• Title/Summary/Keyword: Study cafe

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Ideation Methodology of Startup Using Netnography Analysis on Online Community (온라인 커뮤니티의 네트노그라피 분석을 통한 창업 아이디어 도출 통합모델 제안)

  • Oh, Seunghee;Park, Sanghyeok;Park, Soonhwa
    • Journal of Information Technology Applications and Management
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    • v.28 no.3
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    • pp.1-21
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    • 2021
  • Recently, the importance of entrepreneurship based on innovative ideas is being emphasized. Most startup companies misunderstand that a good solution is a good idea, so they try to start a business by choosing an idea that prioritizes solutions, products, and technology rather than problem-first. However, to be a successful startup, it is essential to focus on the quality of the problems your customers are trying to solve. The online community is a place where many people exchange their thoughts and communicate with each other through a network, and communities about consumption, a concern of modern people, are developing. Against this background, this study proposed an integrated methodology that combines big data and netnography analysis so that entrepreneurs can use online community data to derive customer-centered startup ideas. The integrated methodology was verified based on the actual start-up case, who derived a startup idea based on the data of domestic cloth diapers online cafe. The case company found customer problems based on online community data and used it to develop startup items and new products. The integrated methodology for deriving entrepreneurial ideas in this study is expected to be an important guideline that explains in detail the consumer-centered idea derivation process.

A Study on Selection Attributes of Dessert Cafes: Focusing on Literature Research

  • Gyu-ri, KIM;Seong-Soo, CHA
    • The Korean Journal of Food & Health Convergence
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    • v.9 no.1
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    • pp.11-18
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    • 2023
  • This study aims to examine the relationship between customer satisfaction and revisit intention according to the selected attributes of dessert cafes in Korea. Additionally, we would like to provide useful data to maintain a continuous competitive advantage by comprehensively reviewing the effective operation of dessert cafes and strategic plans and methods to identify customer needs in the rapidly spreading competitive environment of the domestic dessert restaurant industry in Korea. A qualitative analysis method was applied through a literature review on satisfaction and revisit according to the selected attributes of dessert cafes, and data using theoretical backgrounds obtained through web searches and existing cases. As a result, dessert quality and convenience showed inconsistent results, and coffee quality was found to have a statistically significant positive (+) effect in various data. Moreover, various attributes such as service, image, price, diversity, and service had a significantly positive (+) effect, and satisfaction with dessert cafes also had a significantly positive (+) effect on revisit intention. In conclusion, dessert cafe managers should develop various desires that reflect consumers' tastes and are competitive so that customers can revisit dessert cafes, which requires more in-depth analysis by obtaining a more systematic sample group in the future.

A Study on Preference according to Basic Image Divisions of Dining Space - Focused on the User aged 20's - (식 공간 이미지 유형별 선호도 조사)

  • Kim, Sun-Young;Park, Geum-Soon
    • Journal of the Korean Society of Food Culture
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    • v.24 no.6
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    • pp.649-654
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    • 2009
  • This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.

The revitalization methods for the cyber community to consolidate the communities in apartment complexes;focused on the contents of their web sites (아파트 단지 내 공동체 강화를 위한 사이버 커뮤니티 활성화 방안;웹사이트상의 컨텐츠 현황과 이용실태를 중심으로)

  • Lee, Young-Ae;Kang, Soon-Joo
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2006.11a
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    • pp.185-189
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    • 2006
  • attention to the elevation of the Quality of living, various ways to revitalize the community spirit are found including reforming hardhearted neighborhoods and overcoming the dreariness of city. With the development of the internet and the spread(dissemination) of "digital home", the communities in cyber space are especially active since we are living in an information-oriented society. To consolidate the communities in apartment complexes, this study tries to find revitalization methods of the cyber community by analyzing the contents of the web sites, understanding the cyber community. The cyber contents that are provided come from three main companies that develop the internet apartments. These are compared and analyzed. The related cyber communities("cafe") are also analyzed. The results are as follows. 1)Though they have some differences on details, the content provided from internet companies can be categorized as introduction to the apartment complex, personal service, community, club and internet shopping. 2)The contents on the cyber community made by the residents are mostly for clubs and chatting since they are made for communication between residents. 3)To revitalize the cyber community, the content that gets more attention from the residents needs to be subdivided into groups.

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Causes and Spatial Characteristics of Neighborhood Relations by Family Life Cycle (생애주기에 따른 이웃관계의 형성요인과 공간적 특성)

  • Joung, You Jin;Choi, Mack Joong
    • Journal of the Korean housing association
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    • v.27 no.1
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    • pp.1-11
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    • 2016
  • Based on residents' survey data in Seoul, this study attempts to empirically answer to four research questions regarding neighborhood relations (NR) which are necessary for community building: How important NR is compared to other social relations, what factors establish NR, how large NR's geographical extent is, and what are major meeting places among neighbors. A series of statistical analyses demonstrates that characteristics of NR vary greatly by family life cycle. In the stage of couple without child, NR has no significant meaning. NR becomes important from the stage of child care, and it is formed through the medium of children, particularly children's schools in the stage of child of elementary school as well as secondary schools. As the result, NR's geographical boundary extends beyond residential block or multi-family housing (apartment) estate while cafe and restaurant serve as dominant meeting places in these life cycle stages. On the contrary, after children are married and leave home, casual encounters resulted from spatial proximity become an important cause of NR. Likewise neighbors' geographical distribution is relatively concentrated within residential block or apartment estate, while community facilities play a role of meeting places as originally planned and designed.

