015

In 2007, in the city of Chongqing, the city government announced a plan to meet the basic needs of its lower-to-middle class residents, namely those of providing a shelter and urban infrastructure. In one respect, the effort to attain such goals has achieved good quantitative results; however, a more critical examination reveals that little consideration has been given to analyzing the qualitative aspects of such a policy, namely the physical and emotional effects on tenants. The results of the research in this paper have implications on the need to focus on building a 'sustainable' and 'healthy' community, with the awareness that for people in low-rent areas, sociability and community spirit are more closely related to their neighborhood contentment. Although attention to scale and type of area-planning are both important, the immediate surroundings and services are often neglected, but as we shall show they are key considerations for residents in this new type of housing. While attempting to comprehend the role of community in the quality of a neighborhood, in this research, we attempt to document the physical appearance of the problem and explore its underlying causes in order to shed more light on residents' individual evaluations of quality in their local living conditions and include the affective dimensions of such perceptions.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.3
• /
• pp.505-515
• /
• 2021

The essential purpose of this study is to propose strategies for developing micro-, small-, and medium-sized enterprises (MSMEs) to realize sustainable competitive advantage by applying the SWOT analysis method. Thus, the main problems investigated in this study are: a) around 60-70% of MSMEs in Kulonprogo regency do not yet have access or financing from banks; b) lack of knowledge of production technology; c) in general, MSMEs business actors are still incorporated legal entities; d) MSMEs do not have a good financial administration and management system; e) coordination between MSMEs stakeholders has not been integrated; f) limited facilities and infrastructure of MSMEs, primarily related to technological tools; and g) limited access to raw materials so that MSMEs often get low-quality raw materials. This study employed a survey method with questionnaires and interviews. By using the Slovin tools sampling technique, the number of samples was 39 MSMEs in Kulonprogo Regency, Yogyakarta, Indonesia. The results of this study confirmed that the Kulonprogo MSMEs should pay attention to seven aspects of business management to achieve sustainable competitive advantage. The seven aspects are: 1) business strategy; 2) human resources; 3) information technology; 4) products; 5) promotion; 6) cooperation; and 7) corporate social responsibility (CSR).

• Proceedings of the KSR Conference
• /
• 2007.11a
• /
• pp.1647-1656
• /
• 2007

With the growing international consensus regarding sustainable development of transportation, the plan of transportation infrastructure needs to meet various requirements toward enhancing environmental conditions. Accordingly, the upcoming long-term plan of high-speed rail network has to be reflecting the sustainability of transportation systems. In this paper, we propose methodologies based on multi-attribute utility theory for determining priorities of sustainable high-speed rail investment. The proposed methodologies identify indicators for sustainable transportation systems such as economic, environmental, social, and transportation-related ones and then, explain the way how to evaluate the overall sustainability by comparing the relative importance among indicators. This will help transportation agencies to prioritize high-speed rail investment toward sustainable transportation systems.

• Journal of Environmental Impact Assessment
• /
• v.25 no.1
• /
• pp.63-76
• /
• 2016

In 2015, Summits of State and Government at United Nations General Assembly agreed to set the world on a path towards Sustainable Development(SD) through the adoption of the 2030 Agenda. 2030 Agenda adopts 17 Sustainable Development Gooals(SDG) to achieve 3 pillars of social security, economic efficiency and environmental integrity. Sustainable Development Indicators(SDI) which are suggested by UN SDSN(United Nations Sustainable Development Solutions Network), have been developed for measuring SDG implementation, by which Sustainability Assessment(SA) can be accomplished to check through more holistic approaches to poverty alleviation, social inclusion and environmental management. In Korea, Strategic Environmental Impact Assessment(SEIA) has been applied to PPP(policy, plan, program) by 'Ministry of Environment', whereas 'National Land Planning Assessment(NLPA) which is one sort of SEA has been implemented to evaluate PPP of Ministry of Land, Infrastructure and Transport'. Although SEIA and NLPA have been utilized as decision-making support tools for stakeholders including high authorities, the reference criteria of these institutions are not considered as convincible and communicable. Evaluation criteria of alternatives which are core principles for SEIA and NLPA seem so ambiguous and unscientific. Through incorporation of SDI into SEIA, a convenient, quick and credible diagnosis of the key dimensions of SD comprising social equity, economic development and environmental management, can help develop a shared understanding of priorities of implementation of SDG.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.35 no.4
• /
• pp.953-959
• /
• 2015

The global warming caused by consumption of fossil fuel and energy has been interested. Therefore, several policies and regulations have been discussed to reduce greenhouse gas emission and effective energy consumption. The construction industry that takes 45% of energy consumption makes efforts to develop green construction methods and materials and reuseable energy. However, there is no common definition to calculate greenhouse gas and database in the construction industry. Especially, transportation infrastructure like road, railway, harbor, and airport consumes 21% energy of construction facilities. Therefore, this paper develops the causal relationship to define performance of sustainable road construction and maintenance. The performance indices are grouped into economic, social, and envirionmental impacts. Then, the causal map is developed based on survey results of construction experts. This will provide the baseline to evaluate the performance of sustainable construction and to establish the objective goals.

• Journal of Korean Society of Environmental Engineers
• /
• v.34 no.6
• /
• pp.382-390
• /
• 2012

Global warming has been hot issue world wide. Korea has been dealing with the global issue under the slogan of low carbon and green-growth such as setting national greenhouse gas (GHG) reduction targets and allocation to each industrial sector. Infrastructure construction, in which enormous social overhead capital (SOC) is input, has great role as one of the actions. Road is one of the representative infrastructure and large amount of resources is utilized in its construction, operation and maintenance stage. The estimation methodology of life cycle carbon emissions was developed and applied to a case study of highway currently under construction in this study. Also, total carbon emissions of all the highway in South Korea at present (2009) and cumulative carbon emissions from 2009 to 2020 were estimated using the results of case study.

• Journal of Korea Port Economic Association
• /
• v.32 no.4
• /
• pp.211-220
• /
• 2016

In accordance with the environmental changes that surrounds the port, there seems to be a trend of increasing interest in a sustainable development and operation of port. Considering that sustainability assessment utilizing Triple Bottome Line(TBL) has been conducted actively in various fields of research, it is essential to evaluate port sustainability including not only economic aspect but also social as well as environmental ones. In this regard, this study aims to measure the relative importance of port sustainability index using AHP. Moreover, sustainability of Korean four major ports has been tested by adopting the newly developed index in this study. From the results, it can be concluded that in addition to securing high value cargoes, increasing efficiency of port operation and infrastructure together with capital investment are essential. Growth harmonized with surrounding area of port and environment-friendly port operation should not be disregarded.

• Journal of Korean Society of Rural Planning
• /
• v.11 no.1 s.26
• /
• pp.45-53
• /
• 2005

This study aims to suggest a rural village development policy considering tourists' stay pattern and villages' resources which can be infrastructure for green-tourism. For this purpose, a relationship table between amenity resources and the stay pattern was developed as a guide line to combine a set of several facilities fer village renewal. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The table and diagram were applied to make renewal plan for 40 rural villages of the study area, Bukmyun, Cheonan, Chungnam province, so that the development scheme for the villages was suggested reasonably by the new findings of this study.