• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.95-105
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• 2019

A great deal needs to be learned about why and how users participate and consume information on various online sites. The design of socio-technical systems especially for promoting engagement in terms of maximum user participation is both a theoretical and real-world challenge that researchers strive to understand. At present, most of the research on the motives of Internet video users' behavior focuses on the user's "viewing motivation" and "sharing motivation", and lacks the analysis of the factors affecting users' "subscription motivation". This study will attempt to compensate for this gap. Based on the YouTube platform, we take Chinese video users as the research object and uses the "Censydiam user motivation analysis model" to make assumptions about user subscription motivation from the two levels of social needs and personal needs, using regression analysis. Validate the hypothesis and get the influencing factors that may be available in the user's subscription motivation based on the assumptions. Built on survey data from 215 respondents, the study found that Enjoyment, Vitality, Power, and Conviviality are four factors that influence user motivation.

• Journal of Internet Computing and Services
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• v.21 no.6
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• pp.113-121
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• 2020

The era of "ownership" has gone, and the era of "subscription" has come. While traditional manufacturing and service industries are struggling with the fall of earnings rates, subscription-based businesses are showing high growth rates. Although subscription-based online services (SOS) are rapidly growing in the retail market, few studies have investigated factors that affect the decision of consumers to use SOS. Therefore, this study aims to identify factors that enable predicting consumers'attitudes and intentions toward SOS and to empirically verify the factors. As a result of the study, usefulness, enjoyment, and cost advantages were shown to have positive effectson perceived value, and usefulness, technicality, and cost advantages were shown to have positive effects on attitudes. In addition, perceived value was shown to have positive effects on attitude, and perceived value and attitudes were shown to have positive effects on acceptance intentions. The fact that the strategic directivity for successful introduction and diffusion of SOS was presented by identifying the predictor variables for the acceptance of SOS through this study can be said to be the significance of this study.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.883-887
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• 2008

The journal is a important resource of the scholarly communication and it is a kind of the R&D indicator. But the journal subscription cost is rising annually so it has the limits to the journal subscription fee of libraries. This paper analyses the usage of Document Delivery Service(DDS) according to the journal subscription overlapping with NDSL members. In order to select journals for analysis, this paper selects journals of the subscription overlapping top 20% and low 20% and finds out the relationship between the overlapping subscription and usages of DDS.

• Proceedings of the Korean Nuclear Society Conference
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• 1997.10a
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• pp.413-418
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• 1997

본 논문에서는 차세대 원자력발전소 주제어실에서 감시 및 제어용 디스플레이 기기의 증가에 따른 정보처리계통(Information Processing System)의 네트워크 부하 감소를 위해 주기적 Subscription방식의 통신 프로토콜을 구현하고, 실험을 통하여 실질적인 디스플레이 수와 각종 운전상태에 대해서 기존의 프로토콜에 비해 우수한 성능을 나타냄을 보였다.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.57-66
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• 2019

This study investigates the factors influencing to users' intention to retain monthly movie subscription VOD service in the Pay-TV. A dual model of a dedication-based mechanism and constraint-based mechanism used as the analytical framework for the service subscription retention. This study surveyed the total of 366 respondents who aged 15 years or older among the subscribers who use monthly movie subscription VOD service in Pay-TV from May 8 to May 14, 2018 through online surveys. And the study used SPSS 25 and AMOS 21 for data analysis. The results of the analysis are as follows. First, the price, the contents diversity and the ease of use were found to affect the user satisfaction. From three components, the price is the most effective and the ease of use is the next. Second, user satisfaction were found to affect the intention to retain a subscription in the dedication-based mechanism. Third, procedural switching cost were found to affect the intention to retain a subscription in the constraint-base mechanism.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.3
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• pp.97-107
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• 2024

