• Venture DIGEST
• /
• s.101
• /
• pp.12-15
• /
• 2006

네패스의 임직원들은 만날 때마다 평범한 인사 대신, 'Superstar!'라고 말한다. 상하를 막론하고 같이 일하는 모든 사람들은 서로를 '수퍼스타!'라 격려하고 칭찬한다. 이미 독보적인 반도체 후공정 범핑기술과 클린룸공법 등으로 대한민국 IT Superstar의 입지를 다져온 네패스. 견고한 경영 로드맵과 고유한 기업문화로 아시아의 수퍼스타로 성장하고 있는 네패스의 이병구 대표를 만나보았다.

• The Journal of the Korea Contents Association
• /
• v.14 no.1
• /
• pp.97-108
• /
• 2014

The purpose of this study was to investigate the factors behind the popularity of Superstar K, a reality show, among the viewers. For that purpose, the study conducted an in-depth interview with six viewers that watched the show in the first round and eight more in the second round. The interview results show that the show's fun elements include program "formation," "organization," "edition," "hosting style," and "appeal factors," which differentiated it from other shows. Superstar K made the viewers enjoy the show by thoroughly planning and providing a range of fun elements from program planning to edition and transmission.

• Information Systems Review
• /
• v.24 no.2
• /
• pp.1-20
• /
• 2022

Researchers are making contradictory claims through the concept of superstars and long tails about how the development of IT technology affects demand distribution. Unlike previous studies that focused on changes in demand from a macro point of view, this study explored whether the relationship between a company's marketing activities and consumer response differs depending on the product location (i.e., superstar vs. long tail) from a micro point of view. Based on the marketing mix framework, hypotheses were developed based on the relevant literature. In the case of empirical analysis, 2,835 daily data from 63 Korean films were tested using the quantile regression method. As a result of the analysis, it was found that the influence of marketing mix factors on sales varies depending on the location of the product. Specifically, the appeal breadth of the film and the effect of owned media are enhanced in superstar products, and the effect of acquisition media in long-tail products is enhanced and the negative effects of competition are mitigated. Unlike previous studies that focused on macroscopic changes in demand distribution, this study suggested marketing activities suitable for practitioners through microscopic analysis.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.7 no.1
• /
• pp.77-84
• /
• 2005

The purpose of this study is to know on the changes characteristics of eye brow forms of the wester women. A facial image which people recognize contents on changes of image according to various eye brow changes on the face. Various changes of image were seen by length, angle and thickness of eye brow types. The ancient Egyptians used antimony powder to blacken their brows huge black lines. In medieval times, women shaved both their eye brows and their hairlines to give a pure look. The early nineteenth century, brows were untweezed and natural. In the 1920s, when women started paying attention to their faces and their freedom, brows were tweezed, narrowed. In the 1930s, the idealized faces of Jean Harlow, Marlene Dietrich and Greta Garbo - narrow tracery of drawn on brows. The eyebrows is filled various shape of the 1950s. In the 1970s, the Disco Decade of Dreadful tastes, women were at their tweezers again, manicuring their brows. Brooke Shields's natural-looking brow would be an example of the 1980s. In the 1990s, the eyebrow designed by superstar makeup artists who determined the look of fashion model and screen star.

• Journal of The Korean Astronomical Society
• /
• v.40 no.4
• /
• pp.187-188
• /
• 2007

This contribution to the IV Korea-Mexico meeting deals with the hydrodynamics of the matter reinserted within super star clusters (SSCs) by both stellar winds and supernova explosions, results recently printed in The Astrophysical Journal (Silich et al. 2007). The motivation of such a project arose from the persistent presence of the small mass and compact HII regions that sit right on top of many massive and compact SSCs, from which one expects a large mechanical energy power. The data used for our calculations appear only recently (see Smith et al. 2006) for the massive and compact SSC M82-A1. We presented in our paper the calculated flow, derived through analytical and semi-analytical methods, which led to almost identical results. We have found out that the only way of accommodating a compact HII region (4.5 pc in radius, in the case of M82-A1) on top of a 6.3 Myr old and massive (> $10^6M_{\bigodot}$) SSC with a half light radius of 3 pc, requires of two assumptions: a very low heating efficiency (< 10%) within the cluster, what leads to a bimodal solution (see Tenorio-Tagle et al. 2007) and a high pressure in the surrounding medium.

• Archives of design research
• /
• v.16 no.1
• /
• pp.199-208
• /
• 2003

The Israel-born Ron Arad is one of Britain's "superstar" designers, an it has been said that he is Britain's answer to Philippe Starck. Arad is a highly individualistic designer whose ideas stem from a mental process that has more in common with that of the fine artist than of the jobbing designer for industry. His imagination expresses itself in the form of things. By the early 1990s he had become internationally recognized for his "ready-made" work. His furniture and lighting designs required extremely costly labour-intensive techniques to produce. As his work was highly evocative, suggesting a post-industrial world in which the urban landscape was characterized by materials in a state of decay. More recently, through collaborations with Italian and German manufactures, his work has reached a new level of sophistication and finish, which differentiates it from the earlier designs. As Arad reputation as a designer of workshop-based furniture came to an end and the era of "democratic" Arad furniture came into being. By middle of the decade he had become one of the most-discussed designers of the day. The spirituality that emanates from all his work is a product of his particular vision of the creative process, far removed from the typical, stereotyped trends in the sphere of modern industrialization. He goes one step further in his work by attempting to restore aesthetic dignity to the objects of daily life, in a search for beauty within the immediate environment.hin the immediate environment.

