• Journal of Digital Convergence
• /
• v.18 no.9
• /
• pp.331-336
• /
• 2020

The purpose of this study is to measure the satisfaction factors of user experience of 'Unlimited subscription service' among subscription services and analyze them based on economic and cultural perspectives. By recruiting the '20-'30s who had experienced using service, they attended a survey which was based on the reconstructed honeycomb model of Peter Morville. As a result of the survey, in terms of economic perspective, cost of service, and the ease of subscription inflow were the main satisfaction factors. From a cultural perspective, the familiarity with service and belief and experience of sharing content with people around them were the main satisfaction factors. Therefore, it can be inferred that the satisfaction of the user experience of the subscription service should be firstly satisfied with economic satisfaction, which leads to cultural satisfaction. This study is expected to be used as research data on user experience and satisfaction factors of unlimited subscription service.

• Korean Management Science Review
• /
• v.22 no.1
• /
• pp.67-81
• /
• 2005

This study aims at defining the factors affecting adoption intentions for portable Internet services based on the characteristics of individuals creating the markets and developing strategies of the service, which is expected to be the next-generation telecommunication service. For this Purpose, two types of sub-factors are defined : characteristics of individuals including demographic statistics, usage of existing services, prior cognition, adoption attitudes and service assessments : and adoption Intentions including willingness for subscription, subscription period, willingness to pay, types of usage and preferred device. The results of the study indicate that demographical statistical variables vary depending upon the levels of adoption intentions, and that users of mobile Internet services via mobile phones and wireless LANs are highly probable of being targets for the portable Internet services. Furthermore, the results demonstrate demands for enhancing recognition of the usefulness and ease of use of the services and intense marketing activities for potential users bearing innovativeness to stimulate the market of the portable Internet service. The author is confident that this study will significantly contribute to the successful market entrance of portable Internet service, and also to growth in the market.

• Journal of Digital Convergence
• /
• v.12 no.7
• /
• pp.11-20
• /
• 2014

This paper finds that the ultimate source of problems facing Korean mobile telecommunications such as excessive subsidies of handsets, waste of resources, and a vicious circle of expensive handsets and high prices for services, is bundling of handset and subscription. The analysis suggests that bundling causes consumers to confuse about prices of handsets and services, and firms focus on handset subsidy competition rather than on upgrading service qualities and lowering prices due to anti-competitive effects of bundling. Because most of the cost of bundling is passed on to consumers, the welfare of consumers decline. In particular, equality among consumers worsens due to price discriminations. To resolve these problems, unbundling of handset and subscription is a necessity. Mixed bundling allowing separate selling of handsets under bundling does not seem to work as a cure because bundling tends to be a dominant strategy. The best regulatory policy is a complete separation of handset and subscription.

• The KIPS Transactions:PartC
• /
• v.15C no.1
• /
• pp.51-60
• /
• 2008

Micro-mobility protocols have been developed to reduce the control message overhead due to movements of mobile nodes. With the spread of mobile devices, services using mobile nodes are increasing and multicast services are becoming more important in providing multimedia services. In this paper we propose a new multicast protocol suitable for micro-mobility environments. The proposed protocol is designed to maintain optimal multicast routing paths and continue to provide multicast services without disruption in spite of frequent handoffs due to movements of mobile nodes. We used simulation to evaluate the proposed protocol, compared its performance with existing multicast protocols for mobile environments including bi-directional tunneling, remote subscription, and MMA, and observed that the proposed protocol exhibited better performance in terms of transmission success ratio and overhead on the network.

• Convergence Security Journal
• /
• v.22 no.1
• /
• pp.135-140
• /
• 2022

This study aims to analyze exercise cases and issues using smart devices and technologies, and to present the development direction of a smart exercise environment suitable for the wellness life of active seniors with high activity and economic power unlike the existing silver generation. In the fitness industry, the subscription economy that regularly receives or uses necessary exercise tools, services, and digital content is expanding, and business models based on hardware sales and content subscription continue to emerge. In order to have value competitiveness as a platform that provides active seniors with integrated exercise services for health care, not only fitness centers, but also home training exercise equipment, fitness-related applications, and smart wearable device markets should be organically connected to form an expanded total platform. In order to have value competitiveness as a platform that provides active seniors with integrated exercise services for health care, not only fitness centers, but also home training exercise equipment, fitness-related applications, and smart wearable device markets should be organically connected to form an expanded total platform. The linkage of the digital healthcare function, which provides real-time changes to exercise programs based on continuous monitoring and feed back through wearable devices before, after, and during exercise by receiving and selecting exercise programs suitable for individual health status, is the differentiating factor in the smart fitness model.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.05a
• /
• pp.629-631
• /
• 2013

In this paper, a novel transmission system based on ATSC-M/H is proposed that enables free broadcast content services and pay subscription based content services. The proposed system is compatible with the existing systems and it does not use complex access restriction mechanisms such as CAS. In North America, many DLNA systems use set-top boxes with DVR as a digital media server. A method to enable the provision for ATSC-M/H free and pay subscription services on DLNA systems is presented. In addition, a data service processing method in DLNA systems is also proposed.