This study aims to identify the factors that affect customer satisfaction as the market growth of rental subscription services for living environment home appliances increases. Unlike previous research, which focused on online subscriptions (e.g., digital content, over-the-top (OTT) services, e-books, and mobile devices), this study expands the scope to include rental subscriptions for household environmental appliances. Specifically, this study analyzes the factors influencing customer satisfaction among rental subscription service users by examining the effects of perceived usefulness, reliability, and convenience. The results show that users' perceived reliability and convenience of rental subscription services for living environment home appliances significantly affect customer satisfaction. Perceived usefulness, however, was not found to have a significant impact, as it is an abstract and subjective customer aspect. The implications of the results are as follows: First, standardized services must be strengthened to increase the reliability of rental subscription services. Additionally, it is necessary to improve convenience by developing additional services when managing regular visits tailored to the characteristics of each product. Providing customized services by integrating products and Information and Communications Technologies (ICT). Furthermore, effective customer management to increase customer satisfaction is crucial, as it can lead to cross-selling and up-selling opportunities. Lastly, venture start-ups should actively apply a subscription service business model.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.4
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• pp.155-165
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• 2024

Software as a Service (SaaS) has become one of the fastest-growing software business models in recent years. Even during the economic downturn following the pandemic, the SaaS business has emerged as a crucial model for IT companies. The revenue structure of SaaS, which is based on the subscription economy model, ensures that users pay only for the services used. In other words, SaaS operates on a subscription-based billing model, thus providing subscribers access to software uploaded to cloud computers via the Internet. This study aimed to explore the manner by which software-solution firms have to counteract the decline in profit and loss sales caused by changing their business-model orientation from on-premise deployment software to subscription-based software. Additionally it analyzes a method for selecting a subscription-based pricing model and rapidly recovering the investment costs via quantitative business-viability assessment. By calculating subscription fees via a more quantitative business-viability evaluation instead of focusing on conventional business-planning methods that rely on qualitative methods, companies are expected to be equipped in providing services to customers at reasonable costs. This strategy will facilitate them in leading emerging growth sectors.

• Journal of Computing Science and Engineering
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• v.5 no.4
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• pp.316-323
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• 2011

Recently, Proxy Mobile IPv6 (PMIPv6) has received much attention as a mobility management protocol in next-generation all-IP mobile networks. While the current research related to PMIPv6 mainly focuses on providing efficient handovers for unicast-based applications, there has been relatively little interest in supporting multicast services with PMIPv6. To provide support for multicast services with PMIPv6, there are two alternative approaches called Mobile Access Gateway (MAG)-based subscription and Local Mobility Anchor (LMA)-based subscription. However, MAG-based subscription causes a large overhead for multicast joining and LMA-based subscription provides non-optimal multicast routing paths. The two approaches may also cause a high packet loss rate. In this paper, we propose an efficient PMIPv6-based multicast protocol that aims to provide an optimal delivery path for multicast data and to reduce handover delay and packet loss rate. Through simulation studies, we found that the proposed protocol outperforms existing multicast solutions for PMIPv6 in terms of end-to-end delay, service disruption period, and the number of lost packets during handovers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.12
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• pp.5877-5897
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• 2018

With the popularity of mobile networks and smartphones, geo-textual publish/subscribe messaging has attracted wide attention. Different from the traditional publish/subscribe format, geo-textual data is published and subscribed in the form of dynamic data flow in the mobile network. The difference creates more requirements for efficiency and flexibility. However, most of the existing Top-k geo-textual publish/subscribe schemes have the following deficiencies: (1) All publications have to be scored for each subscription, which is not efficient enough. (2) A user should take time to set a threshold for each subscription, which is not flexible enough. Therefore, we propose an efficient and flexible Top-k geo-textual publish/subscribe scheme. First, our scheme groups publish and subscribe based on text classification. Thus, only a few parts of related publications should be scored for each subscription, which significantly enhances efficiency. Second, our scheme proposes an adaptive publish/subscribe matching algorithm. The algorithm does not require the user to set a threshold. It can adaptively return Top-k results to the user for each subscription, which significantly enhances flexibility. Finally, theoretical analysis and experimental evaluation verify the efficiency and effectiveness of our scheme.

• Journal of Distribution Science
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• v.20 no.6
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• pp.21-32
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• 2022

Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.