• 한국의류산업학회지
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• 제19권1호
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• pp.79-89
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• 2017

Sensory attributes and preferences that contribute to consumer satisfaction with artificial leather were measured by subjective evaluation, and subjective hand and preferences were analyzed in relation to its use. Using tactile and visual senses, 50 experts in fashion and textile industry evaluated leathers classified into two categories, suede and polyurethane coated, according to different manufacturing methods. They answered questions on subjective hand and preferences of different artificial leathers of various fashion items (jackets, purses, bags, shoes, boots, furniture, etc.), using specific adjectives to describe the hand properties. As a result, it was found that the subjective hand properties of artificial leathers were related to 'Thickness', 'Fullness/softness', 'Surface contour', 'Stickiness', and 'Elasticity'. The leather type from different manufacturing methods influenced their perceived hand and preferences relating to use. By use, different hands were preferred. The preferences for jackets and furniture of suede type leathers were related to their surface properties, whereas the preferences for items of the other type of leathers were associated with their resilience. On the other hand, in the case of polyurethane coated leathers, the preferences for jackets were significantly affected by their thickness, while those for the other items were influenced by their resilience and surface properties.

• International Journal of Human Ecology
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• 제13권1호
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• pp.105-115
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• 2012

This research investigated the influences of structural characteristics such as fabrics, mechanical properties, and subjective sensory images on the off-line and on-line preferences to women's spring/summer suits fabrics to extract the most effective factor towards preference as well as analyze the preferential off-line and on-line differences to predict the exact texture image on-line. Objective evaluations were done for the measurement of the mechanical properties of fabrics using Kawabata's Evaluation System and subjective evaluations were done with 109 female subjects who value the off-line and on-line sensory image of suit fabrics. For statistical analysis, factor analysis, cluster analysis, t-test, ANOVA, and regression were used. The results were as follows. The preference scores on-line were generally higher than those off-line. For the structural characteristics of fabrics, differences of thickness were observed according to preference clusters, and the preference increased as thickness was lowered off-line and on-line. For mechanical properties, WC influenced off-line and on-line preferences. Fabrics with low compression energy were preferred; however, the effect of SMD was observed off-line only. In subjective sensory images, the 'smoothness' image influenced off-line and on-line preferences the most. All sensory images influenced the off-line preferences; however, the effects of 'flexibility' and 'weight' were not shown on-line.

• 복식문화연구
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• 제14권2호
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• pp.299-309
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• 2006

This study was intended to analyze the wearing practices and the subjective fabrics preferences for men's dress shirts. It was performed by means of convenience sampling survey of male office workers wearing dress shirts who were living in Seoul, Geonggi, and Chungcheong area. Collected data were analyzed by frequency analysis, cross-tabulation analysis, t-test, and ANOVA using SPSS. The results were as follows: Most of the male office workers owned 5 dress shirts, and blue color dress shirts were preferred to white one. It was shown that most of the respondents wore dress shirts at the office almost every day with necktie. The preferred sensations of the dress shirt fabrics were the soft, wrinkle-free, smooth and dry ones. There were partially significant differences according to gender and age of male office workers in the wearing practices and subjective fabrics preferences of dress shirts.

• 대한인간공학회지
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• 제27권3호
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• pp.1-6
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• 2008

Individual finger/total grip forces, and subjective preferences for various individual finger grip spans (i.e., four fingers had identical grip spans or different grip spans) were evaluated by using an "Adjustable Multi-Finger Force Measurement (MFFM) System". In this study, three grip spans were defined as follows: a 'favorite grip span' which is the span with the highest subjective preference; a 'maximum grip span' which is the span with the highest total grip force; a 'maximum finger grip span' which is a set of four grip spans that had maximum finger grip forces associated with the index, middle, ring, and little fingers, respectively. Ten males were recruited from university population for this study. In experiment I, each participant tested the maximum grip force with five grip spans (45 to 65mm) to investigate grip forces and subjective preferences for three types of grip spans. Results showed that subjective preferences for grip spans were not coincidence with the performance of total grip forces. It was noted that the 'favorite grip span' represented the lowest total grip force, whereas the 'maximum finger grip span' showed the lowest subjective preferences. The individual finger forces and the average percentage contribution to the total finger force were also investigated in this study. The findings of this study might be valuable information for designing ergonomics hand-tools to reduce finger/hand stress as well as to improve tool users' preferences and performance.

• 농촌지도와개발
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• 제16권2호
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• pp.405-438
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• 2009

This study aims to analyse the consumer and regional dwellers preferences of nonghyup influenced by contributions of socio-economical using ordered logit model. The survey data were obtained from 225 adults in Chungnam province, cross sectional data in 2007. This paper especially estimates the impact of socio-economic characteristics, such as sex, occupation, school career, and emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also examines the impact of recognition of cooperational level with local government's policy, customer satisfaction ratings, degree of business ethics. The main results are as follows; the consumer and regional dwellers preferences of nonghyup is not affected by sex, occupation, school career. But the consumer and regional dwellers preferences of nonghyup is influenced by emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also influenced by emotional and subjective recognition of policy cooperation level with local government, customer satisfaction ratings, degree of business ethics.