Study on the Need of Developing Manuals for Visual Merchandising for Traditional Market: Focusing on the Korean Rice Cake Shop

  • Lim, Jeanny
    • Journal of Distribution Science
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    • v.10 no.9
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    • pp.13-21
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    • 2012
  • Purpose - Korean traditional markets are falling behind the times, because they have not met the demands of social changes including: an overall improvement in standards of living, shift in purchasing form and propagation of cars. It is one of the most indigenous and conventional foods of Korea, taking a seat far in the corner of Korean traditional culture. Research design / data / methodology - Korean traditional rice cakes however have their limits. They are produced and sold by independent shop owners who cannot compete with the brand power of franchise organizations. The leadership of adminstration is needed for these shop owners particularly in visual merchandising related to interior design and display. Results - Additionally, the advent of major company-run rice cake cafe adds fresh fuel to the problem in addition to small but luxurious packaging. Small business owners need packaging technology for overall quality improvement of sales of rice cakes. Additional help is needed with the mode of packing to promote sales and win consumer confidence. Conclusions - Further assistance with marketing for seasonal displays is needed as well as teaching business owners how to read graphic data. Regular specialized education for visual merchandising of rice cakes could help independent market owners win the competition against franchise-based organizations.

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Relationship between Internet Buzz Share and Market Share : Movie Ticket Case (인터넷 언급 점유율과 시장 점유율의 관계 : 영화 티켓 사례)

  • Kim, Jungsoo;Kim, Jongwoo
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.241-255
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    • 2013
  • In this study, the relationship between movie ticket reservation rates and Internet buzz share is analyzed. The correlations between movie ticket reservation rates and Internet buzz share in blogs, Internet cafes, news site, and Internet video in NAVER which is a representative Internet portal in Korea are analyzed empirically. The results show that there are positive correlations between buzz shares and movie ticket reservation rates. In particular, before movies at the box office, the correlations with Internet video is relatively higher than those of other channels, and after movies at the box office, the correlations with blogs and Internet cafe are relatively higher. Also, we can find that the correlations between Internet buzz shares on movies and movie ticket reservation rates are different depending on time lags and Internet channels.

A Suggestion for Future Public Libraries (미래의 공공도서관을 위한 제언)

  • Kwak Chul-Wan
    • Journal of Korean Library and Information Science Society
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    • v.35 no.3
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    • pp.65-78
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    • 2004
  • The purpose of this study is to suggest for future public libraries in the knowledge information society. The development of Internet requires to change the role of information service in public libraries, and the change of social circumstance requires the role of public libraries as cultural spaces. For the future public libraries, the suggestions are that public libraries provide an instruction for users in order to got information through Internet. Next, public libraries provide comfortable safe, luxury space in order to create regional culture so that users can get experience high culture, and use the space as cultural living zone.

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Comparison of The VDT Occupation and VDT-related Hobby Groups in terms of Patients' Subjective Symptoms of VDT Syndrome

  • Lee, Jun Cheol;Park, Si Eun;Shin, Hee Jun;Choi, Wan Suk
    • Journal of International Academy of Physical Therapy Research
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    • v.8 no.2
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    • pp.1168-1174
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    • 2017
  • The purpose of this study was to investigate the health conditions of occupation group and hobby group related to visual display terminal (VDT) syndrome. The VDT occupation group was mainly composed of the worker in banks, telephone companies, and general offices. The VDT-related hobby group was composed of high school students, and Internet cafe users. A questionnaire survey was conducted to classify the subjects according to hours of computer usage. The results indicated that the occupation group represented a higher level of subjective symptoms than VDT-related hobby group. In the VDT occupation group, 'Poor body condition', 'Feeling uncomfortable or pain in the neck', 'Feeling uncomfortable or pain in the back', 'Feeling stressed out', and 'Feeling uncomfortable or pain in the shoulder' items indicated a high level of subjective symptoms. In the VDT-related hobby group, 'Feeling uncomfortable or pain in the neck', and 'Feeling uncomfortable or pain in the back' items indicated a high level of subjective symptoms. According to the hours of computer usage, 4-6 hours and 6 hours or more groups represented a higher level of subjective symptoms than 2-4 hours group. These findings suggest that Visual display terminal (VDT) work effects the individual's health conditions.

A Case Study on the Marketing Strategy for a Take-Out Specialty Store through Analysis of Customer Informations (소비자 정보 분석을 통한 Take-out 전문점의 마케팅 전략 사례연구)

  • Lee, So-Jung;Shin, Seo-Young;Yang, Il-Sun;Lee, Myung-Kang
    • Journal of the Korean Society of Food Culture
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    • v.21 no.2
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    • pp.131-141
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    • 2006
  • The purpose of this research is to develop the management strategy for a take-out specialty sore on the basis of SWOT analysis which requires analysis of internal and external environmental informations. The survey was performed in order to gather the internal and external customer informations for a take-out specialty store. The questionnaires developed were distributed to customers (N=188) and employees (N=23) at 5 take-out specialty store branches from April 25, 2002 to April 29, 2002. The statistical data analysis was completed by SPSS WIN 10.0 for descriptive analysis, factor nalaysis, and Pearson's correlation. IPA(Importance-Performance Analysis) was applied in order to identify the critical management issues which would be explained with the organization's weakness or strength. SWOT analysis was performed through identifying the organizational strength and weakness as internal environment factors and external environmental opportunity and threat as uncontrollable external factors.