• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.5 s.153
• /
• pp.818-828
• /
• 2006

The purpose of this study was to clarify differences in the product attribute evaluation in relation to the objective knowledge, subjective knowledge and involvement of apparel. The measurement instruments were developed by researcher on the basis of previous studies in the same field. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Involvement was related to the consumer knowledge and the knowledge influenced evaluation of intrinsic attributes, social attributes, and economic attributes. 2. The dimensions of objective knowledge significantly influenced intrinsic attributes and economic attributes. The dimensions of subjective knowledge significantly influenced intrinsic attributes, social attributes and economic attributes. 3. Apparel involvement significantly influenced intrinsic attributes, social attributes and economic attributes. Consumers who have higher interest in apparel product but not in trends considered intrinsic attributes more importantly, whereas consumers who care trends considered social attribute more.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.20 no.43
• /
• pp.321-331
• /
• 1997

Measurement of attributes is often highly subjective and imprecise, yet most MADM methods lack provisions for handling imprecise data. Frequently, decision makers must establish a ranking within a finite set of alternatives with respect to multiple attributes which have varying degrees of importance. The problem is more complex if the evaluations of alternatives according to each attribute are not expressed in precise numbers, but rather in fuzzy numbers. Analysis must allow for lack of precision and partial truth. The advantages of a fuzzy approach for MADM are that a decision maker can obtain efficient solutions all at once without trial and error, and that this approach provides better support for judging the interactive improvement of solutions in comparison with o decision making method. The algorithm used in this study is based on the concepts of vague set theory. Linguistic variables and vague values are used to facilitate a decision maker's subjective assessment about attribute weightings and the appropriateness of alternative versus selection attributes in order to obtain final scores which are called vague appropriateness indices. A numerical example is presented to show the practical applicability of this approach.

• Transactions of the Korean Society for Noise and Vibration Engineering
• /
• v.20 no.1
• /
• pp.66-73
• /
• 2010

Vehicles experience the impact due to harsh road conditions. Contact with a barrier on a road induces vehicles to vibrate, which brings about an impact sound. The attenuation of the impact sound is an important issue since passengers may complain about the impact noise. However, the perfect removal of impact noise is not possible as most of impact noise is caused by external conditions. It is thus necessary to make vehicles to possess more desirable sound quality characteristic of impact sound. More research is needed on objective attributes of impact sound; it is not a simple matter since impact noise is transient in nature and has a high level of sound at an instantaneous moment. A new objective attribute of impact noise is designed by using wavelet transform. Wavelet transform is appropriate for the analysis of transient signals such as impact noise. The usefulness of new objective attribute, which is a sound metric, is examined by comparison with the mean subjective rating for real impact noise of passenger cars. The new sound metric has better correlation with the mean subjective rating than already existing sound metrics

• The Journal of the Acoustical Society of Korea
• /
• v.22 no.5
• /
• pp.367-374
• /
• 2003

In this paper, we propose an audio watermarking method using the attribute of tonal masker. First, the attribute of tonal masker as an audio watermarking attribute is analyzed. According to existing researches, it is possible to be imperceptible modulation for the energies of the frequencies that compose a tonal masker. And when the relation between the tone energy and the left or right frequency energy after various signal processing is compared with the one before the processing, very few changes are showed. We propose an audio watermarking method using these attributes of tonal masker. A watermark bit is embedded by the modulation of the difference between the two neighboring frequency energies of a tone. In the detection, the modulated the tonal masker is searched using the key wed in the embedding without original audio and the embedded watermark bit is detected. After each attack of noise insertion, band-pass filtering, re-sampling, compression, echo transform and equalization, the detection error ratios of the proposed method were average 0.11%, 1.26% for Classics and Pops. And the SDG(Subjective Diff-Grades) scale evaluation of the sound quality of the watermarked audio result in the average SDG -0.31.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.2
• /
• pp.113-125
• /
• 2012

This study aims to understand the evaluation of importance, satisfaction and repurchase intention after dividing the attributes of environment-friendly fashion product in details. Out of 400 surveys, 328 were used in the final analysis of this study, with 113 respondents having experience of buying Environment-friendly fashion products. The analysis of this study is done by SPSS 18.0(ver.). Through the literature review, the objective attributes were subdivided into seven factors, including brand, environment-friendly materials, quality, environment-friendliness when using/managing, environment-friendliness when discarding, color/pattern, and environment-friendly design. Though an empirical study, the subjective attributes were subdivided into three factors, including innovation/individuality, practicality, and dignity/popularity. In the analysis results of the importance of the attributes of environment-friendly fashion products, it was shown that it was considered as importance as above average. The effect of the satisfaction of the objective attributes on the repurchase intention was measured. In the results, the regression model was significant while it was understood that the satisfaction of environment-friendly materials, environment-friendliness when discarding, color/pattern and environment-friendly design had positive effect on the repurchase intention. The effect of the satisfaction of the subjective attributes of environment-friendly fashion products on the repurchase intention was measured. In the results, dignity/popularity and innovation/individuality factors had positive effect on the repurchase intention.