• Journal of Korea Game Society
• /
• v.17 no.4
• /
• pp.81-90
• /
• 2017

This paper focuses on the rewards, one of the elements(goal, competition, and reward) of gamification, and investigate the actual cases of its application to real variety shows. In this paper, I analyzed <2 Days and 1 Night> which offers trivial(general) rewards, and which offers special(unusual) rewards, and which offers "vernacular" rewards. Unlike specific rewards, abstract ones were estimated to bring about weak gamification effects. In Youn's Kitchen, however, the cast members felt that they received individual and subjective rewards despite its invisible rewards. And the show even reinforced the complete nature of its narrative structure. These results shows that real variety shows can have new and diverse reward structure.

• KDI Journal of Economic Policy
• /
• v.35 no.4
• /
• pp.1-29
• /
• 2013

This paper examines the effect of trade liberalization or globalization, more broadly, on plants' growth as well as on "bi-polarization". To do so, we reviewed the possible theoretical mechanisms put forward by recent heterogeneous firm trade theories, and provided available micro-evidence from existing empirical studies on Korean manufacturing sector. Above all, the empirical evidence provided in this paper strongly suggests that globalization promoted growth of Korean manufacturing plants. Specifically, evidence suggests that exporting not only increases within-plant productivity but also promotes introduction of new products and dropping of old products. However, the empirical evidence also suggest that globalization has some downsides: widening productivity differences across plants and rising wage inequality between skilled and unskilled workers. Specifically, trade liberalization widens the initial productivity differences among plants through learning from export market participation as well as through interactions between exporting and R&D, both of which increase plants' productivity. We also show that there is only a small group of large and productive "superstar" plants engaged in both R&D and exporting activity, which can fully utilize the potential benefits from globalization. Finally, we also show evidence that trade liberalization interacts with innovation to increase the skilled-unskilled wage inequality.

• The Journal of the Korea Contents Association
• /
• v.12 no.6
• /
• pp.120-131
• /
• 2012

This study has attempted to explore the way to construct the reality and its implication of the narrative elements in TV Audition Reality Show. According to the study results, first of all, two audition reality show has added the special tasks to characters based on the competition and has developed the dramatic events sequentially. And they has suggested the course of way between survival and fail, that is, inclusion and exclusion. As that results, audiences has be immersed in the process of the justification of the star(hero) myth and the dealings of musical elements to see dramatized show of narrative. And they knew audition reality show as non-real fiction, so they enjoyed the pleasure spontaneously. These means that the empowered media reproduced the illusion like star(hero) with the purpose of the commercial and political aim and one of the ideology to acquiesce in the appropriateness of the competition.

• Journal of Intelligence and Information Systems
• /
• v.26 no.3
• /
• pp.171-191
• /
• 2020

This study focused on digital music, which is the most valuable cultural asset in the modern society and occupies a particularly important position in the flow of the Korean Wave. Digital music was collected based on the "Gaon Chart," a well-established music chart in Korea. Through this, the changes in the ranking of the music that entered the chart for 73 weeks were collected. Afterwards, patterns with similar characteristics were derived through time series cluster analysis. Then, a descriptive analysis was performed on the notable features of each pattern. The research process suggested by this study is as follows. First, in the data collection process, time series data was collected to check the ranking change of digital music. Subsequently, in the data processing stage, the collected data was matched with the rankings over time, and the music title and artist name were processed. Each analysis is then sequentially performed in two stages consisting of exploratory analysis and explanatory analysis. First, the data collection period was limited to the period before 'the music bulk buying phenomenon', a reliability issue related to music ranking in Korea. Specifically, it is 73 weeks starting from December 31, 2017 to January 06, 2018 as the first week, and from May 19, 2019 to May 25, 2019. And the analysis targets were limited to digital music released in Korea. In particular, digital music was collected based on the "Gaon Chart", a well-known music chart in Korea. Unlike private music charts that are being serviced in Korea, Gaon Charts are charts approved by government agencies and have basic reliability. Therefore, it can be considered that it has more public confidence than the ranking information provided by other services. The contents of the collected data are as follows. Data on the period and ranking, the name of the music, the name of the artist, the name of the album, the Gaon index, the production company, and the distribution company were collected for the music that entered the top 100 on the music chart within the collection period. Through data collection, 7,300 music, which were included in the top 100 on the music chart, were identified for a total of 73 weeks. On the other hand, in the case of digital music, since the cases included in the music chart for more than two weeks are frequent, the duplication of music is removed through the pre-processing process. For duplicate music, the number and location of the duplicated music were checked through the duplicate check function, and then deleted to form data for analysis. Through this, a list of 742 unique music for analysis among the 7,300-music data in advance was secured. A total of 742 songs were secured through previous data collection and pre-processing. In addition, a total of 16 patterns were derived through time series cluster analysis on the ranking change. Based on the patterns derived after that, two representative patterns were identified: 'Steady Seller' and 'One-Hit Wonder'. Furthermore, the two patterns were subdivided into five patterns in consideration of the survival period of the music and the music ranking. The important characteristics of each pattern are as follows. First, the artist's superstar effect and bandwagon effect were strong in the one-hit wonder-type pattern. Therefore, when consumers choose a digital music, they are strongly influenced by the superstar effect and the bandwagon effect. Second, through the Steady Seller pattern, we confirmed the music that have been chosen by consumers for a very long time. In addition, we checked the patterns of the most selected music through consumer needs. Contrary to popular belief, the steady seller: mid-term pattern, not the one-hit wonder pattern, received the most choices from consumers. Particularly noteworthy is that the 'Climbing the Chart' phenomenon, which is contrary to the existing pattern, was confirmed through the steady-seller pattern. This study focuses on the change in the ranking of music over time, a field that has been relatively alienated centering on digital music. In addition, a new approach to music research was attempted by subdividing the pattern of ranking change rather than predicting the success and ranking of music.