• 한국음향학회지
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• 제28권2호
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• pp.96-106
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• 2009

본 논문에서는 헤드폰의 음향적 특성과 주관적인 선호도간의 상관관계를 분석하고, 이로부터 음향적 특성을 이용한 주관적 선호도의 예측 가능성을 알아보았다. 헤드폰의 음향적 특성으로 좌, 우 채널에 대한 고조파 왜곡, 주파수 특성의 분산, 그리고 충격파 응답의 양이 상관 계수가 사용되었다. 이들 특성은 머리 모형을 이용하여 잡음이 없는 무향 환경에서 측정되었다. 주관적인 선호도는 음량감, 선명감, 공간감, 포만감, 전체적인 느낌의 5개 항목으로 점수화하여 나타내었다. 선호도 평가에는 음악 청취에 경험이 많은 12명의 청취자가 참여하였으며 샘플 음악은 가요, 팝, 경음악, 음성, 클래식의 5 종류의 음악이 사용되었다. 실험에 사용된 헤드폰은 밀폐형 4종, 개방형 2종 귓속 삽입형 2종 등 총 8개가 사용되었다. 주관적인 선호도는 이원 배치 법을 이용하여 주관적 선호도에 영향을 끼치는 요인을 분석하였으며 음향적 특성과 주관적인 선호도 점수 간의 상관 계수를 구하였다. 실험 결과 오른쪽 채널에서 측정된 주파수 크기 응답의 분산이 주관적인 선호도와 가장 높은 상관 계수를 갖는 것으로 나타났으며, 충격파 응답의 양이 상관 계수는 거의 상관 관계가 없는 것으로 나타났다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.104-108
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• 2000

The paper sets the goal as understanding relationship between usability and subjective preference with the cross- cultural comparison between korea and Japan. Total 42 Korean and japanese housewives participated in the experiment where subjects evaluated their subjective preferences on 16 different variations of computer-simulated microwave ovens. In additions, subjects also performed usability testing over 9 different microwave ovens with 6 different tasks given to users. Subjective preferences and usability were analyzed by Conjoint analysis to identify relative importance of features. The results showed that, in case of Korean subjects, subjective preference has positive relationship with usability (i.e. aesthetically good product also showed better performance in usability testing).However, Japanese subjects showed the tendency that subjectively preferred products are not necessarily evaluated good in usability testing (i.e. god aesthetic is one thing and high usability is another). this difference leads the speculation that culture plays a role in balancing the relationship between aesthetic and functionality.

• Journal of Nutrition and Health
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• 제36권6호
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• pp.622-634
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• 2003

The purpose of this study was to investigate the dietary habits and altered food preferences of stroke patients. One hundred and forty-six outpatients, who had experienced their first-ever stroke and were admitted to Asan Medical Center between July and December 2000, were studied. Using interviews, we assessed the altered food preferences, food consumption frequency, and other factors influencing the food preferences and food consumption frequency of the subjects. These results were analyzed with 2 t-tests, and multiple regression analysis, using the SPSS package program. Preferences for pork, red fish, coffee, bread and stews were higher in male stroke patients than in females. The frequency of consumption of beef, pork, white fish, red fish, egg, garlic, onion, coffee, instant noodles, bread, and culinary vegetables increased in the male stroke patients more than in the females. Food preferences were influenced by income, risk factors, subjective tastes and location of brain ischemic lesions. Food consumption frequency was affected by food preference, income, drugs, alcohol, marital status, sex, and dysgeusia. As a result of multiple regression analysis, the frequency of consumption of white fish, red fish, eggs, soy milk, milk, garlic, onions, coffee, noodles, bread, bean-paste stew, kimchi, culinary vegetables, and greasy foods were the most affected by each food preference. Our results suggest that food consumption frequency may vary with food preference, income, drugs, alcohol, marital status, sex, and dysgeusia, and nutrition education should be formulated to prevent stroke recurrence based on the food preferences, subjective tastes, and risk factors of individual stroke patients.

• 한국의류학회지
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• 제35권11호
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• pp.1362-1376
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• 2011

This study examines the effect of the structural properties of F/W wool knit fabrics for woman's knitwear on the perceptions of textures and sensible images of consumers and present basic data for textile designing by analyzing the relationship among the structural properties, mechanical properties, objective hand measurements and preferences. A total of 12 kinds of knit fabrics were prepared and investigated in terms of the differences in the subjective, mechanical properties and objective hand measurements according to the structural properties of knit fabrics. The data were analyzed by t-test. The subjective hand attributes of wool knits through factor analysis are categorized into 6 factors. In particular, the 'active/comfort' factor is a meaningful result that reflects the unique characteristics of knit fabrics compared to woven fabrics. Mechanical properties and objective hand measurements have a greater effect on textures than on sensible images; in addition, the structural properties, 'gauge' was the most important factor to influence the subjective evaluation.

• 패션비즈니스
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• 제20권4호
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• pp.207-225
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• 2016

This study aims to analyze the impact of negative review type, brand reputation and opportunity scarcity perception, on preferences of fashion products in social commerce. For the above evaluation, we used the 2 (negative review type: objective/subjective) ${\times}2$ (brand reputation: high/low) ${\times}2$ (opportunity scarcity perception: high/low) model, designed with three mixed elements. We enrolled 260 women in their 20s and 30s, who live in Seoul and have used social commerce; a final total of 207 subjects were considered for analysis. The data were analyzed using the SPSS 18 program and reliability test, t-test and three-way ANOVA were performed. Following observations were made: First, preferences were higher when the subjects read objective negative reviews than subjective negative reviews, and when a fashion product was from a brand of high reputation than a brand of low reputation. Second, the interaction effect between negative review type and brand reputation was greater among the subjects whose opportunity scarcity perception is high, than those having low opportunity scarcity perception. Thus, we conclude that the social commerce should encourage consumers to write more objective reviews, and fashion brands should manage their reputations well. Also, social commerce can use scarcity messages aggressively to increase preferences of global fashion luxury goods, which is actively marketed in social commerce since 2015.