• Proceedings of the Technology Innovation Conference
• /
• 1999.06a
• /
• pp.245-265
• /
• 1999

MAUT and AHP are widely used for quantification of subjective judgements in various fields of decision making. This study focuses on the introduction and application of MAUT/AHP method which is a hybrid of MAUT and AHP techniques in R&D project priority setting. This hybrid model can clarify each factors' contribution using MAUT method and can reduce the number of pairwise comparisons of AHP method. This study applies AMUT/AHP method to the evaluation of R&D projects in a Government - funded research institute. To evaluate R&D projects, six evaluation factors are derived. SMART(Simple MultiAttribute Rating Technique) and DVM(Difference Value Measurement ) out of many MAUT methods are used to design the utility function ad AHP is used to allocate the weights among evaluation factors. The major findings of this study can be summarized as follows. First, the SMART/AHP and the DVM/AHP have the same results with the SMART and the DVM, and they are different results with AHP. It is very hard to decide which one is better. Second, MAUT/AHP's strength is analyzed. MAUT reflects utility values of evaluators to alternatives and AHP results objective and consistent weights of factors through pariwise comparisons. Third, its possible application fields are proposed. It is applicable to subjective decision making problems with high complexity and inter-independent factors.

• Journal of the Korean Institute of Telematics and Electronics B
• /
• v.30B no.10
• /
• pp.42-49
• /
• 1993

In this paper, we evaluate the quality of synthesized speech by rule using the LPC CD as a objective measure, and then compare the test result with the subjective one. Speech used for the test consists of 108 words which are selected by word construction method using Korean attribute and frequency distribution, synthesized by demi-syllable rule. By evaluating the quality of synthesized speech by reule objectively, we have tried to resolve the problems such as lots of evaluation time, expansion of test scale, and variables of analysis result arised by subjective measure. We have, also, proved the validity of the objective test using the LPC CD, by comparing intelligibility which is the index for the subjective quality evaluation of synthesized speech by rule with MOS. From this results, we can provide a guide for quality assessment that would be useful in the R&D of synthesis method and the commercial products using synthesized speech.

• Journal of the Korean Society of Manufacturing Process Engineers
• /
• v.7 no.3
• /
• pp.87-95
• /
• 2008

The purpose of this study is to provide a decision support to select an appropriate rapid prototyping(RP) machine that suits the application of a part. Selection factors include concept model, form/fit/functional model, pattern model for molding, material property, build time and part cost that greatly affect the performance of RP machines. However, the selection of a RP is not an easy decision because they are uncertain and vague. For this reason, the aim of this research is to propose hybrid multiple attribute decision making approaches to effectively evaluate RP machines. In addition, because subjective considerations are relevant to selection decision, a fuzzy logic approach is adopted. The proposed selection procedure consists of several steps. First, we identify RP machines that the users consider. After constructing the evaluation criteria, we calculate the weights of the criteria by applying the fuzzy Analytic Hierarchy Process(AHP) method. Finally, we construct the fuzzy Technique of Order Preference by Similarity to Ideal Solution(TOPSIS) method to achieve the ranking order of all machines providing the decision information for the selection of RP machines.

• Journal of the Korea Safety Management & Science
• /
• v.6 no.2
• /
• pp.177-186
• /
• 2004

Decision analysis has becomes an important technique for decision making in the face of uncertainty. It is characterized by enumerating all the available courses of action, identifying the payoffs for all possible outcomes, and quantifying the subjective probabilities for the all possible random events. When the data are available, decision analysis becomes a powerful tool for determining an optimal course of action. We study the multi-attribute decision making in a compensatory models. In this paper, we use the entropy methods in weights calculating. For the purpose of making optimal decision, the data of five different car models are used. For computing, we used Visual Numerica Version 1.0 software package.

• Journal of Institute of Control, Robotics and Systems
• /
• v.3 no.5
• /
• pp.490-496
• /
• 1997

This paper describes a new process-plan selection method using a modified Fuzzy Quantification Theory(FQT). The problem of process-plan selection can be characterized by multiple attributes and used subjective, uncertain information. Fuzzy Quantification Theory is used for handling such information because it is a useful tool when human judgment or evaluation is quantified via linguistic variables, and the proposed method is concerned with the selection of a process plan by derivation of the values of categories for each attribute. In this paper, a modified Fuzzy Quantification Theory(FQT) is described and the procedure of this approach is explained and examples illustrated.