• Journal of the Korean Society for information Management
• /
• v.40 no.3
• /
• pp.245-271
• /
• 2023

The purpose of this study was to assess the perception of e-book subscription services among the digitally native generation in their twenties, who have a high e-book usage rate. This study employed a mixed-methods approach, combining survey responses and usability testing. It aimed to assess the awareness and usage of e-book subscription services among university students in their twenties, a demographic known for their high utilization of electronic devices and e-books. The survey was conducted among 202 university students, and the responses were categorized and examined based on whether they were users or non-users. As a result of the survey, I found there is different awareness of e-book between users and non-users, on the other hand, convenience and portability are the strong point of e-books for users and non-users commonly also. Usability testing was performed on a group of 10 university students in their twenties who had not previously used the 'Millies Library' application, which is renowned as the most widely-used e-book platform. Following the experiment, participants expressed positive feedback regarding various optional features, convenience, design, and cost-effectiveness. However, they also had negative reactions concerning touch errors, malfunctions, functional practicality, a lack of interest, system issues, and the absence of a library.

• Korean Institute of Interior Design Journal
• /
• v.19 no.2
• /
• pp.225-233
• /
• 2010

At this point in time South Korea is rapidly metastasizing to a aging society. A major cause of aging can be summarized as increased life expectancy, decrease of nuclear family and birthrate, and South Korea's progress is faster than any other country. From the 1970s, western society has changed social welfare to deinstitutionalization and community care because of problems about economic reason and facilities protection, so the type of elderly social service has also changed from the facility welfare service which is accommodated old people in certain facility to community welfare service which provides various welfare services with living together. Public facilities for low income group which are supported by government are lower, 6.6%, than the United States or Japan, 50%. They are divided into private manage facilities and subscription elderly facilities. These subscription elderly residential facilities show poor administration because of focusing on development and market analysis for investment returns. Therefore, in order to vitalize the elderly welfare residential facilities in Korea, we need plans about systematic services facilities for welfare and phased medical treatments. Therefore, the purpose of this study is that (1) the types and functions of residents for community elderly residential facilities in elderly welfare policies of U.S., and supported policies are researched as a transcendental model, (2) data about operating system with the principles of the market is analyzed, and (3) basic data about welfare facility plan for community residential elderly people is provided.

• Korean Management Science Review
• /
• v.25 no.1
• /
• pp.123-138
• /
• 2008

Recently, DMB service markets experience a rapid change with terrestrial DMB test-broadcasting for the nation-wide coverage and paid interactive data broadcasting being offered utilizing TPEG and BIFS technologies. This warrants a reexamination of a consumers' adoption intentions for DMB service. This paper uses a survey data set to analyze DMB adoption intentions and the choice between terrestrial DMB and satellite DMB services according to preferred contents and other media usage characteristics. Empirical results show that consumer who prefer TV, music, and movie contents are more likely to adopt DMB service, whereas consumers with high intentions for HSDPA subscription are less likely to adopt DMB service. This implies that continuing development of killer application and the analysis of substitutes or complements of other media are crucial for the increase of DMB adoption intentions. It is found that the more consumers prefer sports, movies and entertainment/game and put higher values in the quality of the contents, the more likely they adopt satellite DMB service. Meanwhile, the more consumers prefer TV, drama and news contents, and are sensitive to the subscription fees, they are more likely to adopt terrestrial DMB service. Therefore, it seem that consumers' DMB adoption between terrestrial and satellite services is crucially related with types and characteristics of contents offered.

• International Journal of Internet, Broadcasting and Communication
• /
• v.13 no.4
• /
• pp.55-65
• /
• 2021

The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-sided markets. For this, we examine six strategic factors influencing OTT's success in Korea. The analysis reveals, among six OTTs, Netflix utilizes five strategic factors except the same-side network effects. OTTs from pay TV operators and channel providers tend to block the cross-side network effects on the opponent OTTs, because they think their giveaway to content providers is in vein, if the invested content by them would be consumed on opponent rival platforms. Interesting is that after experiencing a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services, pay TV operators utilize the same-side network effects by offering hybrid services in partnership with global OTTs like Netflix, Disney+ which are considered as a complementary OTT. In conclusion, it is suggested to target a new connected TV based OTT service offering with collaboration with Korean TV device manufacturers for Korean OTTs' global strategy, because Netflix-like global market expansion is not easy for them to cover their content cost.